Us (2019)

Us
Theatrical Performance
Domestic Box Office $175,084,580Details
International Box Office $80,938,127Details
Worldwide Box Office $256,022,707
Home Market Performance
Est. Domestic DVD Sales $3,285,576 Details
Est. Domestic Blu-ray Sales $4,952,106 Details
Total Est. Domestic Video Sales $8,237,682
Further financial details...

Synopsis

Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family. After spending a tense beach day with their friends, the Tylers, Adelaide and her family return to their vacation home. When darkness falls, the Wilsons discover the silhouette of four figures holding hands as they stand in the driveway. This endearing American family is pitted against a terrifying and uncanny opponent: doppelgängers of themselves.

Metrics

Opening Weekend:$71,117,625 (40.6% of total gross)
Legs:2.46 (domestic box office/biggest weekend)
Domestic Share:68.4% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 12.8 times production budget)
Theater counts:3,741 opening theaters/3,743 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $206,049,319

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 301-400) 308 $175,084,580
All Time International Box Office (Rank 1,301-1,400) 1,356 $80,938,127
All Time Worldwide Box Office (Rank 601-700) 673 $256,022,707
All Time Domestic Box Office for R Movies 29 $175,084,580
All Time International Box Office for R Movies (Rank 201-300) 284 $80,938,127
All Time Worldwide Box Office for R Movies (Rank 101-200) 118 $256,022,707

