The Rum Diary (2011)

The Rum Diary poster
Theatrical Performance
Domestic Box Office $13,109,815Details
International Box Office $8,434,917Details
Worldwide Box Office $21,544,732
Home Market Performance
Est. Domestic DVD Sales $5,012,254 Details
Est. Domestic Blu-ray Sales $2,402,784 Details
Total Est. Domestic Video Sales $7,415,038
Further financial details...

Synopsis

Tired of the noise and madness of New York and the crushing conventions of late Eisenhower-era America, itinerant journalist Paul Kemp travels to the pristine island of Puerto Rico to write for a local San Juan newspaper run by the downtrodden editor Lotterman. Adopting the rum-soaked lifestyle of the late '50s version of Hemingway's "The Lost Generation," Paul soon becomes entangled with a very attractive American woman, Chenault and her fiancée Sanderson, a businessman involved in shady property development deals. It is within this world that Kemp ultimately discovers his true voice as a writer and integrity as a man.

Metrics

Opening Weekend:$5,135,369 (39.2% of total gross)
Legs:2.55 (domestic box office/biggest weekend)
Domestic Share:60.8% (domestic box office/worldwide)
Production Budget:$45,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,272 opening theaters/2,292 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $17,408,112

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 28th, 2011 (Wide) by FilmDistrict
International Releases: April 5th, 2012 (Wide) (Peru)
April 19th, 2012 (Wide) (Argentina)
April 20th, 2012 (Wide) (Brazil)
April 24th, 2012 (Wide) (Italy)
May 4th, 2012 (Wide) (Spain)
... Show all releases
Video Release: February 14th, 2012 by Sony Pictures Home Entertainment
MPAA Rating: R for language, brief drug use and sexuality.
(Rating bulletin 2116, 4/14/2010)
Running Time: 122 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Addiction, White Collar Crime, Writing and Writers, News, Puerto Rico, Comedy Drama, Fired, Poverty, Infidelity
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Infinitum Nihil, GK Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 145 $5,135,369 Oct 28, 2011 3
Halloween (All Movies, 3-Day, Inflation Adjusted) 222 $7,317,744 Oct 28, 2011 3
Halloween (Opening, 3-Day) 45 $5,135,369 Oct 28, 2011 3
Halloween (Opening, 3-Day, Inflation Adjusted) 63 $7,317,744 Oct 28, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 28, 2011 5 $5,135,369   2,272 $2,260   $5,135,369 1
Nov 4, 2011 8 $2,920,481 -43% 2,292 $1,274   $10,356,215 2
Nov 11, 2011 14 $803,456 -72% 947 $848   $12,371,440 3
Nov 18, 2011 32 $148,070 -82% 152 $974   $12,839,267 4
Nov 25, 2011 45 $54,243 -63% 54 $1,005   $12,957,015 5
Dec 2, 2011 47 $38,110 -30% 63 $605   $13,018,899 6
Dec 9, 2011 51 $29,471 -23% 63 $468   $13,070,462 7
Dec 16, 2011 53 $12,429 -58% 30 $414   $13,100,042 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 28, 2011 4 $1,841,255     2,272 $810   $1,841,255 1
Oct 29, 2011 6 $1,893,348 +3%   2,272 $833   $3,734,603 2
Oct 30, 2011 4 $1,400,766 -26%   2,272 $617   $5,135,369 3
Oct 31, 2011 4 $544,244 -61%   2,272 $240   $5,679,613 4
Nov 1, 2011 4 $680,351 +25%   2,272 $299   $6,359,964 5
Nov 2, 2011 4 $542,146 -20%   2,272 $239   $6,902,110 6
Nov 3, 2011 4 $533,624 -2%   2,272 $235   $7,435,734 7
Nov 4, 2011 7 $986,737 +85% -46% 2,292 $431   $8,422,471 8
Nov 5, 2011 8 $1,201,326 +22% -37% 2,292 $524   $9,623,797 9
Nov 6, 2011 8 $732,418 -39% -48% 2,292 $320   $10,356,215 10
Nov 7, 2011 6 $272,941 -63% -50% 2,292 $119   $10,629,156 11
Nov 8, 2011 6 $346,490 +27% -49% 2,292 $151   $10,975,646 12
