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From Prada to Nada (2011)

From Prada to Nada poster
Theatrical Performance
Domestic Box Office $3,033,623Details
International Box Office $120,000Details
Worldwide Box Office $3,153,623
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Sisters Nora, a law student, and Mary, an undergrad party girl, live with their father in a luxurious mansion in Beverly Hills. Mary has become so "90210" she refuses to admit she is of Mexican decent. When dad passes away suddenly, their posh lives are turned upside-down. They discover they are now poor, and are forced to move into their Aunt Aurelia’s modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. The sisters are terrified of leaving their world of privilege; neither Nora nor Mary speak Spanish or have ever taken on any real responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a dilapidated used car. As they embrace the culture that for so long they refused to accept, both discover romance, the true meaning of family, and learn that the life of PRADA actually means NADA without love, family and community.

Metrics

Rotten Tomatoes
Critics RottenAudience Spilled
Critics
21% - Rotten
Audience
41% - Spilled

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: January 28th, 2011 (Limited) by Lionsgate
International Releases: November 29th, 2012 (Wide) (Croatia)
Video Release: May 3rd, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for brief drug use and a sexual situation.
(Rating bulletin 2138, 9/15/2010)
Running Time: 107 minutes
Comparisons: Create your own comparison chart…
Keywords: Modern Adaptation, Foreign Language, Dysfunctional Family, Romance, Funeral Reunions, Inheritance, Culture Clash, Relationships Gone Wrong, Medical and Hospitals, Riches to Rags, Spoiled Child
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Gilbert Films, OddLot Entertainment, Videocine
Production Countries: United States

Ranking on other Records and Milestones

RecordRankRevenueChart
Date
Days In
Release
Biggest 9th Weekend at the Domestic Box Office 3,155 $41,551 Mar 25, 2011 59
Biggest 8th Weekend at the Domestic Box Office 4,642 $8,110 Mar 18, 2011 52
Biggest 7th Weekend at the Domestic Box Office 4,958 $11,506 Mar 11, 2011 45
Biggest 6th Weekend at the Domestic Box Office 5,264 $15,800 Mar 4, 2011 38
Biggest 5th Weekend at the Domestic Box Office 4,793 $56,600 Feb 25, 2011 31
Biggest 4th Weekend at the Domestic Box Office 4,926 $93,155 Feb 18, 2011 24
Biggest 3rd Weekend at the Domestic Box Office 4,475 $311,977 Feb 11, 2011 17
Biggest 2nd Weekend at the Domestic Box Office 4,380 $748,852 Feb 4, 2011 10
Biggest Opening Weekend at the Domestic Box Office 4,522 $1,115,638 Jan 28, 2011 3

Cast

   Nora Dominguez
   Mary Dominguez
Wilmer Valderrama    Bruno
Nicolas D'Agosto    Edward
April Bowlby    Olivia
Kuno Becker    Rodrigo
   Aunt Aurelia

Production and Technical Credits

Director   
Screenwriter    Fina Torres
Screenwriter    Luis Alfaro
Screenwriter    Craig Fernandez
Story Creator    Jane Austen
Producer    Gigi Pritzker
Producer    Linda McDonough
Producer    Rossana Arau
Producer    Gary Gilbert
Producer    Lisa Ellzey
Executive Producer    William Lischak
Executive Producer    Fernando Perez Gavilan M.
Executive Producer    James M. McNamara
Executive Producer    Benjamin Odell
Executive Producer    Deborah Del Prete
Cinematographer    Hector Ortega
Production Designer    Anthony Rivero Stabley
Editor    Bradley McLaughlin
Costume Designer    Naomi Crespo
Music Supervisor    Dan Hubbert
Music Supervisor    Andrea von Foerster
Composer    Heitor Pereira
Casting Director    Victoria Burrows
Casting Director    Scot Boland

DVD and Blu-ray Releases for May 3rd, 2011

May 3rd, 2011

Historically, this is the weakest time of year for DVD releases. The last of the winter releases have already been released. It's too early for the flood of TV on DVD releases for the upcoming season in the fall. And studios are too worried about competing with blockbusters in theaters. There's really only one first run release that's generating any buzz, The Green Hornet, but while the 3D Blu-ray / Blu-ray / DVD Combo Pack is worth picking up, the sales potential quickly declines from that point and by the time you reach the bottom of the top ten, you are really struggling to find any release that will have any real impact on the home market. As for the best release, as opposed to the biggest, there are two TV on DVD imports that are worth checking out: Being Human: Season 3 on DVD and Murdoch Mysteries: Season 3 on DVD or Blu-ray. (The Blu-ray release for Being Human is too pricey.) Both are worth picking up, but for Pick of the Week, I'm going with Murdoch Mysteries. More...

