November 16th, 2011
Melancholia led the way on the per theater chart with an average of $13,535 in 19 theaters. It was playing in more theaters than most limited releases debut in, but for a film with Oscar aspirations, this was a weaker result that I would have liked. It also might hurt the film's Oscar chances; after all, people can't vote for films they haven't seen. The overall box office leader, Immortals, placed second with an average of $10,349, which is about $3,000 more than I was expecting.
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