Priest (2011)

Priest in 3D poster
Theatrical Performance
Domestic Box Office $29,136,626Details
International Box Office $55,017,400Details
Worldwide Box Office $84,154,026
Home Market Performance
Est. Domestic DVD Sales $6,174,103 Details
Est. Domestic Blu-ray Sales $6,500,184 Details
Total Est. Domestic Video Sales $12,674,287
Further financial details...

Synopsis

PRIEST, a western-fused post-apocalyptic thriller, is set in an alternate world -- one ravaged by centuries of war between man and vampires. The story revolves around a legendary Warrior Priest from the last Vampire War who now lives in obscurity among the other downtrodden human inhabitants in walled-in dystopian cities ruled by the Church. When his niece is abducted by a murderous pack of vampires, Priest breaks his sacred vows to venture out on an obsessive quest to find her before they turn her into one of them. He is joined on his crusade by his niece's boyfriend, a trigger-fingered young wasteland sheriff, and a former Warrior Priestess who possesses otherworldly fighting skills.

Metrics

Opening Weekend:$14,953,664 (51.3% of total gross)
Legs:1.95 (domestic box office/biggest weekend)
Domestic Share:34.6% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,864 opening theaters/2,864 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $39,608,167

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,001-3,100) 3,028 $29,136,626
All Time International Box Office (Rank 1,801-1,900) 1,834 $55,017,400
All Time Worldwide Box Office (Rank 2,001-2,100) 2,098 $84,154,026

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 13th, 2011 (Wide) by Sony Pictures
Video Release: August 16th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for intense sequences of violence and action, disturbing images and brief strong language.
(Rating bulletin 2164, 3/23/2011)
Running Time: 87 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: 3-D, Religious, Vampire, Revenge, Kidnap, War, Returning Soldiers, Dystopia, Independent/Other Comics, Rescue, Government Corruption, Monster, 3-D - Post-production Conversion, Action Horror
Source:Based on Comic/Graphic Novel
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Screen Gems, Michael De Luca Productions, Stars Road Entertainment, TokyoPop
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 13, 2011 4 $14,953,664   2,864 $5,221   $14,953,664 1
May 20, 2011 5 $4,750,041 -68% 2,864 $1,659   $23,833,169 2
May 27, 2011 11 $1,772,996 -63% 1,918 $924   $27,335,277 3
Jun 3, 2011 15 $376,365 -79% 583 $646   $28,713,577 4
Jun 10, 2011 26 $115,668 -69% 169 $684   $29,028,376 5
Jun 17, 2011 44 $44,742 -61% 71 $630   $29,136,626 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 13, 2011 4 $5,632,212     2,864 $1,967   $5,632,212 1
May 14, 2011 4 $5,632,505 n/c   2,864 $1,967   $11,264,717 2
May 15, 2011 4 $3,688,947 -35%   2,864 $1,288   $14,953,664 3
May 16, 2011 4 $1,211,582 -67%   2,864 $423   $16,165,246 4
May 17, 2011 4 $1,246,197 +3%   2,864 $435   $17,411,443 5
May 18, 2011 4 $885,433 -29%   2,864 $309   $18,296,876 6
May 19, 2011 4 $786,252 -11%   2,864 $275   $19,083,128 7
May 20, 2011 5 $1,441,558 +83% -74% 2,864 $503   $20,524,686 8
May 21, 2011 6 $1,919,693 +33% -66% 2,864 $670   $22,444,379 9
May 22, 2011 6 $1,388,790 -28% -62% 2,864 $485   $23,833,169 10
May 23, 2011 5 $575,092 -59% -53% 2,864 $201   $24,408,261 11
May 24, 2011 5 $504,137 -12% -60% 2,864 $176   $24,912,398 12
May 25, 2011 5 $412,916 -18% -53% 2,864 $144   $25,325,314 13
May 26, 2011 7 $236,967 -43% -70% 1,918 $124   $25,562,281 14
May 27, 2011 8 $521,547 +120% -64% 1,918 $272   $26,083,828 15
May 28, 2011 11 $649,688 +25% -66% 1,918 $339   $26,733,516 16
May 29, 2011 11 $601,761 -7% -57% 1,918 $314   $27,335,277 17
May 30, 2011 11 $412,736 -31% -28% 1,918 $215   $27,748,013 18
May 31, 2011 8 $201,090 -51% -60% 1,918 $105   $27,949,103 19
Jun 1, 2011 9 $191,215 -5% -54% 1,918 $100   $28,140,318 20
Jun 2, 2011 8 $196,894 +3% -17% 1,918 $103   $28,337,212 21
Jun 3, 2011 - $115,168 -42% -78% 583 $198   $28,452,380 22
Jun 4, 2011 - $158,925 +38% -76% 583 $273   $28,611,305 23
Jun 5, 2011 - $102,272 -36% -83% 583 $175   $28,713,577 24
Jun 6, 2011 - $50,606 -51% -88% 583 $87   $28,764,183 25
Jun 7, 2011 - $49,050 -3% -76% 583 $84   $28,813,233 26
Jun 8, 2011 - $49,552 +1% -74% 583 $85   $28,862,785 27
Jun 9, 2011 - $49,923 +1% -75% 583 $86   $28,912,708 28
Jun 10, 2011 - $35,413 -29% -69% 169 $210   $28,948,121 29
Jun 11, 2011 - $49,176 +39% -69% 169 $291   $28,997,297 30
Jun 12, 2011 - $31,079 -37% -70% 169 $184   $29,028,376 31
Jun 17, 2011 - $13,980   -61% 71 $197   $29,105,864 36
Jun 18, 2011 - $18,343 +31% -63% 71 $258   $29,124,207 37
Jun 19, 2011 - $12,419 -32% -60% 71 $175   $29,136,626 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 13, 2011 3 $19,083,128   2,864 $6,663   $19,083,128 1
May 20, 2011 6 $6,479,153 -66% 2,864 $2,262   $25,562,281 2
May 27, 2011 11 $2,774,931 -57% 1,918 $1,447   $28,337,212 3
Jun 3, 2011 16 $575,496 -79% 583 $987   $28,912,708 4
Jun 10, 2011 29 $179,176 -69% 169 $1,060   $29,091,884 5
Jun 17, 2011 51 $44,742 -75% 71 $630   $29,136,626 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 21, 20114149,359 149,359$2,658,590$2,658,5901
Aug 28, 2011662,355-58% 211,714$1,109,919$3,768,5092
Sep 4, 20111526,779-57% 238,493$433,820$4,202,3293
Sep 11, 20112519,591-27% 258,084$311,889$4,514,2184