Featured Blu-ray / DVD Review: From Prada to Nada

May 2nd, 2011

From Prada to Nada opened in a targeted limited release and earned terrible reviews, but did respectable business all things considered and eventually reached $3 million. Considering Cedar Rapids was the first limited release to reach $4 million this year, this is a good run. Now that it is coming out on the home market, will is continue this moderate level of success, or will audiences agree with critics? More...

Per Theater Chart was Full of Win

March 30th, 2011

Seven films topped the $10,000 mark on the per theater chart this week, but leading the way were last week's top two films: Bill Cunningham New York and Win Win. The former earned $21,786 in 3 theaters while the latter was right behind with $20,192 in 23. My Perestroika earned $17,680 in its lone theater over the weekend and $25,084 since its Wednesday opening. Mia and the Migoo and Miral were neck-and-neck at $16,975 and $16,561. They also share something else, bad reviews, so their futures are in doubt. Trophy Wife earned an average of $12,288 in seven theaters. Finally, Jane Eyre made nearly $1 million over the weekend in 90 theaters for an average of $10,778. More...

Per Theater Chart is Left Out in the Cold

February 8th, 2011

Like last week, only one film reached the $10,000 mark on the per theater chart this past weekend. That film was Cold Weather, which beat my expectations, earning $14,513 in one theater ahead of its VOD demand later this week. More...

Per Theater Chart is Explosive

February 1st, 2011

There's was only one film able to top $10,000 on the per theater chart and that film was Kaboom, which made $13,714 in one theater. More...

Weekend Estimates: The Rite Tops Another Slow Weekend

January 30th, 2011

It looks like another slow weekend at the box office, based on studio estimates released on Sunday, but there are some signs of improvement, thanks to a couple of decent openings and some healthy performances by Oscar hopefuls. The Rite debuted with an estimated $15 million, about in line with expectations, while The Mechanic posted $11.5 million, which is a little ahead of the consensus going into the weekend. More...

Limited Releases are Biutiful

January 28th, 2011

This week's collection of limited releases includes a film that is already a worldwide hit, one that earned two Oscar nominations, one opening in more than 250 theaters, and others. It will be interesting to see if the critically acclaimed films can find audiences here, or if the wider releases can fill all of those theaters. More...

Wednesday Daily Numbers, Theater Counts and Trailers

January 27th, 2011

Our daily charts are updated every day by 1pm (with early studio reports) and 3pm (with complete final numbers). On Thursdays, we publish early studio theater counts by 1.30pm, and the complete list by 5pm.

- Wednesday Daily Numbers
- Weekend Theater Counts

Trailers for this week's openers:

- The Mechanic
- The Rite
- From Prada to Nada More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Compare this performance with other movies…

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/01/28 17 $1,115,638   256 $4,358   $1,115,638 3
2011/02/04 18 $748,852 -33% 261 $2,869   $2,097,423 10
2011/02/11 29 $311,977 -58% 252 $1,238   $2,588,926 17
2011/02/18 40 $93,155 -70% 128 $728   $2,810,491 24
2011/02/25 47 $56,600 -39% 81 $699   $2,905,525 31
2011/03/04 61 $15,800 -72% 35 $451   $2,939,128 38
2011/03/11 66 $11,506 -27% 33 $349   $2,957,781 45
2011/03/18 78 $8,110 -30% 27 $300   $2,971,409 52
2011/03/25 55 $41,551 +412% 91 $457   $3,016,244 59

