The Pineapple Express

Theatrical Performance
Domestic Box Office $87,341,380Details
International Box Office $15,062,639
Worldwide Box Office $102,404,019
Home Market Performance
Domestic DVD Sales $46,927,903 Details
Total Domestic Video Sales $46,927,903
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Metrics

Rotten Tomatoes
Critics FreshAudience Upright
Critics
68% - Fresh
Audience
73% - Upright

Movie Details

Production Budget:$26,000,000
Theatrical Release: August 6th, 2008 (Wide) by Sony Pictures
Video Release: January 6th, 2009 by Sony Pictures Home Entertainment
MPAA Rating: R for pervasive language, drug use, sexual references and violence
Keywords: Judd Apatow Buddy Comedy, Corrupt Cops, Organized Crime
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Columbia Pictures, Relativity Media, Judd Apatow

DVD Rentals - Saw Seen While Payne Maxed Out

New releases were just as spread out on the rental chart as they were on the sales chart, including taking the top two spots with Max Payne generating about 25% more revenue than Saw V. More...

DVD Sales - All Max and No Payne

New releases were all over the top 30 this week, including Max Payne, which took first place with 543,000 units sold for the week and $12.92 million in sales. More...

DVD Rentals - Pineapple Leftovers

While there were five new releases to chart this week, we were left with a holdover on top as Pineapple Express remained champion. More...

DVD Sales - Sales Don\'t Have a Prayer

There were plenty of new releases to reach the top 30 on the sales chart this week, but none were particularly strong. The best was The Family that Preys, but it failed to crack a half million units with 491,000 units and $10.78 million for the week. More...

DVD Rentals - New Releases Dominate First Full Week of New Year

New releases took the top four spots on the rental chart this week, just as they did on the sales chart, and they did it mostly in the same order. Pineapple Express led the way with about 16% more rentals than second place Righteous Kill. More...

DVD Sales - Express Runs to the Top

The new releases overwhelmed the sales chart this week taking the top four places, and six of the top ten, and nine of the top thirty. This includes the new number one film, Pineapple Express, which opened in first place with 1.48 million units sold and $31.39 million in revenue. More...

DVD Releases for January 6, 2009

The new year starts off like most on the home market, rather weak. There are few first run releases coming out this week, most of which are terrible. We do have one top-notch release though, Duckman - Season Three and Four, which is clearly the DVD Pick of the Week. More...

Awards Season - The Curious Case of the Frost/Nixon Globe Nominations

The latest set of Awards Season nominations were handed out today as the Hollywood Foreign Press Association announced their nominations. There was not much in the way of surprises, and it is hard to look at one film and say it was the big winner, but Frost/Nixon and The Curious Case of Benjamin Button come the closest. More...

International Details - Journey on the International Box Office

Journey To The Centre of the Earth opened in first place in Australia by a huge margin with $2.87 million on 362 screens, more than four times its nearest competitor. Overall the film made $6.41 million on 1417 screens in 27 markets for a total of $57.65 million, with a few smaller openings from now till its debut in Japan at the end of October. More...

Thunder Rumbles to the Top

We finally had a new box office champion last weekend, as Tropic Thunder earned top spot and dethrowned The Dark Knight. Additionally, overall box office receipts of $124 million were stronger than they have been in a few weeks. That's 3.5% higher than last weekend, but sadly just over 4% lower than the same weekend last year. Year-to-date, 2008 is still behind 2007, but by less than a percent, $6.34 billion to $6.37 billion. More...

International Details - Panda Leads the Back of the Pack

Kung Fu Panda slipped to sixth place with $9.34 million on 4736 screens in 47 markets for a total of $349.69 million internationally. The film is starting to shed theaters and markets at an accelerated pace, however, it still has openings in Italy and other smaller markets ahead of it, while it could reach $400 million internationally and $600 million worldwide before the end of its run. (The latter it a lot easier than the former.) More...

Thunder Starts to Make Noise

As summer winds down, the box office potential of the wide releases slumps, but the number of wide releases increases. This week we have three (and a couple of not so wide releases that we will get to later), including one that is already in theaters. None are likely to set the box office on fire. That said, there's almost no chance that The Dark Knight will repeat as the box office winner, which will bring an end to its nearly month-long reign. However, it will hit a milestone of its own. More...