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 21, 20111140,571 140,571$3,186,745$3,186,7451
Aug 28, 2011258,584-58% 199,155$1,155,862$4,342,6072
Sep 4, 2011421,974-62% 221,129$456,486$4,799,0933
Sep 11, 20111011,385-48% 232,514$232,830$5,031,9234
Sep 18, 2011204,634-59% 237,148$98,131$5,130,0545

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Paul Bettany    Priest

Supporting Cast

Karl Urban    Black Hat
Cam Gigandet    Hicks
Maggie Q    Priestess
Lily Collins    Lucy Pace
Christopher Plummer    Monsignor Orelas
Brad Dourif    Salesman
Stephen Moyer    Owen Pace
Madchen Amick    Shannon Pace
Alan Dale    Monsignor Chamberlain

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Scott Stewart    Director
Michael De Luca    Producer
Joshua Donen    Producer
Mitchell Peck    Producer
Glenn S. Gainor    Producer
Steven H. Galloway    Executive Producer
Stu Levy    Executive Producer
Josh Bratman    Executive Producer
Cory Goodman    Screenwriter
Min-Woo Hyung    Story Creator
Don Burgess    Cinematographer
Lisa Zeno Churgin    Editor
Richard Bridgland    Production Designer
Christopher Young    Composer
Easton Smith    Set Designer
Ernie Avila    Set Designer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Rio Returns to the Top

September 14th, 2011

While Rio fell to third place on the DVD sales chart this week, it remained in first place on the Blu-ray sales chart with 70,000 units sold and $1.40 million in sales. Its totals reached 1.58 million units sold and $34.63 million in total sales. More...

Blu-ray Sales: Rio Returns to the Top

September 7th, 2011

As bad as it was on the DVD sales chart this week, it was worse on the Blu-ray sales chart. The best new release was a catalog title for a direct-to-DVD sequel, which is a terrible sign. As for the only bit of bright news on the chart, Rio returned to first place with 69,000 units / $1.48 million for the week and 1.51 million units / $33.23 million after four. More...

