From Prada to Nada (2011)

From Prada to Nada poster
Theatrical Performance
Domestic Box Office $3,033,623Details
International Box Office $1,100,069Details
Worldwide Box Office $4,133,692
Further financial details...

Synopsis

Sisters Nora, a law student, and Mary, an undergrad party girl, live with their father in a luxurious mansion in Beverly Hills. Mary has become so "90210" she refuses to admit she is of Mexican decent. When dad passes away suddenly, their posh lives are turned upside-down. They discover they are now poor, and are forced to move into their Aunt Aurelia’s modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. The sisters are terrified of leaving their world of privilege; neither Nora nor Mary speak Spanish or have ever taken on any real responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a dilapidated used car. As they embrace the culture that for so long they refused to accept, both discover romance, the true meaning of family, and learn that the life of PRADA actually means NADA without love, family and community.

Metrics

Opening Weekend:$1,115,638 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:73.4% (domestic box office/worldwide)
Theater counts:256 opening theaters/261 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $4,123,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,301-7,400) 7,351 $3,033,623
All Time International Box Office (Rank 10,501-10,600) 10,509 $1,100,069
All Time Worldwide Box Office (Rank 10,501-10,600) 10,550 $4,133,692
All Time Domestic Highest Grossing Limited Release Movies (Rank 801-900) 827 $3,033,623

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: January 28th, 2011 (Limited) by Lionsgate
International Releases: November 29th, 2012 (Wide) (Croatia)
Video Release: May 3rd, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for brief drug use and a sexual situation.
(Rating bulletin 2138, 9/15/2010)
Running Time: 107 minutes
Comparisons: Create your own comparison chart…
Keywords: Modern Adaptation, Foreign Language, Dysfunctional Family, Romance, Funeral Reunions, Inheritance, Culture Clash, Relationships Gone Wrong, Medical and Hospitals, Riches to Rags, Spoiled Child
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gilbert Films, OddLot Entertainment, Videocine
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 7,301-7,400) 7,351 $3,033,623
All Time Domestic Inflation Adjusted Box Office (Rank 7,001-7,100) 7,097 $4,123,889
All Time Domestic Non-Sequel Box Office (Rank 6,501-6,600) 6,535 $3,033,623
Top 2011 Movies at the Domestic Box Office (Rank 101-200) 171 $3,033,623
All Time Domestic Highest Grossing Limited Release Movies (Rank 801-900) 827 $3,033,623
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 801-900) 898 $4,123,889
Top 2011 Limited Release Movies at the Domestic Box Office 34 $3,033,623
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 1,401-1,500) 1,484 $3,033,623
All Time Domestic Box Office for Live Action Movies (Rank 6,501-6,600) 6,554 $3,033,623
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 3,801-3,900) 3,870 $3,033,623
All Time Domestic Box Office for Romantic Comedy Movies (Rank 401-500) 415 $3,033,623
All Time Domestic Box Office for PG-13 Movies (Rank 2,101-2,200) 2,146 $3,033,623
All Time Domestic Box Office for Lionsgate Movies (Rank 201-300) 272 $3,033,623