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon 4K UHD VOD, Amazon 4K UHD VOD/EST
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 22nd, 2019 (Wide) by Universal
International Releases: March 20th, 2019 (Wide) (Belgium)
March 20th, 2019 (Wide) (Egypt)
March 20th, 2019 (Wide) (France)
March 20th, 2019 (Wide) (Indonesia)
March 20th, 2019 (Wide) (Philippines)
... Show all releases
Video Release: June 4th, 2019 by Universal Home Entertainment
MPAA Rating: R for violence/terror, and language.
(Rating bulletin 2564 (Cert #52014), 2/6/2019)
Running Time: 116 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Family Secrets, Family Vacations, Doppelganger, African Americans, Surprise Twist, 1980s, Cloning, Government Corruption, Evil Twin
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Monkeypaw Pictures, Universal Pictures, Perfect World Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day, Inflation Adjusted) 354 $5,205,831 Apr 19, 2019 31
Biggest Domestic March Weekend 14 $71,117,625 Mar 22, 2019 3
Top Contemporary Fiction Weekend Domestic 20 $71,117,625 Mar 22, 2019 3
Top Live Action Weekend Domestic 76 $71,117,625 Mar 22, 2019 3
Biggest Domestic Non-Sequel Weekend 58 $71,117,625 Mar 22, 2019 3
Top Original Screenplay Weekend Domestic 39 $71,117,625 Mar 22, 2019 3
Top R Weekend Domestic 15 $71,117,625 Mar 22, 2019 3
Top Thriller/Suspense Weekend Domestic 7 $71,117,625 Mar 22, 2019 3
Top Universal Weekend Domestic 21 $71,117,625 Mar 22, 2019 3
Top 2019 Theater Average 57 $19,010 Mar 22, 2019 3
Fastest to $50m 134 $54,302,205 Mar 23, 2019 2
Top Contemporary Fiction Day Domestic 39 $28,923,540 Mar 22, 2019 1
Top Original Screenplay Day Domestic 90 $28,923,540 Mar 22, 2019 1
Top R Day Domestic 29 $28,923,540 Mar 22, 2019 1
Top Thriller/Suspense Day Domestic 11 $28,923,540 Mar 22, 2019 1
Top Universal Day Domestic 47 $28,923,540 Mar 22, 2019 1
Biggest Domestic March Day 30 $28,923,540 Mar 22, 2019 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2019 1 $71,117,625   3,741 $19,010   $71,117,625 1
Mar 29, 2019 2 $33,229,640 -53% 3,743 $8,878   $127,844,080 2
Apr 5, 2019 4 $13,798,520 -58% 3,512 $3,929   $152,381,515 3
Apr 12, 2019 7 $6,810,365 -51% 2,768 $2,460   $163,362,790 4
Apr 19, 2019 8 $4,160,050 -39% 2,264 $1,837   $170,341,670 5
Apr 26, 2019 9 $1,175,255 -72% 1,255 $936   $172,878,890 6
May 3, 2019 13 $494,860 -58% 599 $826   $173,920,550 7
May 10, 2019 18 $255,265 -48% 266 $960   $174,412,645 8
May 17, 2019 25 $145,640 -43% 195 $747   $174,683,440 9
May 24, 2019 33 $91,375 -37% 136 $672   $174,841,020 10
May 31, 2019 30 $71,250 -22% 116 $614   $174,964,030 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 21, 2019 P $7,400,000     0     $7,400,000  
Mar 22, 2019 1 $28,923,540     3,741 $7,731   $28,923,540 1
Mar 23, 2019 1 $25,378,665 -12%   3,741 $6,784   $54,302,205 2
Mar 24, 2019 1 $16,815,420 -34%   3,741 $4,495   $71,117,625 3
Mar 25, 2019 1 $5,957,425 -65%   3,741 $1,592   $77,075,050 4
Mar 26, 2019 1 $7,964,260 +34%   3,741 $2,129   $85,039,310 5
Mar 27, 2019 1 $5,119,495 -36%   3,741 $1,368   $90,158,805 6
Mar 28, 2019 1 $4,455,635 -13%   3,741 $1,191   $94,614,440 7
Mar 29, 2019 2 $10,166,070 +128% -65% 3,743 $2,716   $104,780,510 8
Mar 30, 2019 2 $14,252,105 +40% -44% 3,743 $3,808   $119,032,615 9
Mar 31, 2019 2 $8,811,465 -38% -48% 3,743 $2,354   $127,844,080 10
Apr 1, 2019 2 $2,686,885 -70% -55% 3,743 $718   $130,530,965 11
Apr 2, 2019 2 $3,697,995 +38% -54% 3,743 $988   $134,228,960 12
Apr 3, 2019 2 $2,330,380 -37% -54% 3,743 $623   $136,559,340 13
Apr 4, 2019 2 $2,023,655 -13% -55% 3,743 $541   $138,582,995 14
Apr 5, 2019 4 $4,411,395 +118% -57% 3,512 $1,256   $142,994,390 15
Apr 6, 2019 4 $5,908,505 +34% -59% 3,512 $1,682   $148,902,895 16
Apr 7, 2019 5 $3,478,620 -41% -61% 3,512 $990   $152,381,515 17
Apr 8, 2019 3 $969,065 -72% -64% 3,512 $276   $153,350,580 18
Apr 9, 2019 4 $1,429,010 +47% -61% 3,512 $407   $154,779,590 19
Apr 10, 2019 4 $912,295 -36% -61% 3,512 $260   $155,691,885 20
Apr 11, 2019 5 $860,540 -6% -57% 3,512 $245   $156,552,425 21
Apr 12, 2019 8 $2,105,760 +145% -52% 2,768 $761   $158,658,185 22
Apr 13, 2019 7 $3,027,065 +44% -49% 2,768 $1,094   $161,685,250 23
Apr 14, 2019 8 $1,677,540 -45% -52% 2,768 $606   $163,362,790 24
Apr 15, 2019 7 $639,615 -62% -34% 2,768 $231   $164,002,405 25
Apr 16, 2019 7 $885,055 +38% -38% 2,768 $320   $164,887,460 26
Apr 17, 2019 8 $586,865 -34% -36% 2,615 $224   $165,474,325 27
Apr 18, 2019 9 $707,295 +21% -18% 2,615 $270   $166,181,620 28
Apr 19, 2019 9 $1,512,290 +114% -28% 2,264 $668   $167,693,910 29
Apr 20, 2019 8 $1,741,960 +15% -42% 2,264 $769   $169,435,870 30
Apr 21, 2019 9 $905,800 -48% -46% 2,264 $400   $170,341,670 31
Apr 22, 2019 11 $439,205 -52% -31% 2,264 $194   $170,780,875 32
Apr 23, 2019 10 $468,965 +7% -47% 2,264 $207   $171,249,840 33
Apr 24, 2019 9 $315,410 -33% -46% 2,264 $139   $171,565,250 34
Apr 25, 2019 10 $138,385 -56% -80% 2,264 $61   $171,703,635 35
Apr 26, 2019 9 $365,435 +164% -76% 1,255 $291   $172,069,070 36
Apr 27, 2019 9 $523,790 +43% -70% 1,255 $417   $172,592,860 37
Apr 28, 2019 11 $286,030 -45% -68% 1,255 $228   $172,878,890 38
Apr 29, 2019 10 $121,075 -58% -72% 1,255 $96   $172,999,965 39
Apr 30, 2019 10 $161,530 +33% -66% 1,255 $129   $173,161,495 40
May 1, 2019 10 $139,050 -14% -56% 1,255 $111   $173,300,545 41
May 2, 2019 11 $125,145 -10% -10% 1,255 $100   $173,425,690 42
May 3, 2019 - $150,705 +20% -59% 599 $252   $173,576,395 43
May 4, 2019 - $226,460 +50% -57% 599 $378   $173,802,855 44
May 5, 2019 - $117,695 -48% -59% 599 $196   $173,920,550 45
May 6, 2019 - $61,370 -48% -49% 599 $102   $173,981,920 46
May 7, 2019 - $71,640 +17% -56% 599 $120   $174,053,560 47
May 8, 2019 - $59,835 -16% -57% 599 $100   $174,113,395 48
May 9, 2019 - $43,985 -26% -65% 599 $73   $174,157,380 49
May 10, 2019 - $75,840 +72% -50% 266 $285   $174,233,220 50
May 11, 2019 - $110,850 +46% -51% 266 $417   $174,344,070 51
May 12, 2019 - $68,575 -38% -42% 266 $258   $174,412,645 52
May 13, 2019 - $31,465 -54% -49% 266 $118   $174,444,110 53
May 14, 2019 - $36,990 +18% -48% 266 $139   $174,481,100 54
May 15, 2019 - $32,580 -12% -46% 266 $122   $174,513,680 55
May 16, 2019 - $24,120 -26% -45% 266 $91   $174,537,800 56
May 17, 2019 - $41,540 +72% -45% 195 $213   $174,579,340 57
May 18, 2019 - $66,050 +59% -40% 195 $339   $174,645,390 58
May 19, 2019 - $38,050 -42% -45% 195 $195   $174,683,440 59
May 20, 2019 - $19,905 -48% -37% 195 $102   $174,703,345 60
May 21, 2019 - $18,565 -7% -50% 195 $95   $174,721,910 61
May 22, 2019 - $15,360 -17% -53% 195 $79   $174,737,270 62
May 23, 2019 - $12,375 -19% -49% 195 $63   $174,749,645 63
May 24, 2019 - $23,315 +88% -44% 136 $171   $174,772,960 64
May 25, 2019 - $35,725 +53% -46% 136 $263   $174,808,685 65
May 26, 2019 - $32,335 -9% -15% 136 $238   $174,841,020 66
May 27, 2019 - $21,550 -33% +8% 136 $158   $174,862,570 67
May 28, 2019 - $11,905 -45% -36% 136 $88   $174,874,475 68
May 29, 2019 - $10,405 -13% -32% 136 $77   $174,884,880 69
May 30, 2019 - $7,900 -24% -36% 136 $58   $174,892,780 70
May 31, 2019 - $23,930 +203% +3% 116 $206   $174,916,710 71
Jun 1, 2019 - $30,280 +27% -15% 116 $261   $174,946,990 72
Jun 2, 2019 - $17,040 -44% -47% 116 $147   $174,964,030 73
Jun 3, 2019 - $9,150 -46% -58% 116 $79   $174,973,180 74
Jun 4, 2019 - $10,795 +18% -9% 116 $93   $174,983,975 75
Jun 5, 2019 - $11,050 +2% +6% 116 $95   $174,995,025 76
Jun 6, 2019 - $11,905 +8% +51% 116 $103   $175,006,930 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2019 1 $94,614,440   3,741 $25,291   $94,614,440 1
Mar 29, 2019 2 $43,968,555 -54% 3,743 $11,747   $138,582,995 2
Apr 5, 2019 4 $17,969,430 -59% 3,512 $5,117   $156,552,425 3
Apr 12, 2019 7 $9,629,195 -46% 2,615 $3,682   $166,181,620 4
Apr 19, 2019 9 $5,522,015 -43% 2,264 $2,439   $171,703,635 5
Apr 26, 2019 9 $1,722,055 -69% 1,255 $1,372   $173,425,690 6
May 3, 2019 12 $731,690 -58% 599 $1,222   $174,157,380 7
May 10, 2019 17 $380,420 -48% 266 $1,430   $174,537,800 8
May 17, 2019 24 $211,845 -44% 195 $1,086   $174,749,645 9
May 24, 2019 33 $143,135 -32% 136 $1,052   $174,892,780 10
May 31, 2019 31 $114,150 -20% 116 $984   $175,006,930 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Albania 4/4/2019 $2,482 2 2 4 $6,438 4/24/2019
Argentina 3/21/2019 $153,210 178 178 334 $356,812 5/18/2019
Australia 3/29/2019 $2,730,462 411 411 1,442 $6,702,831 8/3/2022
Austria 3/22/2019 $149,691 65 67 266 $457,425 5/29/2019
Belgium 3/20/2019 $220,934 50 55 287 $845,435 5/15/2019
Bolivia 3/21/2019 $19,908 21 21 45 $52,072 4/10/2019
Brazil 3/21/2019 $746,481 334 341 1,006 $2,156,181 7/29/2020
Central America 3/28/2019 $335,184 154 154 253 $559,632 4/18/2019
Chile 3/21/2019 $99,905 62 62 121 $231,715 4/24/2019
Colombia 3/21/2019 $245,697 181 181 282 $530,287 5/15/2019
Croatia 3/21/2019 $30,461 45 45 101 $94,145 5/8/2019
Cyprus 3/21/2019 $5,701 6 6 26 $30,897 4/24/2019
Czech Republic 3/29/2019 $102,628 109 109 193 $213,295 5/8/2019
Denmark 3/21/2019 $163,387 54 54 197 $629,917 6/13/2019
Ecuador 3/29/2019 $72,223 44 44 116 $185,759 4/24/2019
Egypt 3/20/2019 $49,922 22 22 97 $228,755 6/7/2019
Estonia 3/22/2019 $28,764 20 20 63 $90,291 5/8/2019
Finland 3/22/2019 $168,985 80 80 274 $520,598 6/19/2019
France 3/20/2019 $1,982,502 330 335 1,579 $5,688,950 5/15/2019
Germany 3/21/2019 $1,394,855 446 476 2,514 $4,686,060 6/27/2019
Greece 3/21/2019 $135,476 85 85 181 $430,001 4/24/2019
Hong Kong 3/21/2019 $351,375 54 54 198 $798,293 4/24/2019
Hungary 3/21/2019 $145,531 49 63 197 $363,132 5/2/2019
Iceland 3/22/2019 $31,810 8 8 27 $112,213 5/8/2019
India 3/29/2019 $182,615 354 354 390 $308,960 4/24/2019
Indonesia 3/20/2019 $863,352 288 288 548 $1,813,435 4/24/2019
Israel 3/21/2019 $165,342 27 27 149 $557,636 6/13/2019
Italy 4/4/2019 $708,390 0 22 34 $1,468,284 11/3/2022
Japan 9/6/2019 $356,678 57 58 301 $1,333,233 11/27/2019
Latvia 3/22/2019 $15,425 9 9 33 $62,847 5/8/2019
Lebanon 3/21/2019 $27,262 16 16 28 $68,766 4/18/2019
Lithuania 3/22/2019 $42,192 99 99 214 $117,650 8/14/2019
Macedonia 3/28/2019 $0 0 2 4 $10,872 4/24/2019
Malaysia 3/21/2019 $224,375 61 62 209 $627,960 4/24/2019
Mexico 5/3/2019 $722,917 0 24 30 $1,823,322 12/18/2019
Middle East Region 3/21/2019 $661,519 73 73 222 $1,895,925 5/2/2019
Mongolia 3/22/2019 $22,125 7 7 21 $56,404 4/18/2019
Netherlands 3/22/2019 $468,789 80 82 448 $1,477,160 8/11/2021
New Zealand 3/28/2019 $293,013 72 74 274 $705,887 5/15/2019
Norway 3/22/2019 $220,754 106 106 304 $734,603 6/13/2019
Pakistan 3/22/2019 $13,225 23 23 73 $59,826 4/24/2019
Paraguay 5/2/2019 $8,439 13 13 27 $20,067 5/23/2019
Peru 5/3/2019 $188,513 84 84 112 $324,743 5/23/2019
Philippines 3/20/2019 $285,708 195 195 263 $568,172 4/24/2019
Poland 3/22/2019 $210,530 130 137 624 $764,636 6/7/2019
Portugal 3/22/2019 $135,441 66 69 244 $476,605 4/30/2019
Romania 3/22/2019 $65,086 69 69 205 $198,332 11/11/2020
Russia (CIS) 3/28/2019 $1,395,748 771 771 1,984 $2,416,055 5/23/2019
Serbia and Montenegro 3/21/2019 $23,107 36 36 100 $71,865 4/24/2019
Singapore 3/21/2019 $230,374 31 31 130 $729,589 9/8/2022
Slovakia 3/29/2019 $59,144 61 61 122 $144,136 4/24/2019
Slovenia 3/21/2019 $15,108 19 19 60 $51,081 5/29/2019
South Africa 3/29/2019 $103,113 48 54 195 $361,529 5/23/2019
South Korea 3/29/2019 $5,074,400 1,132 1,132 2,394 $11,084,310 5/15/2019
Spain 3/22/2019 $1,191,271 308 313 1,420 $3,772,111 8/21/2019
Sweden 3/22/2019 $330,000 140 140 443 $1,131,148 6/13/2019
Switzerland 3/20/2019 $200,891 57 58 261 $684,936 6/13/2019
Taiwan 3/22/2019 $637,194 104 104 373 $1,809,442 5/2/2019
Thailand 3/28/2019 $247,324 106 106 183 $473,282 4/24/2019
Trinidad 3/27/2019 $88,469 19 19 64 $227,431 4/24/2019
Turkey 3/22/2019 $78,982 162 162 420 $256,771 4/18/2019
Ukraine 3/28/2019 $184,731 168 168 343 $318,526 10/20/2022
United Arab Emirates 3/21/2019 $400,751 56 56 144 $1,022,746 7/8/2020
United Kingdom 3/22/2019 $3,657,421 580 589 2,766 $13,080,946 5/31/2019
Uruguay 3/21/2019 $12,978 11 11 36 $35,683 4/24/2019
Venezuela 3/22/2019 $7,519 0 0 0 $20,849 4/24/2019
Vietnam 3/22/2019 $680,698 178 178 480 $1,476,573 4/24/2019
 
