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Serena (2015)

Serena poster
Theatrical Performance
Domestic Box Office $176,391Details
Home Market Performance
Domestic DVD Sales $915,205 Details
Domestic Blu-ray Sales $164,592 Details
Total Domestic Video Sales $1,079,797
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer


North Carolina mountains at the end of the 1920s – George and Serena Pemberton, love-struck newly-weds, begin to build a timber empire. Serena soon proves herself to be equal to any man: overseeing loggers, hunting rattle-snakes, even saving a man’s life in the wilderness. With power and influence now in their hands, the Pembertons refuse to let anyone stand in the way of their inflated love and ambitions. However, once Serena discovers George’s hidden past and faces an unchangeable fate of her own, the Pemberton’s passionate marriage begins to unravel leading toward a dramatic reckoning.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Domestic Releases: March 27th, 2015 (Limited) by Magnolia Pictures
Video Release: February 26th, 2015 by Magnolia Home Entertainment
MPAA Rating: R for some violence and sexuality.
(Rating bulletin 2350, 11/26/2014)
Running Time: 109 minutes
Comparisons: vs. Aloha
Create your own comparison chart…
Keywords: Early / Simultaneous Video on Demand release, White Collar Crime, 1920s, The Past Catching up with You, Cover Up
Source:Based on Fiction Book/Short Story
Production Method:Live Action
Creative Type:Historical Fiction
Production Companies: Nick Wechsler, Chockstone Pictures, Anton Capital Entertainment
Production Countries: United States

Ranking on other Records and Milestones

Days In
Biggest 7th Weekend at the Domestic Box Office 6,537 $233 May 8, 2015 45
Biggest 6th Weekend at the Domestic Box Office 7,018 $366 May 1, 2015 38
Biggest 5th Weekend at the Domestic Box Office 7,597 $287 Apr 24, 2015 31
Biggest 4th Weekend at the Domestic Box Office 8,167 $638 Apr 17, 2015 24
Biggest 3rd Weekend at the Domestic Box Office 8,626 $1,623 Apr 10, 2015 17
Biggest 2nd Weekend at the Domestic Box Office 7,238 $23,802 Apr 3, 2015 10
Biggest Opening Weekend at the Domestic Box Office 6,127 $100,090 Mar 27, 2015 3


Rhys Ifans    Galloway
Toby Jones    Sheriff McDowell
David Dencik    Buchanan
Sean Harris    Campbell
Ana Ularu    Rachel

Production and Technical Credits

Screenwriter    Christopher Kyle
Based on the Novel by    Ron Rash
Producer    Nick Wechsler
Producer    Susanne Bier
Producer    Steve Schwartz
Producer    Paula Mae Schwartz
Producer    Todd Wagner
Producer    Ron Halpern
Producer    Ben Cosgrove
Executive Producer    Peter McAleese
Executive Producer    Mark Cuban
Executive Producer    Olivier Courson
Production Designer    Richard Bridgland
Director of Photography    Morton Soborg
Costume Designer    Signe Sejlund
Make-up and Hair Designer    Graham Johnston
Sound Recordist    Tomas Belohradsky
Casting Director    Jina Jay
Composer    Johan Soderqvist
Music Supervisor    Susan Jacobs

Home Market Numbers: Kings Among Men

July 4th, 2015

The Kingsman: Secret Service

It was a busy week in real life, with the July Preview, Canada Day, and July 4th holidays messing with schedules. Because of that, the home market numbers were late this week. However, this week's numbers will be up in the next two days, so it was a very short disruption. That said, there's not much to talk about when it comes to new releases on the home video sales charts for the week ending June 14. Sure, The Kingsman: Secret Service earned first place on the home market chart, but there was only one other new release in the top five and only a few others in the top 30. The number one release of the week sold 591,000 units and generated $10.29 million in consumer spending. This includes an opening week Blu-ray share of 51%. Anything above 50% is worth celebrating; however, the overall numbers are still lower than anticipated. More...

Home Market Releases for June 9th, 2015

June 8th, 2015

Red Army

It is a good week, but not a great week on the home market. There's really only one major release to talk about, Kingsman: The Secret Service. It is also one of the best releases of the week and one of a trio of Pick of the Week contenders that earned between 70% and 80% positive reviews. The other two are The Duff and The Sisterhood of Night. All three are worth picking up, but the winner of the Pick of the Week title is Red Army on DVD or Blu-ray / Video on Demand. More...

Per Theater Chart: Young and Healthy

April 1st, 2015

While We're Young poster

While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647. More...

Limited Releases: Feeling Serene

March 27th, 2015

Serena poster

It's a pretty good week as far as limited releases are concerned with a number of them earning excellent reviews. Unfortunately, the biggest in terms of cast and theater count is Serena, but its reviews are among the worst of the week. Hopefully films like Serena (Reviews) or Man from Reno (Reviews) can pick up the slack. More...

Compare this performance with other movies…

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/03/27 30 $100,090   59 $1,696   $100,090 3
2015/04/03 53 $23,802 -76% 32 $744   $156,928 10
2015/04/10 89 $1,623 -93% 6 $271   $170,931 17
2015/04/17 95 $638 -61% 4 $160   $172,968 24
2015/04/24 112 $287 -55% 2 $144   $174,448 31
2015/05/01 92 $366 +28% 2 $183   $175,210 38
2015/05/08 89 $233 -36% 1 $233   $176,305 45

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/03/27 33 $133,126   59 $2,256   $133,126 7
2015/04/03 53 $36,182 -73% 32 $1,131   $169,308 14
2015/04/10 92 $3,022 -92% 6 $504   $172,330 21
2015/04/17 99 $1,831 -39% 4 $458   $174,161 28
2015/04/24 114 $683 -63% 2 $342   $174,844 35
2015/05/01 88 $1,228 +80% 2 $614   $176,072 42
2015/05/08 99 $319 -74% 1 $319   $176,391 49

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/14/20151132,574 32,574$349,845$349,84516

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/14/2015177,068 7,068$97,179$97,17916

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at