The Runaways (2010)

The Runaways poster
Theatrical Performance
Domestic Box Office $3,573,673Details
International Box Office $1,704,959Details
Worldwide Box Office $5,278,632
Home Market Performance
Est. Domestic DVD Sales $5,778,971 Details
Est. Domestic Blu-ray Sales $1,026,993 Details
Total Est. Domestic Video Sales $6,805,964
Further financial details...

Metrics

Opening Weekend:$805,115 (22.5% of total gross)
Legs:4.44 (domestic box office/biggest weekend)
Domestic Share:67.7% (domestic box office/worldwide)
Production Budget:$9,500,000 (worldwide box office is 0.6 times production budget)
Theater counts:244 opening theaters/244 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $4,882,661

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 19th, 2010 (Limited) by Apparition
April 9th, 2010 (Expands Wide) by Apparition
Video Release: July 20th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: R for language, drug use and sexual content - all involving teens
Running Time: 107 minutes
Comparisons: vs. Freeheld
Create your own comparison chart…
Keywords: Music Industry, Biography, Talent Contest, Musicians, Biographical Drama, Singers, 1970s, F-Rated, Autobiographical
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 18 $805,115   244 $3,300   $805,115 1
Mar 26, 2010 22 $455,107 -43% 237 $1,920   $1,580,559 2
Apr 2, 2010 29 $166,417 -63% 84 $1,981   $1,955,954 3
Apr 9, 2010 17 $469,260 +182% 204 $2,300   $2,517,227 4
Apr 16, 2010 21 $303,668 -35% 243 $1,250   $2,995,811 5
Apr 23, 2010 28 $148,051 -51% 170 $871   $3,264,029 6
Apr 30, 2010 40 $80,804 -45% 122 $662   $3,413,228 7
May 7, 2010 48 $34,226 -58% 65 $527   $3,487,690 8
May 14, 2010 52 $20,232 -41% 49 $413   $3,528,454 9
May 21, 2010 52 $17,867 -12% 30 $596   $3,560,508 10
May 28, 2010 78 $3,163 -82% 11 $288   $3,570,620 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 19, 2010 - $283,906     244 $1,164   $283,906 1
Mar 20, 2010 - $297,529 +5%   244 $1,219   $581,435 2
Mar 21, 2010 - $223,680 -25%   244 $917   $805,115 3
Mar 22, 2010 - $83,797 -63%   244 $343   $888,912 4
Mar 23, 2010 - $81,458 -3%   244 $334   $970,370 5
Mar 24, 2010 - $76,354 -6%   244 $313   $1,046,724 6
Mar 25, 2010 - $78,728 +3%   244 $323   $1,125,452 7
Mar 26, 2010 - $143,140 +82% -50% 237 $604   $1,268,592 8
Mar 27, 2010 - $174,220 +22% -41% 237 $735   $1,442,812 9
Mar 28, 2010 - $137,747 -21% -38% 237 $581   $1,580,559 10
Mar 29, 2010 - $53,128 -61% -37% 237 $224   $1,633,687 11
Mar 30, 2010 - $57,329 +8% -30% 237 $242   $1,691,016 12
Mar 31, 2010 - $48,648 -15% -36% 237 $205   $1,739,664 13
Apr 1, 2010 - $49,873 +3% -37% 237 $210   $1,789,537 14
Apr 2, 2010 - $57,628 +16% -60% 84 $686   $1,847,165 15
Apr 3, 2010 - $63,933 +11% -63% 84 $761   $1,911,098 16
Apr 4, 2010 - $44,856 -30% -67% 84 $534   $1,955,954 17
Apr 5, 2010 - $24,173 -46% -55% 84 $288   $1,980,127 18
Apr 6, 2010 - $22,049 -9% -62% 84 $262   $2,002,176 19
Apr 7, 2010 - $23,179 +5% -52% 84 $276   $2,025,355 20
Apr 8, 2010 - $22,612 -2% -55% 84 $269   $2,047,967 21
Apr 9, 2010 - $160,532 +610% +179% 204 $787   $2,208,499 22
Apr 10, 2010 - $182,508 +14% +185% 204 $895   $2,391,007 23
Apr 11, 2010 - $126,220 -31% +181% 204 $619   $2,517,227 24
Apr 12, 2010 - $46,880 -63% +94% 204 $230   $2,564,107 25
Apr 13, 2010 - $44,891 -4% +104% 204 $220   $2,608,998 26
Apr 14, 2010 - $42,240 -6% +82% 204 $207   $2,651,238 27
