The Messenger (2009)

The Messenger
Theatrical Performance
Domestic Box Office $1,109,660Details
International Box Office $635,292Details
Worldwide Box Office $1,744,952
Home Market Performance
Est. Domestic Blu-ray Sales $503,124 Details
Total Est. Domestic Video Sales $503,124
Further financial details...

Synopsis

An Iraq War veteran who narrowly escaped death in combat struggles with his new post at the Casualty Notification Office while anticipating his upcoming discharge. Will Montgomery has spent his fair share of time in army hospitals, and with just three months to go before returning to civilian life, he discovers that his girlfriend back home has decided to move on with her life. Crestfallen, Will discovers that his latest hope for a fresh start will be training to work for the Casualty Notification Office under the mentorship of senior officer Tony. As someone who had a close brush with death himself, Will isn’t sure that he’s the man to tell families that their own loved ones will never be coming home. Thankfully, in between his assignments, Tony offers a sympathetic ear and the two men form a bond that will ultimately help them to readjust to “normal” life. But once you’ve been in the thick of it, any true hope for a normal life after the military is just wishful thinking.

Metrics

Opening Weekend:$44,523 (4.0% of total gross)
Legs:7.91 (domestic box office/biggest weekend)
Domestic Share:63.6% (domestic box office/worldwide)
Production Budget:$6,500,000 (worldwide box office is 0.3 times production budget)
Theater counts:4 opening theaters/50 max. theaters, 12.1 weeks average run per theater
Infl. Adj. Dom. BO $1,562,593

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Vudu:Vudu

Movie Details

Domestic Releases: November 13th, 2009 (Limited) by Oscilloscope Pictures
Video Release: May 18th, 2010 by Oscilloscope Video
MPAA Rating: R for language and some sexual content/nudity
Running Time: 113 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Military Life
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Omnilab Media Group, Sherazade Films, BZ Entertainment, The Mark Gordon Company, Good Worldwide
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 13, 2009 47 $44,523   4 $11,131   $44,523 1
Nov 20, 2009 28 $110,112 +147% 31 $3,552   $167,346 2
Nov 27, 2009 29 $140,203 +27% 40 $3,505   $353,303 3
Dec 4, 2009 34 $71,515 -49% 50 $1,430   $464,878 4
Dec 11, 2009 38 $45,204 -37% 50 $904   $541,782 5
Dec 18, 2009 43 $26,444 -42% 43 $615   $592,390 6
Dec 25, 2009 50 $13,955 -47% 22 $634   $623,689 7
Jan 1, 2010 54 $18,755 +34% 21 $893   $654,374 8
Jan 8, 2010 51 $17,386 -7% 22 $790   $680,966 9
Jan 15, 2010 48 $19,368 +11% 24 $807   $712,078 10
Jan 22, 2010 53 $20,254 +5% 22 $921   $742,460 11
Jan 29, 2010 60 $17,951 -11% 28 $641   $770,208 12
Feb 5, 2010 55 $20,967 +17% 36 $582   $804,307 13
Feb 12, 2010 43 $38,024 +81% 30 $1,267   $852,362 14
Feb 19, 2010 55 $25,972 -32% 28 $928   $893,323 15
Feb 26, 2010 51 $46,240 +78% 34 $1,360   $952,043 16
Mar 5, 2010 51 $32,118 -31% 32 $1,004   $1,006,655 17
Mar 12, 2010 62 $15,489 -52% 22 $704   $1,035,320 18
Mar 19, 2010 69 $10,989 -29% 17 $646   $1,057,706 19
Mar 26, 2010 88 $4,309 -61% 10 $431   $1,068,286 20
Apr 2, 2010 79 $4,435 +3% 9 $493   $1,075,174 21
Apr 9, 2010 82 $4,973 +12% 8 $622   $1,081,412 22
Apr 16, 2010 93 $3,466 -30% 4 $867   $1,085,975 23
Apr 23, 2010 77 $6,489 +87% 6 $1,082   $1,093,047 24
Apr 30, 2010 86 $4,596 -29% 5 $919   $1,101,187 25
May 7, 2010 84 $4,222 -8% 7 $603   $1,108,684 26

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 26, 2009 - $13,005     40 $325   $213,100 14
Jan 18, 2010 - $3,514     24 $146   $715,592 67
Feb 15, 2010 45 $5,691     30 $190   $858,053 95

