When the media descend on the remote Scottish island where a Hollywood actress is getting married, a local girl is hired as a decoy bride to put the paparazzi off the scent.
||March 9th, 2012 (Limited) by IFC Films|
||June 26th, 2012 by Mpi Home Video|
||PG for some rude content.|
(Rating bulletin 2222, 5/9/2012)
||False Identity, Life in a Small Town, Video-on-Demand Premiere, Love Triangle, Wedding Day, Romance, Photography, Paparazzi, Movie Business, Performing Arts, Accidental Engagement or Marriage|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
It's a good week on the home market, especially for this time of year. Not only do we have a first-run release that hit $100 million at the box office, 21 Jump Street, but we have an art house film that found massive success with moviegoers, critics, and even Awards Season voters, The Artist. There are also a couple of wide releases that should have some impact on the overall sales, Mirror Mirror and Wrath of the Titans, as well as some TV on DVD releases, limited releases, catalogue titles, etc. that are also of interest. As for Pick of the Week, The Artist on Blu-ray is the most obvious choice, but The 39 Steps on Blu-ray and Sound of Noise on DVD were also in the running. Finally, Phineas and Ferb: - The Perry Files arrived late, but it too is worthy of that honor.
Footnote led the way on the per theater chart with an average of $23,764 in two theaters, while Jiro Dreams of Sushi was right behind with an average of $21,018, also in two theaters. Salmon Fishing in the Yemen was playing in a lot more theaters, but it managed an average of $12,550 in 18 theaters. Even more impressively, it saw growth from Friday to Sunday of 85%, which is amazing for a new release. This bodes very well for its long term potential. Finally, the overall box office leader, Dr. Seuss' The Lorax, rounded out the $10,000 club with an average of $10,370.
There are plenty of limited releases on this week's list, including a couple that earned some strong pre-release buzz. One of these, Friends with Kids is opening in close to 400 theaters, which is a huge amount for a limited release. It will certainly be the biggest limited release at the box office, but I'm not sure how well it will do on the per theater chart. There are a few films earning amazing reviews, including Jiro Dreams of Sushi, Footnote, and Sound of Noise. I'm not sure any have what it takes to expand significantly, but hopefully at least one of them will find a receptive audience in limited release.
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