June 25th, 2012
It's a good week on the home market, especially for this time of year. Not only do we have a first-run release that hit $100 million at the box office, 21 Jump Street, but we have an art house film that found massive success with moviegoers, critics, and even Awards Season voters, The Artist. There are also a couple of wide releases that should have some impact on the overall sales, Mirror Mirror and Wrath of the Titans, as well as some TV on DVD releases, limited releases, catalogue titles, etc. that are also of interest. As for Pick of the Week, The Artist on Blu-ray is the most obvious choice, but The 39 Steps on Blu-ray and Sound of Noise on DVD were also in the running. Finally, Phineas and Ferb: - The Perry Files arrived late, but it too is worthy of that honor.
May 8th, 2012
opened on top of the per theater chart with a record-breaking average of $47,698. This is the highest ever for a number one film. The Best Exotic Marigold Hotel
was in second place with an average of $27,298 in 27 theaters. It should have little trouble expanding. Last week's winner, Bernie
, slipped to third place with an average of $17,568 in five theaters. It too should expand.
May 4th, 2012
It's a good week for limited releases, mostly because it is the week The Best-Exotic Marigold Hotel comes out. Given its international run, its chances at success on the domestic front are very strong. There are a couple other new releases that I'm cautiously optimistic about: Death of a Superhero and First Position. Perhaps summer will get off to a strong start on the limited release front as well as the wide release front.
May 1st, 2012
There's good news / bad news going forward into May. First the bad news, April was really weak. It was weak compared to the previous month and weak compared to last year. For the first time all year, we had losses for a month on the year-over-year comparison. As for the good news... it could have been worse? Maybe there wasn't good news with regards to April, but there is certainly good news going forward. Every weekend in May has at least one film with the potential to hit $100 million, while there are a couple that could hit $200 million, and one that, pie in the sky, could reach $400 million. That one film is The Avengers, or as it is officially called, Marvel's The Avengers. I guess they don't want people reminded of the 1998 TV adaptation. While there are four films that should reach $100 million, there are only three other films opening wide, maybe two, maybe four. (More sources have Chernobyl Diaries opening wide than in limited release, but it is not a sure thing either way. Meanwhile, the opposite is true for LOL.) Additionally, there are a couple films opening in limited release this month with a real potential to expand wide: The Best Exotic Marigold Hotel and God Bless America. By comparison, last year had no film reach $300 million, but it had five films reach $100 million. If we are going to earn the win this year, we need strength from the top.