Nov 9, 2011 6 $282,339 -19% -48% 2,292 $123   $11,257,985 13
Nov 10, 2011 7 $309,999 +10% -42% 2,292 $135   $11,567,984 14
Nov 11, 2011 - $285,634 -8% -71% 947 $302   $11,853,618 15
Nov 12, 2011 - $322,191 +13% -73% 947 $340   $12,175,809 16
Nov 13, 2011 - $195,631 -39% -73% 947 $207   $12,371,440 17
Nov 14, 2011 - $78,239 -60% -71% 947 $83   $12,449,679 18
Nov 15, 2011 - $95,730 +22% -72% 947 $101   $12,545,409 19
Nov 16, 2011 11 $82,007 -14% -71% 947 $87   $12,627,416 20
Nov 17, 2011 - $63,781 -22% -79% 947 $67   $12,691,197 21
Nov 18, 2011 - $42,307 -34% -85% 152 $278   $12,733,504 22
Nov 19, 2011 - $59,871 +42% -81% 152 $394   $12,793,375 23
Nov 20, 2011 - $45,892 -23% -77% 152 $302   $12,839,267 24
Nov 21, 2011 - $20,001 -56% -74% 152 $132   $12,859,268 25
Nov 22, 2011 - $23,271 +16% -76% 152 $153   $12,882,539 26
Nov 23, 2011 - $9,683 -58% -88% 152 $64   $12,892,222 27
Nov 24, 2011 - $10,550 +9% -83% 152 $69   $12,902,772 28
Nov 25, 2011 - $20,301 +92% -52% 54 $376   $12,923,073 29
Nov 26, 2011 - $20,537 +1% -66% 54 $380   $12,943,610 30
Nov 27, 2011 - $13,405 -35% -71% 54 $248   $12,957,015 31
Nov 28, 2011 - $6,296 -53% -69% 54 $117   $12,963,311 32
Nov 29, 2011 - $6,739 +7% -71% 54 $125   $12,970,050 33
Nov 30, 2011 - $5,448 -19% -44% 54 $101   $12,975,498 34
Dec 1, 2011 - $5,291 -3% -50% 54 $98   $12,980,789 35
Dec 2, 2011 - $12,024 +127% -41% 63 $191   $12,992,813 36
Dec 3, 2011 - $14,624 +22% -29% 63 $232   $13,007,437 37
Dec 4, 2011 - $11,462 -22% -14% 63 $182   $13,018,899 38
Dec 5, 2011 - $4,873 -57% -23% 63 $77   $13,023,772 39
Dec 6, 2011 - $6,144 +26% -9% 63 $98   $13,029,916 40
Dec 7, 2011 - $5,558 -10% +2% 63 $88   $13,035,474 41
Dec 8, 2011 - $5,517 -1% +4% 63 $88   $13,040,991 42
Dec 9, 2011 - $9,341 +69% -22% 63 $148   $13,050,332 43
Dec 10, 2011 - $10,976 +18% -25% 63 $174   $13,061,308 44
Dec 11, 2011 - $9,154 -17% -20% 63 $145   $13,070,462 45
Dec 12, 2011 - $3,658 -60% -25% 63 $58   $13,074,120 46
Dec 13, 2011 - $4,607 +26% -25% 63 $73   $13,078,727 47
Dec 14, 2011 - $4,286 -7% -23% 63 $68   $13,083,013 48
Dec 15, 2011 - $4,600 +7% -17% 63 $73   $13,087,613 49
Dec 16, 2011 - $3,691 -20% -60% 30 $123   $13,091,304 50
Dec 17, 2011 - $5,031 +36% -54% 30 $168   $13,096,335 51
Dec 18, 2011 - $3,707 -26% -60% 30 $124   $13,100,042 52
Dec 19, 2011 - $2,735 -26% -25% 30 $91   $13,102,777 53
Dec 20, 2011 - $2,588 -5% -44% 30 $86   $13,105,365 54
Dec 21, 2011 - $1,939 -25% -55% 30 $65   $13,107,304 55
Dec 22, 2011 - $2,511 +29% -45% 30 $84   $13,109,815 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 28, 2011 4 $7,435,734   2,272 $3,273   $7,435,734 1
Nov 4, 2011 8 $4,132,250 -44% 2,292 $1,803   $11,567,984 2
Nov 11, 2011 14 $1,123,213 -73% 947 $1,186   $12,691,197 3
Nov 18, 2011 36 $211,575 -81% 152 $1,392   $12,902,772 4
Nov 25, 2011 44 $78,017 -63% 54 $1,445   $12,980,789 5
Dec 2, 2011 47 $60,202 -23% 63 $956   $13,040,991 6
Dec 9, 2011 48 $46,622 -23% 63 $740   $13,087,613 7
Dec 16, 2011 54 $22,202 -52% 30 $740   $13,109,815 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 4/19/2012 $0 0 18 36 $338,847 12/29/2018
Austria 8/2/2012 $15,627 25 26 107 $76,999 12/12/2015
Bolivia 9/6/2012 $2,833 3 3 3 $2,833 12/29/2018
Brazil 4/20/2012 $0 0 13 87 $423,689 12/11/2015
Chile 6/28/2012 $0 0 6 10 $87,166 12/29/2018
Germany 8/2/2012 $205,766 294 294 813 $702,140 12/11/2015
Italy 4/24/2012 $475,193 264 264 264 $812,295 12/6/2015
Japan 6/30/2012 $333,366 124 124 248 $784,355 12/10/2015
Peru 4/5/2012 $0 0 4 14 $195,342 12/29/2018
Spain 5/4/2012 $100,915 57 57 143 $206,678 12/10/2015
Uruguay 10/19/2012 $0 0 1 1 $2,609 12/29/2018
 