Contest - Flying High - Winning Announcement

The winners of our Flying High contest were determined and they are... More...

Olympic-Sized Box Office Haul

Four. The Dark Knight has reigned on top of the box office charts for four weekends now. The last film to last on top so long was Return of the King, which opened more than four years ago. That said, while The Dark Knight is dominating, the new releases are not pulling their weight and the overall box office slipped to $120 million over the weekend, which was 21% lower than last weekend, and 22% lower than the same weekend last year. Year-to-date, 2008 has earned $6.14 billion, which is lower than 2007's pace but by less than 1%, as this time last year movies had earned $6.17 billion at the box office. More...

Weekend Estimates: Dark Knight Makes it Four in a Row

The Dark Knight made it four weekend wins in a row, according to Sundays studio estimates. The Batman movie picked up another $26.030 million, which was enough to hold off The Pineapple Express. The Judd Apatow comedy had started strongly on Wednesday, but was performing weakly by the end of the weekend, and ended up with $22.4 million. That still represents a good $7,300 per theater average, and Express has already topped $40 million, thanks to strong mid-week numbers. More...

Movie Website Reviews for Weekend of August 8, 2008

Not the best week for websites, but not the worst. While the best of the best, The Pineapple Express - Official Site, is not one of the best sites I've seen. But there are almost no movie sites that are missing or below acceptable levels. More...

Weekend Preview, Friday Edition: Pineapple Heading for Winning Weekend

There was a lot of doubt about where this weekend was headed when The Pineapple Express debuted on Wednesday. The Judd Apatow stable has produced some box office champions in the past, but its recent form has been mixed. Meanwhile, The Dark Knight continues to churn out records, and looks a decent bet to become only the second movie in history to top $500 million at the box office. So, while we gave Pineapple Express the nod as favorite to win the weekend, nothing seemed certain. Then Wednesday's box office figures arrived. More...

Will Pineapple Defeat Batman?

Like last week, this week we have two more new wide releases, and like last week, The Dark Knight has a shot at retaining its crown. Also of note, the two new releases are coming out tonight because the Olympics are starting on Friday and they want to avoid going up against the Olympic opening ceremonies... Wait... People watch the Olympic opening ceremonies? More...

2008 Preview: August

Summer usually comes screeching to a halt early in August, usually by the second weekend in August. However, this year we could have a $100 million hit opening each of the first three weeks. Or we could have no $100 million hits opening during the whole month. On the other end, there are a number of releases that probably looked good on paper, but failed to live up to their potential, not to mention a few that could not have looked good, even on paper. (I'm looking at you, Disaster Movie.) More...

Contest - Flying High

YES! Firefly has been officially announced for Blu-ray, and as promised, we will be giving away multiple copies of the movie including one this week. Or to be more accurate, I will. That prize is not part of the regularly scheduled box office prediction contest and is just a bonus I'm throwing in myself. (When I said I was going to make sure there was a Serenity sequel even if I had to fund it myself, I wasn't kidding.) However, we are getting ahead of ourselves. The target film for this week's box office prediction contest is The Pineapple Express and in order to win, one must simply predict the opening weekend box office of The Pineapple Express. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Reno 911 - Season Five, The Adventures of Ozzie and Harriet - Best of Ricky and Dave, and Tai Chi Master on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Reno 911 - Season Five and The Adventures of Ozzie and Harriet - Best of Ricky and Dave. Additionally, one additional entrant will be chosen at random to win a copy of Reno 911 - Season Five. Finally, whoever comes closest, regardless if they go over or under, will win a copy of Firefly on Blu-ray. Two important notes: I will be pre-ordering the Blu-ray as soon as the winner is selected, but it won't ship until November. Secondly, since I will be Amazoning this Blu-ray directly to the winner, I need the full address and phone number or I can't send the prize your way. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

New Movie US Release Dates - July 28, 2008

This week's round of new movie release information contains release dates for Madea Goes to Jail, Julie & Julia, Whiteout and more! More...