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,115,638   256 $4,358   $1,115,638 1
Feb 4, 2011 18 $748,852 -33% 261 $2,869   $2,097,423 2
Feb 11, 2011 29 $311,977 -58% 252 $1,238   $2,588,926 3
Feb 18, 2011 40 $93,155 -70% 128 $728   $2,810,491 4
Feb 25, 2011 47 $56,600 -39% 81 $699   $2,905,525 5
Mar 4, 2011 61 $15,800 -72% 35 $451   $2,939,128 6
Mar 11, 2011 66 $11,506 -27% 33 $349   $2,957,781 7
Mar 18, 2011 78 $8,110 -30% 27 $300   $2,971,409 8
Mar 25, 2011 55 $41,551 +412% 91 $457   $3,016,244 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2011 17 $311,302     256 $1,216   $311,302 1
Jan 29, 2011 17 $437,702 +41%   256 $1,710   $749,004 2
Jan 30, 2011 15 $366,634 -16%   256 $1,432   $1,115,638 3
Jan 31, 2011 17 $63,536 -83%   256 $248   $1,179,174 4
Feb 1, 2011 19 $53,919 -15%   256 $211   $1,233,093 5
Feb 2, 2011 21 $51,000 -5%   256 $199   $1,284,093 6
Feb 3, 2011 17 $64,478 +26%   256 $252   $1,348,571 7
Feb 4, 2011 18 $204,239 +217% -34% 261 $783   $1,552,810 8
Feb 5, 2011 18 $344,677 +69% -21% 261 $1,321   $1,897,487 9
Feb 6, 2011 16 $199,936 -42% -45% 261 $766   $2,097,423 10
Feb 7, 2011 19 $51,789 -74% -18% 261 $198   $2,149,212 11
Feb 8, 2011 21 $48,092 -7% -11% 261 $184   $2,197,304 12
Feb 9, 2011 22 $40,046 -17% -21% 261 $153   $2,237,350 13
Feb 10, 2011 21 $39,599 -1% -39% 261 $152   $2,276,949 14
Feb 11, 2011 - $76,296 +93% -63% 252 $303   $2,353,245 15
Feb 12, 2011 - $127,726 +67% -63% 252 $507   $2,480,971 16
Feb 13, 2011 - $107,955 -15% -46% 252 $428   $2,588,926 17
Feb 14, 2011 - $60,421 -44% +17% 252 $240   $2,649,347 18
Feb 15, 2011 - $24,010 -60% -50% 252 $95   $2,673,357 19
Feb 16, 2011 - $22,189 -8% -45% 252 $88   $2,695,546 20
Feb 17, 2011 - $21,790 -2% -45% 252 $86   $2,717,336 21
Feb 18, 2011 - $19,084 -12% -75% 128 $149   $2,736,420 22
Feb 19, 2011 - $36,562 +92% -71% 128 $286   $2,772,982 23
Feb 20, 2011 - $37,509 +3% -65% 128 $293   $2,810,491 24
Feb 21, 2011 42 $17,655 -53% -71% 128 $138   $2,828,146 25
Feb 22, 2011 - $7,591 -57% -68% 128 $59   $2,835,737 26
Feb 23, 2011 - $6,127 -19% -72% 128 $48   $2,841,864 27
Feb 24, 2011 - $7,061 +15% -68% 128 $55   $2,848,925 28
Feb 25, 2011 - $13,802 +95% -28% 81 $170   $2,862,727 29
Feb 26, 2011 - $24,759 +79% -32% 81 $306   $2,887,486 30
Feb 27, 2011 - $18,039 -27% -52% 81 $223   $2,905,525 31
Feb 28, 2011 - $4,690 -74% -73% 81 $58   $2,910,215 32
Mar 1, 2011 - $4,549 -3% -40% 81 $56   $2,914,764 33
Mar 2, 2011 - $4,276 -6% -30% 81 $53   $2,919,040 34
Mar 3, 2011 - $4,288 n/c -39% 81 $53   $2,923,328 35
Mar 4, 2011 - $3,186 -26% -77% 35 $91   $2,926,514 36
Mar 5, 2011 - $6,186 +94% -75% 35 $177   $2,932,700 37
Mar 6, 2011 - $6,428 +4% -64% 35 $184   $2,939,128 38
Mar 7, 2011 - $1,359 -79% -71% 35 $39   $2,940,487 39
Mar 8, 2011 - $1,930 +42% -58% 35 $55   $2,942,417 40
Mar 9, 2011 - $1,939 n/c -55% 35 $55   $2,944,356 41
Mar 10, 2011 - $1,919 -1% -55% 35 $55   $2,946,275 42
Mar 11, 2011 - $2,748 +43% -14% 33 $83   $2,949,023 43
Mar 12, 2011 - $4,650 +69% -25% 33 $141   $2,953,673 44
Mar 13, 2011 - $4,108 -12% -36% 33 $124   $2,957,781 45
Mar 14, 2011 - $1,459 -64% +7% 33 $44   $2,959,240 46
Mar 15, 2011 - $1,478 +1% -23% 33 $45   $2,960,718 47
Mar 16, 2011 - $1,280 -13% -34% 33 $39   $2,961,998 48
Mar 17, 2011 - $1,301 +2% -32% 33 $39   $2,963,299 49
Mar 18, 2011 - $2,321 +78% -16% 27 $86   $2,965,620 50
Mar 19, 2011 - $3,482 +50% -25% 27 $129   $2,969,102 51
Mar 20, 2011 - $2,307 -34% -44% 27 $85   $2,971,409 52
Mar 21, 2011 - $902 -61% -38% 27 $33   $2,972,311 53
Mar 22, 2011 - $812 -10% -45% 27 $30   $2,973,123 54
Mar 23, 2011 - $794 -2% -38% 27 $29   $2,973,917 55
Mar 24, 2011 - $776 -2% -40% 27 $29   $2,974,693 56
Mar 25, 2011 - $10,806 +1,293% +366% 91 $119   $2,985,499 57
Mar 26, 2011 - $16,958 +57% +387% 91 $186   $3,002,457 58
Mar 27, 2011 - $13,787 -19% +498% 91 $152   $3,016,244 59
Mar 28, 2011 - $4,039 -71% +348% 91 $44   $3,020,283 60
Mar 29, 2011 - $4,563 +13% +462% 91 $50   $3,024,846 61
Mar 30, 2011 - $3,910 -14% +392% 91 $43   $3,028,756 62
Mar 31, 2011 - $4,867 +24% +527% 91 $53   $3,033,623 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,348,571   256 $5,268   $1,348,571 1
Feb 4, 2011 18 $928,378 -31% 261 $3,557   $2,276,949 2
Feb 11, 2011 28 $440,387 -53% 252 $1,748   $2,717,336 3
Feb 18, 2011 42 $131,589 -70% 128 $1,028   $2,848,925 4
Feb 25, 2011 48 $74,403 -43% 81 $919   $2,923,328 5
Mar 4, 2011 59 $22,947 -69% 35 $656   $2,946,275 6
Mar 11, 2011 67 $17,024 -26% 33 $516   $2,963,299 7
Mar 18, 2011 81 $11,394 -33% 27 $422   $2,974,693 8
Mar 25, 2011 55 $58,930 +417% 91 $648   $3,033,623 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Croatia 11/29/2012 $8,095 4 4 12 $13,404 12/29/2018
 