Rest of World $4,801,964
 
International Total$8,434,917 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 19, 20121468,156 68,156$1,157,970$1,157,9701
Feb 26, 20121452,094-24% 120,250$885,077$2,043,0472
Mar 4, 20122031,592-39% 151,842$568,340$2,611,3873

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 19, 2012353,335 53,335$1,092,837$1,092,8371
Feb 26, 20121215,710-71% 69,045$314,033$1,406,8702

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Johnny Depp    Paul Kemp

Supporting Cast

Aaron Eckhart    Sanderson
Amber Heard    Chenault
Michael Rispoli    Sala
Richard Jenkins    Lotterman
Giovanni Ribisi    Moburg

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Bruce Robinson    Director
Hunter S. Thompson    Story Creator
Bruce Robinson    Screenwriter
Graham King    Producer
Johnny Depp    Producer
Christi Dembrowski    Producer
Anthony Rulen    Producer
Robert Kravis    Producer
Tim Headington    Producer
Patrick McCormick    Executive Producer
George Tobia    Executive Producer
Bill Shively    Executive Producer
A.J. Dix    Executive Producer
Greg Shapiro    Executive Producer
Colin Vaines    Executive Producer
Peter Kohn    Executive Producer
Dariusz Wolski    Cinematographer
Carol Littleton    Editor
Christopher Young    Composer
Chris Seagers    Production Designer
Dawn Swiderski    Art Director
A. Todd Holland    Set Designer
Luis Lopez Baquero    Set Designer
Enid Soto Mendez    Set Designer
Rosemary Brandenberg    Set Decorator
Colleen Atwood    Costume Designer
Edward Tise    Sound Mixer
Mark Mangini    Supervising Sound Editor
Curt Schulkey    Supervising Sound Editor
John Ross    Re-recording Mixer
Kevin Harris    Special Effects Supervisor
Bill Gilman    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Peter Kohn    Assistant Director
Denise Chamian    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Vamps Defeat Tramp

March 1st, 2012

The Twilight Saga: Breaking Dawn, Part 1 and Lady and the Tramp switched places on the Blu-ray sales chart. The former rose to first place during its first full week on the home market selling 455,000 units / $10.46 million giving it an early total of 1.24 million units / $28.58 million. More...

