Friends with Benefits (2011)

Friends with Benefits poster
Theatrical Performance
Domestic Box Office $55,802,754Details
International Box Office $90,793,137Details
Worldwide Box Office $146,595,891
Home Market Performance
Est. Domestic DVD Sales $23,375,264 Details
Est. Domestic Blu-ray Sales $7,237,853 Details
Total Est. Domestic Video Sales $30,613,117
Further financial details...

Synopsis

Dylan and Jamie think it's going to be easy to add the simple act of sex to their friendship, despite what Hollywood romantic comedies would have them believe. They soon discover however that getting physical really does always lead to complications.

Metrics

Opening Weekend:$18,622,150 (33.4% of total gross)
Legs:3.00 (domestic box office/biggest weekend)
Domestic Share:38.1% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 4.2 times production budget)
Theater counts:2,926 opening theaters/2,926 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $75,857,965

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,601-1,700) 1,648 $55,802,754
All Time International Box Office (Rank 1,201-1,300) 1,201 $90,793,137
All Time Worldwide Box Office (Rank 1,301-1,400) 1,306 $146,595,891
All Time Domestic Box Office for R Movies (Rank 401-500) 459 $55,802,754
All Time International Box Office for R Movies (Rank 201-300) 248 $90,793,137
All Time Worldwide Box Office for R Movies (Rank 301-400) 305 $146,595,891

