January 31st, 2012
It's kind of an unusual week on the home market with five first run releases coming out on DVD and Blu-ray. However, all five films missed expectations in one degree or another. Some were outright bombs by anyone's definition, while others were expected to struggle to find a large audience, just not by as much as they did. That is not to say they were all bad movies. In fact one of them, Drive, has done quite well during Awards Season and the Blu-ray Combo Pack is a contender for Pick of the Week. Its main competition is To Kill A Mockingbird: 50th Anniversary Edition, which is also coming out on a Blu-ray Combo Pack. It's a coin toss, but I'm going with the latter over the former.
The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.
Compare this performance with other movies…
Weekend Box Office Performance
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Daily Box Office Performance
Weekly Box Office Performance