May 3rd, 2011
The combination of factors ranging from the Fanboy Effect to Easter sales were in relative balance, and this helped Harry Potter and the Deathly Hallows, Part I remain strong. It led all new releases to earn first place on the DVD sales chart this week with sales of 1.99 million units / $27.89 million for the week for totals of 4.43 million units / $62.35 million.
Tangled grew more than 100% thanks to Easter sales, selling an additional 1.04 million units for the week to give the film total sales of 5.59 million units / $85.30 million after a month of release. The King's Speech opened in third place with 893,000 units / $13.39 million, which is great for a limited release, but a little soft for the big Oscar winner.
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