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: July 22nd, 2011 (Wide) by Sony Pictures
Video Release: December 2nd, 2011 by Sony Pictures Home Entertainment
MPAA Rating: R for sexual content and language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 109 minutes
Comparisons: vs. Last Christmas
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Romance, Relationship Advice, Faulty Memory, LGBTQ+
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Sony Pictures, Screen Gems, Castle Rock Entertainment, Olive Bridge Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 22, 2011 3 $18,622,150   2,926 $6,364   $18,622,150 1
Jul 29, 2011 6 $9,275,692 -50% 2,926 $3,170   $38,175,973 2
Aug 5, 2011 8 $4,687,883 -49% 2,398 $1,955   $48,526,287 3
Aug 12, 2011 13 $1,846,455 -61% 1,294 $1,427   $53,079,337 4
Aug 19, 2011 20 $533,670 -71% 413 $1,292   $54,712,145 5
Aug 26, 2011 30 $213,321 -60% 214 $997   $55,216,702 6
Sep 2, 2011 39 $192,687 -10% 161 $1,197   $55,539,843 7
Sep 9, 2011 48 $78,445 -59% 114 $688   $55,705,000 8
Sep 16, 2011 47 $62,714 -20% 96 $653   $55,802,754 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 22, 2011 3 $6,801,594     2,926 $2,325   $6,801,594 1
Jul 23, 2011 3 $6,618,563 -3%   2,926 $2,262   $13,420,157 2
Jul 24, 2011 3 $5,201,993 -21%   2,926 $1,778   $18,622,150 3
Jul 25, 2011 3 $2,711,053 -48%   2,926 $927   $21,333,203 4
Jul 26, 2011 3 $2,941,727 +9%   2,926 $1,005   $24,274,930 5
Jul 27, 2011 3 $2,365,224 -20%   2,926 $808   $26,640,154 6
Jul 28, 2011 3 $2,260,127 -4%   2,926 $772   $28,900,281 7
Jul 29, 2011 6 $3,170,029 +40% -53% 2,926 $1,083   $32,070,310 8
Jul 30, 2011 6 $3,435,571 +8% -48% 2,926 $1,174   $35,505,881 9
Jul 31, 2011 6 $2,670,092 -22% -49% 2,926 $913   $38,175,973 10
Aug 1, 2011 6 $1,446,321 -46% -47% 2,926 $494   $39,622,294 11
Aug 2, 2011 6 $1,633,527 +13% -44% 2,926 $558   $41,255,821 12
Aug 3, 2011 6 $1,402,561 -14% -41% 2,926 $479   $42,658,382 13
Aug 4, 2011 6 $1,180,022 -16% -48% 2,926 $403   $43,838,404 14
Aug 5, 2011 8 $1,476,625 +25% -53% 2,398 $616   $45,315,029 15
Aug 6, 2011 9 $1,800,912 +22% -48% 2,398 $751   $47,115,941 16
Aug 7, 2011 8 $1,410,346 -22% -47% 2,398 $588   $48,526,287 17
Aug 8, 2011 8 $717,504 -49% -50% 2,398 $299   $49,243,791 18
Aug 9, 2011 8 $862,606 +20% -47% 2,398 $360   $50,106,397 19
Aug 10, 2011 9 $597,976 -31% -57% 2,398 $249   $50,704,373 20
Aug 11, 2011 9 $528,509 -12% -55% 2,398 $220   $51,232,882 21
Aug 12, 2011 13 $582,119 +10% -61% 1,294 $450   $51,815,001 22
Aug 13, 2011 13 $718,423 +23% -60% 1,294 $555   $52,533,424 23
Aug 14, 2011 13 $545,913 -24% -61% 1,294 $422   $53,079,337 24
Aug 15, 2011 13 $279,527 -49% -61% 1,294 $216   $53,358,864 25
Aug 16, 2011 13 $326,937 +17% -62% 1,294 $253   $53,685,801 26
Aug 17, 2011 13 $252,806 -23% -58% 1,294 $195   $53,938,607 27
Aug 18, 2011 13 $239,868 -5% -55% 1,294 $185   $54,178,475 28
Aug 19, 2011 - $168,185 -30% -71% 413 $407   $54,346,660 29
Aug 20, 2011 - $218,964 +30% -70% 413 $530   $54,565,624 30
Aug 21, 2011 - $146,521 -33% -73% 413 $355   $54,712,145 31
Aug 22, 2011 - $71,297 -51% -74% 413 $173   $54,783,442 32
Aug 23, 2011 - $85,307 +20% -74% 413 $207   $54,868,749 33
Aug 24, 2011 - $66,171 -22% -74% 413 $160   $54,934,920 34
Aug 25, 2011 - $68,461 +3% -71% 413 $166   $55,003,381 35
Aug 26, 2011 - $72,562 +6% -57% 214 $339   $55,075,943 36
Aug 27, 2011 - $90,074 +24% -59% 214 $421   $55,166,017 37
Aug 28, 2011 - $50,685 -44% -65% 214 $237   $55,216,702 38
Sep 2, 2011 - $48,187   -34% 161 $299   $55,395,343 43
Sep 3, 2011 - $68,114 +41% -24% 161 $423   $55,463,457 44
Sep 4, 2011 - $76,386 +12% +51% 161 $474   $55,539,843 45
Sep 5, 2011 43 $34,486 -55%   161 $214   $55,574,329 46
Sep 9, 2011 - $27,090   -44% 114 $238   $55,653,645 50
Sep 10, 2011 - $35,023 +29% -49% 114 $307   $55,688,668 51
Sep 11, 2011 - $16,332 -53% -79% 114 $143   $55,705,000 52
Sep 16, 2011 - $21,368   -21% 96 $223   $55,761,408 57
Sep 17, 2011 - $29,235 +37% -17% 96 $305   $55,790,643 58
Sep 18, 2011 - $12,111 -59% -26% 96 $126   $55,802,754 59

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 22, 2011 3 $28,900,281   2,926 $9,877   $28,900,281 1
Jul 29, 2011 6 $14,938,123 -48% 2,926 $5,105   $43,838,404 2
Aug 5, 2011 9 $7,394,478 -50% 2,398 $3,084   $51,232,882 3
Aug 12, 2011 13 $2,945,593 -60% 1,294 $2,276   $54,178,475 4
Aug 19, 2011 20 $824,906 -72% 413 $1,997   $55,003,381 5
Aug 26, 2011 28 $343,775 -58% 214 $1,606   $55,347,156 6
Sep 2, 2011 40 $279,399 -19% 161 $1,735   $55,626,555 7
Sep 9, 2011 48 $113,485 -59% 114 $995   $55,740,040 8
Sep 16, 2011 54 $62,714 -45% 96 $653   $55,802,754 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20115207,473 207,473$3,524,966$3,524,9661
Dec 11, 20118192,429-7% 399,902$3,325,173$6,850,1392
Dec 18, 201112167,934-13% 567,836$3,261,278$10,111,4173
Dec 25, 201116185,076+10% 752,912$3,581,221$13,692,6384
Jan 1, 20121391,619-50% 844,531$1,248,767$14,941,4055
Jan 8, 20121465,355-29% 909,886$1,181,618$16,123,0236
Jan 15, 20122237,775-42% 947,661$699,593$16,822,6167
Jan 29, 20122815,883 980,302$299,871$17,438,2089

