Diary of a Wimpy Kid: Rodrick Rules

Diary of a Wimpy Kid: Rodrick Rules poster
Theatrical Performance
Domestic Box Office $52,698,535Details
International Box Office $20,996,659
Worldwide Box Office $73,695,194
Home Market Performance
Domestic DVD Sales $17,871,729 Details
Domestic Blu-ray Sales $2,416,735 Details
Total Domestic Video Sales $20,288,464
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

As he begins seventh grade, Greg and his older brother - and chief tormentor - Rodrick must deal with their parents' misguided attempts to have them bond.

Metrics

Rotten Tomatoes
Critics RottenAudience Upright
Critics
48% - Rotten
Audience
62% - Upright

Movie Details

Production Budget:$18,000,000
Theatrical Release: March 25th, 2011 (Wide) by 20th Century Fox
Video Release: June 21st, 2011 by Fox Home Entertainment
MPAA Rating: PG for some mild rude humor and mischief.
(Rating bulletin 2159, 2/16/2011)
Franchise: Diary of a Wimpy Kid
Keywords: Musicians, Non-Chronological, Romance, Coming of Age, Bullies, Voiceover/Narration, Breaking the Fourth Wall, New Guy/Girl in School, Dysfunctional Family, Sibling Rivalry, Animated Sequences, Sequels Without Their Original Stars
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction

DVD Sales: Rango's Appeal Remains Limitless

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

DVD Sales: New Releases Are Assassinated

New releases were dead on arrival on this week's DVD sales chart. None reached the top five, while only three reached the top 30. This left Sucker Punch in top spot, but with only 105,000 units / $1.58 million units for the week giving it totals of 381,000 units / $5.71 million after two. More...

DVD Sales: New Releases Lack Punch

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

Blu-ray Sales: Expectations Adjusted Downward

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

DVD and Blu-ray Releases for June 21st, 2011

It's another busy week for DVD / Blu-ray with four first-run releases coming out this week. Five if you include Cedar Rapids, which was had surprisingly brisk ticket sales in limited release. Cedar Rapids is also the only one of the big releases that I would consider for Pick of the Week honors. Despite the number of wide releases on this week's list, I'm going with an unorthodox choice for Pick of the Week, "Weird Al" Yankovic - Alpocalypse, but Louie: Season One on Blu-ray earns an honorable mention. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid: Rodrick Rules

Diary of a Wimpy Kid opened in 2010, became a solid midlevel hit and earned good reviews, for a kids movie. Just one year later, Diary of a Wimpy Kid: Rodrick Ruleswas released, but did this short turnaround time result in an inferior film? More...

Hop Jumps Higher Than Expected

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Contest: Nothing Wimpy About These Prizes: Winning Announcement

The winners of our Nothing Wimpy About These Prizes contest were determined and they are... More...

Will the Box Office have a Spring in Its Step?

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

Wimpy Fights its Way to the Top

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Contest: Nothing Wimpy About These Prizes

There are two saturation level releases coming out next week, and as much as I want Sucker Punch to be a huge hit, Diary of a Wimpy Kid: Rodrick Rules seems like a safer bet. Also, we have kids shows for prizes, so it makes more sense to go with the latter as the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Diary of a Wimpy Kid: Rodrick Rules. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: The Great Patty Caper on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Dora the Explorer: Dora's Big Birthday Adventure on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: March

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

Cast

Zachary Gordon    Greg Heffley
Devon Bostick    Rodrick Heffley
Rachael Harris    Susan Heffley
Steve Zahn    Frank Heffley
Peyton List    Holly Hills

Production and Technical Credits

Producer    Nina Jacobson
Producer    Brad Simpson
Executive Producer    Jeff Kinney
Co-Producer    Ethan Smith
Director    David Bowers
Screenwriter    Gabe Sachs
Screenwriter    Jeff Judah
Story Creator    Jeff Kinney