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

DVD and Blu-ray Releases for February 14th, 2012

February 14th, 2012

It's a really slow week at the box office with only one first run release, The Rum Diary, and it bombed in theaters. Paranormal Activity 3 is coming out on DVD this week, but it came out on Blu-ray a few weeks ago, so it is not much of a factor in terms of sales this week. In fact, The Twilight Saga: Breaking Dawn, Part 1 will likely lead the sales charts, despite coming out on Saturday. As for the best of the new releases, Take Shelter on DVD or Blu-ray is probably the best, but I'm still waiting for the screener to confirm that. More...

Weekend Wrap-Up: New Releases Can't Give Puss the Boot

November 7th, 2011

November began like most of 2011 has gone, on a losing note. We are running out of time to turn things around and this weekend it wasn't even close. Neither Tower Heist nor A Very Harold and Kumar 3D Christmas put up much of a fight at the box office and, if it weren't for Puss in Boots's incredible hold, the numbers would have been nothing short of tragic. Granted, the box office rose by 9% from last weekend to $114 million, but that was 24% lower than the same weekend last year. Year-to-date, 2011 is behind 2010 by 4% at $8.66 billion to $9.02 billion and, at this point, I'd settle for that situation not getting any worse from now till the New Year. More...

Weekend Wrap-Up: Halloween Scares Up a Rare Win for 2011

October 31st, 2011

It was a rare winning weekend at the box office, although it came too late to salvage the month, which was a bloody affair and 2011 fell tens of millions of dollars further behind last year's pace. The lone bright spot over the weekend was Puss in Boots, which easily led the way. However, even here there was darkness, as it failed to live up to the low end of expectations. The overall box office was a macabre $105 million, or 14% lower than last weekend. We did get a jolt with the box office creeping up 11% from last year. However, while double-digit growth would normally send chills up your spine, not having to deal with Halloween on the weekend itself explains much of that success. Year-to-date, 2011 remains lifeless down 4% from last year at $8.52 billion compared to $8.86 billion and unless some dark magic can revive the box office, and soon, we will have the second year in a row of year-over-year declines and 2011 could see the lowest ticket sales in about a decade and a half. That's truly scary. More...

Weekend Estimates: Puss in Boots Opens with $34 Million

October 30th, 2011

Although it's perhaps an exaggeration to call it the start of the Holiday Season, Puss in Boots' debut this weekend was intended to give Dreamworks Animation a head start on what will be a very competitive season, and it looks as though it can be called a moderate success. The Shrek spin-off will earn an estimated $34 million this weekend, which should put it on track to earn comfortably over $100 million during its run in domestic theaters. While that's a very respectable performance for October, it pales in comparison to other films in the franchise. Even Shrek Forever After more than doubled that number, and the original Shrek posted over $42 million in 2001. So it's far from certain that this will be the start of a long-lived offshot for the franchise. More...

Weekend Predictions: Will Moviegoers Get a Kick Out of Puss in Boots?

October 27th, 2011

Puss in Boots was pushed up a week and will likely dominate the pre-Halloween weekend with last weekend's winner, Paranormal Activity 3, coming in a distant second. There are a couple of other new wide releases, In Time and The Rum Diary, but neither are generating a lot of buzz. There is some good news, as this weekend last year was a real disappointment and there's a chance both Puss in Boots and Paranormal Activity 3 will earn more than last year's number one film, Saw VII. Hopefully October can end on a high note, because it's been a bad month so far. More...