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 2011952,966 52,966$1,231,074$1,231,0741
Dec 11, 20111159,680+13% 112,646$1,387,336$2,618,4102
Jan 1, 20121824,742 194,108$572,909$4,607,6445

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Apr 2, 202161 5
Apr 3, 202162 10
Apr 4, 202133 18
Apr 5, 202144 25
Apr 6, 202145 32
Apr 7, 202166 37
Apr 8, 2021107 38

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Justin Timberlake    Dylan
Mila Kunis    Jamie

Supporting Cast

Patricia Clarkson    Lorna
Jenna Elfman    Annie
Bryan Greenberg    Parker
Nolan Gould    Sammy
Richard Jenkins    Mr. Harper
Woody Harrelson    Tommy
Jessica Blair Herman    Sloane
Evelina Pereira    Vvienne
Andy Samberg    Quincy
Emma Stone    Kayla
David Walton    Aubrey

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Martin Shafer    Producer
Liz Glotzer    Producer
Jerry Zucker    Producer
Janet Zucker    Producer
Will Gluck    Producer
Glenn S. Gainor    Executive Producer
Nicolas Stern    Co-Producer
Alicia Emmrich    Co-Producer
Will Gluck    Director
Keith Merryman    Screenwriter
David A. Newman    Screenwriter
Will Gluck    Screenwriter
Harley Peyton    Story Creator
Keith Merryman    Story Creator
David A. Newman    Story Creator
Geoffrey Patterson    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend Estimates: Carter Disaster Gives Weekend to Lorax

March 11th, 2012

Although John Carter's opening won't be as bad as the direst predictions, an anemic $30.6 million debut will condemn the film to the record books for all the wrong reasons and (in spite of good international numbers) almost certainly cause a write-down for Disney. Or more immediate embarrassment, the film will fail to win the weekend, coming in second to The Lorax, which is set to post $39.1 million in its second weekend, according to Universal's estimate. That combination of two $30 million plus films will give 2012 another weekend win over last year. More...

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

Blu-ray Sales: Top of the Chart Looks Super

December 8th, 2011

Harry Potter and the Deathly Hallows, Part 2 and Super 8 had legitimate claim to top spot in this week's Blu-ray sales chart. The holdover sold more units at 550,000 units to 503,000 units, but the newcomer led the way in revenue at $11.49 million to $9.89 million. That represented an opening week Blu-ray ratio of 55%, which should make the studio happy. Also of note this week, the final Harry Potter release became the best selling Blu-ray of the year with 3.95 million units sold and $86.16 million in total revenue so far. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

International Box Office: Snakes Swallow Smurfs

October 6th, 2011

The Smurfs were finally knocked off the top spot on the international chart, falling prey to The Sorcerer And The White Snake. This Chinese film opened in a trio of markets earning $15.88 million, but no other details were released. More...

International Box Office: Smurfs Lead Soft, Soft Box Office

September 28th, 2011

The Smurfs were the only film to top $10 million on the international chart this past weekend earning $12.61 million on 5,931 screens in 61 markets. This lifted its totals to $364.47 million internationally and $502.83 million worldwide after two months of release. The film has no major markets left to open in, but it remained in first place in Italy with $3.03 million on 559 screens over the weekend for a total of $8.26 million after two. It also remained in top spot in Australia with $2.55 million on 458 screens over the weekend for a total of $6.97 million after two. More...

International Box Office: Box Office is Starting to Feel Blue

September 21st, 2011

The dry season continues at the box office with the last of the summer blockbusters fading away while the first of the fall hits is a long way off. This has left The Smurfs without any real competition and for six weeks it has topped the international box office. During its eighth week of release, the film pulled in $17.93 million on 6,404 screens in 69 markets for totals of $345.44 million internationally and $483.04 million worldwide. The film opened in first place in Italy with $3.55 million on 542 screens, while it also placed first in Australia with $2.56 million on 458 screens over the weekend and $3.59 million in total. More...