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 13, 2009 51 $57,234   4 $14,309   $57,234 1
Nov 20, 2009 36 $155,866 +172% 31 $5,028   $213,100 2
Nov 27, 2009 29 $180,263 +16% 40 $4,507   $393,363 3
Dec 4, 2009 33 $103,215 -43% 50 $2,064   $496,578 4
Dec 11, 2009 37 $69,368 -33% 50 $1,387   $565,946 5
Dec 18, 2009 45 $43,788 -37% 43 $1,018   $636,178 6
Dec 25, 2009 52 $25,885 -41% 22 $1,177   $649,574 7
Jan 1, 2010 51 $27,961 +8% 21 $1,331   $663,580 8
Jan 8, 2010 52 $29,135 +4% 22 $1,324   $692,710 9
Jan 15, 2010 47 $29,496 +1% 24 $1,229   $722,206 10
Jan 22, 2010 53 $30,051 +2% 22 $1,366   $752,257 11
Jan 29, 2010 56 $31,083 +3% 28 $1,110   $783,340 12
Feb 5, 2010 51 $30,998 n/c 36 $861   $814,338 13
Feb 12, 2010 45 $53,013 +71% 30 $1,767   $867,351 14
Feb 19, 2010 56 $38,452 -27% 28 $1,373   $905,803 15
Feb 26, 2010 50 $68,734 +79% 34 $2,022   $974,537 16
Mar 5, 2010 50 $46,244 -33% 32 $1,445   $1,020,781 17
Mar 12, 2010 60 $25,936 -44% 22 $1,179   $1,046,717 18
Mar 19, 2010 68 $17,260 -33% 17 $1,015   $1,063,977 19
Mar 26, 2010 89 $6,762 -61% 10 $676   $1,070,739 20
Apr 2, 2010 82 $5,700 -16% 9 $633   $1,076,439 21
Apr 9, 2010 86 $6,070 +6% 8 $759   $1,082,509 22
Apr 16, 2010 98 $4,049 -33% 4 $1,012   $1,086,558 23
Apr 23, 2010 77 $10,003 +147% 6 $1,667   $1,096,591 24
Apr 30, 2010 86 $7,871 -21% 5 $1,574   $1,104,462 25
May 7, 2010 115 $743 -91% 7 $106   $1,109,660 26

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 20101510,579 10,579$211,471$211,4711

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Ben Foster    Staff Sgt. Will Montgomery
Woody Harrelson    Capt. Tony Stone

Supporting Cast

Samantha Morton    Olivia Pitterson
Jena Malone    Kelly
Steve Buscemi    Dale Martin
Eamonn Walker    Col. Stuart Dorsett

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Oren Moverman    Director

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

Awards Season: Independents are Precious

March 5th, 2010

While the Independent Spirit Awards are one of the first to announce their nominations, they are one of the last to hand out the awards. This year the clear winner was Precious, which swept all five categories it was nominated for. However, it wasn't the only winner. More...

Oscar Contest: Category Highlight: Best Supporting Actor

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actor, which might be even less competitive than the Best Supporting Actress. More...

Oscar Contest: Category Highlight: Best Original Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should feel honored to just be nominated. Today we look at Best Original Screenplay, which is one of the more competitive categories this year. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, the Independent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This year The Last Station and Precious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential. More...

A Lot of Films are Fantastic on the Per Theater Chart

November 17th, 2009

We have a new champion on the Per Theater Chart with The Fantastic Mr. Fox leading the way with an average of $66,475 in four theaters. Precious expanded into more than 100 additional theaters but still pulled in an amazing average of $33,762, which was enough for second place. La Danse climbed to $28,104, while playing again in a single theater (albeit now on two screens). The overall box office leader, 2012, opened with an average of $19,165 in just over 3,400 theaters. Uncertainty only earned mixed reviews, but it scored $13,075 in its lone theater. The End of Poverty? was richly rewarded with $12,593 in its solitary theater. Two other new releases were neck-and-neck with Four Season Lodge earning $11,667 while The Messenger managed an average of $11,131. More...

Not Every Limited Releases is Fantastic

November 13th, 2009

We should be seeing a lot of Oscar contenders coming out in the coming weeks, but while there are a couple of films on this week's list that are earning outstanding reviews, most are not. Some are earning reviews that are good, but perhaps not good enough to survive limited release, while others are not even reaching the 50% positive level. More...

Cast Updates - May 9, 2008

May 9th, 2008

This week's round of new casting information contains updates for The Avengers, Iron Man 2, Push, and more! More...