Rest of World $1,086,665
 
International Total$1,100,069 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 10,501-10,600) 10,509 $1,100,069
All Time International Non-Sequel Box Office (Rank 9,401-9,500) 9,494 $1,100,069
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 1,401-1,500) 1,457 $1,100,069
All Time International Box Office for Live Action Movies (Rank 8,701-8,800) 8,751 $1,100,069
All Time International Box Office for Contemporary Fiction Movies (Rank 5,501-5,600) 5,517 $1,100,069
All Time International Box Office for Romantic Comedy Movies (Rank 501-600) 558 $1,100,069
All Time International Box Office for PG-13 Movies (Rank 1,701-1,800) 1,769 $1,100,069
All Time International Box Office for Lionsgate Movies (Rank 201-300) 267 $1,100,069

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 10,501-10,600) 10,550 $4,133,692
All Time Worldwide Non-Sequel Box Office (Rank 9,401-9,500) 9,436 $4,133,692
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 1,701-1,800) 1,797 $4,133,692
All Time Worldwide Box Office for Live Action Movies (Rank 9,001-9,100) 9,077 $4,133,692
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 5,601-5,700) 5,610 $4,133,692
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 501-600) 586 $4,133,692
All Time Worldwide Box Office for PG-13 Movies (Rank 2,201-2,300) 2,253 $4,133,692
All Time Worldwide Box Office for Lionsgate Movies (Rank 201-300) 299 $4,133,692

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Camilla Belle    Nora Dominguez
Alexa Vega    Mary Dominguez
Adriana Barraza    Aunt Aurelia

Supporting Cast

Wilmer Valderrama    Bruno
Nicolas D'Agosto    Edward
April Bowlby    Olivia
Kuno Becker    Rodrigo