International Box Office: Smurfs Still Large Overseas

September 14th, 2011

The Smurfs have taken top spot on the international chart for the fifth weekend in a row, this time earning $14.78 million on 6,425 screens in 80 markets for a total of $321.17 million internationally and $457.18 million worldwide. The film opened in Japan over the weekend, but was a non-entity placing fifth with $857,000 on 235 screens over the weekend and $994,000 in total. It opens in Australia and Italy this weekend and if it can do well in those two markets, it should reach $500 million worldwide before long. More...

Weekend Wrap-Up: Cowboys Win Close Race

August 1st, 2011

It was a very, very close race for top spot at box office this weekend with the top two films separated by less than $1 million. In the end, it was Cowboys and Aliens that came out on top, even though it finished on the low end of predictions. However, with The Smurfs earning much more than expected, the overall box office take was a surprisingly brisk $180 million. This was still 6% lower than last weekend, but more importantly, 24% higher than the same weekend last year. Year-to-date, 2011 has brought in $6.42 billion, or about 6% less than last year's pace. With a little luck, 2011 will be able to close that gap a bit more before the end of summer. More...

Weekend Estimates: Cowboys and Smurfs in Box Office Tie

July 31st, 2011

Universal and Sony showed how compromise is done on Sunday, as each studio settled on an identical weekend estimate, with Cowboys & Aliens and The Smurfs tied on an estimated $36,206,250. That's a slight disappointment for Cowboys (although certainly up from the worst fears of a few weeks ago) and above expectations for Smurfs, which showed the resilience of kids movies to weak reviews and gave 3D a needed boost. More...

Weekend Wrap-Up: Avengers Assembled!

July 25th, 2011

The weekend race at the box office turned out to be not quite as close as expected with Captain America: The First Avenger running away with things. Fortunately, while Harry Potter and the Deathly Hallows, Part 2 fell a little faster than expected, the overall box office was a little stronger than expected. It still fell 27% from last weekend, but a 30% decline would not have been surprising here. Compared to last year, the weekend total of $191 million was 17% higher, while the gap between 2011 and 2010 has close from just over $600 million to just over $400 million in roughly ten days. Revenue is still down by 6%, while ticket sales are close to 8% lower, but if we can end summer less than $300 million off 2010's pace, we might be able to close the gap entirely by the end of the year. More...

Weekend Estimates: Captain America Neck-and-Neck with Thor for Superhero Honors

July 24th, 2011

After last week's fireworks, this weekend was another good one for the industry thanks to a better-than-expected opening for Captain America: The First Avenger. The superhero movie is set to gross about $65.8 million at the box office this weekend, which is almost exactly the same as Thor's $65.7 million opening back in May. Captain's estimate does rely on a slightly better Sunday than Thor, so it might not quite top the list of superhero opening weekends in 2011, but the difference will basically be a rounding error. What was billed as a potentially close race for top spot this weekend turned in to a very one-sided battle, with Deathly Hallows dropping a steep 72% from its massive opening to an estimated $48.1 million. $274 million after 10 days is still a best for the franchise, however. More...

Weekend Predictions: Last vs. First

July 21st, 2011

This weekend the battle will be between the last Harry Potter movie and The First Avenger. As long as the two films are close, the box office should be strong. In fact, The Deathly Hallows, Part 2 could break the record for largest week-to-week drop off (in terms of raw dollars) and still top last year's number one film. As long as Captain America comes close and Friends with Benefits doesn't bomb, we should see strong growth on a year-over-year basis. More...

Weekend Wrap-Up: Harry Potter Breathes Life Into the Box Office

July 19th, 2011

After a weak start, 2011 started to improve in late April. However, by June it had all fallen apart again and it looked like the summer of 2011 would be even worse than the summer of 2010, which was the worst summer in a decade. Thank goodness Harry Potter and the Deathly Hallows, Part 2 came along. That film made more than the entire box office did last weekend and came within $10 million of doing the same in comparison to last year. It helped the overall box office reach $262 million, or 68% more than last weekend and 47% more than the same weekend last year. 2011 is still off 2010's pace by more than 7% at $5.85 billion to $6.30 million, but at least there's some hope for the near future. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Dylan and Jamie think it's going to be easy to add the simple act of sex to their friendship, despite what Hollywood romantic comedies would have them believe. They soon discover however that getting physical really does always lead to complications.

