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Strange Magic (2015)

Strange Magic poster
Theatrical Performance
Domestic Box Office $12,429,583Details
International Box Office $948,356Details
Worldwide Box Office $13,377,939
Home Market Performance
Domestic DVD Sales $3,317,128 Details
Total Domestic Video Sales $3,317,128
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Strange Magic, is a fairy tale musical inspired by "A Midsummer Night's Dream." Popular songs from the past six decades help tell the tale of a colorful cast of goblins, elves, fairies and imps, and their hilarious misadventures sparked by the battle over a powerful potion.

Metrics

Rotten Tomatoes
Critics RottenAudience Spilled
Critics
16% - Rotten
Audience
51% - Spilled

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: January 23rd, 2015 (Wide) by Walt Disney
International Releases: August 21st, 2015 (Wide) (United Kingdom)
October 2nd, 2015 (Wide) (Turkey)
Video Release: May 19th, 2015 by Buena Vista Home Entertainment
MPAA Rating: PG
Running Time: 99 minutes
Comparisons: vs. The Nut Job
Create your own comparison chart…
Keywords: Fairies, Culture Clash, Race Relations
Source:Original Screenplay
Genre:Adventure
Production Method:Digital Animation
Creative Type:Kids Fiction
Production Companies: Lucasfilm
Production Countries: United States

Ranking on other Records and Milestones

RecordRankRevenueChart
Date
Days In
Release
Biggest 12th Weekend at the Domestic Box Office 2,986 $8,209 Apr 10, 2015 80
Biggest 11th Weekend at the Domestic Box Office 3,014 $15,973 Apr 3, 2015 73
Biggest 10th Weekend at the Domestic Box Office 3,126 $24,206 Mar 27, 2015 66
Biggest 9th Weekend at the Domestic Box Office 2,924 $53,609 Mar 20, 2015 59
Biggest 8th Weekend at the Domestic Box Office 3,241 $59,483 Mar 13, 2015 52
Biggest 7th Weekend at the Domestic Box Office 3,490 $75,029 Mar 6, 2015 45
Biggest 6th Weekend at the Domestic Box Office 4,663 $36,265 Feb 27, 2015 38
Biggest 5th Weekend at the Domestic Box Office 4,921 $49,250 Feb 20, 2015 31
Biggest 4th Weekend at the Domestic Box Office 4,649 $130,154 Feb 13, 2015 24
Biggest 3rd Weekend at the Domestic Box Office 3,765 $883,531 Feb 6, 2015 17
Biggest 2nd Weekend at the Domestic Box Office 2,829 $3,361,664 Jan 30, 2015 10
Biggest Opening Weekend at the Domestic Box Office 2,778 $5,504,441 Jan 23, 2015 3
Widest Opening Weekend 817 3,020 Jan 23, 2015 3

Cast

   Bog King
   Marianne
   Sunny
   Dawn
   Roland
   Sugar Plum Fairy
   Griselda
   Fairy King
   Stuff
   Thang

Production and Technical Credits

Director   
Screenwriter    Gary Rydstrom
Screenwriter    Irene Mecchi
Story Creator    George Lucas
Producer    Mark S. Miller
Executive Producer    George Lucas
Executive Producer    Kiri Hart
Executive Producer    Jason McGatlin
Editor    Chris Plummer
Composer    Marius de Vries
Music Director    Marius de Vries
Art Director    Tony Plett
Music Supervisor    Steven Gizicki
Co-Producer    Sarah McArthur
Co-Producer    Kevin Munroe
Animation    Industrial Light and Magic
Animation Supervisor    Kim Ooi
Sound Designer    E.J. Holowicki
Supervising Sound Editor    Steve Slanec
Re-recording Mixer    Tom Johnson
Re-recording Mixer    Juan Peralta
Senior Visual Effects Supervisor    Tony Plett
Visual Effects Supervisor    Nigel Sumner
Casting Director    David Rubin
Casting Director    Richard Hicks
Casting Director    Lindsay Perlman

Home Market Numbers: American is Number One

June 8th, 2015

American Sniper

It was a very shallow week for new releases with only one release that made any real impact. American Sniper dominated the combined home market chart selling ten times as many units as the second place film. During its first week of release, it sold 1.20 million units and generated $22.57 million in sales for an opening week Blu-ray share of 42%. The film is nearly in the top ten on the 2015 combined chart, but given its box office, it should have sold twice that. Also, its Blu-ray share is lower than expected for an action film. More...

