July 20th, 2010
Neither of the two new releases were able to match expectations, while the holdovers were not able to compensate. This left the overall box office down 7% to $178 million for the weekend. That was still 11% higher than last year, lifting 2010's lead over 2009 to $6.22 billion to $5.97 billion.
Attendance is still down by 2%, but revenue is higher by 4% thanks to the increased price for 3D tickets.
July 15th, 2010
Inception, one of the most anticipated films of the summer, hits theaters this weekend, which should help the box office keep up its torrid pace of the past few weeks.
It will need to, because this time last year saw the release of The Half-Blood Prince, which was one of the most anticipated films of last summer.
Inception likely won't top Half-Blood Prince at the box office, though it could come close.
But combined with the other wide release and holdovers, 2010 should put another win under its belt.
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