Metrics

Opening Weekend:$18,622,150 (33.4% of total gross)
Legs:3.00 (domestic box office/biggest weekend)
Domestic Share:38.1% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 4.2 times production budget)
Theater counts:2,926 opening theaters/2,926 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $75,857,965

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,601-1,700) 1,648 $55,802,754
All Time International Box Office (Rank 1,201-1,300) 1,201 $90,793,137
All Time Worldwide Box Office (Rank 1,301-1,400) 1,306 $146,595,891
All Time Domestic Box Office for R Movies (Rank 401-500) 459 $55,802,754
All Time International Box Office for R Movies (Rank 201-300) 248 $90,793,137
All Time Worldwide Box Office for R Movies (Rank 301-400) 305 $146,595,891

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: July 22nd, 2011 (Wide) by Sony Pictures
Video Release: December 2nd, 2011 by Sony Pictures Home Entertainment
MPAA Rating: R for sexual content and language.
(Rating bulletin 2177, 6/22/2011)
Running Time: 109 minutes
Comparisons: vs. Last Christmas
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Romance, Relationship Advice, Faulty Memory, LGBTQ+
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Sony Pictures, Screen Gems, Castle Rock Entertainment, Olive Bridge Entertainment
Production Countries: United States
Languages: English

Leading Cast

Justin Timberlake    Dylan
Mila Kunis    Jamie

Supporting Cast

Patricia Clarkson    Lorna
Jenna Elfman    Annie
Bryan Greenberg    Parker
Nolan Gould    Sammy
Richard Jenkins    Mr. Harper
Woody Harrelson    Tommy
Jessica Blair Herman    Sloane
Evelina Pereira    Vvienne
Andy Samberg    Quincy
Emma Stone    Kayla
David Walton    Aubrey

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Martin Shafer    Producer
Liz Glotzer    Producer
Jerry Zucker    Producer
Janet Zucker    Producer
Will Gluck    Producer
Glenn S. Gainor    Executive Producer
Nicolas Stern    Co-Producer
Alicia Emmrich    Co-Producer
Will Gluck    Director
Keith Merryman    Screenwriter
David A. Newman    Screenwriter
Will Gluck    Screenwriter
Harley Peyton    Story Creator
Keith Merryman    Story Creator
David A. Newman    Story Creator
Geoffrey Patterson    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend Estimates: Carter Disaster Gives Weekend to Lorax

March 11th, 2012

Although John Carter's opening won't be as bad as the direst predictions, an anemic $30.6 million debut will condemn the film to the record books for all the wrong reasons and (in spite of good international numbers) almost certainly cause a write-down for Disney. Or more immediate embarrassment, the film will fail to win the weekend, coming in second to The Lorax, which is set to post $39.1 million in its second weekend, according to Universal's estimate. That combination of two $30 million plus films will give 2012 another weekend win over last year. More...

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

Blu-ray Sales: Top of the Chart Looks Super

December 8th, 2011

Harry Potter and the Deathly Hallows, Part 2 and Super 8 had legitimate claim to top spot in this week's Blu-ray sales chart. The holdover sold more units at 550,000 units to 503,000 units, but the newcomer led the way in revenue at $11.49 million to $9.89 million. That represented an opening week Blu-ray ratio of 55%, which should make the studio happy. Also of note this week, the final Harry Potter release became the best selling Blu-ray of the year with 3.95 million units sold and $86.16 million in total revenue so far. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

International Box Office: Snakes Swallow Smurfs

October 6th, 2011

The Smurfs were finally knocked off the top spot on the international chart, falling prey to The Sorcerer And The White Snake. This Chinese film opened in a trio of markets earning $15.88 million, but no other details were released. More...