Rest of World $322,659
 
International Total$80,938,127 11/3/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 23, 2019272,595 72,595$1,303,806$1,303,8063
Jun 30, 2019535,885-51% 108,480$644,495$1,948,3014
Jul 7, 20191521,427-40% 129,907$384,829$2,333,1305
Jul 14, 20191514,484-32% 144,391$0$2,333,1306

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 23, 2019290,753 90,753$2,142,647$2,142,6473
Jun 30, 2019624,411-73% 115,164$587,191$2,729,8384
Jul 7, 2019724,309n/c139,473$579,589$3,309,4275
Aug 4, 2019179,950 166,165$181,877$3,491,3049
Aug 11, 2019167,969-20% 174,134$120,020$3,611,32410

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Lupita Nyong'o    Adelaide Wilson/Adelaide’s Doppelgänger

Supporting Cast

Winston Duke    Gabe Wilson/Abraham
Elisabeth Moss    Kitty Tyler/Dahlia
Tim Heidecker    Josh Tyler/Tex
Shahadi Wright Joseph    Zora Wilson/Umbrae
Evan Alex    Jason Wilson/Pluto
Yahya Abdul-Mateen II    Russel Thomas/Weyland
Anna Diop    Rayne Thomas/Eartha
Cali Sheldon    Becca Tyler/lo
Noelle Sheldon    Lindsey Tyler/Nix
Madison Curry    Young Adelaide Wilson/Young Red
Ashley McKoy    Teenage Adelaide Wilson/Teenage Red
Napiera Groves    Dr. Foster
Lon Gowan    Don
Alan Frazier    Alan/Jeremiah
Duke Nicholson    Danny/Tony
Dustin Ybarra    Troy/Brand
Nathan Harrington    Glen/Jack
Kara Hayward    Nancy/Syd