DVD and Blu-ray Releases for May 19th, 2015

May 19th, 2015

Orange is the New Black: Season Two

The home market is a lot stronger than it has been in weeks, but that is almost entirely due to the release of American Sniper on DVD and Blu-ray Combo Pack. On the other hand, it is not the best release on this week's list. There were many of contenders for Pick of the Week, including Girlhood and Limelight, but in the end I went with Orange Is the New Black: Season 2. More...

Weekend Wrap-Up: Box Office was Less than Super

February 2nd, 2015

American Sniper poster

Super Bowl weekend was rough at the box office with only one film topping $10 million. That film was American Sniper, which completed the hat trick, but with less than expected. Second place went to Project Almanac, again earning less than expected, while Paddington was right behind in third place. Overall the box office fell 36% from last weekend, down to just $102 million. This is still 18% higher than the same weekend last year, so we have that to focus on. Year-to-date, 2015 has pulled in $994 million, which is 7.0% more than last year's pace of $929 million. Again, it is way too early to judge and as we saw last year, things can fall apart really quickly. That said, I will take any good news I can get. More...

Weekend Wrap-Up: Sniper Stable, While Next Door Survives

January 27th, 2015

American Sniper poster

As expected, American Sniper earned first place, but it did so with a much stronger sophomore stint. As for the new releases, The Boy Next Door matched expectations (nearly) perfectly but the other two missed the Mendoza Line. Overall, the box office was down 21% to $159 million; however, this is good for a post-holiday weekend. Compared to last year, the overall box office was 37% higher. This kind of year-over-year growth usually only happens when holidays are misaligned. Year-to-date, 2015 is ahead of 2014 by 4.1% at $856 million to $823 million. It is obviously too soon to celebrate, but after last year's losses, I'll take any reason to be optimistic. More...

Weekend Estimates: American Sniper Continues Box Office Domination

January 25th, 2015

American Sniper poster

After smashing the January weekend record last weekend, American Sniper is enjoying a very solid second-weekend hold. So solid, in fact, that it will also have the third-best January weekend. If it drops less than 35% next weekend, it will share with Avatar the records for the top six January weekends, each movie having topped $42 million three times. Sniper’s expected weekend this time around is $64.365m, according to Warner Bros. Sunday morning projection. More...

Weekend Predictions: New Releases to Fall Victim to Sniper

January 22nd, 2015

American Sniper poster

There are three wide releases coming out this weekend: The Boy Next Door, Mortdecai, and Strange Magic. None of these movies are earning good reviews and none of them are likely to become even midlevel hits. As such, American Sniper will have a really, really easy time to repeat in top spot. It could drop by 80% and still earn first place this weekend. This weekend last year, the only wide release was I, Frankenstein, which bombed hard. I really hope none of the new releases open as poorly as that film did, but it is possible. Regardless, 2015 will win thanks to American Sniper's sophomore stint. More...

Contest: A Bird in the Hand

January 16th, 2015

Next weekend there are three wide releases, The Boy Next Door, Mortdecai, and Strange Magic. Oh boy. This is the most January out of all of the January weeks. I really don't think any of them will even come close to becoming a midlevel hit, but one of them will have to be the target film for this week's box office prediction contest. I'm going with ... rolls a dice ... Mortdecai. In order to win, one must simply predict the opening weekend box office number for Mortdecai.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of White Bird in a Blizzard on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Life's a Breeze on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2015 Preview: January

January 1st, 2015

Taken 3 poster

2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic. More...

The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.

