September 12th, 2012
Battleship was one of four new releases to reach the top five on the Blu-ray Sales Chart this week scoring first place with 584,000 units / $11.67 million. Its opening week Blu-ray share was 61%, which is fantastic.
August 28th, 2012
We are clearly in TV on DVD season on the home market as there are five TV on DVD releases among the top six selling releases, with Battleship being the only first run release to break up the TV on DVD dominance. There are many such releases that are contenders for Pick of the Week: Boardwalk Empire: Season Two on Blu-ray, Homeland: Season One on Blu-ray, Once Upon a Time: Season One on Blu-ray, and The Walking Dead: Season Two on Blu-ray. However, in the end I went with The Pirates! Band of Misfits on 3D Combo Pack as the Pick of the Week. Meanwhile, Monsieur Lazhar on DVD or Blu-ray earns a rarely awarded Puck of the Week.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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