Apr 15, 2010 - $40,905 -3% +81% 204 $201   $2,692,143 28
Apr 16, 2010 - $88,290 +116% -45% 243 $363   $2,780,433 29
Apr 17, 2010 - $129,131 +46% -29% 243 $531   $2,909,564 30
Apr 18, 2010 - $86,247 -33% -32% 243 $355   $2,995,811 31
Apr 19, 2010 - $30,550 -65% -35% 243 $126   $3,026,361 32
Apr 20, 2010 - $29,718 -3% -34% 243 $122   $3,056,079 33
Apr 21, 2010 - $30,942 +4% -27% 243 $127   $3,087,021 34
Apr 22, 2010 - $28,957 -6% -29% 243 $119   $3,115,978 35
Apr 23, 2010 - $44,122 +52% -50% 170 $260   $3,160,100 36
Apr 24, 2010 - $61,903 +40% -52% 170 $364   $3,222,003 37
Apr 25, 2010 - $42,026 -32% -51% 170 $247   $3,264,029 38
Apr 26, 2010 - $16,952 -60% -45% 170 $100   $3,280,981 39
Apr 27, 2010 - $16,405 -3% -45% 170 $97   $3,297,386 40
Apr 28, 2010 - $17,655 +8% -43% 170 $104   $3,315,041 41
Apr 29, 2010 - $17,383 -2% -40% 170 $102   $3,332,424 42
Apr 30, 2010 - $23,426 +35% -47% 122 $192   $3,355,850 43
May 1, 2010 - $33,316 +42% -46% 122 $273   $3,389,166 44
May 2, 2010 - $25,346 -24% -40% 122 $208   $3,414,512 45
May 3, 2010 - $10,060 -60% -41% 122 $82   $3,424,572 46
May 4, 2010 - $9,020 -10% -45% 122 $74   $3,433,592 47
May 5, 2010 - $8,897 -1% -50% 122 $73   $3,442,489 48
May 6, 2010 - $10,975 +23% -37% 122 $90   $3,453,464 49
May 7, 2010 - $9,450 -14% -60% 65 $145   $3,462,914 50
May 8, 2010 - $14,454 +53% -57% 65 $222   $3,477,368 51
May 9, 2010 - $10,322 -29% -59% 65 $159   $3,487,690 52
May 10, 2010 - $2,036 -80% -80% 65 $31   $3,489,726 53
May 11, 2010 - $4,810 +136% -47% 65 $74   $3,494,536 54
May 12, 2010 - $5,327 +11% -40% 65 $82   $3,499,863 55
May 13, 2010 - $5,359 +1% -51% 65 $82   $3,505,222 56
May 14, 2010 - $6,229 +16% -34% 49 $127   $3,511,451 57
May 15, 2010 - $7,974 +28% -45% 49 $163   $3,519,425 58
May 16, 2010 - $6,029 -24% -42% 49 $123   $3,525,454 59
May 17, 2010 - $3,451 -43% +69% 49 $70   $3,528,905 60
May 18, 2010 - $3,104 -10% -35% 49 $63   $3,532,009 61
May 19, 2010 - $3,782 +22% -29% 49 $77   $3,535,791 62
May 20, 2010 - $3,850 +2% -28% 49 $79   $3,539,641 63
May 21, 2010 - $4,186 +9% -33% 49 $85   $3,543,827 64
May 22, 2010 - $8,436 +102% +6% 49 $172   $3,552,263 65
May 23, 2010 - $5,245 -38% -13% 49 $107   $3,557,508 66
May 24, 2010 - $2,133 -59% -38% 49 $44   $3,559,641 67
May 25, 2010 - $2,188 +3% -30% 49 $45   $3,561,829 68
May 26, 2010 - $1,446 -34% -62% 49 $30   $3,563,275 69
May 27, 2010 - $1,188 -18% -69% 49 $24   $3,564,463 70
May 28, 2010 - $698 -41% -83% 11 $63   $3,565,161 71
May 29, 2010 - $1,354 +94% -84% 11 $123   $3,566,515 72
May 30, 2010 - $1,111 -18% -79% 11 $101   $3,570,620 73
May 31, 2010 72 $1,115 n/c -48% 11 $101   $3,571,735 74
Jun 1, 2010 - $560 -50% -74% 11 $51   $3,572,295 75
Jun 2, 2010 - $493 -12% -66% 11 $45   $3,572,788 76
Jun 3, 2010 - $885 +80% -26% 11 $80   $3,573,673 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 18 $1,125,452   244 $4,613   $1,125,452 1
Mar 26, 2010 25 $664,085 -41% 237 $2,802   $1,789,537 2
Apr 2, 2010 29 $258,430 -61% 84 $3,077   $2,047,967 3
Apr 9, 2010 17 $644,176 +149% 204 $3,158   $2,692,143 4
Apr 16, 2010 21 $423,835 -34% 243 $1,744   $3,115,978 5
Apr 23, 2010 30 $216,446 -49% 170 $1,273   $3,332,424 6
Apr 30, 2010 40 $121,040 -44% 122 $992   $3,453,464 7
May 7, 2010 45 $54,758 -55% 65 $842   $3,508,222 8
May 14, 2010 50 $34,419 -37% 49 $702   $3,542,641 9
May 21, 2010 54 $24,816 -28% 30 $827   $3,567,457 10
May 28, 2010 81 $6,216 -75% 11 $565   $3,573,673 11