Compare this performance with other movies…

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/01/23 7 $5,504,441   3,020 $1,823   $5,504,441 3
2015/01/30 9 $3,361,664 -39% 3,020 $1,113   $9,819,784 10
2015/02/06 17 $883,531 -74% 1,322 $668   $11,467,444 17
2015/02/13 36 $130,154 -85% 175 $744   $11,839,108 24
2015/02/20 45 $49,250 -62% 80 $616   $11,986,766 31
2015/02/27 55 $36,265 -26% 67 $541   $12,051,319 38
2015/03/06 41 $75,029 +107% 116 $647   $12,134,417 45
2015/03/13 45 $59,483 -21% 98 $607   $12,234,890 52
2015/03/20 48 $53,609 -10% 81 $662   $12,329,325 59
2015/03/27 58 $24,206 -55% 62 $390   $12,377,284 66
2015/04/03 60 $15,973 -34% 46 $347   $12,406,273 73
2015/04/10 72 $8,209 -49% 23 $357   $12,427,046 80

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/01/23 9 $1,305,069   3,020 $432   $1,305,069 1
2015/01/24 7 $2,588,431 +98% 3,020 $857   $3,893,500 2
2015/01/25 7 $1,610,941 -38% 3,020 $533   $5,504,441 3
2015/01/26 10 $221,532 -86% 3,020 $73   $5,725,973 4
2015/01/27 9 $304,297 +37% 3,020 $101   $6,030,270 5
2015/01/28 10 $214,228 -30% 3,020 $71   $6,244,498 6
2015/01/29 9 $213,622 n/c 3,020 $71   $6,458,120 7
2015/01/30 11 $771,046 +261% 3,020 $255   $7,229,166 8
2015/01/31 9 $1,828,539 +137% 3,020 $605   $9,057,705 9
2015/02/01 7 $762,079 -58% 3,020 $252   $9,819,784 10
2015/02/02 11 $218,404 -71% 3,020 $72   $10,038,188 11
2015/02/03 11 $231,791 +6% 3,020 $77   $10,269,979 12
2015/02/04 11 $170,544 -26% 3,020 $56   $10,440,523 13
2015/02/05 12 $143,390 -16% 3,020 $47   $10,583,913 14
2015/02/06 - $162,221 +13% 1,322 $123   $10,746,134 15
2015/02/07 - $428,204 +164% 1,322 $324   $11,174,338 16
2015/02/08 15 $293,106 -32% 1,322 $222   $11,467,444 17
2015/02/09 - $78,999 -73% 1,322 $60   $11,546,443 18
2015/02/10 - $58,876 -25% 1,322 $45   $11,605,319 19
2015/02/11 - $48,344 -18% 1,322 $37   $11,653,663 20
2015/02/12 - $55,291 +14% 1,322 $42   $11,708,954 21
2015/02/13 - $22,618 -59% 175 $129   $11,731,572 22
2015/02/14 - $63,327 +180% 175 $362   $11,794,899 23
2015/02/15 - $44,209 -30% 175 $253   $11,839,108 24
2015/02/16 - $56,715 +28% 175 $324   $11,895,823 25
2015/02/17 - $16,229 -71% 175 $93   $11,912,052 26
2015/02/18 - $12,013 -26% 175 $69   $11,924,065 27
2015/02/19 - $13,451 +12% 175 $77   $11,937,516 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2015/01/23 8 $6,458,120   3,020 $2,138   $6,458,120 7
2015/01/30 9 $4,125,793 -36% 3,020 $1,366   $10,583,913 14
2015/02/06 18 $1,125,041 -73% 1,322 $851   $11,708,954 21
2015/02/13 34 $228,562 -80% 175 $1,306   $11,937,516 28
2015/02/20 48 $77,538 -66% 80 $969   $12,015,054 35
2015/02/27 59 $44,334 -43% 67 $662   $12,059,388 42
2015/03/06 40 $116,019 +162% 116 $1,000   $12,175,407 49
2015/03/13 42 $100,309 -14% 98 $1,024   $12,275,716 56
2015/03/20 44 $77,362 -23% 81 $955   $12,353,078 63
2015/03/27 56 $37,222 -52% 62 $600   $12,390,300 70
2015/04/03 56 $28,537 -23% 62 $460   $12,418,837 77
2015/04/10 72 $10,746 -62% 23 $467   $12,429,583 84

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Theaters
Maximum
Theaters
Theatrical
Engagements
Total
Box Office
Report
Date
Turkey 10/2/2015 $30,691 105 105 183 $47,732 10/20/2015
United Kingdom 8/21/2015 $88,111 289 289 2047 $900,624 6/9/2016
 
International Total$948,356 6/9/2016

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/24/2015325,091 25,091$430,060$430,0601
5/31/20151029,255+17% 54,346$549,409$979,4692

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.