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jordan Peele    Director
Jordan Peele    Screenwriter
Jordan Peele    Producer
Sean McKittrick    Producer
Jason Blum    Producer
Ian Cooper    Producer
Daniel Lupi    Executive Producer
Beatriz Sequeira    Executive Producer
Ruth De Jong    Production Designer
Nicholas Monsour    Editor
Michael Abels    Composer
Michael Gioulakis    Director of Photography
Kym Barrett    Costume Designer
Grady Cofer    Visual Effects Supervisor
Terri Taylor    Casting Director
Daniel Lupi    Unit Production Manager
Gerard DiNardi    First Assistant Director
Ram Paul Silbey    Second Assistant Director
Corey Sklov    Production Supervisor
Cara Brower    Art Director
Jim Hewitt    Set Designer
Florencia Martin    Set Decorator
Pud Cusack    Sound Mixer
Elia P. Popov    Special Effects Coordinator
Ariel Gold    Costume Supervisor
Scott Wheeler    Make up
Camille Friend    Hairstylist
Emma Danoff    Script Supervisor
Justin Duncan    Location Manager
David Torres    Associate Producer
Matt Absher    First Assistant Editor
Jorge Diaz    Second Assistant Director
Ron Bartlett    Re-recording Mixer
D.M. Hemphill    Re-recording Mixer
Trevor Gates    Supervising Sound Editor
Jason Dotts    Supervising Dialogue Editor
Alex Nomick    Foley Editor
Michael Baird    Dialogue/ADR Editor
Brett Pierce    Music Editor
Lee Briggs    Visual Effects Producer
Jeanie King    Visual Effects Producer
Mark Vanselow    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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April 9th, 2019

Shazam

Shazam topped expectations over the weekend, albeit by a small margin. However, it was the only new release to do this and the overall box office wasn’t particularly strong as a result. It did rise 6.2% from last weekend reaching $146 million. However, it wasn’t able to keep 2019’s winning streak alive in the year-over-year comparison, as this was 11% lower than the same weekend last year. 2018 extended its lead over 2019 and now has an advantage of $500 million at $3.03 billion to $2.53 billion. If you are looking for good news, then the percent difference actually closed by a fraction of one percent. To call that good news is stretching. More...

Weekend Estimates: Shazam Flies to First Place with over $50 million

April 7th, 2019

Shazam

Shazam is easily topping the weekend box office chart with an estimated $53.45 million for a total of $56.78 million, including its previous special engagement. This is marginally better than our prediction, but not as strong as I thought it would be after its surprising previews. The film should have strong legs with its amazing reviews, its A from CinemaScore, and its family-friendly target audience. On the other hand, Avengers: Endgame is on its way, and that film could practically end Shazam’s run at the box office. Internationally, Shazam is opening with an estimated $102 million in 79 markets. This includes $30.9 million in China, as well as $6.2 million in Mexico. On the other hand, it only managed $5.3 million in the U.K., which is far less impressive than its debut here. More...

Friday Estimates: Shazam’s Shockingly Strong Start

April 6th, 2019

Shazam

Shazam was able to take full advantage of its impressive previews, and its $20.5 million Friday debut should be enough to carry it above our initial prediction. Its reviews remain above 90% positive and it earned an A from CinemaScore. Furthermore, its a hit with families, so that should also help its legs over the rest of the weekend and beyond. As for the film’s international debut, it is almost as impressive, as the film earned $29.2 million on Friday for a three-day total of $44.0 million in 79 markets. It is not doing as well as it is here, at least relative to the sizes of the markets, but this is still a fantastic start for a film that cost $85 million to make. If there isn’t already a sequel in the works, there will be one shortly. More...

Weekend Prediction: Shazam Should have a Super Start

April 4th, 2019

Shazam

Shazam is the biggest release of the weekend and will almost certainly be the second biggest hit of the month. It also has some of the best reviews of the year so far. Pet Sematary should be in a solid second place, both in terms of box office dollars and reviews. Finally there’s The Best of Enemies, which is not only the smallest release on this week’s list, but it is also earning the weakest reviews. However, the biggest box office hit of the weekend will very likely be Avengers: Endgame, as tickets went on sale during the week and I suspect advanced ticket sales for that film will top everything coming out this week. (Early tracking for that film is nearing $300 million just for its opening weekend.) This weekend last year, A Quiet Place opened with just over $50 million, a little more than the next two films combined earned. Fortunately for 2019, there was a huge drop-off from the top three to the rest of the releases, so if we have better depth this year, then 2019 could continue its winning ways. More...

International Box Office: Dumbo’s International Flight

April 3rd, 2019

Dumbo

Dumbo opened in first place with $71.0 million in 53 markets during its opening weekend on the international chart. This is about as good as its debut here. The film’s biggest market was China, but it only made $10.75 million during its opening weekend there. It did relatively better in the U.K. and in Mexico. The film earned first place in both markets with $7.92 million in 666 theaters and $7.71 million respectively. There are no more major markets for the film to open in, so it will have to rely on long legs to break even any time soon. More...

Weekend Wrap-Up: Dumbo Marches to the Top

April 2nd, 2019

Dumbo

Dumbo wasn’t able to match expectations, but it still topped the chart over the weekend with $45.99 million. This isn’t enough for this weekend to match last weekend, as it fell 7.3% to $137 million. This is better than the same weekend last year by a tiny 0.6%, but anything that keeps 2019’s winning streak alive is good news in my book. Year-to-date, 2019 is still behind 2018 by practically the same margin as it was last weekend. In fact, the margin in raw dollars rose to $470 million, while the percent gap dipped below 17% at $2.34 billion to $2.81 billion. Hopefully things will improve in April. More...

Weekend Estimates: Dumbo Tops Chart with $45 million

March 31st, 2019

Dumbo

Dumbo will open in first place with over the weekend with an estimated $45.0 million. This is lower than expected and not a strong opening for a film that reportedly cost $170 million to make. It did marginally better internationally, earning $71.0 million, but it is also playing in all major markets, so it has almost nowhere to expand at this point. Going forward, the film should have decent legs, in part because it is a family film. Also, while its reviews are not going to be a major asset, it did earn an A minus from CinemaScore, so its word-of-mouth is going to be better than its critical reception. However, unless it has really long legs, it is going to be a real challenge to pay for that production budget any time soon. Part of the reason I think this film is struggling is “Franchise Fatigue”. Granted, I’m not sure I would call Disney’s Live Action Remakes a real franchise, not unless they start doing some crossovers to unite the universe. (Don’t do that. Please don’t do that.) However, I do think it is susceptible to the same fatigue and this is a real problem for Disney, because they have two more major releases for this year, plus about a dozen further releases in various stages of development. More...