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 25, 20105118,718 118,718$2,316,188$2,316,1881
Aug 1, 20101834,152-71% 152,870$580,242$2,896,4302

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 25, 2010714,403 14,403$327,099$327,0991

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Kristen Stewart    Joan Jett
Dakota Fanning    Cherie Currie

Supporting Cast

Michael Shannon    Michael Shannon
Scout Taylor-Compton    Lita Ford

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Fioria Sigismondi    Director
Fioria Sigismondi    Screenwriter
Cherie Currie    Story Creator
Jon Mooney    Additional Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Cop Out on Top

August 3rd, 2010

It was yet another week of soft DVD sales with none of the new releases lighting up the sales chart. That said, Cop Out was able to take top spot with 325,000 units and $5.45 million in consumer spending at retail. More...

DVD and Blu-ray Releases for July 20th, 2010

July 19th, 2010

The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office. There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate. There are some, just not a lot. My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray. Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors. More...

Exit Enters Top Spot on the Per Theater Chart

April 27th, 2010

During the second weekend of its release, Exit Through the Gift Shop rose to the top spot on the per theater chart, with an average of $13,356 in 11 theaters. The Secret in Their Eyes was the only other film in the $10,000 club, with an average of $10,911 in 33 theaters for its sophomore stint. In both cases, some further expansion is likely. More...

Square is Hip on the Per Theater Chart

April 13th, 2010

No film earned more than $10,000 on the per theater chart, but The Square came the closest with an average of $8,546 in two theaters. Meanwhile, When You're Strange: A Film About The Doors was right behind with an average of $8,354 in eight theaters. That's enough to suggest that other theater owners will be willing to book these films in the coming weeks. More...

How to Win on the Per Theater Chart

March 30th, 2010

Only one film earned more than $10,000 on the per theater chart, and that was the overall box office leader, How to Train Your Dragon. That film earned an average or $10,785 in more than 4,000 theaters. More...

Weekend Estimates: Dragon Tops Alice, But Doesn't Set Box Office on Fire

March 28th, 2010

As expected, How to Train Your Dragon comfortably won the weekend at the box office, but its early performance can be best described as solid rather than spectacular. With $43.3 million over the weekend, according to Paramount's Sunday estimate, it was easily able to beat Alice in Wonderland ($17.3 million, per Disney), but falls some way behind the opening of Monsters vs. Aliens, which debuted this weekend last year. Given Dragon's better reviews, it should have better legs than Monsters vs. Aliens, but it has a lot of work to do if it's going to earn much more than $100 million. More...

Lots of Green for Greenberg on the Per Theater Chart

March 23rd, 2010

Greenberg easily led the way on the per theater chart with an average of $39,384 in three theaters. This was more than twice as much as the second place movie, City Island, which averaged $16,001 in two theaters. Hubble 3D was the last film in the $10,000 club with an average of $10,536 per theater, while The Girl with the Dragon Tattoo just missed that mark with an average of $9,868. More...

Weekend Estimates: Alice Makes it Three in a Row

March 21st, 2010

Alice in Wonderland is enjoying a third straight win on the box office charts this weekend, according to studio estimates released on Sunday. With another $34.5 million or so in the bank, Alice will have rung up over $265 million by the end of the day. After Avatar's domination at the beginning of the year, 2010 is really shaping up to be the year of 3D movies. More...