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Angel Gracia    Director
Fina Torres    Screenwriter
Luis Alfaro    Screenwriter
Craig Fernandez    Screenwriter
Jane Austen    Story Creator
Gigi Pritzker    Producer
Linda McDonough    Producer
Rossana Arau    Producer
Gary Gilbert    Producer
Lisa Ellzey    Producer
William Lischak    Executive Producer
Fernando Perez Gavilan M.    Executive Producer
James M. McNamara    Executive Producer
Benjamin Odell    Executive Producer
Deborah Del Prete    Executive Producer
Hector Ortega    Cinematographer
Anthony Rivero Stabley    Production Designer
Bradley McLaughlin    Editor
Naomi Crespo    Costume Designer
Dan Hubbert    Music Supervisor
Andrea von Foerster    Music Supervisor
Heitor Pereira    Composer
Victoria Burrows    Casting Director
Scot Boland    Casting Director

DVD and Blu-ray Releases for May 3rd, 2011

May 3rd, 2011

Historically, this is the weakest time of year for DVD releases. The last of the winter releases have already been released. It's too early for the flood of TV on DVD releases for the upcoming season in the fall. And studios are too worried about competing with blockbusters in theaters. There's really only one first run release that's generating any buzz, The Green Hornet, but while the 3D Blu-ray / Blu-ray / DVD Combo Pack is worth picking up, the sales potential quickly declines from that point and by the time you reach the bottom of the top ten, you are really struggling to find any release that will have any real impact on the home market. As for the best release, as opposed to the biggest, there are two TV on DVD imports that are worth checking out: Being Human: Season 3 on DVD and Murdoch Mysteries: Season 3 on DVD or Blu-ray. (The Blu-ray release for Being Human is too pricey.) Both are worth picking up, but for Pick of the Week, I'm going with Murdoch Mysteries. More...

Featured Blu-ray / DVD Review: From Prada to Nada

May 2nd, 2011

From Prada to Nada opened in a targeted limited release and earned terrible reviews, but did respectable business all things considered and eventually reached $3 million. Considering Cedar Rapids was the first limited release to reach $4 million this year, this is a good run. Now that it is coming out on the home market, will is continue this moderate level of success, or will audiences agree with critics? More...

Per Theater Chart was Full of Win

March 30th, 2011

Seven films topped the $10,000 mark on the per theater chart this week, but leading the way were last week's top two films: Bill Cunningham New York and Win Win. The former earned $21,786 in 3 theaters while the latter was right behind with $20,192 in 23. My Perestroika earned $17,680 in its lone theater over the weekend and $25,084 since its Wednesday opening. Mia and the Migoo and Miral were neck-and-neck at $16,975 and $16,561. They also share something else, bad reviews, so their futures are in doubt. Trophy Wife earned an average of $12,288 in seven theaters. Finally, Jane Eyre made nearly $1 million over the weekend in 90 theaters for an average of $10,778. More...

Per Theater Chart is Left Out in the Cold

February 8th, 2011

Like last week, only one film reached the $10,000 mark on the per theater chart this past weekend. That film was Cold Weather, which beat my expectations, earning $14,513 in one theater ahead of its VOD demand later this week. More...

Per Theater Chart is Explosive

February 1st, 2011

There's was only one film able to top $10,000 on the per theater chart and that film was Kaboom, which made $13,714 in one theater. More...

Weekend Estimates: The Rite Tops Another Slow Weekend

January 30th, 2011

It looks like another slow weekend at the box office, based on studio estimates released on Sunday, but there are some signs of improvement, thanks to a couple of decent openings and some healthy performances by Oscar hopefuls. The Rite debuted with an estimated $15 million, about in line with expectations, while The Mechanic posted $11.5 million, which is a little ahead of the consensus going into the weekend. More...

Limited Releases are Biutiful

January 28th, 2011

This week's collection of limited releases includes a film that is already a worldwide hit, one that earned two Oscar nominations, one opening in more than 250 theaters, and others. It will be interesting to see if the critically acclaimed films can find audiences here, or if the wider releases can fill all of those theaters. More...

Wednesday Daily Numbers, Theater Counts and Trailers

January 27th, 2011

Our daily charts are updated every day by 1pm (with early studio reports) and 3pm (with complete final numbers). On Thursdays, we publish early studio theater counts by 1.30pm, and the complete list by 5pm.