2011 Preview: October

October 1st, 2011

There is a little bit of good news going into October, as September did help close the year-to-date deficit, even if it was by a small amount. Unfortunately, we really needed a better result to be optimistic about our chances of closing that gap entirely by the end of the year. Even worse, this month represents the last chance 2011 has to catch up to 2010. I know there are two additional months left in the year, but October of 2010 was a soft month with four of the five weekends showing year-over-year declines. If October 2011 is even weaker, the odds of making up the $300 million deficit will be all but gone. It becomes even more troubling that there are no movies opening in October that are guaranteed to be monster hits. So, while October of 2010 was weak compared to October of 2009, it looks like it will be stronger than October of 2011. Hopefully I'm just being pessimistic. There are a couple films that have a shot at $100 million and I will be surprised if none of them at least come close to that milestone, but the slate of films is weaker than I would like. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Tired of the noise and madness of New York and the crushing conventions of late Eisenhower-era America, itinerant journalist Paul Kemp travels to the pristine island of Puerto Rico to write for a local San Juan newspaper run by the downtrodden editor Lotterman. Adopting the rum-soaked lifestyle of the late '50s version of Hemingway's "The Lost Generation," Paul soon becomes entangled with a very attractive American woman, Chenault and her fiancée Sanderson, a businessman involved in shady property development deals. It is within this world that Kemp ultimately discovers his true voice as a writer and integrity as a man.

Metrics

Opening Weekend:$5,135,369 (39.2% of total gross)
Legs:2.55 (domestic box office/biggest weekend)
Domestic Share:60.8% (domestic box office/worldwide)
Production Budget:$45,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,272 opening theaters/2,292 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $17,408,112

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 28th, 2011 (Wide) by FilmDistrict
International Releases: April 5th, 2012 (Wide) (Peru)
April 19th, 2012 (Wide) (Argentina)
April 20th, 2012 (Wide) (Brazil)
April 24th, 2012 (Wide) (Italy)
May 4th, 2012 (Wide) (Spain)
... Show all releases
Video Release: February 14th, 2012 by Sony Pictures Home Entertainment
MPAA Rating: R for language, brief drug use and sexuality.
(Rating bulletin 2116, 4/14/2010)
Running Time: 122 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Addiction, White Collar Crime, Writing and Writers, News, Puerto Rico, Comedy Drama, Fired, Poverty, Infidelity
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Infinitum Nihil, GK Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 145 $5,135,369 Oct 28, 2011 3
Halloween (All Movies, 3-Day, Inflation Adjusted) 222 $7,317,744 Oct 28, 2011 3
Halloween (Opening, 3-Day) 45 $5,135,369 Oct 28, 2011 3
Halloween (Opening, 3-Day, Inflation Adjusted) 63 $7,317,744 Oct 28, 2011 3

Leading Cast

Johnny Depp    Paul Kemp

Supporting Cast

Aaron Eckhart    Sanderson
Amber Heard    Chenault
Michael Rispoli    Sala
Richard Jenkins    Lotterman
Giovanni Ribisi    Moburg

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Bruce Robinson    Director
Hunter S. Thompson    Story Creator
Bruce Robinson    Screenwriter
Graham King    Producer
Johnny Depp    Producer
Christi Dembrowski    Producer
Anthony Rulen    Producer
Robert Kravis    Producer
Tim Headington    Producer
Patrick McCormick    Executive Producer
George Tobia    Executive Producer
Bill Shively    Executive Producer
A.J. Dix    Executive Producer
Greg Shapiro    Executive Producer
Colin Vaines    Executive Producer
Peter Kohn    Executive Producer
Dariusz Wolski    Cinematographer
Carol Littleton    Editor
Christopher Young    Composer
Chris Seagers    Production Designer
Dawn Swiderski    Art Director
A. Todd Holland    Set Designer
Luis Lopez Baquero    Set Designer
Enid Soto Mendez    Set Designer
Rosemary Brandenberg    Set Decorator
Colleen Atwood    Costume Designer
Edward Tise    Sound Mixer
Mark Mangini    Supervising Sound Editor
Curt Schulkey    Supervising Sound Editor
John Ross    Re-recording Mixer
Kevin Harris    Special Effects Supervisor
Bill Gilman    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Peter Kohn    Assistant Director
Denise Chamian    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Vamps Defeat Tramp

March 1st, 2012

The Twilight Saga: Breaking Dawn, Part 1 and Lady and the Tramp switched places on the Blu-ray sales chart. The former rose to first place during its first full week on the home market selling 455,000 units / $10.46 million giving it an early total of 1.24 million units / $28.58 million. More...

