Just Wright

Just Wright poster
Theatrical Performance
Domestic Box Office $21,540,363Details
International Box Office $513,712
Worldwide Box Office $22,054,075
Home Market Performance
Domestic DVD Sales $11,236,775 Details
Domestic Blu-ray Sales $570,427 Details
Total Domestic Video Sales $11,807,202
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Metrics

Rotten Tomatoes
Critics
45% - Rotten
Audience
61% - Upright

Movie Details

Production Budget:$12,000,000
Theatrical Release: May 14th, 2010 (Wide) by Fox Searchlight
Video Release: September 14th, 2010 by Fox Home Entertainment
MPAA Rating: PG for suggestive material and brief language
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction

DVD Sales: Prince is the King of New Releases

New releases flooded the sales chart this week, taking the top nine spots, plus a couple more in the top 30. Leading the way was Prince of Persia: The Sands of Time with a disappointing opening week of 664,000 units and consumer spending at retail of $15.05 million. It was relatively better on Blu-ray, however. Letters to Juliet opened in second place with 486,000 units and $8.26 million, which is fine given the film's theatrical run. Barbie: A Fashion Fairytale opened in third place with $283,000 units / $3.95 million, which is huge for a direct-to-DVD franchise. More...

Featured Blu-ray / DVD Review: Just Wright

Just Wright was never expected to be a blockbuster hit, but I think it is safe to say the studio was expecting more than $21.52 million theatrically. Personally, I was expecting double that amount. So is this a case of a good film being unfairly overlooked, or was is destined to struggle at the box office. More...

Summer Continues to be Soft

I'm starting to get a little concerned about summer. Granted, we are only three weeks in, but so far we have had two films that came short of high expectations and another that was expected to struggle at the box office and did. This time around, the number one movie failed to meet even the low end of expectations and the overall box office managed just a hair under $150 million. This was 8% more than last weekend, but 15% lower than the same weekend last year. Granted, this time last year was Memorial Day long weekend, so the comparison isn't entirely fair. But still troubling. Year-to-date, 2010 has amassed $4.04 billion, which is 4.8% higher than last year, but the boom in 3D films and the higher ticket prices that go with it means that attendance is down 1.7%. More...

Robin Hood Rich, but Can't Top Tony Stark

The overall box office this past weekend was adequate. While three of the top five films were unable to match Thursday's predictions, none were off by a significant degree. All combined, the box office brought in $139 million, which was down 22% compared to last week. Again, this was expected. Compared to last year it was higher, but by a mere 1.3%. Not enough to keep pace with inflation. Year-to-date, 2010 is still ahead of 2009 at $3.85 billion to $3.62 billion. However, due to the influx of 3D ticket sales and the much higher ticket prices they command, attendance is actually down by a fraction of a percent. It's nothing to worry about at the moment, but it is still interesting. More...

Weekend Estimates: Iron Man Sees Off Robin Hood

This Summer's first blockbuster face-off ended with a victory for Iron Man 2 as the superhero actioner saw off the medieval actioner, Robin Hood. Both movies enjoyed weekends roughly in line with expectations. Iron Man 2 posted a respectable 59% drop from its opening weekend to earn $53 million, and take its domestic box office total to $212 million. With another $210 million internationally, the movie is well on its way to topping Iron Man's $582 million worldwide tally. Robin Hood couldn't match that level of performance, but posted a decent $37.1 million opening in North America, and earned an estimated $77 million internationally, to take it past $100 million worldwide on its first weekend. More...

Robin Hood Ready to Steal the Box Office Crown?

The second weekend in May tends to be weak at the box office; for instance, it was the second weekend of May that saw the release of Speed Racer and Poseidon, just to name two recent examples. It is unlikely that Robin Hood will do that poorly at the box office; in fact, it might open with more than Speed Racer made in total. If it can, it will go a long way towards helping 2010 keep pace with last year. But even if it does, it will likely have to settle for second place. More...

2010 Preview: May

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...