- Wednesday Daily Numbers
- Weekend Theater Counts

Trailers for this week's openers:

- The Mechanic
- The Rite
- From Prada to Nada More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Sisters Nora, a law student, and Mary, an undergrad party girl, live with their father in a luxurious mansion in Beverly Hills. Mary has become so "90210" she refuses to admit she is of Mexican decent. When dad passes away suddenly, their posh lives are turned upside-down. They discover they are now poor, and are forced to move into their Aunt Aurelia’s modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. The sisters are terrified of leaving their world of privilege; neither Nora nor Mary speak Spanish or have ever taken on any real responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a dilapidated used car. As they embrace the culture that for so long they refused to accept, both discover romance, the true meaning of family, and learn that the life of PRADA actually means NADA without love, family and community.

Metrics

Opening Weekend:$1,115,638 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:73.4% (domestic box office/worldwide)
Theater counts:256 opening theaters/261 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $4,123,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,301-7,400) 7,351 $3,033,623
All Time International Box Office (Rank 10,501-10,600) 10,509 $1,100,069
All Time Worldwide Box Office (Rank 10,501-10,600) 10,550 $4,133,692
All Time Domestic Highest Grossing Limited Release Movies (Rank 801-900) 827 $3,033,623

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: January 28th, 2011 (Limited) by Lionsgate
International Releases: November 29th, 2012 (Wide) (Croatia)
Video Release: May 3rd, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for brief drug use and a sexual situation.
(Rating bulletin 2138, 9/15/2010)
Running Time: 107 minutes
Comparisons: Create your own comparison chart…
Keywords: Modern Adaptation, Foreign Language, Dysfunctional Family, Romance, Funeral Reunions, Inheritance, Culture Clash, Relationships Gone Wrong, Medical and Hospitals, Riches to Rags, Spoiled Child
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gilbert Films, OddLot Entertainment, Videocine
Production Countries: United States
Languages: English

Leading Cast

Camilla Belle    Nora Dominguez
Alexa Vega    Mary Dominguez
Adriana Barraza    Aunt Aurelia

Supporting Cast

Wilmer Valderrama    Bruno
Nicolas D'Agosto    Edward
April Bowlby    Olivia
Kuno Becker    Rodrigo

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Angel Gracia    Director
Fina Torres    Screenwriter
Luis Alfaro    Screenwriter
Craig Fernandez    Screenwriter
Jane Austen    Story Creator
Gigi Pritzker    Producer
Linda McDonough    Producer
Rossana Arau    Producer
Gary Gilbert    Producer
Lisa Ellzey    Producer
William Lischak    Executive Producer
Fernando Perez Gavilan M.    Executive Producer
James M. McNamara    Executive Producer
Benjamin Odell    Executive Producer
Deborah Del Prete    Executive Producer
Hector Ortega    Cinematographer
Anthony Rivero Stabley    Production Designer
Bradley McLaughlin    Editor
Naomi Crespo    Costume Designer
Dan Hubbert    Music Supervisor
Andrea von Foerster    Music Supervisor
Heitor Pereira    Composer
Victoria Burrows    Casting Director
Scot Boland    Casting Director

DVD and Blu-ray Releases for May 3rd, 2011

May 3rd, 2011

Historically, this is the weakest time of year for DVD releases. The last of the winter releases have already been released. It's too early for the flood of TV on DVD releases for the upcoming season in the fall. And studios are too worried about competing with blockbusters in theaters. There's really only one first run release that's generating any buzz, The Green Hornet, but while the 3D Blu-ray / Blu-ray / DVD Combo Pack is worth picking up, the sales potential quickly declines from that point and by the time you reach the bottom of the top ten, you are really struggling to find any release that will have any real impact on the home market. As for the best release, as opposed to the biggest, there are two TV on DVD imports that are worth checking out: Being Human: Season 3 on DVD and Murdoch Mysteries: Season 3 on DVD or Blu-ray. (The Blu-ray release for Being Human is too pricey.) Both are worth picking up, but for Pick of the Week, I'm going with Murdoch Mysteries. More...