Friday Estimates: Dumbo Flies, But Doesn’t Reach Blockbuster Heights

March 30th, 2019

Dumbo

Dumbo opened with $15.32 million on Friday. This is weaker than expected, but hardly a bad start. Its reviews are merely mixed, while it got an A minus from CinemaScore, so its legs should be decent. I don’t think it will reach $50 million over the weekend, so it will miss even low end expectations. That said, a $46 million opening is more than enough to get it to $100 million domestically and if it can find an audience internationally, it will break even sometime during its home market run. More...

Weekend Predictions: Can Dumbo Soar Like the Original Did?

March 29th, 2019

Dumbo

Dumbo essentially has the weekend to itself and should earn first place with ease. Both The Beach Bum and Unplanned are opening in just over 1,000 theaters, but neither is expected to be a major player at the box office. Finally, Hotel Mumbai is expanding into nearly 1,000 theaters and could reach the top ten. At least one of these smaller films will reach the top ten; in fact, all three of them could reach the top ten. However, this is due to really weak competition, not any box office strength these films possess. This weekend last year, Ready Player One led the way with $41 million, while Acrimony earned second place with $17 million. There’s a chance Dumbo will earn more than those two films earned. There’s also a chance Us and Captain Marvel will match those two films at the box office. It should be a good weekend for 2019 in the year-over-year comparison. More...

Theater Averages: Hotel Mumbai is Fully Booked

March 28th, 2019

Hotel Mumbai

Hotel Mumbai led the way on the theater average chart with an average of $22,016 in 4 theaters during its opening weekend. The only other film in the $10,000 club was Us with an average of $19,010. More...

International Box Office: Captain Marvel Nears $1 Billion Mark

March 28th, 2019

Captain Marvel

Captain Marvel completed the threepeat earning first place on the international chart for the third weekend in a row. It managed $52.1 million in 54 markets over the weekend for totals of $588.8 million internationally and $909.5 million worldwide. The film will have no trouble becoming the seventh installment in the MCU to reach $1 billion worldwide, but it likely won’t rise any higher on the franchise chart. More...

Weekend Wrap-Up: Us vs. Them Wasn’t Even Close

March 26th, 2019

Us

Us topped the weekend chart and expectations with $71.12 million during its debut. This was more than double what Captain Marvel earned during this weekend and it helped the overall box office grow 6.8% from last weekend to $148 million. More importantly, this is 14% higher than the same weekend last year. Granted, 2019 is still way behind 2018, but it is chipping away at the deficit and is now behind by 17% or $450 million at $2.15 billion to $2.60 billion. Furthermore, 2019 is no longer an historically bad year at the box office. It used to be the worst year at box office in terms of dollars in over a decade. Now it’s the worst year since 2013 and if April is as good as March was, it could be in the top five best years in box office dollars by the beginning of May. More...

Weekend Estimates: Us Appeals to a lot of us with $70 Million Opening

March 24th, 2019

Us

Us made the most of its opening weekend with an estimated debut of $70.25 million, which is much higher than even the high end of expectations. If this opening holds, it would be the tenth-biggest March opening, but that’s a big if. It’s just behind 300 and just ahead of The Lorax, so I expect it to change a spot when Monday’s final numbers are released. The film should have reasonable legs going forward, as its reviews are a major asset, while it earned a B from CinemaScore, which is a good result for a horror film. Internationally, the film is opening ahead of Get Out, but far behind its domestic debut with an estimated $16.7 million in 47 markets. This includes the U.K., where it earned $3.7 million during its opening weekend. However, it only cracked $1 million in three other markets: France ($2 million); Germany ($1.4 million); and Spain ($1.2 million). More...

Friday Estimates: Us Ends Captain Marvel’s Run on Top with $29 million

March 23rd, 2019

Us

Us topped expectations, and even beat Friday’s revisions, with an opening day of $29.06 million on Friday. Universal is projecting an opening weekend of $67 million after this result; however, studios tend to lowball these projections, so there’s a good chance it’ll do even better. That said, it would be wise to treat the movie like a horror sequel when it comes to predicting its legs. Granted, its reviews are more than 90% positive, and it earned a B from CinemaScore. That might seem low, but it is actually quite strong for a horror film. More...

Thursday Night Previews: Us Scares up $7.4 million in Previews

March 22nd, 2019

Us

Us opened with $7.4 million in previews, which is far better than expected. In fact, it’s not that far behind the $7.7 million earned by the most recent Halloween film. That film opened with $76.22 million during its opening weekend, but it was also playing right before Halloween, so that had an effect on the multiplier. Even so, with stellar reviews and being a new IP, Us should have decent legs and top our $54 million prediction. In fact, $60 million to $65 million seems more likely at this moment. We will know more this time tomorrow when the Friday Estimates come out. More...

Weekend Predictions: Us will be Lonely at the Top

March 21st, 2019

Us

Us is the only wide release of the week and it should easily earn top spot on the box office chart. It won’t dominate the box office chart, as Captain Marvel should still be a powerful draw this weekend. Unfortunately, there will be a huge gap between those two films and the rest of the box office, as no other movie is expected to crack $10 million at the box office. Fortunately, this weekend last year wasn’t particularly strong. Granted, there were five films that earned more than $10 million over the weekend, but the best, Pacific Rim: Uprising, only managed $28.12 million. There’s a chance the top two films this year will earn more than the top five did last year, giving 2019 only its third win of the year so far. It would also be its third win in a row. More...

2019 Preview: March

March 1st, 2019

Captain Marvel

2019 has been terrible so far and by the end of February, will be about half a billion dollars behind 2018’s pace. March should be the first step in 2019’s attempt to recover from this hole it has dug for itself. Captain Marvel will be the biggest film of the year so far and tracking has it opening with more than $100 million during the second weekend of March. While that film is undoubtedly going to become the biggest hit of the month, it isn’t the only potential hit opening in March, as both Us and Dumbo are expected to earn $100 million domestically; Dumbo might even top $200 million domestically. As for last March, there were only two films that hit $100 million, A Wrinkle in Time and Ready Player One, and neither of them came close to $200 million. There’s a slim chance this March will be better than last year, even if we ignore Captain Marvel. We could cut the deficit in half by the end of the month, if everything goes well. Then again, if everything went well during the first two months of the year, we wouldn’t be in such a deep hole at this point. More...

Us Trailer

February 5th, 2019

Horror thriller written and directed by Jordan Peele, starring Lupita Nyong’o, Elisabeth Moss, and Winston Duke opens March 22 ... Full Movie Details.

Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family. After spending a tense beach day with their friends, the Tylers, Adelaide and her family return to their vacation home. When darkness falls, the Wilsons discover the silhouette of four figures holding hands as they stand in the driveway. This endearing American family is pitted against a terrifying and uncanny opponent: doppelgängers of themselves. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family. After spending a tense beach day with their friends, the Tylers, Adelaide and her family return to their vacation home. When darkness falls, the Wilsons discover the silhouette of four figures holding hands as they stand in the driveway. This endearing American family is pitted against a terrifying and uncanny opponent: doppelgängers of themselves.

Metrics

Opening Weekend:$71,117,625 (40.6% of total gross)
Legs:2.46 (domestic box office/biggest weekend)
Domestic Share:68.4% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 12.8 times production budget)
Theater counts:3,741 opening theaters/3,743 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $206,049,319

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 301-400) 308 $175,084,580
All Time International Box Office (Rank 1,301-1,400) 1,356 $80,938,127
All Time Worldwide Box Office (Rank 601-700) 673 $256,022,707
All Time Domestic Box Office for R Movies 29 $175,084,580
All Time International Box Office for R Movies (Rank 201-300) 284 $80,938,127
All Time Worldwide Box Office for R Movies (Rank 101-200) 118 $256,022,707

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon 4K UHD VOD, Amazon 4K UHD VOD/EST
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 22nd, 2019 (Wide) by Universal
International Releases: March 20th, 2019 (Wide) (Belgium)
March 20th, 2019 (Wide) (Egypt)
March 20th, 2019 (Wide) (France)
March 20th, 2019 (Wide) (Indonesia)
March 20th, 2019 (Wide) (Philippines)
... Show all releases
Video Release: June 4th, 2019 by Universal Home Entertainment
MPAA Rating: R for violence/terror, and language.
(Rating bulletin 2564 (Cert #52014), 2/6/2019)
Running Time: 116 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Family Secrets, Family Vacations, Doppelganger, African Americans, Surprise Twist, 1980s, Cloning, Government Corruption, Evil Twin
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Monkeypaw Pictures, Universal Pictures, Perfect World Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day, Inflation Adjusted) 354 $5,205,831 Apr 19, 2019 31
Biggest Domestic March Weekend 14 $71,117,625 Mar 22, 2019 3
Top Contemporary Fiction Weekend Domestic 20 $71,117,625 Mar 22, 2019 3
Top Live Action Weekend Domestic 76 $71,117,625 Mar 22, 2019 3
Biggest Domestic Non-Sequel Weekend 58 $71,117,625 Mar 22, 2019 3
Top Original Screenplay Weekend Domestic 39 $71,117,625 Mar 22, 2019 3
Top R Weekend Domestic 15 $71,117,625 Mar 22, 2019 3
Top Thriller/Suspense Weekend Domestic 7 $71,117,625 Mar 22, 2019 3
Top Universal Weekend Domestic 21 $71,117,625 Mar 22, 2019 3
Top 2019 Theater Average 57 $19,010 Mar 22, 2019 3
Fastest to $50m 134 $54,302,205 Mar 23, 2019 2
Top Contemporary Fiction Day Domestic 39 $28,923,540 Mar 22, 2019 1
Top Original Screenplay Day Domestic 90 $28,923,540 Mar 22, 2019 1
Top R Day Domestic 29 $28,923,540 Mar 22, 2019 1
Top Thriller/Suspense Day Domestic 11 $28,923,540 Mar 22, 2019 1
Top Universal Day Domestic 47 $28,923,540 Mar 22, 2019 1
Biggest Domestic March Day 30 $28,923,540 Mar 22, 2019 1

Leading Cast

Lupita Nyong'o    Adelaide Wilson/Adelaide’s Doppelgänger

Supporting Cast

Winston Duke    Gabe Wilson/Abraham
Elisabeth Moss    Kitty Tyler/Dahlia
Tim Heidecker    Josh Tyler/Tex
Shahadi Wright Joseph    Zora Wilson/Umbrae
Evan Alex    Jason Wilson/Pluto
Yahya Abdul-Mateen II    Russel Thomas/Weyland
Anna Diop    Rayne Thomas/Eartha
Cali Sheldon    Becca Tyler/lo
Noelle Sheldon    Lindsey Tyler/Nix
Madison Curry    Young Adelaide Wilson/Young Red
Ashley McKoy    Teenage Adelaide Wilson/Teenage Red
Napiera Groves    Dr. Foster
Lon Gowan    Don
Alan Frazier    Alan/Jeremiah
Duke Nicholson    Danny/Tony
Dustin Ybarra    Troy/Brand
Nathan Harrington    Glen/Jack
Kara Hayward    Nancy/Syd

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jordan Peele    Director
Jordan Peele    Screenwriter
Jordan Peele    Producer
Sean McKittrick    Producer
Jason Blum    Producer
Ian Cooper    Producer
Daniel Lupi    Executive Producer
Beatriz Sequeira    Executive Producer
Ruth De Jong    Production Designer
Nicholas Monsour    Editor
Michael Abels    Composer
Michael Gioulakis    Director of Photography
Kym Barrett    Costume Designer
Grady Cofer    Visual Effects Supervisor
Terri Taylor    Casting Director
Daniel Lupi    Unit Production Manager
Gerard DiNardi    First Assistant Director
Ram Paul Silbey    Second Assistant Director
Corey Sklov    Production Supervisor
Cara Brower    Art Director
Jim Hewitt    Set Designer
Florencia Martin    Set Decorator
Pud Cusack    Sound Mixer
Elia P. Popov    Special Effects Coordinator
Ariel Gold    Costume Supervisor
Scott Wheeler    Make up
Camille Friend    Hairstylist
Emma Danoff    Script Supervisor
Justin Duncan    Location Manager
David Torres    Associate Producer
Matt Absher    First Assistant Editor
Jorge Diaz    Second Assistant Director
Ron Bartlett    Re-recording Mixer
D.M. Hemphill    Re-recording Mixer
Trevor Gates    Supervising Sound Editor
Jason Dotts    Supervising Dialogue Editor
Alex Nomick    Foley Editor
Michael Baird    Dialogue/ADR Editor
Brett Pierce    Music Editor
Lee Briggs    Visual Effects Producer
Jeanie King    Visual Effects Producer
Mark Vanselow    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

2020 - Awards Season: SAG - Nominations

December 12th, 2019

Bombshell

The Screen Actors Guild announced their nominations this week and we are starting to see some patterns with similar names appearing over and over again. This time Bombshell led the way, earning four nominations, but four other films earned two or more nominations. More...

2019 - Holiday Gift Guide - Part I - First-Run Releases and Franchise Box Sets

November 27th, 2019

Avengers: Endgame

It's Thanksgiving weekend, which means Black Friday, Cyber Monday, and of course the first installment of our Holiday Gift Guide. This year, Thanksgiving is as late as it could have been, which means there’s no way to squeeze in four weeks of regular installments of the gift guide, as well as the December monthly preview, etc. So we are going to have a condensed list this year. That said, there weren’t a ton of first-run releases that would have made this list regardless. More...