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

DVD and Blu-ray Releases for February 14th, 2012

February 14th, 2012

It's a really slow week at the box office with only one first run release, The Rum Diary, and it bombed in theaters. Paranormal Activity 3 is coming out on DVD this week, but it came out on Blu-ray a few weeks ago, so it is not much of a factor in terms of sales this week. In fact, The Twilight Saga: Breaking Dawn, Part 1 will likely lead the sales charts, despite coming out on Saturday. As for the best of the new releases, Take Shelter on DVD or Blu-ray is probably the best, but I'm still waiting for the screener to confirm that. More...

Weekend Wrap-Up: New Releases Can't Give Puss the Boot

November 7th, 2011

November began like most of 2011 has gone, on a losing note. We are running out of time to turn things around and this weekend it wasn't even close. Neither Tower Heist nor A Very Harold and Kumar 3D Christmas put up much of a fight at the box office and, if it weren't for Puss in Boots's incredible hold, the numbers would have been nothing short of tragic. Granted, the box office rose by 9% from last weekend to $114 million, but that was 24% lower than the same weekend last year. Year-to-date, 2011 is behind 2010 by 4% at $8.66 billion to $9.02 billion and, at this point, I'd settle for that situation not getting any worse from now till the New Year. More...

Weekend Wrap-Up: Halloween Scares Up a Rare Win for 2011

October 31st, 2011

It was a rare winning weekend at the box office, although it came too late to salvage the month, which was a bloody affair and 2011 fell tens of millions of dollars further behind last year's pace. The lone bright spot over the weekend was Puss in Boots, which easily led the way. However, even here there was darkness, as it failed to live up to the low end of expectations. The overall box office was a macabre $105 million, or 14% lower than last weekend. We did get a jolt with the box office creeping up 11% from last year. However, while double-digit growth would normally send chills up your spine, not having to deal with Halloween on the weekend itself explains much of that success. Year-to-date, 2011 remains lifeless down 4% from last year at $8.52 billion compared to $8.86 billion and unless some dark magic can revive the box office, and soon, we will have the second year in a row of year-over-year declines and 2011 could see the lowest ticket sales in about a decade and a half. That's truly scary. More...

Weekend Estimates: Puss in Boots Opens with $34 Million

October 30th, 2011

Although it's perhaps an exaggeration to call it the start of the Holiday Season, Puss in Boots' debut this weekend was intended to give Dreamworks Animation a head start on what will be a very competitive season, and it looks as though it can be called a moderate success. The Shrek spin-off will earn an estimated $34 million this weekend, which should put it on track to earn comfortably over $100 million during its run in domestic theaters. While that's a very respectable performance for October, it pales in comparison to other films in the franchise. Even Shrek Forever After more than doubled that number, and the original Shrek posted over $42 million in 2001. So it's far from certain that this will be the start of a long-lived offshot for the franchise. More...

Weekend Predictions: Will Moviegoers Get a Kick Out of Puss in Boots?

October 27th, 2011

Puss in Boots was pushed up a week and will likely dominate the pre-Halloween weekend with last weekend's winner, Paranormal Activity 3, coming in a distant second. There are a couple of other new wide releases, In Time and The Rum Diary, but neither are generating a lot of buzz. There is some good news, as this weekend last year was a real disappointment and there's a chance both Puss in Boots and Paranormal Activity 3 will earn more than last year's number one film, Saw VII. Hopefully October can end on a high note, because it's been a bad month so far. More...