Blu-ray Sales: Priest Pulls out the Win

September 1st, 2011

Despite only managing fourth place on the DVD sales chart this week, Priest opened on top of the Blu-ray sales chart with 187,000 units / $4.24 million. Its opening Blu-ray ratio was 49% and this is great news for upcoming summer blockbusters, as it suggests they could break 50%. More...

DVD Sales: Rio Earns Trio of Wins

August 30th, 2011

There were six new releases to chart this week, but none were able to push Rio out of top spot. The film sold an additional 361,000 units lifting its running tally to 2.58 million units / $38.67 million after three weeks of release. More...

DVD and Blu-ray Releases for August 16th, 2011

August 16th, 2011

It's a deceptively busy week, as there are several significant releases hitting the home market on Tuesday. However, most of these are wide releases that flopped, to one degree or another. In fact, one of the best selling releases of the week is Jane Eyre, an early success story in limited release. When a limited release could conceivably lead the way in sales... well, that's a sure sign of weakness in the overall market. As for the best release of the week, that would have to go to The Big Lebowski Limited Edition Blu-ray Digibook. The latest season of Dexter would come close, but while the show is great, the releases are not Pick of the Week material. More...

Pirates Pillage the Box Office

May 23rd, 2011

We had a reason to celebrate this weekend as On Stranger Tides had the best opening of any film so far in 2011, even if it was a little weaker than expected. This helped the overall box office grow nearly 20% from last weekend to $167 million, which is 12% higher than the same weekend last year. Year-to-date, 2011 is still behind 2010 by $3.65 billion to $4.13 billion, but the gap is down to 11.6% and the box office is moving in the right direction. More...

Weekend Predictions: Will a Strange Tide Lift the Box Office?

May 19th, 2011

Not to put too fine a point on it, but so far 2011 has been a terrible year at the box office. Granted, the past month or so have been better, but if we were to extrapolate the total box office based on how we've done so far, we'd have the worst year in a decade in terms of dollars, and way longer than that in terms of tickets sold. This really should change this weekend with the release of On Stranger Tides, which should earn more than Shrek Forever After, last year's number one film, with relative ease. In fact, it might earn more than the top five combined did last year. More...

International Box Office: Fast Five Laps Competition

May 18th, 2011

Fast Five remained in top spot on the international chart with $58.34 million on 8,819 screens in 61 markets for totals of $272.24 million internationally and $441.93 million worldwide. The film's only major market opening was in China, where it grabbed $9.1 million, which was easily enough for first place. It remained in first place in France ($4.97 million on 500 screens) and in Mexico ($4.77 million on 1,003) while it now has $15.17 million and $17.22 million in those two markets respectively. Its biggest market so far has been Russia, where it has earned $27.39 million after three weeks of release, including $2.53 million on 752 screens this past weekend. At this point, $600 million worldwide is becoming very likely, even with few additional markets left to open in. In fact, its next major market is Japan, but it doesn't open there till October. More...

Weekend Wrap-Up: Thor and Bridesmaids Spark Surprise Win

May 16th, 2011

A stronger than expected hold by Thor and a better than expected debut by Bridesmaids helped 2011 earn a surprise win in the year-over-year comparison. Granted, with an overall haul of $140 million, it was 16% lower than last weekend, but it topped the same weekend last year... By less than $1 million. Hey, a win is a win and I'll take it. Year-to-date, 2011 is still behind 2010 by $500 million at $3.44 billion to $3.94 billion, but we could see that gap close next weekend. More...

Weekend Estimates: Thor Tops Strong Opening for Bridesmaids

May 15th, 2011

A bigger-than-expected opening for Bridesmaids gave the market a welcome shot in the arm this weekend, according to studio estimates. While the comedy didn't top the weekend, it did top most predictions (although C.S. just about nailed it in his Friday column) with an estimated debut of $24.4 million, continuing an excellent run for Universal after a long stretch of under-performance. Thor remained top of the chart though, and will drop a respectable 47% according to Paramount's figures. That puts it on track for about $170 million in total, which isn't bad for the first outing in a franchise, although hardly record-breaking. More...