Home Market Releases for June 18th, 2019

June 19th, 2019

Us

It is a shallow week with a lot of films on the main list that would be secondary Blu-ray releases on a normal week. There are only two contenders for Pick of the Week: Us and Killing Eve: Season Two. The Us Blu-ray screener hasn’t arrived yet, but it is still Pick of the Week, even with an unknown quality of extras. More...

Weekend Wrap-Up: Shazam Can’t Keep 2019’s Streak Going

April 9th, 2019

Shazam

Shazam topped expectations over the weekend, albeit by a small margin. However, it was the only new release to do this and the overall box office wasn’t particularly strong as a result. It did rise 6.2% from last weekend reaching $146 million. However, it wasn’t able to keep 2019’s winning streak alive in the year-over-year comparison, as this was 11% lower than the same weekend last year. 2018 extended its lead over 2019 and now has an advantage of $500 million at $3.03 billion to $2.53 billion. If you are looking for good news, then the percent difference actually closed by a fraction of one percent. To call that good news is stretching. More...

Weekend Estimates: Shazam Flies to First Place with over $50 million

April 7th, 2019

Shazam

Shazam is easily topping the weekend box office chart with an estimated $53.45 million for a total of $56.78 million, including its previous special engagement. This is marginally better than our prediction, but not as strong as I thought it would be after its surprising previews. The film should have strong legs with its amazing reviews, its A from CinemaScore, and its family-friendly target audience. On the other hand, Avengers: Endgame is on its way, and that film could practically end Shazam’s run at the box office. Internationally, Shazam is opening with an estimated $102 million in 79 markets. This includes $30.9 million in China, as well as $6.2 million in Mexico. On the other hand, it only managed $5.3 million in the U.K., which is far less impressive than its debut here. More...

Friday Estimates: Shazam’s Shockingly Strong Start

April 6th, 2019

Shazam

Shazam was able to take full advantage of its impressive previews, and its $20.5 million Friday debut should be enough to carry it above our initial prediction. Its reviews remain above 90% positive and it earned an A from CinemaScore. Furthermore, its a hit with families, so that should also help its legs over the rest of the weekend and beyond. As for the film’s international debut, it is almost as impressive, as the film earned $29.2 million on Friday for a three-day total of $44.0 million in 79 markets. It is not doing as well as it is here, at least relative to the sizes of the markets, but this is still a fantastic start for a film that cost $85 million to make. If there isn’t already a sequel in the works, there will be one shortly. More...

Weekend Prediction: Shazam Should have a Super Start

April 4th, 2019

Shazam

Shazam is the biggest release of the weekend and will almost certainly be the second biggest hit of the month. It also has some of the best reviews of the year so far. Pet Sematary should be in a solid second place, both in terms of box office dollars and reviews. Finally there’s The Best of Enemies, which is not only the smallest release on this week’s list, but it is also earning the weakest reviews. However, the biggest box office hit of the weekend will very likely be Avengers: Endgame, as tickets went on sale during the week and I suspect advanced ticket sales for that film will top everything coming out this week. (Early tracking for that film is nearing $300 million just for its opening weekend.) This weekend last year, A Quiet Place opened with just over $50 million, a little more than the next two films combined earned. Fortunately for 2019, there was a huge drop-off from the top three to the rest of the releases, so if we have better depth this year, then 2019 could continue its winning ways. More...

International Box Office: Dumbo’s International Flight

April 3rd, 2019

Dumbo

Dumbo opened in first place with $71.0 million in 53 markets during its opening weekend on the international chart. This is about as good as its debut here. The film’s biggest market was China, but it only made $10.75 million during its opening weekend there. It did relatively better in the U.K. and in Mexico. The film earned first place in both markets with $7.92 million in 666 theaters and $7.71 million respectively. There are no more major markets for the film to open in, so it will have to rely on long legs to break even any time soon. More...

Weekend Wrap-Up: Dumbo Marches to the Top

April 2nd, 2019

Dumbo

Dumbo wasn’t able to match expectations, but it still topped the chart over the weekend with $45.99 million. This isn’t enough for this weekend to match last weekend, as it fell 7.3% to $137 million. This is better than the same weekend last year by a tiny 0.6%, but anything that keeps 2019’s winning streak alive is good news in my book. Year-to-date, 2019 is still behind 2018 by practically the same margin as it was last weekend. In fact, the margin in raw dollars rose to $470 million, while the percent gap dipped below 17% at $2.34 billion to $2.81 billion. Hopefully things will improve in April. More...

Weekend Estimates: Dumbo Tops Chart with $45 million

March 31st, 2019

Dumbo

Dumbo will open in first place with over the weekend with an estimated $45.0 million. This is lower than expected and not a strong opening for a film that reportedly cost $170 million to make. It did marginally better internationally, earning $71.0 million, but it is also playing in all major markets, so it has almost nowhere to expand at this point. Going forward, the film should have decent legs, in part because it is a family film. Also, while its reviews are not going to be a major asset, it did earn an A minus from CinemaScore, so its word-of-mouth is going to be better than its critical reception. However, unless it has really long legs, it is going to be a real challenge to pay for that production budget any time soon. Part of the reason I think this film is struggling is “Franchise Fatigue”. Granted, I’m not sure I would call Disney’s Live Action Remakes a real franchise, not unless they start doing some crossovers to unite the universe. (Don’t do that. Please don’t do that.) However, I do think it is susceptible to the same fatigue and this is a real problem for Disney, because they have two more major releases for this year, plus about a dozen further releases in various stages of development. More...

Friday Estimates: Dumbo Flies, But Doesn’t Reach Blockbuster Heights

March 30th, 2019

Dumbo

Dumbo opened with $15.32 million on Friday. This is weaker than expected, but hardly a bad start. Its reviews are merely mixed, while it got an A minus from CinemaScore, so its legs should be decent. I don’t think it will reach $50 million over the weekend, so it will miss even low end expectations. That said, a $46 million opening is more than enough to get it to $100 million domestically and if it can find an audience internationally, it will break even sometime during its home market run. More...

Weekend Predictions: Can Dumbo Soar Like the Original Did?

March 29th, 2019

Dumbo

Dumbo essentially has the weekend to itself and should earn first place with ease. Both The Beach Bum and Unplanned are opening in just over 1,000 theaters, but neither is expected to be a major player at the box office. Finally, Hotel Mumbai is expanding into nearly 1,000 theaters and could reach the top ten. At least one of these smaller films will reach the top ten; in fact, all three of them could reach the top ten. However, this is due to really weak competition, not any box office strength these films possess. This weekend last year, Ready Player One led the way with $41 million, while Acrimony earned second place with $17 million. There’s a chance Dumbo will earn more than those two films earned. There’s also a chance Us and Captain Marvel will match those two films at the box office. It should be a good weekend for 2019 in the year-over-year comparison. More...