Runaway Limited Releases

March 19th, 2010

A large list of limited releases this week, including a few that are opening large for a limited release. The Runaways is the biggest limited release of the week, perhaps too big, but The Girl with the Dragon Tattoo is earning the best reviews. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$805,115 (22.5% of total gross)
Legs:4.44 (domestic box office/biggest weekend)
Domestic Share:67.7% (domestic box office/worldwide)
Production Budget:$9,500,000 (worldwide box office is 0.6 times production budget)
Theater counts:244 opening theaters/244 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $4,882,661

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 19th, 2010 (Limited) by Apparition
April 9th, 2010 (Expands Wide) by Apparition
Video Release: July 20th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: R for language, drug use and sexual content - all involving teens
Running Time: 107 minutes
Comparisons: vs. Freeheld
Create your own comparison chart…
Keywords: Music Industry, Biography, Talent Contest, Musicians, Biographical Drama, Singers, 1970s, F-Rated, Autobiographical
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production Countries: United States
Languages: English

Leading Cast

Kristen Stewart    Joan Jett
Dakota Fanning    Cherie Currie

Supporting Cast

Michael Shannon    Michael Shannon
Scout Taylor-Compton    Lita Ford

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Fioria Sigismondi    Director
Fioria Sigismondi    Screenwriter
Cherie Currie    Story Creator
Jon Mooney    Additional Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Cop Out on Top

August 3rd, 2010

It was yet another week of soft DVD sales with none of the new releases lighting up the sales chart. That said, Cop Out was able to take top spot with 325,000 units and $5.45 million in consumer spending at retail. More...

DVD and Blu-ray Releases for July 20th, 2010

July 19th, 2010

The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office. There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate. There are some, just not a lot. My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray. Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors. More...

Exit Enters Top Spot on the Per Theater Chart

April 27th, 2010

During the second weekend of its release, Exit Through the Gift Shop rose to the top spot on the per theater chart, with an average of $13,356 in 11 theaters. The Secret in Their Eyes was the only other film in the $10,000 club, with an average of $10,911 in 33 theaters for its sophomore stint. In both cases, some further expansion is likely. More...

Square is Hip on the Per Theater Chart

April 13th, 2010

No film earned more than $10,000 on the per theater chart, but The Square came the closest with an average of $8,546 in two theaters. Meanwhile, When You're Strange: A Film About The Doors was right behind with an average of $8,354 in eight theaters. That's enough to suggest that other theater owners will be willing to book these films in the coming weeks. More...

How to Win on the Per Theater Chart

March 30th, 2010

Only one film earned more than $10,000 on the per theater chart, and that was the overall box office leader, How to Train Your Dragon. That film earned an average or $10,785 in more than 4,000 theaters. More...

Weekend Estimates: Dragon Tops Alice, But Doesn't Set Box Office on Fire

March 28th, 2010

As expected, How to Train Your Dragon comfortably won the weekend at the box office, but its early performance can be best described as solid rather than spectacular. With $43.3 million over the weekend, according to Paramount's Sunday estimate, it was easily able to beat Alice in Wonderland ($17.3 million, per Disney), but falls some way behind the opening of Monsters vs. Aliens, which debuted this weekend last year. Given Dragon's better reviews, it should have better legs than Monsters vs. Aliens, but it has a lot of work to do if it's going to earn much more than $100 million. More...

Lots of Green for Greenberg on the Per Theater Chart

March 23rd, 2010

Greenberg easily led the way on the per theater chart with an average of $39,384 in three theaters. This was more than twice as much as the second place movie, City Island, which averaged $16,001 in two theaters. Hubble 3D was the last film in the $10,000 club with an average of $10,536 per theater, while The Girl with the Dragon Tattoo just missed that mark with an average of $9,868. More...

Weekend Estimates: Alice Makes it Three in a Row

March 21st, 2010

Alice in Wonderland is enjoying a third straight win on the box office charts this weekend, according to studio estimates released on Sunday. With another $34.5 million or so in the bank, Alice will have rung up over $265 million by the end of the day. After Avatar's domination at the beginning of the year, 2010 is really shaping up to be the year of 3D movies. More...

