July 27th, 2016
Café Society's record lasted just one week as Don’t Think Twice earned $92,835 in its lone theater. I expect it to expand rapidly over the coming weeks. Café Society fell to second place with $16,999, but it did expand to 50 theaters, so this is still impressive. The number one film of the weekend, Star Trek Beyond, earned an average of $15,085. The only other film in the $10,000 club was Train to Busan with an average of $10,547 in 28 theaters. However, Kabali came close with $8,380 in 236 over the three-day weekend and $16,539 including Thursday.
July 24th, 2016
Star Trek Beyond will fall just short of $60 million at the box office this weekend, according to Sunday estimates from Paramount. The studio has the film coming in at $59.6 million over three days, which is substantially short of the $79.2 million earned on debut by Star Trek (the reboot) in 2009, and the $70.2 million made by Star Trek Into Darkness. The so-so start comes in spite of excellent reviews, which are now running at 84% on Rotten Tomatoes, and the franchise seems to have trouble reaching beyond its core audience.
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