Featured Blu-ray / DVD Review: From Prada to Nada

May 2nd, 2011

From Prada to Nada opened in a targeted limited release and earned terrible reviews, but did respectable business all things considered and eventually reached $3 million. Considering Cedar Rapids was the first limited release to reach $4 million this year, this is a good run. Now that it is coming out on the home market, will is continue this moderate level of success, or will audiences agree with critics? More...

Per Theater Chart was Full of Win

March 30th, 2011

Seven films topped the $10,000 mark on the per theater chart this week, but leading the way were last week's top two films: Bill Cunningham New York and Win Win. The former earned $21,786 in 3 theaters while the latter was right behind with $20,192 in 23. My Perestroika earned $17,680 in its lone theater over the weekend and $25,084 since its Wednesday opening. Mia and the Migoo and Miral were neck-and-neck at $16,975 and $16,561. They also share something else, bad reviews, so their futures are in doubt. Trophy Wife earned an average of $12,288 in seven theaters. Finally, Jane Eyre made nearly $1 million over the weekend in 90 theaters for an average of $10,778. More...

Per Theater Chart is Left Out in the Cold

February 8th, 2011

Like last week, only one film reached the $10,000 mark on the per theater chart this past weekend. That film was Cold Weather, which beat my expectations, earning $14,513 in one theater ahead of its VOD demand later this week. More...

Per Theater Chart is Explosive

February 1st, 2011

There's was only one film able to top $10,000 on the per theater chart and that film was Kaboom, which made $13,714 in one theater. More...

Weekend Estimates: The Rite Tops Another Slow Weekend

January 30th, 2011

It looks like another slow weekend at the box office, based on studio estimates released on Sunday, but there are some signs of improvement, thanks to a couple of decent openings and some healthy performances by Oscar hopefuls. The Rite debuted with an estimated $15 million, about in line with expectations, while The Mechanic posted $11.5 million, which is a little ahead of the consensus going into the weekend. More...

Limited Releases are Biutiful

January 28th, 2011

This week's collection of limited releases includes a film that is already a worldwide hit, one that earned two Oscar nominations, one opening in more than 250 theaters, and others. It will be interesting to see if the critically acclaimed films can find audiences here, or if the wider releases can fill all of those theaters. More...

Wednesday Daily Numbers, Theater Counts and Trailers

January 27th, 2011

Our daily charts are updated every day by 1pm (with early studio reports) and 3pm (with complete final numbers). On Thursdays, we publish early studio theater counts by 1.30pm, and the complete list by 5pm.

- Wednesday Daily Numbers
- Weekend Theater Counts

Trailers for this week's openers:

- The Mechanic
- The Rite
- From Prada to Nada More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 7,301-7,400) 7,351 $3,033,623
All Time Domestic Inflation Adjusted Box Office (Rank 7,001-7,100) 7,097 $4,123,889
All Time Domestic Non-Sequel Box Office (Rank 6,501-6,600) 6,535 $3,033,623
Top 2011 Movies at the Domestic Box Office (Rank 101-200) 171 $3,033,623
All Time Domestic Highest Grossing Limited Release Movies (Rank 801-900) 827 $3,033,623
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 801-900) 898 $4,123,889
Top 2011 Limited Release Movies at the Domestic Box Office 34 $3,033,623
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 1,401-1,500) 1,484 $3,033,623
All Time Domestic Box Office for Live Action Movies (Rank 6,501-6,600) 6,554 $3,033,623
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 3,801-3,900) 3,870 $3,033,623
All Time Domestic Box Office for Romantic Comedy Movies (Rank 401-500) 415 $3,033,623
All Time Domestic Box Office for PG-13 Movies (Rank 2,101-2,200) 2,146 $3,033,623
All Time Domestic Box Office for Lionsgate Movies (Rank 201-300) 272 $3,033,623