Weekend Predictions: Lightning Likely to Strike Twice

May 12th, 2011

With no blockbuster releases this weekend, Thor seems set to repeat at the box office champion. This will likely result in a pretty big decline from last weekend's total box office, and there's almost no chance the box office will keep pace with last year. Hopefully next weekend things will turn around.

Thor has to deal with direct competition and the Fanboy Effect this weekend. On the positive side, it also has strong reviews and neither of the new films are expected to be monster hits. The combination of factors makes a 50% drop-off likely, while a fall as much as 60% would not be a large surprise. More...

International Box Office: Fast Five Takes Pole Position

May 11th, 2011

Fast Five expanded worldwide and stormed into first place with $85.77 million on 7,363 screens in 58 markets for a total of $184.54 million internationally and $324.32 million worldwide. This is the biggest international weekend for an Universal film ever, just edging out King Kong's debut. It opened in 44 markets, finishing in first place in all of them. Highlights include France with $9.13 million on 500 screens, Mexico with $6.99 million on 1,743, Brazil with $4.85 million on 517, and Italy with $4.78 million on 533 screens over the weekend and $7.04 million in total. Meanwhile, the film held onto first place in Russia with $5.15 million on 1,100 screens over the weekend for a massive total of $22.64 million after two and it also repeated on top in Germany with $4.61 million on 645 screens over the weekend for a total of $16.72 million, also after two. Finally, the film completed the hattrick in Australia, leading the way for the third weekend in a row, with $1.97 million on 349 screens over the weekend lifting its total to $23.11 million. Fast Five doesn't have many more markets left to open in, but it is already an overwhelming success, so the studio should be ecstatic, so much so that extending the franchise is practically guaranteed at this point. More...

2011 Preview: May

May 1st, 2011

Summer is officially upon us and after a depressing start to the year, we finally have some reason to be optimistic. April produced a few films that were stronger than expected and the last three weekends have produced wins in the year-over-year comparison. Granted, 2011 is a long way from matching 2010's pace, but if we can earn a few more wins this month, we could be in good shape going forward. In comparison with last May, the month starts off slowly this year, but comes on really strong by the end and looks much healthier overall. In fact, last May there were only three films to make more than $100 million at the box office. (Granted, two others came very close.) This year there are four films that might open with more than $100 million. Right now 2010 has about a $500 million lead on 2011, but hopefully by the end of the month that lead will be down to $300 million. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

PRIEST, a western-fused post-apocalyptic thriller, is set in an alternate world -- one ravaged by centuries of war between man and vampires. The story revolves around a legendary Warrior Priest from the last Vampire War who now lives in obscurity among the other downtrodden human inhabitants in walled-in dystopian cities ruled by the Church. When his niece is abducted by a murderous pack of vampires, Priest breaks his sacred vows to venture out on an obsessive quest to find her before they turn her into one of them. He is joined on his crusade by his niece's boyfriend, a trigger-fingered young wasteland sheriff, and a former Warrior Priestess who possesses otherworldly fighting skills.

Metrics

Opening Weekend:$14,953,664 (51.3% of total gross)
Legs:1.95 (domestic box office/biggest weekend)
Domestic Share:34.6% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,864 opening theaters/2,864 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $39,608,167

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,001-3,100) 3,028 $29,136,626
All Time International Box Office (Rank 1,801-1,900) 1,834 $55,017,400
All Time Worldwide Box Office (Rank 2,001-2,100) 2,098 $84,154,026

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 13th, 2011 (Wide) by Sony Pictures
Video Release: August 16th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for intense sequences of violence and action, disturbing images and brief strong language.
(Rating bulletin 2164, 3/23/2011)
Running Time: 87 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: 3-D, Religious, Vampire, Revenge, Kidnap, War, Returning Soldiers, Dystopia, Independent/Other Comics, Rescue, Government Corruption, Monster, 3-D - Post-production Conversion, Action Horror
Source:Based on Comic/Graphic Novel
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Screen Gems, Michael De Luca Productions, Stars Road Entertainment, TokyoPop
Production Countries: United States
Languages: English

Leading Cast

Paul Bettany    Priest

Supporting Cast

Karl Urban    Black Hat
Cam Gigandet    Hicks
Maggie Q    Priestess
Lily Collins    Lucy Pace
Christopher Plummer    Monsignor Orelas
Brad Dourif    Salesman
Stephen Moyer    Owen Pace
Madchen Amick    Shannon Pace
Alan Dale    Monsignor Chamberlain