New Movie Announcements, Stars and Directors - May 7, 2008

May 7th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

An Iraq War veteran who narrowly escaped death in combat struggles with his new post at the Casualty Notification Office while anticipating his upcoming discharge. Will Montgomery has spent his fair share of time in army hospitals, and with just three months to go before returning to civilian life, he discovers that his girlfriend back home has decided to move on with her life. Crestfallen, Will discovers that his latest hope for a fresh start will be training to work for the Casualty Notification Office under the mentorship of senior officer Tony. As someone who had a close brush with death himself, Will isn’t sure that he’s the man to tell families that their own loved ones will never be coming home. Thankfully, in between his assignments, Tony offers a sympathetic ear and the two men form a bond that will ultimately help them to readjust to “normal” life. But once you’ve been in the thick of it, any true hope for a normal life after the military is just wishful thinking.

Metrics

Opening Weekend:$44,523 (4.0% of total gross)
Legs:7.91 (domestic box office/biggest weekend)
Domestic Share:63.6% (domestic box office/worldwide)
Production Budget:$6,500,000 (worldwide box office is 0.3 times production budget)
Theater counts:4 opening theaters/50 max. theaters, 12.1 weeks average run per theater
Infl. Adj. Dom. BO $1,562,593

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Vudu:Vudu

Movie Details

Domestic Releases: November 13th, 2009 (Limited) by Oscilloscope Pictures
Video Release: May 18th, 2010 by Oscilloscope Video
MPAA Rating: R for language and some sexual content/nudity
Running Time: 113 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Military Life
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Omnilab Media Group, Sherazade Films, BZ Entertainment, The Mark Gordon Company, Good Worldwide
Production Countries: United States
Languages: English

Leading Cast

Ben Foster    Staff Sgt. Will Montgomery
Woody Harrelson    Capt. Tony Stone

Supporting Cast

Samantha Morton    Olivia Pitterson
Jena Malone    Kelly
Steve Buscemi    Dale Martin
Eamonn Walker    Col. Stuart Dorsett

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Oren Moverman    Director

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

Awards Season: Independents are Precious

March 5th, 2010

While the Independent Spirit Awards are one of the first to announce their nominations, they are one of the last to hand out the awards. This year the clear winner was Precious, which swept all five categories it was nominated for. However, it wasn't the only winner. More...

Oscar Contest: Category Highlight: Best Supporting Actor

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actor, which might be even less competitive than the Best Supporting Actress. More...

Oscar Contest: Category Highlight: Best Original Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should feel honored to just be nominated. Today we look at Best Original Screenplay, which is one of the more competitive categories this year. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, the Independent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This year The Last Station and Precious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential. More...

A Lot of Films are Fantastic on the Per Theater Chart

November 17th, 2009

We have a new champion on the Per Theater Chart with The Fantastic Mr. Fox leading the way with an average of $66,475 in four theaters. Precious expanded into more than 100 additional theaters but still pulled in an amazing average of $33,762, which was enough for second place. La Danse climbed to $28,104, while playing again in a single theater (albeit now on two screens). The overall box office leader, 2012, opened with an average of $19,165 in just over 3,400 theaters. Uncertainty only earned mixed reviews, but it scored $13,075 in its lone theater. The End of Poverty? was richly rewarded with $12,593 in its solitary theater. Two other new releases were neck-and-neck with Four Season Lodge earning $11,667 while The Messenger managed an average of $11,131. More...

Not Every Limited Releases is Fantastic

November 13th, 2009

We should be seeing a lot of Oscar contenders coming out in the coming weeks, but while there are a couple of films on this week's list that are earning outstanding reviews, most are not. Some are earning reviews that are good, but perhaps not good enough to survive limited release, while others are not even reaching the 50% positive level. More...

Cast Updates - May 9, 2008

May 9th, 2008

This week's round of new casting information contains updates for The Avengers, Iron Man 2, Push, and more! More...

