October 21st, 2015
As expected, The Avengers: Age of Ultron led the September 29th new releases earning an easy first place on the combined DVD and Blu-ray chart for October 4th. It sold 1.60 million units and generated $29.35 million in revenue. It also had an opening week Blu-ray share of 69%. That's simply fantastic. However, it wasn't the best first-week opening we've seen this fall, as it fell just behind Furious 7. On the other hand, Age of Ultron was a Friday release, so it had a shorter opening week. Next week we will compare the running tallies of the two films and that will likely give us a much better picture of where these two films will end up.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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