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Scott Stewart    Director
Michael De Luca    Producer
Joshua Donen    Producer
Mitchell Peck    Producer
Glenn S. Gainor    Producer
Steven H. Galloway    Executive Producer
Stu Levy    Executive Producer
Josh Bratman    Executive Producer
Cory Goodman    Screenwriter
Min-Woo Hyung    Story Creator
Don Burgess    Cinematographer
Lisa Zeno Churgin    Editor
Richard Bridgland    Production Designer
Christopher Young    Composer
Easton Smith    Set Designer
Ernie Avila    Set Designer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Rio Returns to the Top

September 14th, 2011

While Rio fell to third place on the DVD sales chart this week, it remained in first place on the Blu-ray sales chart with 70,000 units sold and $1.40 million in sales. Its totals reached 1.58 million units sold and $34.63 million in total sales. More...

Blu-ray Sales: Rio Returns to the Top

September 7th, 2011

As bad as it was on the DVD sales chart this week, it was worse on the Blu-ray sales chart. The best new release was a catalog title for a direct-to-DVD sequel, which is a terrible sign. As for the only bit of bright news on the chart, Rio returned to first place with 69,000 units / $1.48 million for the week and 1.51 million units / $33.23 million after four. More...

Blu-ray Sales: Priest Pulls out the Win

September 1st, 2011

Despite only managing fourth place on the DVD sales chart this week, Priest opened on top of the Blu-ray sales chart with 187,000 units / $4.24 million. Its opening Blu-ray ratio was 49% and this is great news for upcoming summer blockbusters, as it suggests they could break 50%. More...

DVD Sales: Rio Earns Trio of Wins

August 30th, 2011

There were six new releases to chart this week, but none were able to push Rio out of top spot. The film sold an additional 361,000 units lifting its running tally to 2.58 million units / $38.67 million after three weeks of release. More...

DVD and Blu-ray Releases for August 16th, 2011

August 16th, 2011

It's a deceptively busy week, as there are several significant releases hitting the home market on Tuesday. However, most of these are wide releases that flopped, to one degree or another. In fact, one of the best selling releases of the week is Jane Eyre, an early success story in limited release. When a limited release could conceivably lead the way in sales... well, that's a sure sign of weakness in the overall market. As for the best release of the week, that would have to go to The Big Lebowski Limited Edition Blu-ray Digibook. The latest season of Dexter would come close, but while the show is great, the releases are not Pick of the Week material. More...

Pirates Pillage the Box Office

May 23rd, 2011

We had a reason to celebrate this weekend as On Stranger Tides had the best opening of any film so far in 2011, even if it was a little weaker than expected. This helped the overall box office grow nearly 20% from last weekend to $167 million, which is 12% higher than the same weekend last year. Year-to-date, 2011 is still behind 2010 by $3.65 billion to $4.13 billion, but the gap is down to 11.6% and the box office is moving in the right direction. More...

Weekend Predictions: Will a Strange Tide Lift the Box Office?

May 19th, 2011

Not to put too fine a point on it, but so far 2011 has been a terrible year at the box office. Granted, the past month or so have been better, but if we were to extrapolate the total box office based on how we've done so far, we'd have the worst year in a decade in terms of dollars, and way longer than that in terms of tickets sold. This really should change this weekend with the release of On Stranger Tides, which should earn more than Shrek Forever After, last year's number one film, with relative ease. In fact, it might earn more than the top five combined did last year. More...

International Box Office: Fast Five Laps Competition

May 18th, 2011

Fast Five remained in top spot on the international chart with $58.34 million on 8,819 screens in 61 markets for totals of $272.24 million internationally and $441.93 million worldwide. The film's only major market opening was in China, where it grabbed $9.1 million, which was easily enough for first place. It remained in first place in France ($4.97 million on 500 screens) and in Mexico ($4.77 million on 1,003) while it now has $15.17 million and $17.22 million in those two markets respectively. Its biggest market so far has been Russia, where it has earned $27.39 million after three weeks of release, including $2.53 million on 752 screens this past weekend. At this point, $600 million worldwide is becoming very likely, even with few additional markets left to open in. In fact, its next major market is Japan, but it doesn't open there till October. More...