Cast

Common   
Paula Patton   
Queen Latifah   

Production and Technical Credits

Director    Sanaa Hamri

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/05/14 4 $2,878,720   1,831 $1,572   $2,878,720 1
2010/05/15 4 $3,413,210 +19% 1,831 $1,864   $6,291,930 2
2010/05/16 4 $1,993,059 -42% 1,831 $1,089   $8,284,989 3
2010/05/17 4 $581,843 -71% 1,831 $318   $8,866,832 4
2010/05/18 4 $595,376 +2% 1,831 $325   $9,462,208 5
2010/05/19 4 $472,554 -21% 1,831 $258   $9,934,762 6
2010/05/20 4 $471,878 n/c 1,831 $258   $10,406,640 7
2010/05/21 6 $1,340,417 +184% 1,831 $732   $11,747,057 8
2010/05/22 5 $1,859,634 +39% 1,831 $1,016   $13,606,691 9
2010/05/23 5 $1,090,380 -41% 1,831 $596   $14,697,071 10
2010/05/24 6 $361,746 -67% 1,831 $198   $15,058,817 11
2010/05/25 6 $359,592 -1% 1,831 $196   $15,418,409 12
2010/05/26 6 $294,484 -18% 1,831 $161   $15,712,893 13
2010/05/27 7 $284,625 -3% 1,831 $155   $15,997,518 14
2010/05/28 7 $595,167 +109% 1,195 $498   $16,592,685 15
2010/05/29 7 $832,507 +40% 1,195 $697   $17,425,192 16
2010/05/30 7 $728,904 -12% 1,195 $610   $18,154,096 17
2010/05/31 7 $679,124 -7% 1,195 $568   $18,833,220 18
2010/06/01 8 $220,853 -67% 1,195 $185   $19,054,073 19
2010/06/02 8 $193,238 -13% 1,195 $162   $19,247,311 20
2010/06/03 9 $178,649 -8% 1,195 $149   $19,425,960 21
2010/06/04 13 $224,100 +25% 518 $433   $19,650,060 22
2010/06/05 11 $360,873 +61% 518 $697   $20,010,933 23
2010/06/06 12 $182,845 -49% 518 $353   $20,193,778 24
2010/06/07 11 $77,037 -58% 518 $149   $20,270,815 25
2010/06/08 13 $69,885 -9% 518 $135   $20,340,700 26
2010/06/09 13 $70,116 n/c 518 $135   $20,410,816 27
2010/06/10 13 $64,314 -8% 518 $124   $20,475,130 28
2010/06/11 - $105,423 +64% 279 $378   $20,580,553 29
2010/06/12 - $144,931 +37% 279 $519   $20,725,484 30
2010/06/13 - $70,087 -52% 279 $251   $20,795,571 31
2010/06/14 - $33,692 -52% 279 $121   $20,829,263 32
2010/06/15 - $29,608 -12% 279 $106   $20,858,871 33
2010/06/16 - $32,480 +10% 279 $116   $20,891,351 34
2010/06/17 - $26,529 -18% 279 $95   $20,917,880 35
2010/06/18 - $49,647 +87% 158 $314   $20,967,527 36
2010/06/19 - $70,854 +43% 158 $448   $21,038,381 37
2010/06/20 - $47,375 -33% 158 $300   $21,085,756 38
2010/06/21 - $18,109 -62% 158 $115   $21,103,865 39
2010/06/22 - $16,734 -8% 158 $106   $21,120,599 40
2010/06/23 - $10,953 -35% 158 $69   $21,131,552 41
2010/06/24 - $13,356 +22% 158 $85   $21,144,908 42
2010/06/25 - $21,979 +65% 111 $198   $21,166,887 43
2010/06/26 - $32,795 +49% 111 $295   $21,199,682 44
2010/06/27 - $19,410 -41% 111 $175   $21,219,092 45
2010/06/28 - $11,123 -43% 111 $100   $21,230,215 46
2010/06/29 - $10,853 -2% 111 $98   $21,241,068 47
2010/06/30 - $7,845 -28% 111 $71   $21,248,913 48
2010/07/01 - $7,557 -4% 111 $68   $21,256,470 49
2010/07/02 - $17,992 +138% 95 $189   $21,274,462 50
2010/07/03 - $22,612 +26% 95 $238   $21,297,074 51
2010/07/04 - $13,320 -41% 95 $140   $21,310,394 52
2010/07/05 42 $19,039 +43% 95 $200   $21,329,433 53
2010/07/06 - $12,248 -36% 95 $129   $21,341,681 54
2010/07/07 - $10,666 -13% 95 $112   $21,352,347 55
2010/07/08 - $10,566 -1% 95 $111   $21,362,913 56
2010/07/09 - $16,248 +54% 80 $203   $21,379,161 57
2010/07/10 - $22,792 +40% 80 $285   $21,401,953 58
2010/07/11 - $14,440 -37% 80 $181   $21,416,393 59
2010/07/12 - $6,656 -54% 80 $83   $21,423,049 60
2010/07/13 - $8,849 +33% 80 $111   $21,431,898 61
2010/07/14 - $7,309 -17% 80 $91   $21,439,207 62
2010/07/15 - $7,065 -3% 80 $88   $21,446,272 63
2010/07/16 - $8,456 +20% 56 $151   $21,454,728 64
2010/07/17 - $13,054 +54% 56 $233   $21,467,782 65
2010/07/18 - $8,904 -32% 56 $159   $21,476,686 66
2010/07/19 - $3,941 -56% 56 $70   $21,480,627 67
2010/07/20 - $4,873 +24% 56 $87   $21,485,500 68
2010/07/21 - $3,994 -18% 56 $71   $21,489,494 69
2010/07/22 - $4,206 +5% 56 $75   $21,493,700 70

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/05/14 4 $8,284,989   1,831 $4,525   $8,284,989 3
2010/05/21 5 $4,290,431 -48% 1,831 $2,343   $14,697,071 10
2010/05/28 7 $2,156,578 -50% 1,195 $1,805   $18,154,096 17
2010/06/04 13 $767,818 -64% 518 $1,482   $20,193,778 24
2010/06/11 20 $320,441 -58% 279 $1,149   $20,795,571 31
2010/06/18 28 $167,876 -48% 158 $1,063   $21,085,756 38
2010/06/25 42 $74,184 -56% 111 $668   $21,219,092 45
2010/07/02 42 $53,924 -27% 95 $568   $21,310,394 52
2010/07/09 41 $53,480 -1% 80 $669   $21,416,393 59
2010/07/16 48 $30,414 -43% 56 $543   $21,476,686 66
2010/07/23 60 $13,387 -56% 27 $496   $21,476,686 73
2010/07/30 69 $5,942 -56% 13 $457   $21,520,719 80

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
9/19/20107179,424 179,424$3,407,262$3,407,2621
9/26/20101467,250-63% 246,674$1,277,078$4,684,3392
10/3/20101939,989-41% 286,663$759,391$5,443,7303
10/10/20102045,422+14% 332,085$823,501$6,267,2314
10/17/20102824,946-45% 357,031$436,306$6,703,5375
10/24/20103023,249-7% 380,280$436,616$7,140,1536

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
9/19/20101011,139 11,139$289,511$289,5111

Just Wright Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.