Runaway Limited Releases

March 19th, 2010

A large list of limited releases this week, including a few that are opening large for a limited release. The Runaways is the biggest limited release of the week, perhaps too big, but The Girl with the Dragon Tattoo is earning the best reviews. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 18 $805,115   244 $3,300   $805,115 1
Mar 26, 2010 22 $455,107 -43% 237 $1,920   $1,580,559 2
Apr 2, 2010 29 $166,417 -63% 84 $1,981   $1,955,954 3
Apr 9, 2010 17 $469,260 +182% 204 $2,300   $2,517,227 4
Apr 16, 2010 21 $303,668 -35% 243 $1,250   $2,995,811 5
Apr 23, 2010 28 $148,051 -51% 170 $871   $3,264,029 6
Apr 30, 2010 40 $80,804 -45% 122 $662   $3,413,228 7
May 7, 2010 48 $34,226 -58% 65 $527   $3,487,690 8
May 14, 2010 52 $20,232 -41% 49 $413   $3,528,454 9
May 21, 2010 52 $17,867 -12% 30 $596   $3,560,508 10
May 28, 2010 78 $3,163 -82% 11 $288   $3,570,620 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 19, 2010 - $283,906     244 $1,164   $283,906 1
Mar 20, 2010 - $297,529 +5%   244 $1,219   $581,435 2
Mar 21, 2010 - $223,680 -25%   244 $917   $805,115 3
Mar 22, 2010 - $83,797 -63%   244 $343   $888,912 4
Mar 23, 2010 - $81,458 -3%   244 $334   $970,370 5
Mar 24, 2010 - $76,354 -6%   244 $313   $1,046,724 6
Mar 25, 2010 - $78,728 +3%   244 $323   $1,125,452 7
Mar 26, 2010 - $143,140 +82% -50% 237 $604   $1,268,592 8
Mar 27, 2010 - $174,220 +22% -41% 237 $735   $1,442,812 9
Mar 28, 2010 - $137,747 -21% -38% 237 $581   $1,580,559 10
Mar 29, 2010 - $53,128 -61% -37% 237 $224   $1,633,687 11
Mar 30, 2010 - $57,329 +8% -30% 237 $242   $1,691,016 12
Mar 31, 2010 - $48,648 -15% -36% 237 $205   $1,739,664 13
Apr 1, 2010 - $49,873 +3% -37% 237 $210   $1,789,537 14
Apr 2, 2010 - $57,628 +16% -60% 84 $686   $1,847,165 15
Apr 3, 2010 - $63,933 +11% -63% 84 $761   $1,911,098 16
Apr 4, 2010 - $44,856 -30% -67% 84 $534   $1,955,954 17
Apr 5, 2010 - $24,173 -46% -55% 84 $288   $1,980,127 18
Apr 6, 2010 - $22,049 -9% -62% 84 $262   $2,002,176 19
Apr 7, 2010 - $23,179 +5% -52% 84 $276   $2,025,355 20
Apr 8, 2010 - $22,612 -2% -55% 84 $269   $2,047,967 21
Apr 9, 2010 - $160,532 +610% +179% 204 $787   $2,208,499 22
Apr 10, 2010 - $182,508 +14% +185% 204 $895   $2,391,007 23
Apr 11, 2010 - $126,220 -31% +181% 204 $619   $2,517,227 24
Apr 12, 2010 - $46,880 -63% +94% 204 $230   $2,564,107 25
Apr 13, 2010 - $44,891 -4% +104% 204 $220   $2,608,998 26
Apr 14, 2010 - $42,240 -6% +82% 204 $207   $2,651,238 27
Apr 15, 2010 - $40,905 -3% +81% 204 $201   $2,692,143 28
Apr 16, 2010 - $88,290 +116% -45% 243 $363   $2,780,433 29
Apr 17, 2010 - $129,131 +46% -29% 243 $531   $2,909,564 30
Apr 18, 2010 - $86,247 -33% -32% 243 $355   $2,995,811 31
Apr 19, 2010 - $30,550 -65% -35% 243 $126   $3,026,361 32
Apr 20, 2010 - $29,718 -3% -34% 243 $122   $3,056,079 33
Apr 21, 2010 - $30,942 +4% -27% 243 $127   $3,087,021 34
Apr 22, 2010 - $28,957 -6% -29% 243 $119   $3,115,978 35
Apr 23, 2010 - $44,122 +52% -50% 170 $260   $3,160,100 36
Apr 24, 2010 - $61,903 +40% -52% 170 $364   $3,222,003 37
Apr 25, 2010 - $42,026 -32% -51% 170 $247   $3,264,029 38