Weekend Wrap-Up: Thor and Bridesmaids Spark Surprise Win

May 16th, 2011

A stronger than expected hold by Thor and a better than expected debut by Bridesmaids helped 2011 earn a surprise win in the year-over-year comparison. Granted, with an overall haul of $140 million, it was 16% lower than last weekend, but it topped the same weekend last year... By less than $1 million. Hey, a win is a win and I'll take it. Year-to-date, 2011 is still behind 2010 by $500 million at $3.44 billion to $3.94 billion, but we could see that gap close next weekend. More...

Weekend Estimates: Thor Tops Strong Opening for Bridesmaids

May 15th, 2011

A bigger-than-expected opening for Bridesmaids gave the market a welcome shot in the arm this weekend, according to studio estimates. While the comedy didn't top the weekend, it did top most predictions (although C.S. just about nailed it in his Friday column) with an estimated debut of $24.4 million, continuing an excellent run for Universal after a long stretch of under-performance. Thor remained top of the chart though, and will drop a respectable 47% according to Paramount's figures. That puts it on track for about $170 million in total, which isn't bad for the first outing in a franchise, although hardly record-breaking. More...

Weekend Predictions: Lightning Likely to Strike Twice

May 12th, 2011

With no blockbuster releases this weekend, Thor seems set to repeat at the box office champion. This will likely result in a pretty big decline from last weekend's total box office, and there's almost no chance the box office will keep pace with last year. Hopefully next weekend things will turn around.

Thor has to deal with direct competition and the Fanboy Effect this weekend. On the positive side, it also has strong reviews and neither of the new films are expected to be monster hits. The combination of factors makes a 50% drop-off likely, while a fall as much as 60% would not be a large surprise. More...

International Box Office: Fast Five Takes Pole Position

May 11th, 2011

Fast Five expanded worldwide and stormed into first place with $85.77 million on 7,363 screens in 58 markets for a total of $184.54 million internationally and $324.32 million worldwide. This is the biggest international weekend for an Universal film ever, just edging out King Kong's debut. It opened in 44 markets, finishing in first place in all of them. Highlights include France with $9.13 million on 500 screens, Mexico with $6.99 million on 1,743, Brazil with $4.85 million on 517, and Italy with $4.78 million on 533 screens over the weekend and $7.04 million in total. Meanwhile, the film held onto first place in Russia with $5.15 million on 1,100 screens over the weekend for a massive total of $22.64 million after two and it also repeated on top in Germany with $4.61 million on 645 screens over the weekend for a total of $16.72 million, also after two. Finally, the film completed the hattrick in Australia, leading the way for the third weekend in a row, with $1.97 million on 349 screens over the weekend lifting its total to $23.11 million. Fast Five doesn't have many more markets left to open in, but it is already an overwhelming success, so the studio should be ecstatic, so much so that extending the franchise is practically guaranteed at this point. More...