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,115,638   256 $4,358   $1,115,638 1
Feb 4, 2011 18 $748,852 -33% 261 $2,869   $2,097,423 2
Feb 11, 2011 29 $311,977 -58% 252 $1,238   $2,588,926 3
Feb 18, 2011 40 $93,155 -70% 128 $728   $2,810,491 4
Feb 25, 2011 47 $56,600 -39% 81 $699   $2,905,525 5
Mar 4, 2011 61 $15,800 -72% 35 $451   $2,939,128 6
Mar 11, 2011 66 $11,506 -27% 33 $349   $2,957,781 7
Mar 18, 2011 78 $8,110 -30% 27 $300   $2,971,409 8
Mar 25, 2011 55 $41,551 +412% 91 $457   $3,016,244 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2011 17 $311,302     256 $1,216   $311,302 1
Jan 29, 2011 17 $437,702 +41%   256 $1,710   $749,004 2
Jan 30, 2011 15 $366,634 -16%   256 $1,432   $1,115,638 3
Jan 31, 2011 17 $63,536 -83%   256 $248   $1,179,174 4
Feb 1, 2011 19 $53,919 -15%   256 $211   $1,233,093 5
Feb 2, 2011 21 $51,000 -5%   256 $199   $1,284,093 6
Feb 3, 2011 17 $64,478 +26%   256 $252   $1,348,571 7
Feb 4, 2011 18 $204,239 +217% -34% 261 $783   $1,552,810 8
Feb 5, 2011 18 $344,677 +69% -21% 261 $1,321   $1,897,487 9
Feb 6, 2011 16 $199,936 -42% -45% 261 $766   $2,097,423 10
Feb 7, 2011 19 $51,789 -74% -18% 261 $198   $2,149,212 11
Feb 8, 2011 21 $48,092 -7% -11% 261 $184   $2,197,304 12
Feb 9, 2011 22 $40,046 -17% -21% 261 $153   $2,237,350 13
Feb 10, 2011 21 $39,599 -1% -39% 261 $152   $2,276,949 14
Feb 11, 2011 - $76,296 +93% -63% 252 $303   $2,353,245 15
Feb 12, 2011 - $127,726 +67% -63% 252 $507   $2,480,971 16
Feb 13, 2011 - $107,955 -15% -46% 252 $428   $2,588,926 17
Feb 14, 2011 - $60,421 -44% +17% 252 $240   $2,649,347 18
Feb 15, 2011 - $24,010 -60% -50% 252 $95   $2,673,357 19
Feb 16, 2011 - $22,189 -8% -45% 252 $88   $2,695,546 20
Feb 17, 2011 - $21,790 -2% -45% 252 $86   $2,717,336 21
Feb 18, 2011 - $19,084 -12% -75% 128 $149   $2,736,420 22
Feb 19, 2011 - $36,562 +92% -71% 128 $286   $2,772,982 23
Feb 20, 2011 - $37,509 +3% -65% 128 $293   $2,810,491 24
Feb 21, 2011 42 $17,655 -53% -71% 128 $138   $2,828,146 25
Feb 22, 2011 - $7,591 -57% -68% 128 $59   $2,835,737 26
Feb 23, 2011 - $6,127 -19% -72% 128 $48   $2,841,864 27
Feb 24, 2011 - $7,061 +15% -68% 128 $55   $2,848,925 28
Feb 25, 2011 - $13,802 +95% -28% 81 $170   $2,862,727 29
Feb 26, 2011 - $24,759 +79% -32% 81 $306   $2,887,486 30
Feb 27, 2011 - $18,039 -27% -52% 81 $223   $2,905,525 31
Feb 28, 2011 - $4,690 -74% -73% 81 $58   $2,910,215 32
Mar 1, 2011 - $4,549 -3% -40% 81 $56   $2,914,764 33
Mar 2, 2011 - $4,276 -6% -30% 81 $53   $2,919,040 34
Mar 3, 2011 - $4,288 n/c -39% 81 $53   $2,923,328 35
Mar 4, 2011 - $3,186 -26% -77% 35 $91   $2,926,514 36
Mar 5, 2011 - $6,186 +94% -75% 35 $177   $2,932,700 37
Mar 6, 2011 - $6,428 +4% -64% 35 $184   $2,939,128 38
Mar 7, 2011 - $1,359 -79% -71% 35 $39   $2,940,487 39
Mar 8, 2011 - $1,930 +42% -58% 35 $55   $2,942,417 40
Mar 9, 2011 - $1,939 n/c -55% 35 $55   $2,944,356 41
Mar 10, 2011 - $1,919 -1% -55% 35 $55   $2,946,275 42
Mar 11, 2011 - $2,748 +43% -14% 33 $83   $2,949,023 43
Mar 12, 2011 - $4,650 +69% -25% 33 $141   $2,953,673 44
Mar 13, 2011 - $4,108 -12% -36% 33 $124   $2,957,781 45
Mar 14, 2011 - $1,459 -64% +7% 33 $44   $2,959,240 46
Mar 15, 2011 - $1,478 +1% -23% 33 $45   $2,960,718 47
Mar 16, 2011 - $1,280 -13% -34% 33 $39   $2,961,998 48
Mar 17, 2011 - $1,301 +2% -32% 33 $39   $2,963,299 49
Mar 18, 2011 - $2,321 +78% -16% 27 $86   $2,965,620 50
Mar 19, 2011 - $3,482 +50% -25% 27 $129   $2,969,102 51
Mar 20, 2011 - $2,307 -34% -44% 27 $85   $2,971,409 52
Mar 21, 2011 - $902 -61% -38% 27 $33   $2,972,311 53
Mar 22, 2011 - $812 -10% -45% 27 $30   $2,973,123 54
Mar 23, 2011 - $794 -2% -38% 27 $29   $2,973,917 55
Mar 24, 2011 - $776 -2% -40% 27 $29   $2,974,693 56
Mar 25, 2011 - $10,806 +1,293% +366% 91 $119   $2,985,499 57
Mar 26, 2011 - $16,958 +57% +387% 91 $186   $3,002,457 58
Mar 27, 2011 - $13,787 -19% +498% 91 $152   $3,016,244 59
Mar 28, 2011 - $4,039 -71% +348% 91 $44   $3,020,283 60
Mar 29, 2011 - $4,563 +13% +462% 91 $50   $3,024,846 61
Mar 30, 2011 - $3,910 -14% +392% 91 $43   $3,028,756 62
Mar 31, 2011 - $4,867 +24% +527% 91 $53   $3,033,623 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,348,571   256 $5,268   $1,348,571 1
Feb 4, 2011 18 $928,378 -31% 261 $3,557   $2,276,949 2
Feb 11, 2011 28 $440,387 -53% 252 $1,748   $2,717,336 3
Feb 18, 2011 42 $131,589 -70% 128 $1,028   $2,848,925 4
Feb 25, 2011 48 $74,403 -43% 81 $919   $2,923,328 5
Mar 4, 2011 59 $22,947 -69% 35 $656   $2,946,275 6
Mar 11, 2011 67 $17,024 -26% 33 $516   $2,963,299 7
Mar 18, 2011 81 $11,394 -33% 27 $422   $2,974,693 8
Mar 25, 2011 55 $58,930 +417% 91 $648   $3,033,623 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Croatia 11/29/2012 $8,095 4 4 12 $13,404 12/29/2018
 