International Box Office: Smurfs Lead Soft, Soft Box Office

September 28th, 2011

The Smurfs were the only film to top $10 million on the international chart this past weekend earning $12.61 million on 5,931 screens in 61 markets. This lifted its totals to $364.47 million internationally and $502.83 million worldwide after two months of release. The film has no major markets left to open in, but it remained in first place in Italy with $3.03 million on 559 screens over the weekend for a total of $8.26 million after two. It also remained in top spot in Australia with $2.55 million on 458 screens over the weekend for a total of $6.97 million after two. More...

International Box Office: Box Office is Starting to Feel Blue

September 21st, 2011

The dry season continues at the box office with the last of the summer blockbusters fading away while the first of the fall hits is a long way off. This has left The Smurfs without any real competition and for six weeks it has topped the international box office. During its eighth week of release, the film pulled in $17.93 million on 6,404 screens in 69 markets for totals of $345.44 million internationally and $483.04 million worldwide. The film opened in first place in Italy with $3.55 million on 542 screens, while it also placed first in Australia with $2.56 million on 458 screens over the weekend and $3.59 million in total. More...

International Box Office: Smurfs Still Large Overseas

September 14th, 2011

The Smurfs have taken top spot on the international chart for the fifth weekend in a row, this time earning $14.78 million on 6,425 screens in 80 markets for a total of $321.17 million internationally and $457.18 million worldwide. The film opened in Japan over the weekend, but was a non-entity placing fifth with $857,000 on 235 screens over the weekend and $994,000 in total. It opens in Australia and Italy this weekend and if it can do well in those two markets, it should reach $500 million worldwide before long. More...

Weekend Wrap-Up: Cowboys Win Close Race

August 1st, 2011

It was a very, very close race for top spot at box office this weekend with the top two films separated by less than $1 million. In the end, it was Cowboys and Aliens that came out on top, even though it finished on the low end of predictions. However, with The Smurfs earning much more than expected, the overall box office take was a surprisingly brisk $180 million. This was still 6% lower than last weekend, but more importantly, 24% higher than the same weekend last year. Year-to-date, 2011 has brought in $6.42 billion, or about 6% less than last year's pace. With a little luck, 2011 will be able to close that gap a bit more before the end of summer. More...

Weekend Estimates: Cowboys and Smurfs in Box Office Tie

July 31st, 2011

Universal and Sony showed how compromise is done on Sunday, as each studio settled on an identical weekend estimate, with Cowboys & Aliens and The Smurfs tied on an estimated $36,206,250. That's a slight disappointment for Cowboys (although certainly up from the worst fears of a few weeks ago) and above expectations for Smurfs, which showed the resilience of kids movies to weak reviews and gave 3D a needed boost. More...

Weekend Wrap-Up: Avengers Assembled!

July 25th, 2011

The weekend race at the box office turned out to be not quite as close as expected with Captain America: The First Avenger running away with things. Fortunately, while Harry Potter and the Deathly Hallows, Part 2 fell a little faster than expected, the overall box office was a little stronger than expected. It still fell 27% from last weekend, but a 30% decline would not have been surprising here. Compared to last year, the weekend total of $191 million was 17% higher, while the gap between 2011 and 2010 has close from just over $600 million to just over $400 million in roughly ten days. Revenue is still down by 6%, while ticket sales are close to 8% lower, but if we can end summer less than $300 million off 2010's pace, we might be able to close the gap entirely by the end of the year. More...

Weekend Estimates: Captain America Neck-and-Neck with Thor for Superhero Honors

July 24th, 2011

After last week's fireworks, this weekend was another good one for the industry thanks to a better-than-expected opening for Captain America: The First Avenger. The superhero movie is set to gross about $65.8 million at the box office this weekend, which is almost exactly the same as Thor's $65.7 million opening back in May. Captain's estimate does rely on a slightly better Sunday than Thor, so it might not quite top the list of superhero opening weekends in 2011, but the difference will basically be a rounding error. What was billed as a potentially close race for top spot this weekend turned in to a very one-sided battle, with Deathly Hallows dropping a steep 72% from its massive opening to an estimated $48.1 million. $274 million after 10 days is still a best for the franchise, however. More...