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/01/28 17 $311,302   256 $1,216   $311,302 1
2011/01/29 17 $437,702 +41% 256 $1,710   $749,004 2
2011/01/30 15 $366,634 -16% 256 $1,432   $1,115,638 3
2011/01/31 17 $63,536 -83% 256 $248   $1,179,174 4
2011/02/01 19 $53,919 -15% 256 $211   $1,233,093 5
2011/02/02 21 $51,000 -5% 256 $199   $1,284,093 6
2011/02/03 17 $64,478 +26% 256 $252   $1,348,571 7
2011/02/04 18 $204,239 +217% 261 $783   $1,552,810 8
2011/02/05 18 $344,677 +69% 261 $1,321   $1,897,487 9
2011/02/06 16 $199,936 -42% 261 $766   $2,097,423 10
2011/02/07 19 $51,789 -74% 261 $198   $2,149,212 11
2011/02/08 21 $48,092 -7% 261 $184   $2,197,304 12
2011/02/09 22 $40,046 -17% 261 $153   $2,237,350 13
2011/02/10 21 $39,599 -1% 261 $152   $2,276,949 14
2011/02/11 - $76,296 +93% 252 $303   $2,353,245 15
2011/02/12 - $127,726 +67% 252 $507   $2,480,971 16
2011/02/13 - $107,955 -15% 252 $428   $2,588,926 17
2011/02/14 - $60,421 -44% 252 $240   $2,649,347 18
2011/02/15 - $24,010 -60% 252 $95   $2,673,357 19
2011/02/16 - $22,189 -8% 252 $88   $2,695,546 20
2011/02/17 - $21,790 -2% 252 $86   $2,717,336 21
2011/02/18 - $19,084 -12% 128 $149   $2,736,420 22
2011/02/19 - $36,562 +92% 128 $286   $2,772,982 23
2011/02/20 - $37,509 +3% 128 $293   $2,810,491 24
2011/02/21 42 $17,655 -53% 128 $138   $2,828,146 25
2011/02/22 - $7,591 -57% 128 $59   $2,835,737 26
2011/02/23 - $6,127 -19% 128 $48   $2,841,864 27
2011/02/24 - $7,061 +15% 128 $55   $2,848,925 28
2011/02/25 - $13,802 +95% 81 $170   $2,862,727 29
2011/02/26 - $24,759 +79% 81 $306   $2,887,486 30
2011/02/27 - $18,039 -27% 81 $223   $2,905,525 31
2011/02/28 - $4,690 -74% 81 $58   $2,910,215 32
2011/03/01 - $4,549 -3% 81 $56   $2,914,764 33
2011/03/02 - $4,276 -6% 81 $53   $2,919,040 34
2011/03/03 - $4,288 n/c 81 $53   $2,923,328 35
2011/03/04 - $3,186 -26% 35 $91   $2,926,514 36
2011/03/05 - $6,186 +94% 35 $177   $2,932,700 37
2011/03/06 - $6,428 +4% 35 $184   $2,939,128 38
2011/03/07 - $1,359 -79% 35 $39   $2,940,487 39
2011/03/08 - $1,930 +42% 35 $55   $2,942,417 40
2011/03/09 - $1,939 n/c 35 $55   $2,944,356 41
2011/03/10 - $1,919 -1% 35 $55   $2,946,275 42
2011/03/11 - $2,748 +43% 33 $83   $2,949,023 43
2011/03/12 - $4,650 +69% 33 $141   $2,953,673 44
2011/03/13 - $4,108 -12% 33 $124   $2,957,781 45
2011/03/14 - $1,459 -64% 33 $44   $2,959,240 46
2011/03/15 - $1,478 +1% 33 $45   $2,960,718 47
2011/03/16 - $1,280 -13% 33 $39   $2,961,998 48
2011/03/17 - $1,301 +2% 33 $39   $2,963,299 49
2011/03/18 - $2,321 +78% 27 $86   $2,965,620 50
2011/03/19 - $3,482 +50% 27 $129   $2,969,102 51
2011/03/20 - $2,307 -34% 27 $85   $2,971,409 52
2011/03/21 - $902 -61% 27 $33   $2,972,311 53
2011/03/22 - $812 -10% 27 $30   $2,973,123 54
2011/03/23 - $794 -2% 27 $29   $2,973,917 55
2011/03/24 - $776 -2% 27 $29   $2,974,693 56
2011/03/25 - $10,806 +1,293% 91 $119   $2,985,499 57
2011/03/26 - $16,958 +57% 91 $186   $3,002,457 58
2011/03/27 - $13,787 -19% 91 $152   $3,016,244 59
2011/03/28 - $4,039 -71% 91 $44   $3,020,283 60
2011/03/29 - $4,563 +13% 91 $50   $3,024,846 61
2011/03/30 - $3,910 -14% 91 $43   $3,028,756 62
2011/03/31 - $4,867 +24% 91 $53   $3,033,623 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/01/28 17 $1,348,571   256 $5,268   $1,348,571 7
2011/02/04 18 $928,378 -31% 261 $3,557   $2,276,949 14
2011/02/11 28 $440,387 -53% 252 $1,748   $2,717,336 21
2011/02/18 42 $131,589 -70% 128 $1,028   $2,848,925 28
2011/02/25 48 $74,403 -43% 81 $919   $2,923,328 35
2011/03/04 59 $22,947 -69% 35 $656   $2,946,275 42
2011/03/11 67 $17,024 -26% 33 $516   $2,963,299 49
2011/03/18 81 $11,394 -33% 27 $422   $2,974,693 56
2011/03/25 55 $58,930 +417% 91 $648   $3,033,623 63

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Theaters
Maximum
Theaters
Theatrical
Engagements
Total
Box Office
Report
Date
Croatia 11/29/2012 $8,095 4 4 12 $13,404 12/12/2015
 
Rest of World $106,596
 
International Total$120,000 12/12/2015

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.