Rest of World $1,086,665
 
International Total$1,100,069 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 10,501-10,600) 10,509 $1,100,069
All Time International Non-Sequel Box Office (Rank 9,401-9,500) 9,494 $1,100,069
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 1,401-1,500) 1,457 $1,100,069
All Time International Box Office for Live Action Movies (Rank 8,701-8,800) 8,751 $1,100,069
All Time International Box Office for Contemporary Fiction Movies (Rank 5,501-5,600) 5,517 $1,100,069
All Time International Box Office for Romantic Comedy Movies (Rank 501-600) 558 $1,100,069
All Time International Box Office for PG-13 Movies (Rank 1,701-1,800) 1,769 $1,100,069
All Time International Box Office for Lionsgate Movies (Rank 201-300) 267 $1,100,069

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 10,501-10,600) 10,550 $4,133,692
All Time Worldwide Non-Sequel Box Office (Rank 9,401-9,500) 9,436 $4,133,692
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 1,701-1,800) 1,797 $4,133,692
All Time Worldwide Box Office for Live Action Movies (Rank 9,001-9,100) 9,077 $4,133,692
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 5,601-5,700) 5,610 $4,133,692
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 501-600) 586 $4,133,692
All Time Worldwide Box Office for PG-13 Movies (Rank 2,201-2,300) 2,253 $4,133,692
All Time Worldwide Box Office for Lionsgate Movies (Rank 201-300) 299 $4,133,692

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.