Weekend Predictions: Last vs. First

July 21st, 2011

This weekend the battle will be between the last Harry Potter movie and The First Avenger. As long as the two films are close, the box office should be strong. In fact, The Deathly Hallows, Part 2 could break the record for largest week-to-week drop off (in terms of raw dollars) and still top last year's number one film. As long as Captain America comes close and Friends with Benefits doesn't bomb, we should see strong growth on a year-over-year basis. More...

Weekend Wrap-Up: Harry Potter Breathes Life Into the Box Office

July 19th, 2011

After a weak start, 2011 started to improve in late April. However, by June it had all fallen apart again and it looked like the summer of 2011 would be even worse than the summer of 2010, which was the worst summer in a decade. Thank goodness Harry Potter and the Deathly Hallows, Part 2 came along. That film made more than the entire box office did last weekend and came within $10 million of doing the same in comparison to last year. It helped the overall box office reach $262 million, or 68% more than last weekend and 47% more than the same weekend last year. 2011 is still off 2010's pace by more than 7% at $5.85 billion to $6.30 million, but at least there's some hope for the near future. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 22, 2011 3 $18,622,150   2,926 $6,364   $18,622,150 1
Jul 29, 2011 6 $9,275,692 -50% 2,926 $3,170   $38,175,973 2
Aug 5, 2011 8 $4,687,883 -49% 2,398 $1,955   $48,526,287 3
Aug 12, 2011 13 $1,846,455 -61% 1,294 $1,427   $53,079,337 4
Aug 19, 2011 20 $533,670 -71% 413 $1,292   $54,712,145 5
Aug 26, 2011 30 $213,321 -60% 214 $997   $55,216,702 6
Sep 2, 2011 39 $192,687 -10% 161 $1,197   $55,539,843 7
Sep 9, 2011 48 $78,445 -59% 114 $688   $55,705,000 8
Sep 16, 2011 47 $62,714 -20% 96 $653   $55,802,754 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 22, 2011 3 $6,801,594     2,926 $2,325   $6,801,594 1
Jul 23, 2011 3 $6,618,563 -3%   2,926 $2,262   $13,420,157 2
Jul 24, 2011 3 $5,201,993 -21%   2,926 $1,778   $18,622,150 3
Jul 25, 2011 3 $2,711,053 -48%   2,926 $927   $21,333,203 4
Jul 26, 2011 3 $2,941,727 +9%   2,926 $1,005   $24,274,930 5
Jul 27, 2011 3 $2,365,224 -20%   2,926 $808   $26,640,154 6
Jul 28, 2011 3 $2,260,127 -4%   2,926 $772   $28,900,281 7
Jul 29, 2011 6 $3,170,029 +40% -53% 2,926 $1,083   $32,070,310 8
Jul 30, 2011 6 $3,435,571 +8% -48% 2,926 $1,174   $35,505,881 9
Jul 31, 2011 6 $2,670,092 -22% -49% 2,926 $913   $38,175,973 10
Aug 1, 2011 6 $1,446,321 -46% -47% 2,926 $494   $39,622,294 11
Aug 2, 2011 6 $1,633,527 +13% -44% 2,926 $558   $41,255,821 12
Aug 3, 2011 6 $1,402,561 -14% -41% 2,926 $479   $42,658,382 13
Aug 4, 2011 6 $1,180,022 -16% -48% 2,926 $403   $43,838,404 14
Aug 5, 2011 8 $1,476,625 +25% -53% 2,398 $616   $45,315,029 15
Aug 6, 2011 9 $1,800,912 +22% -48% 2,398 $751   $47,115,941 16
Aug 7, 2011 8 $1,410,346 -22% -47% 2,398 $588   $48,526,287 17
Aug 8, 2011 8 $717,504 -49% -50% 2,398 $299   $49,243,791 18
Aug 9, 2011 8 $862,606 +20% -47% 2,398 $360   $50,106,397 19
Aug 10, 2011 9 $597,976 -31% -57% 2,398 $249   $50,704,373 20
Aug 11, 2011 9 $528,509 -12% -55% 2,398 $220   $51,232,882 21
Aug 12, 2011 13 $582,119 +10% -61% 1,294 $450   $51,815,001 22
Aug 13, 2011 13 $718,423 +23% -60% 1,294 $555   $52,533,424 23
Aug 14, 2011 13 $545,913 -24% -61% 1,294 $422   $53,079,337 24
Aug 15, 2011 13 $279,527 -49% -61% 1,294 $216   $53,358,864 25
Aug 16, 2011 13 $326,937 +17% -62% 1,294 $253   $53,685,801 26
Aug 17, 2011 13 $252,806 -23% -58% 1,294 $195   $53,938,607 27
Aug 18, 2011 13 $239,868 -5% -55% 1,294 $185   $54,178,475 28
Aug 19, 2011 - $168,185 -30% -71% 413 $407   $54,346,660 29
Aug 20, 2011 - $218,964 +30% -70% 413 $530   $54,565,624 30
Aug 21, 2011 - $146,521 -33% -73% 413 $355   $54,712,145 31
Aug 22, 2011 - $71,297 -51% -74% 413 $173   $54,783,442 32
Aug 23, 2011 - $85,307 +20% -74% 413 $207   $54,868,749 33
Aug 24, 2011 - $66,171 -22% -74% 413 $160   $54,934,920 34
Aug 25, 2011 - $68,461 +3% -71% 413 $166   $55,003,381 35
Aug 26, 2011 - $72,562 +6% -57% 214 $339   $55,075,943 36
Aug 27, 2011 - $90,074 +24% -59% 214 $421   $55,166,017 37
Aug 28, 2011 - $50,685 -44% -65% 214 $237   $55,216,702 38
Sep 2, 2011 - $48,187   -34% 161 $299   $55,395,343 43
Sep 3, 2011 - $68,114 +41% -24% 161 $423   $55,463,457 44
Sep 4, 2011 - $76,386 +12% +51% 161 $474   $55,539,843 45
Sep 5, 2011 43 $34,486 -55%   161 $214   $55,574,329 46
Sep 9, 2011 - $27,090   -44% 114 $238   $55,653,645 50
Sep 10, 2011 - $35,023 +29% -49% 114 $307   $55,688,668 51
Sep 11, 2011 - $16,332 -53% -79% 114 $143   $55,705,000 52
Sep 16, 2011 - $21,368   -21% 96 $223   $55,761,408 57
Sep 17, 2011 - $29,235 +37% -17% 96 $305   $55,790,643 58
Sep 18, 2011 - $12,111 -59% -26% 96 $126   $55,802,754 59