2011 Preview: May

May 1st, 2011

Summer is officially upon us and after a depressing start to the year, we finally have some reason to be optimistic. April produced a few films that were stronger than expected and the last three weekends have produced wins in the year-over-year comparison. Granted, 2011 is a long way from matching 2010's pace, but if we can earn a few more wins this month, we could be in good shape going forward. In comparison with last May, the month starts off slowly this year, but comes on really strong by the end and looks much healthier overall. In fact, last May there were only three films to make more than $100 million at the box office. (Granted, two others came very close.) This year there are four films that might open with more than $100 million. Right now 2010 has about a $500 million lead on 2011, but hopefully by the end of the month that lead will be down to $300 million. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 13, 2011 4 $14,953,664   2,864 $5,221   $14,953,664 1
May 20, 2011 5 $4,750,041 -68% 2,864 $1,659   $23,833,169 2
May 27, 2011 11 $1,772,996 -63% 1,918 $924   $27,335,277 3
Jun 3, 2011 15 $376,365 -79% 583 $646   $28,713,577 4
Jun 10, 2011 26 $115,668 -69% 169 $684   $29,028,376 5
Jun 17, 2011 44 $44,742 -61% 71 $630   $29,136,626 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 13, 2011 4 $5,632,212     2,864 $1,967   $5,632,212 1
May 14, 2011 4 $5,632,505 n/c   2,864 $1,967   $11,264,717 2
May 15, 2011 4 $3,688,947 -35%   2,864 $1,288   $14,953,664 3
May 16, 2011 4 $1,211,582 -67%   2,864 $423   $16,165,246 4
May 17, 2011 4 $1,246,197 +3%   2,864 $435   $17,411,443 5
May 18, 2011 4 $885,433 -29%   2,864 $309   $18,296,876 6
May 19, 2011 4 $786,252 -11%   2,864 $275   $19,083,128 7
May 20, 2011 5 $1,441,558 +83% -74% 2,864 $503   $20,524,686 8
May 21, 2011 6 $1,919,693 +33% -66% 2,864 $670   $22,444,379 9
May 22, 2011 6 $1,388,790 -28% -62% 2,864 $485   $23,833,169 10
May 23, 2011 5 $575,092 -59% -53% 2,864 $201   $24,408,261 11
May 24, 2011 5 $504,137 -12% -60% 2,864 $176   $24,912,398 12
May 25, 2011 5 $412,916 -18% -53% 2,864 $144   $25,325,314 13
May 26, 2011 7 $236,967 -43% -70% 1,918 $124   $25,562,281 14
May 27, 2011 8 $521,547 +120% -64% 1,918 $272   $26,083,828 15
May 28, 2011 11 $649,688 +25% -66% 1,918 $339   $26,733,516 16
May 29, 2011 11 $601,761 -7% -57% 1,918 $314   $27,335,277 17
May 30, 2011 11 $412,736 -31% -28% 1,918 $215   $27,748,013 18
May 31, 2011 8 $201,090 -51% -60% 1,918 $105   $27,949,103 19
Jun 1, 2011 9 $191,215 -5% -54% 1,918 $100   $28,140,318 20
Jun 2, 2011 8 $196,894 +3% -17% 1,918 $103   $28,337,212 21
Jun 3, 2011 - $115,168 -42% -78% 583 $198   $28,452,380 22
Jun 4, 2011 - $158,925 +38% -76% 583 $273   $28,611,305 23
Jun 5, 2011 - $102,272 -36% -83% 583 $175   $28,713,577 24
Jun 6, 2011 - $50,606 -51% -88% 583 $87   $28,764,183 25
Jun 7, 2011 - $49,050 -3% -76% 583 $84   $28,813,233 26
Jun 8, 2011 - $49,552 +1% -74% 583 $85   $28,862,785 27
Jun 9, 2011 - $49,923 +1% -75% 583 $86   $28,912,708 28
Jun 10, 2011 - $35,413 -29% -69% 169 $210   $28,948,121 29
Jun 11, 2011 - $49,176 +39% -69% 169 $291   $28,997,297 30
Jun 12, 2011 - $31,079 -37% -70% 169 $184   $29,028,376 31
Jun 17, 2011 - $13,980   -61% 71 $197   $29,105,864 36
Jun 18, 2011 - $18,343 +31% -63% 71 $258   $29,124,207 37
Jun 19, 2011 - $12,419 -32% -60% 71 $175   $29,136,626 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 13, 2011 3 $19,083,128   2,864 $6,663   $19,083,128 1
May 20, 2011 6 $6,479,153 -66% 2,864 $2,262   $25,562,281 2
May 27, 2011 11 $2,774,931 -57% 1,918 $1,447   $28,337,212 3
Jun 3, 2011 16 $575,496 -79% 583 $987   $28,912,708 4
Jun 10, 2011 29 $179,176 -69% 169 $1,060   $29,091,884 5
Jun 17, 2011 51 $44,742 -75% 71 $630   $29,136,626 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 21, 20114149,359 149,359$2,658,590$2,658,5901
Aug 28, 2011662,355-58% 211,714$1,109,919$3,768,5092
Sep 4, 20111526,779-57% 238,493$433,820$4,202,3293
Sep 11, 20112519,591-27% 258,084$311,889$4,514,2184

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 21, 20111140,571 140,571$3,186,745$3,186,7451
Aug 28, 2011258,584-58% 199,155$1,155,862$4,342,6072
Sep 4, 2011421,974-62% 221,129$456,486$4,799,0933
Sep 11, 20111011,385-48% 232,514$232,830$5,031,9234
Sep 18, 2011204,634-59% 237,148$98,131$5,130,0545

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.