Cast Updates - July 25, 2008

This week's round of new casting information contains updates for Alpha and Omega, The Crusaders, Madea Goes To Jail, and more! More...

Cast Updates - March 20, 2008

This week's round of new casting information contains updates for The Grand, The Proposal, The Legend of Secret Pass, and more! More...

New Movie US Release Dates - June 8, 2007

This week's round of new movie release information contains release dates for Death Race, Prince of Persia, Narnia 3 and more. More...

Cast

Seth Rogen    Dale Denton
James Franco    Saul Silver
Gary Cole    Ted Jones
Rosie Perez    Officer Carol Butler
Danny McBride    Red
Kevin Corrigan    Budlofsky
Craig Robinson    Matheson
Amber Heard    Angie Anderson
Ed Begley, Jr.    Robert
Nora Dunn    Shannon
Bobby Lee    Bobby
James Remar    General Brat
Bill Hader    Private Miller
Joe Lo Truglio    Mr. Edwards

Production and Technical Credits

Director    David Gordon Green
Screenwriter    Seth Rogen
Screenwriter    Evan Goldberg
Story Creator    Judd Apatow
Story Creator    Seth Rogen
Story Creator    Evan Goldberg
Producer    Judd Apatow
Producer    Shauna Robertson
Executive Producer    Seth Rogen
Executive Producer    Evan Goldberg
Co-Producer    Dara Weintraub
Cinematographer    Tim Orr
Cinematographer    Craig Alpert
Composer    Graeme Revell
Composer    Jonathan Karp
Production Designer    Chris Spellman
Art Director    Marc Dabe
Set Decorator    Robert Kensinger
Costume Designer    John Dunn
Sound    Christopher Gebert
Supervising Sound Editor    George Anderson
Supervising Sound Editor    Michael O'Farrell
Visual Effects Supervisor    Dave Johnson
Stunt Coordinator    Gary M. Hymes
Stunt Coordinator    Mike Smith
Assistant Director    Lisa C. Satriano
Second Unit Director    Gary M. Hymes
Casting    Billy Hopkins
Casting    Suzanne Crowley
Casting    Kerry Barden

