While digging into their town's infamous past, a group of high school students unwittingly unlock an even darker secret. Now, an evil spirit has been awakened and will stop at nothing to find his true heir.
||March 16th, 2012 (Limited) by Magnet Pictures|
||May 8th, 2012 by Magnolia Home Entertainment|
||R for bloody violence, sexual content/nudity and some teen partying.|
(Rating bulletin 2198, 11/16/2011)
||Surprise Twist, Confined to a Wheelchair, Adopted Family, Orphan, Voyeurism, Sexual Fetishism, Amatuer Filmmakers, Split Screen, Prologue, Filmed By a Character, Video-on-Demand Premiere, Sex Crimes, Teenage Slasher, Demons, Possessed, Corrupt Cops|
|Production Method:||Live Action|
It's yet another very slow week on the home market. Boy, I feel like a broken record saying that every week, but it is true. It's especially true this week, as I'm having trouble picking out any release that is worth of Pick of the Week. In the end I went with a Doctor Who release. There are three of them coming out this week, but Story 153: The Happiness Patrol is the only one that is truly good, as opposed to the other two, which are weak installments that have a few fans that defend them.
Playback is a horror film that opened in limited release in March. As I've said many times, horror films rarely do well in limited release. It also opened Video on Demand ahead of its theatrical release, so expectations were low at the box office. They weren't as low as $264. Is the movie really that bad? Or will fans of the genre find something worth checking out here?
The Kid with a Bike took top spot on the per theater chart with an average of $15,311 in three theaters, while Jiro Dreams of Sushi was in a virtual tie with an average of $15,202 in six. Gerhard Richter Painting was next with $13,537 in its lone theater. The overall box office leader, 21 Jump Street, was next with an average of $11,632, while last week's winner, Footnote, was right behind with $11,181.
There are plenty of limited releases on this week's list, including a couple that earned some strong pre-release buzz. One of these, Friends with Kids is opening in close to 400 theaters, which is a huge amount for a limited release. It will certainly be the biggest limited release at the box office, but I'm not sure how well it will do on the per theater chart. There are a few films earning amazing reviews, including Jiro Dreams of Sushi, Footnote, and Sound of Noise. I'm not sure any have what it takes to expand significantly, but hopefully at least one of them will find a receptive audience in limited release.
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