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/03/25 2 $7,284,274   3,167 $2,300   $7,284,274 1
2011/03/26 1 $10,122,462 +39% 3,167 $3,196   $17,406,736 2
2011/03/27 1 $6,344,766 -37% 3,167 $2,003   $23,751,502 3
2011/03/28 3 $1,259,378 -80% 3,167 $398   $25,010,880 4
2011/03/29 3 $1,146,693 -9% 3,167 $362   $26,157,573 5
2011/03/30 3 $969,534 -15% 3,167 $306   $27,127,107 6
2011/03/31 2 $1,028,239 +6% 3,167 $325   $28,155,346 7
2011/04/01 5 $2,804,032 +173% 3,169 $885   $30,959,378 8
2011/04/02 4 $4,497,383 +60% 3,169 $1,419   $35,456,761 9
2011/04/03 4 $2,739,407 -39% 3,169 $864   $38,196,168 10
2011/04/04 5 $605,662 -78% 3,169 $191   $38,801,830 11
2011/04/05 6 $735,258 +21% 3,169 $232   $39,537,088 12
2011/04/06 6 $528,145 -28% 3,169 $167   $40,065,233 13
2011/04/07 6 $512,027 -3% 3,169 $162   $40,577,260 14
2011/04/08 9 $1,338,860 +161% 2,881 $465   $41,916,120 15
2011/04/09 9 $2,181,020 +63% 2,881 $757   $44,097,140 16
2011/04/10 9 $1,251,107 -43% 2,881 $434   $45,348,247 17
2011/04/11 11 $159,629 -87% 2,881 $55   $45,507,876 18
2011/04/12 10 $207,923 +30% 2,881 $72   $45,715,799 19
2011/04/13 11 $162,063 -22% 2,881 $56   $45,877,862 20
2011/04/14 11 $162,967 +1% 2,881 $57   $46,040,829 21
2011/04/15 14 $484,123 +197% 1,849 $262   $46,524,952 22
2011/04/16 13 $1,042,695 +115% 1,849 $564   $47,567,647 23
2011/04/17 13 $555,126 -47% 1,849 $300   $48,122,773 24
2011/04/18 13 $227,132 -59% 1,849 $123   $48,349,905 25
2011/04/19 11 $360,472 +59% 1,849 $195   $48,710,377 26
2011/04/20 11 $312,877 -13% 1,849 $169   $49,023,254 27
2011/04/21 12 $333,737 +7% 1,849 $180   $49,356,991 28
2011/04/22 - $436,090 +31% 928 $470   $49,793,081 29
2011/04/23 - $349,447 -20% 928 $377   $50,142,528 30
2011/04/24 - $148,003 -58% 928 $159   $50,290,531 31
2011/04/25 - $154,346 +4% 928 $166   $50,444,877 32
2011/04/26 - $65,090 -58% 928 $70   $50,509,967 33
2011/04/27 - $51,978 -20% 928 $56   $50,561,945 34
2011/04/28 - $57,209 +10% 928 $62   $50,619,154 35
2011/04/29 - $100,910 +76% 503 $201   $50,720,064 36
2011/04/30 - $177,505 +76% 503 $353   $50,897,569 37
2011/05/01 - $104,244 -41% 503 $207   $51,001,813 38
2011/05/02 - $18,396 -82% 503 $37   $51,020,209 39
2011/05/03 - $17,566 -5% 503 $35   $51,037,775 40
2011/05/04 - $14,484 -18% 503 $29   $51,052,259 41
2011/05/05 - $17,096 +18% 503 $34   $51,069,355 42
2011/05/06 - $57,874 +239% 339 $171   $51,127,229 43
2011/05/07 - $99,581 +72% 339 $294   $51,226,810 44
2011/05/08 - $62,986 -37% 339 $186   $51,289,796 45
2011/05/09 - $14,280 -77% 339 $42   $51,304,076 46
2011/05/10 - $14,038 -2% 339 $41   $51,318,114 47
2011/05/11 - $13,667 -3% 339 $40   $51,331,781 48
2011/05/12 - $12,540 -8% 339 $37   $51,344,321 49
2011/05/13 - $65,600 +423% 311 $211   $51,409,921 50
2011/05/14 - $134,158 +105% 311 $431   $51,544,079 51
2011/05/15 - $91,621 -32% 311 $295   $51,635,700 52
2011/05/16 - $20,290 -78% 311 $65   $51,655,990 53
2011/05/17 - $18,522 -9% 311 $60   $51,674,512 54
2011/05/18 - $14,965 -19% 311 $48   $51,689,477 55
2011/05/19 - $12,957 -13% 311 $42   $51,702,434 56
2011/05/20 - $48,174 +272% 253 $190   $51,750,608 57
2011/05/21 - $81,381 +69% 253 $322   $51,831,989 58
2011/05/22 - $55,706 -32% 253 $220   $51,887,695 59
2011/05/23 - $16,855 -70% 253 $67   $51,904,550 60
2011/05/24 - $11,706 -31% 253 $46   $51,916,256 61
2011/05/25 - $14,096 +20% 253 $56   $51,930,352 62
2011/05/26 - $16,138 +14% 253 $64   $51,946,490 63
2011/05/27 - $42,102 +161% 253 $166   $51,988,592 64
2011/05/28 - $63,082 +50% 253 $249   $52,051,674 65
2011/05/29 - $56,016 -11% 253 $221   $52,107,690 66
2011/05/30 30 $44,202 -21% 253 $175   $52,151,892 67
2011/05/31 - $16,165 -63% 253 $64   $52,168,057 68
2011/06/01 - $14,334 -11% 253 $57   $52,182,391 69
2011/06/02 - $17,437 +22% 253 $69   $52,199,828 70
2011/06/03 - $30,399 +74% 182 $167   $52,230,227 71
2011/06/04 - $43,305 +42% 182 $238   $52,273,532 72
2011/06/05 - $31,980 -26% 182 $176   $52,305,512 73
2011/06/06 - $14,311 -55% 182 $79   $52,319,823 74
2011/06/07 - $20,613 +44% 182 $113   $52,340,436 75
2011/06/08 - $19,824 -4% 182 $109   $52,360,260 76
2011/06/09 - $24,153 +22% 182 $133   $52,384,413 77
2011/06/10 - $21,928 -9% 182 $120   $52,406,341 78
2011/06/11 - $30,031 +37% 182 $165   $52,436,372 79
2011/06/12 - $22,772 -24% 182 $125   $52,459,144 80
2011/06/13 - $10,835 -52% 182 $60   $52,469,979 81
2011/06/14 - $14,388 +33% 182 $79   $52,484,367 82
2011/06/15 - $14,288 -1% 182 $79   $52,498,655 83
2011/06/16 - $15,413 +8% 182 $85   $52,514,068 84
2011/06/17 - $16,448 +7% 90 $183   $52,530,516 85
2011/06/18 - $18,643 +13% 90 $207   $52,549,159 86
2011/06/19 - $14,832 -20% 90 $165   $52,563,991 87
2011/06/20 - $9,191 -38% 90 $102   $52,573,182 88
2011/06/21 - $12,585 +37% 90 $140   $52,585,767 89
2011/06/22 - $12,121 -4% 90 $135   $52,597,888 90
2011/06/23 - $13,161 +9% 90 $146   $52,611,049 91
2011/06/24 - $9,686 -26% 58 $167   $52,620,735 92
2011/06/25 - $10,184 +5% 58 $176   $52,630,919 93
2011/06/26 - $8,261 -19% 58 $142   $52,639,180 94
2011/06/27 - $4,635 -44% 58 $80   $52,643,815 95
2011/06/28 - $6,265 +35% 58 $108   $52,650,080 96
2011/06/29 - $4,652 -26% 58 $80   $52,654,732 97
2011/06/30 - $4,846 +4% 58 $84   $52,659,578 98
2011/07/01 - $4,059 -16% 31 $131   $52,663,637 99
2011/07/02 - $4,160 +2% 31 $134   $52,667,797 100
2011/07/03 - $3,566 -14% 31 $115   $52,671,363 101
2011/07/04 59 $2,616 -27% 31 $84   $52,673,979 102
2011/07/05 - $2,736 +5% 31 $88   $52,676,715 103
2011/07/06 - $2,968 +8% 31 $96   $52,679,683 104
2011/07/07 - $3,066 +3% 31 $99   $52,682,749 105

