In the Action / Fantasy / Horror film Fading of the Cries, a young man armed with a deadly sword saves a teenage girl named Sarah from a malevolent evil that has begun plaguing a small farmland town. While in search of an ancient necklace that had belonged to Sarah’s uncle, the two set out to get to Sarah's home safely while being pursued by hordes of demonic creatures.
||July 8th, 2011 (Limited) by Eammon Films |
||R for bloody horror violence.|
(Rating bulletin 2167, 4/13/2011)
||Occult, Revenge, Demons, Dysfunctional Family, Prologue, Writing and Writers, Death of a Spouse, Death of a Son or Daughter, Voiceover/Narration, Non-Chronological, Zombies, Visual Effects|
|Production Method:||Live Action|
It's a really soft week for releases. Granted, Harry Potter came out last week and it is likely still going to be selling quite well this week. But the best release of Tuesday, at least according to Amazon.com, is Pirates of the Caribbean: On Stranger Tides on DVD. Normally this would be a huge release, but it came out on Blu-ray weeks ago. The same is true of the second best selling release, The Lion King. The most of the next several best selling releases are Blu-ray catalog titles. Granted, many are worth picking up, but it could still be a really slow week in terms of overall sales. That doesn't mean it is a slow week in terms of high quality releases. West Side Story is coming out on Blu-ray, My Fair Lady is also making its Blu-ray debut. There are several more catalogue titles getting a Blu-ray double-dip, like Evil Dead II: 25th Anniversary Edition, or the latest Blu-ray for Metropolis. TV on DVD is well represented with Farscape: The Complete Series (Blu-ray), Being Human: Season One on Blu-ray, and Awkward: Season One. Beginners on Blu-ray is also a Contender for Pick of the Week, as is Looney Tunes Platinum Collection: Volume One: Blu-ray Ultimate Collector's Edition. In the end I went with Evil Dead II: 25th Anniversary Edition. It is a double-dip, but there are major improvements over the previous release, plus it is a bargain price at just $11, and given the number of prime releases coming out this week, a bargain price is certainly welcome.
Brian A. Metcalf wrote and directed Fading of the Cries, which was his feature-length debut in both roles. The film is in the horror fantasy genre, which is a difficult genre to do without studio backing. It failed to find an audience in limited release, but this is not surprising, as it was the wrong genre to thrive in art houses and without studio support, it didn't have the advertising budget to draw in megaplex audiences. But now that it is coming out on the home market, will it finally find an audience?
Beats, Rhymes, and Life: The Travels of a Tribe Called Quest opened in first place on the per theater chart with an average of $27,996 in four theaters, which was the best per theater average in more than a month. Sholem Aleichem: Laughing in the Darkness was relatively close behind with $20,247 in its lone theater. Transformers: Dark of the Moon was the only holdover to reach $10,000 on the per theater chart with an average of $11,469.
After a few weeks of very impressive performances on the limited release front earlier in the summer, there hasn't been as much success lately. It is unlikely this week will produce a major hit, but there are a couple documentaries that deserve to be seen. Project Nim and Beats, Rhymes, and Life: The Travels of a Tribe Called Quest are both earning Oscar-worthy reviews and I wouldn't be shocked if one or both are on the short-list at the end of the year.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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