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2008/08/06 1 $12,085,679   3,072 $3,934   $12,085,679 1
2008/08/07 1 $5,988,032 -50% 3,072 $1,949   $18,073,711 2
2008/08/08 1 $7,913,360 +32% 3,072 $2,576   $25,987,071 3
2008/08/09 2 $7,670,967 -3% 3,072 $2,497   $33,658,038 4
2008/08/10 2 $7,660,698 n/c 3,072 $2,494   $41,318,736 5
2008/08/11 1 $3,848,972 -50% 3,072 $1,253   $45,167,708 6
2008/08/12 2 $3,281,459 -15% 3,072 $1,068   $48,449,167 7
2008/08/13 3 $2,382,163 -27% 3,072 $775   $50,831,330 8
2008/08/14 3 $2,101,164 -12% 3,072 $684   $52,932,494 9
2008/08/15 5 $3,195,707 +52% 3,072 $1,040   $56,128,201 10
2008/08/16 5 $3,525,866 +10% 3,072 $1,148   $59,654,067 11
2008/08/17 4 $3,086,722 -12% 3,072 $1,005   $62,740,789 12
2008/08/18 3 $1,560,231 -49% 3,072 $508   $64,301,020 13
2008/08/19 3 $1,579,790 +1% 3,072 $514   $65,880,810 14
2008/08/20 3 $1,271,606 -20% 3,072 $414   $67,152,416 15
2008/08/21 3 $1,175,612 -8% 3,072 $383   $68,328,028 16
2008/08/22 5 $1,674,740 +42% 2,620 $639   $70,002,768 17
2008/08/23 6 $2,081,714 +24% 2,620 $795   $72,084,482 18
2008/08/24 5 $1,695,709 -19% 2,620 $647   $73,780,191 19
2008/08/25 5 $765,153 -55% 2,620 $292   $74,545,344 20
2008/08/26 5 $714,780 -7% 2,620 $273   $75,260,124 21
2008/08/27 7 $582,944 -18% 2,620 $222   $75,843,068 22
2008/08/28 7 $540,313 -7% 2,620 $206   $76,383,381 23
2008/08/29 9 $960,787 +78% 2,047 $469   $77,344,168 24
2008/08/30 9 $1,242,955 +29% 2,047 $607   $78,587,123 25
2008/08/31 9 $1,331,478 +7% 2,047 $650   $79,918,601 26
2008/09/01 10 $913,562 -31% 2,047 $446   $80,832,163 27
2008/09/02 8 $337,411 -63% 2,047 $165   $81,169,574 28
2008/09/03 8 $302,228 -10% 2,047 $148   $81,471,802 29
2008/09/04 8 $286,071 -5% 2,047 $140   $81,757,873 30
2008/09/05 10 $696,116 +143% 1,802 $386   $82,453,989 31
2008/09/06 11 $1,010,239 +45% 1,802 $561   $83,464,228 32
2008/09/07 10 $549,520 -46% 1,802 $305   $84,013,748 33
2008/09/08 9 $210,084 -62% 1,802 $117   $84,223,832 34
2008/09/09 9 $253,908 +21% 1,802 $141   $84,477,740 35
2008/09/10 9 $225,077 -11% 1,802 $125   $84,702,817 36
2008/09/11 9 $230,179 +2% 1,802 $128   $84,932,996 37
2008/09/12 14 $356,796 +55% 1,802 $198   $85,289,792 38
2008/09/13 17 $465,099 +30% 1,802 $258   $85,754,891 39
2008/09/14 18 $279,357 -40% 1,802 $155   $86,034,248 40
2008/09/15 13 $104,345 -63% 1,802 $58   $86,138,593 41
2008/09/16 13 $118,886 +14% 1,802 $66   $86,257,479 42
2008/09/17 13 $105,540 -11% 1,802 $59   $86,363,019 43
2008/09/18 13 $110,607 +5% 1,802 $61   $86,473,626 44
2008/09/19 - $159,765 +44% 550 $290   $86,633,391 45
2008/09/20 - $219,225 +37% 550 $399   $86,852,616 46
2008/09/21 - $121,736 -44% 550 $221   $86,974,352 47
2008/09/22 - $46,988 -61% 550 $85   $87,021,340 48
2008/09/23 - $51,470 +10% 550 $94   $87,072,810 49
2008/09/24 - $47,913 -7% 550 $87   $87,120,723 50
2008/09/25 - $46,046 -4% 550 $84   $87,166,769 51
2008/09/26 - $52,010 +13% 550 $95   $87,218,779 52
2008/09/27 - $80,473 +55% 550 $146   $87,299,252 53
2008/09/28 - $42,128 -48% 550 $77   $87,341,380 54

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2008/08/08 2 $23,245,025   3,072 $7,567   $41,318,736 5
2008/08/15 5 $9,808,295 -58% 3,072 $3,193   $62,740,789 12
2008/08/22 6 $5,452,163 -44% 2,620 $2,081   $73,780,191 19
2008/08/29 9 $3,535,220 -35% 2,047 $1,727   $79,918,601 26
2008/09/05 10 $2,255,875 -36% 1,802 $1,252   $84,013,748 33
2008/09/12 17 $1,101,252 -51% 1,030 $1,069   $86,034,248 40
2008/09/19 21 $500,726 -55% 550 $910   $86,974,352 47
2008/09/26 33 $174,611 -65% 236 $740   $87,341,380 54

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
1/11/200911,138,703 1,138,703$19,301,016$19,301,0161
1/18/20092409,494-64% 1,548,197$7,287,273$26,588,2892
1/25/20093203,930-50% 1,752,127$3,594,429$30,182,7193
2/1/20099139,749-31% 1,891,876$2,444,671$32,627,3904
2/8/200912107,980-23% 1,999,856$1,899,541$34,526,9315
2/15/20091591,227-16% 2,091,083$1,601,444$36,128,3756
2/22/20092158,839-36% 2,149,922$1,032,571$37,160,9477
3/1/20092864,373+9% 2,214,295$1,122,060$38,283,0078
3/8/20092345,763-29% 2,260,058$800,253$39,083,2609
3/15/20092243,866-4% 2,303,924$766,694$39,849,95410

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.