2011 Preview: October

October 1st, 2011

There is a little bit of good news going into October, as September did help close the year-to-date deficit, even if it was by a small amount. Unfortunately, we really needed a better result to be optimistic about our chances of closing that gap entirely by the end of the year. Even worse, this month represents the last chance 2011 has to catch up to 2010. I know there are two additional months left in the year, but October of 2010 was a soft month with four of the five weekends showing year-over-year declines. If October 2011 is even weaker, the odds of making up the $300 million deficit will be all but gone. It becomes even more troubling that there are no movies opening in October that are guaranteed to be monster hits. So, while October of 2010 was weak compared to October of 2009, it looks like it will be stronger than October of 2011. Hopefully I'm just being pessimistic. There are a couple films that have a shot at $100 million and I will be surprised if none of them at least come close to that milestone, but the slate of films is weaker than I would like. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 28, 2011 5 $5,135,369   2,272 $2,260   $5,135,369 1
Nov 4, 2011 8 $2,920,481 -43% 2,292 $1,274   $10,356,215 2
Nov 11, 2011 14 $803,456 -72% 947 $848   $12,371,440 3
Nov 18, 2011 32 $148,070 -82% 152 $974   $12,839,267 4
Nov 25, 2011 45 $54,243 -63% 54 $1,005   $12,957,015 5
Dec 2, 2011 47 $38,110 -30% 63 $605   $13,018,899 6
Dec 9, 2011 51 $29,471 -23% 63 $468   $13,070,462 7
Dec 16, 2011 53 $12,429 -58% 30 $414   $13,100,042 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 28, 2011 4 $1,841,255     2,272 $810   $1,841,255 1
Oct 29, 2011 6 $1,893,348 +3%   2,272 $833   $3,734,603 2
Oct 30, 2011 4 $1,400,766 -26%   2,272 $617   $5,135,369 3
Oct 31, 2011 4 $544,244 -61%   2,272 $240   $5,679,613 4
Nov 1, 2011 4 $680,351 +25%   2,272 $299   $6,359,964 5
Nov 2, 2011 4 $542,146 -20%   2,272 $239   $6,902,110 6
Nov 3, 2011 4 $533,624 -2%   2,272 $235   $7,435,734 7
Nov 4, 2011 7 $986,737 +85% -46% 2,292 $431   $8,422,471 8
Nov 5, 2011 8 $1,201,326 +22% -37% 2,292 $524   $9,623,797 9
Nov 6, 2011 8 $732,418 -39% -48% 2,292 $320   $10,356,215 10
Nov 7, 2011 6 $272,941 -63% -50% 2,292 $119   $10,629,156 11
Nov 8, 2011 6 $346,490 +27% -49% 2,292 $151   $10,975,646 12
Nov 9, 2011 6 $282,339 -19% -48% 2,292 $123   $11,257,985 13
Nov 10, 2011 7 $309,999 +10% -42% 2,292 $135   $11,567,984 14
Nov 11, 2011 - $285,634 -8% -71% 947 $302   $11,853,618 15
Nov 12, 2011 - $322,191 +13% -73% 947 $340   $12,175,809 16
Nov 13, 2011 - $195,631 -39% -73% 947 $207   $12,371,440 17
Nov 14, 2011 - $78,239 -60% -71% 947 $83   $12,449,679 18
Nov 15, 2011 - $95,730 +22% -72% 947 $101   $12,545,409 19
Nov 16, 2011 11 $82,007 -14% -71% 947 $87   $12,627,416 20
Nov 17, 2011 - $63,781 -22% -79% 947 $67   $12,691,197 21
Nov 18, 2011 - $42,307 -34% -85% 152 $278   $12,733,504 22
Nov 19, 2011 - $59,871 +42% -81% 152 $394   $12,793,375 23
Nov 20, 2011 - $45,892 -23% -77% 152 $302   $12,839,267 24
Nov 21, 2011 - $20,001 -56% -74% 152 $132   $12,859,268 25
Nov 22, 2011 - $23,271 +16% -76% 152 $153   $12,882,539 26
Nov 23, 2011 - $9,683 -58% -88% 152 $64   $12,892,222 27