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/03/25 1 $23,751,502   3,167 $7,500   $23,751,502 3
2011/04/01 4 $10,040,822 -58% 3,169 $3,168   $38,196,168 10
2011/04/08 9 $4,770,987 -52% 2,881 $1,656   $45,348,247 17
2011/04/15 13 $2,081,944 -56% 1,849 $1,126   $48,122,773 24
2011/04/22 17 $933,540 -55% 928 $1,006   $50,290,531 31
2011/04/29 24 $382,659 -59% 503 $761   $51,001,813 38
2011/05/06 27 $220,441 -42% 339 $650   $51,289,796 45
2011/05/13 26 $291,379 +32% 311 $937   $51,635,700 52
2011/05/20 32 $185,261 -36% 253 $732   $51,887,695 59
2011/05/27 29 $161,200 -13% 214 $753   $52,107,690 66
2011/06/03 32 $105,684 -34% 182 $581   $52,305,512 73
2011/06/10 37 $74,731 -29% 117 $639   $52,459,144 80
2011/06/17 40 $49,923 -33% 90 $555   $52,563,991 87
2011/06/24 51 $28,131 -44% 58 $485   $52,639,180 94
2011/07/01 60 $11,785 -58% 31 $380   $52,671,363 101
2011/07/08 68 $8,260 -30% 19 $435   $52,691,009 108

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/26/20111315,537 315,537$6,187,681$6,187,6811
7/3/20114109,887-65% 360,313$1,759,862$6,670,7162
7/10/2011366,260-40% 426,573$1,170,178$7,840,8943
7/17/2011945,932-31% 472,505$791,909$8,632,8034
7/24/2011582,378+79% 554,883$1,316,194$9,948,9985
7/31/20111831,022-62% 585,905$515,080$10,464,0786
8/7/20112118,426-41% 604,331$304,350$10,768,4277
8/14/20112911,258-39% 615,589$185,868$10,954,2968

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/26/2011449,188 49,188$1,030,483$1,030,4831
7/3/2011189,004-82% 58,192$179,991$1,210,4742
7/24/2011919,062 89,054$316,421$1,776,1485

Diary of a Wimpy Kid: Rodrick Rules HD Trailer

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