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 22, 2011 3 $28,900,281   2,926 $9,877   $28,900,281 1
Jul 29, 2011 6 $14,938,123 -48% 2,926 $5,105   $43,838,404 2
Aug 5, 2011 9 $7,394,478 -50% 2,398 $3,084   $51,232,882 3
Aug 12, 2011 13 $2,945,593 -60% 1,294 $2,276   $54,178,475 4
Aug 19, 2011 20 $824,906 -72% 413 $1,997   $55,003,381 5
Aug 26, 2011 28 $343,775 -58% 214 $1,606   $55,347,156 6
Sep 2, 2011 40 $279,399 -19% 161 $1,735   $55,626,555 7
Sep 9, 2011 48 $113,485 -59% 114 $995   $55,740,040 8
Sep 16, 2011 54 $62,714 -45% 96 $653   $55,802,754 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20115207,473 207,473$3,524,966$3,524,9661
Dec 11, 20118192,429-7% 399,902$3,325,173$6,850,1392
Dec 18, 201112167,934-13% 567,836$3,261,278$10,111,4173
Dec 25, 201116185,076+10% 752,912$3,581,221$13,692,6384
Jan 1, 20121391,619-50% 844,531$1,248,767$14,941,4055
Jan 8, 20121465,355-29% 909,886$1,181,618$16,123,0236
Jan 15, 20122237,775-42% 947,661$699,593$16,822,6167
Jan 29, 20122815,883 980,302$299,871$17,438,2089

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 2011952,966 52,966$1,231,074$1,231,0741
Dec 11, 20111159,680+13% 112,646$1,387,336$2,618,4102
Jan 1, 20121824,742 194,108$572,909$4,607,6445

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Apr 2, 202161 5
Apr 3, 202162 10
Apr 4, 202133 18
Apr 5, 202144 25
Apr 6, 202145 32
Apr 7, 202166 37
Apr 8, 2021107 38

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.