Nov 24, 2011 - $10,550 +9% -83% 152 $69   $12,902,772 28
Nov 25, 2011 - $20,301 +92% -52% 54 $376   $12,923,073 29
Nov 26, 2011 - $20,537 +1% -66% 54 $380   $12,943,610 30
Nov 27, 2011 - $13,405 -35% -71% 54 $248   $12,957,015 31
Nov 28, 2011 - $6,296 -53% -69% 54 $117   $12,963,311 32
Nov 29, 2011 - $6,739 +7% -71% 54 $125   $12,970,050 33
Nov 30, 2011 - $5,448 -19% -44% 54 $101   $12,975,498 34
Dec 1, 2011 - $5,291 -3% -50% 54 $98   $12,980,789 35
Dec 2, 2011 - $12,024 +127% -41% 63 $191   $12,992,813 36
Dec 3, 2011 - $14,624 +22% -29% 63 $232   $13,007,437 37
Dec 4, 2011 - $11,462 -22% -14% 63 $182   $13,018,899 38
Dec 5, 2011 - $4,873 -57% -23% 63 $77   $13,023,772 39
Dec 6, 2011 - $6,144 +26% -9% 63 $98   $13,029,916 40
Dec 7, 2011 - $5,558 -10% +2% 63 $88   $13,035,474 41
Dec 8, 2011 - $5,517 -1% +4% 63 $88   $13,040,991 42
Dec 9, 2011 - $9,341 +69% -22% 63 $148   $13,050,332 43
Dec 10, 2011 - $10,976 +18% -25% 63 $174   $13,061,308 44
Dec 11, 2011 - $9,154 -17% -20% 63 $145   $13,070,462 45
Dec 12, 2011 - $3,658 -60% -25% 63 $58   $13,074,120 46
Dec 13, 2011 - $4,607 +26% -25% 63 $73   $13,078,727 47
Dec 14, 2011 - $4,286 -7% -23% 63 $68   $13,083,013 48
Dec 15, 2011 - $4,600 +7% -17% 63 $73   $13,087,613 49
Dec 16, 2011 - $3,691 -20% -60% 30 $123   $13,091,304 50
Dec 17, 2011 - $5,031 +36% -54% 30 $168   $13,096,335 51
Dec 18, 2011 - $3,707 -26% -60% 30 $124   $13,100,042 52
Dec 19, 2011 - $2,735 -26% -25% 30 $91   $13,102,777 53
Dec 20, 2011 - $2,588 -5% -44% 30 $86   $13,105,365 54
Dec 21, 2011 - $1,939 -25% -55% 30 $65   $13,107,304 55
Dec 22, 2011 - $2,511 +29% -45% 30 $84   $13,109,815 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 28, 2011 4 $7,435,734   2,272 $3,273   $7,435,734 1
Nov 4, 2011 8 $4,132,250 -44% 2,292 $1,803   $11,567,984 2
Nov 11, 2011 14 $1,123,213 -73% 947 $1,186   $12,691,197 3
Nov 18, 2011 36 $211,575 -81% 152 $1,392   $12,902,772 4
Nov 25, 2011 44 $78,017 -63% 54 $1,445   $12,980,789 5
Dec 2, 2011 47 $60,202 -23% 63 $956   $13,040,991 6
Dec 9, 2011 48 $46,622 -23% 63 $740   $13,087,613 7
Dec 16, 2011 54 $22,202 -52% 30 $740   $13,109,815 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 4/19/2012 $0 0 18 36 $338,847 12/29/2018
Austria 8/2/2012 $15,627 25 26 107 $76,999 12/12/2015
Bolivia 9/6/2012 $2,833 3 3 3 $2,833 12/29/2018
Brazil 4/20/2012 $0 0 13 87 $423,689 12/11/2015
Chile 6/28/2012 $0 0 6 10 $87,166 12/29/2018
Germany 8/2/2012 $205,766 294 294 813 $702,140 12/11/2015
Italy 4/24/2012 $475,193 264 264 264 $812,295 12/6/2015
Japan 6/30/2012 $333,366 124 124 248 $784,355 12/10/2015
Peru 4/5/2012 $0 0 4 14 $195,342 12/29/2018
Spain 5/4/2012 $100,915 57 57 143 $206,678 12/10/2015
Uruguay 10/19/2012 $0 0 1 1 $2,609 12/29/2018
 
Rest of World $4,801,964
 
International Total$8,434,917 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 19, 20121468,156 68,156$1,157,970$1,157,9701
Feb 26, 20121452,094-24% 120,250$885,077$2,043,0472
Mar 4, 20122031,592-39% 151,842$568,340$2,611,3873

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 19, 2012353,335 53,335$1,092,837$1,092,8371
Feb 26, 20121215,710-71% 69,045$314,033$1,406,8702

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.