POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold poster
Theatrical Performance
Domestic Box Office $638,476Details
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.

Metrics

Rotten Tomatoes
Critics
73% - Certified Fresh
Audience
64% - Upright

Movie Details

Production Budget:$1,800,000
Theatrical Release: April 22nd, 2011 (Limited) by Sony Pictures Classics
MPAA Rating: PG-13 for some language and sexual material.
(Rating bulletin 2162, 3/9/2011)
Keywords: Advertising and Marketing, Gratuitous Cameos, Lawyers, Political, TV Industry, Movie Business, Music Industry, Directing Yourself
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production Companies: Warrior Poets , Snoot Entertainment

DVD and Blu-ray Releases for August 23rd, 2011

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Evil is Profitable on the Per Theater Chart

Evil Bong 3D earned $19,315 in its lone theater to lead the way on the per theater chart, and clearly I've slipped into an alternate dimension. Actually, I'm very happy with this film's success, as it's distributed by Full Moon Features, the same company that released Puppetmaster and countless other low-budget films I've been a fan of. Second place went to The Double Hour with $14,990, which is less than 1% lower than its opening weekend. Madea's Big Happy Family was the only wide release to reach the $10,000 mark, and it was close at $10,957. There is one confusing release, Incendies, which earned over $60,000 in 13 theaters, if you include Canada. However, if you just look at its U.S. opening, it earned $50,679 in 3 theaters for an average of $16,893, which is much more impressive. More...

Blame Canada for the number of Limited Releases

It's a busy week for limited releases with more than a dozen films on this week's list, including a very large Canadian contingent. There are two films opening in limited release in Canada, two Canadian films opening in limited release in the United States, and another where the characters are on a road trip to Canada. One of these films, Incendies, is the best bet for the weekend, while POM Wonderful Presents: The Greatest Movie Ever Sold is also worth checking out. More...

Cast

J.J. Abrams    Himself
Peter Bemis    Himself
Peter Berg    Himself
Morgan Spurlock    Himself

Production and Technical Credits

Director    Morgan Spurlock
Producer    Jeremy Chilnick
Producer    Abbie Hurewitz
Producer    Morgan Spurlock
Producer    Keith Calder
Producer    Jessica Wu
Co-Producer    Jonathan McHugh
Screenwriter    Jeremy Chilnick
Screenwriter    Morgan Spurlock
Cinematographer    Daniel Marracino
Editor    Tom Vogt
Editor    Marrian Cho

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/05/30 45 $13,808   141 $98   $515,356 39
2011/07/04 93 $132   3 $44   $624,679 74

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/04/22 38 $118,294   18 $6,572   $118,294 3
2011/04/29 40 $89,948 -24% 36 $2,499   $240,847 10
2011/05/06 48 $61,559 -32% 46 $1,338   $335,275 17
2011/05/13 54 $49,295 -20% 57 $865   $413,023 24
2011/05/20 50 $41,387 -16% 81 $511   $478,670 31
2011/05/27 46 $52,878 +28% 141 $375   $554,426 38
2011/06/03 66 $8,540 -84% 39 $219   $602,479 45
2011/06/10 94 $1,340 -84% 10 $134   $611,340 52
2011/06/17 80 $3,688 +175% 9 $410   $616,060 59
2011/06/24 94 $1,850 -50% 6 $308   $621,951 66
2011/07/01 92 $1,123 -39% 3 $374   $624,547 73
2011/07/08 102 $751 -33% 8 $94   $625,956 80
2011/07/15 102 $749 n/c 4 $187   $629,499 87
2011/07/22 106 $262 -65% 2 $131   $630,553 94
2011/07/29 78 $4,205 +1,505% 9 $467   $634,908 101
2011/08/05 105 $1,235 -71% 3 $412   $636,928 108
2011/08/19 123 $480   1 $480   $638,216 122
2011/08/26 134 $50 -90% 1 $50   $638,476 129

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.