New Movie Announcements, Stars and Directors - May 7, 2008

May 7th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 13, 2009 47 $44,523   4 $11,131   $44,523 1
Nov 20, 2009 28 $110,112 +147% 31 $3,552   $167,346 2
Nov 27, 2009 29 $140,203 +27% 40 $3,505   $353,303 3
Dec 4, 2009 34 $71,515 -49% 50 $1,430   $464,878 4
Dec 11, 2009 38 $45,204 -37% 50 $904   $541,782 5
Dec 18, 2009 43 $26,444 -42% 43 $615   $592,390 6
Dec 25, 2009 50 $13,955 -47% 22 $634   $623,689 7
Jan 1, 2010 54 $18,755 +34% 21 $893   $654,374 8
Jan 8, 2010 51 $17,386 -7% 22 $790   $680,966 9
Jan 15, 2010 48 $19,368 +11% 24 $807   $712,078 10
Jan 22, 2010 53 $20,254 +5% 22 $921   $742,460 11
Jan 29, 2010 60 $17,951 -11% 28 $641   $770,208 12
Feb 5, 2010 55 $20,967 +17% 36 $582   $804,307 13
Feb 12, 2010 43 $38,024 +81% 30 $1,267   $852,362 14
Feb 19, 2010 55 $25,972 -32% 28 $928   $893,323 15
Feb 26, 2010 51 $46,240 +78% 34 $1,360   $952,043 16
Mar 5, 2010 51 $32,118 -31% 32 $1,004   $1,006,655 17
Mar 12, 2010 62 $15,489 -52% 22 $704   $1,035,320 18
Mar 19, 2010 69 $10,989 -29% 17 $646   $1,057,706 19
Mar 26, 2010 88 $4,309 -61% 10 $431   $1,068,286 20
Apr 2, 2010 79 $4,435 +3% 9 $493   $1,075,174 21
Apr 9, 2010 82 $4,973 +12% 8 $622   $1,081,412 22
Apr 16, 2010 93 $3,466 -30% 4 $867   $1,085,975 23
Apr 23, 2010 77 $6,489 +87% 6 $1,082   $1,093,047 24
Apr 30, 2010 86 $4,596 -29% 5 $919   $1,101,187 25
May 7, 2010 84 $4,222 -8% 7 $603   $1,108,684 26

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 26, 2009 - $13,005     40 $325   $213,100 14
Jan 18, 2010 - $3,514     24 $146   $715,592 67
Feb 15, 2010 45 $5,691     30 $190   $858,053 95

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 13, 2009 51 $57,234   4 $14,309   $57,234 1
Nov 20, 2009 36 $155,866 +172% 31 $5,028   $213,100 2
Nov 27, 2009 29 $180,263 +16% 40 $4,507   $393,363 3
Dec 4, 2009 33 $103,215 -43% 50 $2,064   $496,578 4
Dec 11, 2009 37 $69,368 -33% 50 $1,387   $565,946 5
Dec 18, 2009 45 $43,788 -37% 43 $1,018   $636,178 6
Dec 25, 2009 52 $25,885 -41% 22 $1,177   $649,574 7
Jan 1, 2010 51 $27,961 +8% 21 $1,331   $663,580 8
Jan 8, 2010 52 $29,135 +4% 22 $1,324   $692,710 9
Jan 15, 2010 47 $29,496 +1% 24 $1,229   $722,206 10
Jan 22, 2010 53 $30,051 +2% 22 $1,366   $752,257 11
Jan 29, 2010 56 $31,083 +3% 28 $1,110   $783,340 12
Feb 5, 2010 51 $30,998 n/c 36 $861   $814,338 13
Feb 12, 2010 45 $53,013 +71% 30 $1,767   $867,351 14
Feb 19, 2010 56 $38,452 -27% 28 $1,373   $905,803 15
Feb 26, 2010 50 $68,734 +79% 34 $2,022   $974,537 16
Mar 5, 2010 50 $46,244 -33% 32 $1,445   $1,020,781 17
Mar 12, 2010 60 $25,936 -44% 22 $1,179   $1,046,717 18
Mar 19, 2010 68 $17,260 -33% 17 $1,015   $1,063,977 19
Mar 26, 2010 89 $6,762 -61% 10 $676   $1,070,739 20
Apr 2, 2010 82 $5,700 -16% 9 $633   $1,076,439 21
Apr 9, 2010 86 $6,070 +6% 8 $759   $1,082,509 22
Apr 16, 2010 98 $4,049 -33% 4 $1,012   $1,086,558 23
Apr 23, 2010 77 $10,003 +147% 6 $1,667   $1,096,591 24
Apr 30, 2010 86 $7,871 -21% 5 $1,574   $1,104,462 25
May 7, 2010 115 $743 -91% 7 $106   $1,109,660 26

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 20101510,579 10,579$211,471$211,4711

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.