August 7th, 2015
There are three wide releases next week, well, two and a half, as Underdogs might not open truly wide. As for the other two, Straight Outta Compton is the heavy favorite over The Man from U.N.C.L.E. Because of this, Straight Outta Compton is the only real choice for the target film for this week's Box Office Prediction contest. In order to win, one must simply predict the opening weekend box office number for Straight Outta Compton.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Shark Week: Dominating the Deep on DVD.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Fast N' Loud: Speed Demons on DVD.
Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will also win a copy of Very Fairy Princess…and more imaginative tales on DVD. (I couldn't find it on Amazon.com.)
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
August 1st, 2015
It is still a little too soon to tell how July will finish, as we don't have any numbers for the final weekend at the time of writing. We know Minions was a monster hit and that Ant-man will be a financial success. However, until we see how Mission: Impossible - Rogue Nation does, it will be impossible to call the month a true success. If Rogue Nation bombed this weekend, then the month is only a partial success. It would also mean the summer of 2015 could be coming to an abrupt end. As for August, only Fantastic Four has a better than 50/50 chance of reaching $100 million; although some people think Straight Outta Compton also has a shot at that milestone. Besides those two, only a couple of other films even have a realistic shot at becoming midlevel hits. Worse still, last August was amazing with Guardians of the Galaxy breaking records. Teenage Mutant Ninja Turtles also did better than expected with a domestic haul of nearly $200 million. No release this August is going to match that figure. There's a good chance the top two releases combined won't do so. Fortunately, 2015 has a sizable lead over 2014, so even a soft month will keep 2015 ahead in the year-over-year comparison.
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