Apr 26, 2010 - $16,952 -60% -45% 170 $100   $3,280,981 39
Apr 27, 2010 - $16,405 -3% -45% 170 $97   $3,297,386 40
Apr 28, 2010 - $17,655 +8% -43% 170 $104   $3,315,041 41
Apr 29, 2010 - $17,383 -2% -40% 170 $102   $3,332,424 42
Apr 30, 2010 - $23,426 +35% -47% 122 $192   $3,355,850 43
May 1, 2010 - $33,316 +42% -46% 122 $273   $3,389,166 44
May 2, 2010 - $25,346 -24% -40% 122 $208   $3,414,512 45
May 3, 2010 - $10,060 -60% -41% 122 $82   $3,424,572 46
May 4, 2010 - $9,020 -10% -45% 122 $74   $3,433,592 47
May 5, 2010 - $8,897 -1% -50% 122 $73   $3,442,489 48
May 6, 2010 - $10,975 +23% -37% 122 $90   $3,453,464 49
May 7, 2010 - $9,450 -14% -60% 65 $145   $3,462,914 50
May 8, 2010 - $14,454 +53% -57% 65 $222   $3,477,368 51
May 9, 2010 - $10,322 -29% -59% 65 $159   $3,487,690 52
May 10, 2010 - $2,036 -80% -80% 65 $31   $3,489,726 53
May 11, 2010 - $4,810 +136% -47% 65 $74   $3,494,536 54
May 12, 2010 - $5,327 +11% -40% 65 $82   $3,499,863 55
May 13, 2010 - $5,359 +1% -51% 65 $82   $3,505,222 56
May 14, 2010 - $6,229 +16% -34% 49 $127   $3,511,451 57
May 15, 2010 - $7,974 +28% -45% 49 $163   $3,519,425 58
May 16, 2010 - $6,029 -24% -42% 49 $123   $3,525,454 59
May 17, 2010 - $3,451 -43% +69% 49 $70   $3,528,905 60
May 18, 2010 - $3,104 -10% -35% 49 $63   $3,532,009 61
May 19, 2010 - $3,782 +22% -29% 49 $77   $3,535,791 62
May 20, 2010 - $3,850 +2% -28% 49 $79   $3,539,641 63
May 21, 2010 - $4,186 +9% -33% 49 $85   $3,543,827 64
May 22, 2010 - $8,436 +102% +6% 49 $172   $3,552,263 65
May 23, 2010 - $5,245 -38% -13% 49 $107   $3,557,508 66
May 24, 2010 - $2,133 -59% -38% 49 $44   $3,559,641 67
May 25, 2010 - $2,188 +3% -30% 49 $45   $3,561,829 68
May 26, 2010 - $1,446 -34% -62% 49 $30   $3,563,275 69
May 27, 2010 - $1,188 -18% -69% 49 $24   $3,564,463 70
May 28, 2010 - $698 -41% -83% 11 $63   $3,565,161 71
May 29, 2010 - $1,354 +94% -84% 11 $123   $3,566,515 72
May 30, 2010 - $1,111 -18% -79% 11 $101   $3,570,620 73
May 31, 2010 72 $1,115 n/c -48% 11 $101   $3,571,735 74
Jun 1, 2010 - $560 -50% -74% 11 $51   $3,572,295 75
Jun 2, 2010 - $493 -12% -66% 11 $45   $3,572,788 76
Jun 3, 2010 - $885 +80% -26% 11 $80   $3,573,673 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 18 $1,125,452   244 $4,613   $1,125,452 1
Mar 26, 2010 25 $664,085 -41% 237 $2,802   $1,789,537 2
Apr 2, 2010 29 $258,430 -61% 84 $3,077   $2,047,967 3
Apr 9, 2010 17 $644,176 +149% 204 $3,158   $2,692,143 4
Apr 16, 2010 21 $423,835 -34% 243 $1,744   $3,115,978 5
Apr 23, 2010 30 $216,446 -49% 170 $1,273   $3,332,424 6
Apr 30, 2010 40 $121,040 -44% 122 $992   $3,453,464 7
May 7, 2010 45 $54,758 -55% 65 $842   $3,508,222 8
May 14, 2010 50 $34,419 -37% 49 $702   $3,542,641 9
May 21, 2010 54 $24,816 -28% 30 $827   $3,567,457 10
May 28, 2010 81 $6,216 -75% 11 $565   $3,573,673 11

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 25, 20105118,718 118,718$2,316,188$2,316,1881
Aug 1, 20101834,152-71% 152,870$580,242$2,896,4302

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 25, 2010714,403 14,403$327,099$327,0991

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.