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The Lorax (2012)

Theatrical Performance
Domestic Box Office $0Details
Home Market Performance
Est. Domestic DVD Sales $5,467,450 Details
Est. Domestic Blu-ray Sales $1,015,097 Details
Total Est. Domestic Video Sales $6,482,547
Further financial details...

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Metrics

Movie Details

Video Release: February 14th, 2012 by Warner Home Video
Comparisons: Create your own comparison chart…
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Hand Animation
Creative Type:Kids Fiction

Blu-ray Sales: Vamps Defeat Tramp

March 1st, 2012

The Twilight Saga: Breaking Dawn, Part 1 and Lady and the Tramp switched places on the Blu-ray sales chart. The former rose to first place during its first full week on the home market selling 455,000 units / $10.46 million giving it an early total of 1.24 million units / $28.58 million. More...

DVD and Blu-ray Releases for February 14th, 2012

February 14th, 2012

It's a really slow week at the box office with only one first run release, The Rum Diary, and it bombed in theaters. Paranormal Activity 3 is coming out on DVD this week, but it came out on Blu-ray a few weeks ago, so it is not much of a factor in terms of sales this week. In fact, The Twilight Saga: Breaking Dawn, Part 1 will likely lead the sales charts, despite coming out on Saturday. As for the best of the new releases, Take Shelter on DVD or Blu-ray is probably the best, but I'm still waiting for the screener to confirm that. More...

Weekend Box Office Performance

Daily Box Office Performance

Weekly Box Office Performance

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/26/20121174,682 74,682$970,119$970,1192
3/4/20121461,350-18% 136,032$796,936$1,767,0563
3/11/20121473,696+20% 209,728$957,311$2,724,3674
3/18/20122234,042-54% 243,770$488,503$3,212,8695
3/25/20122625,287-26% 269,057$362,868$3,575,7386
4/1/20122717,631-30% 286,688$255,473$3,831,2117
4/8/20121663,822+262% 350,510$669,493$4,500,7048

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/19/20121819,231 19,231$345,957$345,9571

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


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