Theater Averages: Hotel Mumbai is Fully Booked

March 28th, 2019

Hotel Mumbai

Hotel Mumbai led the way on the theater average chart with an average of $22,016 in 4 theaters during its opening weekend. The only other film in the $10,000 club was Us with an average of $19,010. More...

International Box Office: Captain Marvel Nears $1 Billion Mark

March 28th, 2019

Captain Marvel

Captain Marvel completed the threepeat earning first place on the international chart for the third weekend in a row. It managed $52.1 million in 54 markets over the weekend for totals of $588.8 million internationally and $909.5 million worldwide. The film will have no trouble becoming the seventh installment in the MCU to reach $1 billion worldwide, but it likely won’t rise any higher on the franchise chart. More...

Weekend Wrap-Up: Us vs. Them Wasn’t Even Close

March 26th, 2019

Us

Us topped the weekend chart and expectations with $71.12 million during its debut. This was more than double what Captain Marvel earned during this weekend and it helped the overall box office grow 6.8% from last weekend to $148 million. More importantly, this is 14% higher than the same weekend last year. Granted, 2019 is still way behind 2018, but it is chipping away at the deficit and is now behind by 17% or $450 million at $2.15 billion to $2.60 billion. Furthermore, 2019 is no longer an historically bad year at the box office. It used to be the worst year at box office in terms of dollars in over a decade. Now it’s the worst year since 2013 and if April is as good as March was, it could be in the top five best years in box office dollars by the beginning of May. More...

Weekend Estimates: Us Appeals to a lot of us with $70 Million Opening

March 24th, 2019

Us

Us made the most of its opening weekend with an estimated debut of $70.25 million, which is much higher than even the high end of expectations. If this opening holds, it would be the tenth-biggest March opening, but that’s a big if. It’s just behind 300 and just ahead of The Lorax, so I expect it to change a spot when Monday’s final numbers are released. The film should have reasonable legs going forward, as its reviews are a major asset, while it earned a B from CinemaScore, which is a good result for a horror film. Internationally, the film is opening ahead of Get Out, but far behind its domestic debut with an estimated $16.7 million in 47 markets. This includes the U.K., where it earned $3.7 million during its opening weekend. However, it only cracked $1 million in three other markets: France ($2 million); Germany ($1.4 million); and Spain ($1.2 million). More...

Friday Estimates: Us Ends Captain Marvel’s Run on Top with $29 million

March 23rd, 2019

Us

Us topped expectations, and even beat Friday’s revisions, with an opening day of $29.06 million on Friday. Universal is projecting an opening weekend of $67 million after this result; however, studios tend to lowball these projections, so there’s a good chance it’ll do even better. That said, it would be wise to treat the movie like a horror sequel when it comes to predicting its legs. Granted, its reviews are more than 90% positive, and it earned a B from CinemaScore. That might seem low, but it is actually quite strong for a horror film. More...

Thursday Night Previews: Us Scares up $7.4 million in Previews

March 22nd, 2019

Us

Us opened with $7.4 million in previews, which is far better than expected. In fact, it’s not that far behind the $7.7 million earned by the most recent Halloween film. That film opened with $76.22 million during its opening weekend, but it was also playing right before Halloween, so that had an effect on the multiplier. Even so, with stellar reviews and being a new IP, Us should have decent legs and top our $54 million prediction. In fact, $60 million to $65 million seems more likely at this moment. We will know more this time tomorrow when the Friday Estimates come out. More...

Weekend Predictions: Us will be Lonely at the Top

March 21st, 2019

Us

Us is the only wide release of the week and it should easily earn top spot on the box office chart. It won’t dominate the box office chart, as Captain Marvel should still be a powerful draw this weekend. Unfortunately, there will be a huge gap between those two films and the rest of the box office, as no other movie is expected to crack $10 million at the box office. Fortunately, this weekend last year wasn’t particularly strong. Granted, there were five films that earned more than $10 million over the weekend, but the best, Pacific Rim: Uprising, only managed $28.12 million. There’s a chance the top two films this year will earn more than the top five did last year, giving 2019 only its third win of the year so far. It would also be its third win in a row. More...

2019 Preview: March

March 1st, 2019

Captain Marvel

2019 has been terrible so far and by the end of February, will be about half a billion dollars behind 2018’s pace. March should be the first step in 2019’s attempt to recover from this hole it has dug for itself. Captain Marvel will be the biggest film of the year so far and tracking has it opening with more than $100 million during the second weekend of March. While that film is undoubtedly going to become the biggest hit of the month, it isn’t the only potential hit opening in March, as both Us and Dumbo are expected to earn $100 million domestically; Dumbo might even top $200 million domestically. As for last March, there were only two films that hit $100 million, A Wrinkle in Time and Ready Player One, and neither of them came close to $200 million. There’s a slim chance this March will be better than last year, even if we ignore Captain Marvel. We could cut the deficit in half by the end of the month, if everything goes well. Then again, if everything went well during the first two months of the year, we wouldn’t be in such a deep hole at this point. More...

Us Trailer

February 5th, 2019

Horror thriller written and directed by Jordan Peele, starring Lupita Nyong’o, Elisabeth Moss, and Winston Duke opens March 22 ... Full Movie Details.

Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family. After spending a tense beach day with their friends, the Tylers, Adelaide and her family return to their vacation home. When darkness falls, the Wilsons discover the silhouette of four figures holding hands as they stand in the driveway. This endearing American family is pitted against a terrifying and uncanny opponent: doppelgängers of themselves. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2019 1 $71,117,625   3,741 $19,010   $71,117,625 1
Mar 29, 2019 2 $33,229,640 -53% 3,743 $8,878   $127,844,080 2
Apr 5, 2019 4 $13,798,520 -58% 3,512 $3,929   $152,381,515 3
Apr 12, 2019 7 $6,810,365 -51% 2,768 $2,460   $163,362,790 4
Apr 19, 2019 8 $4,160,050 -39% 2,264 $1,837   $170,341,670 5
Apr 26, 2019 9 $1,175,255 -72% 1,255 $936   $172,878,890 6
May 3, 2019 13 $494,860 -58% 599 $826   $173,920,550 7
May 10, 2019 18 $255,265 -48% 266 $960   $174,412,645 8
May 17, 2019 25 $145,640 -43% 195 $747   $174,683,440 9
May 24, 2019 33 $91,375 -37% 136 $672   $174,841,020 10
May 31, 2019 30 $71,250 -22% 116 $614   $174,964,030 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 21, 2019 P $7,400,000     0     $7,400,000  
Mar 22, 2019 1 $28,923,540     3,741 $7,731   $28,923,540 1
Mar 23, 2019 1 $25,378,665 -12%   3,741 $6,784   $54,302,205 2
Mar 24, 2019 1 $16,815,420 -34%   3,741 $4,495   $71,117,625 3
Mar 25, 2019 1 $5,957,425 -65%   3,741 $1,592   $77,075,050 4
Mar 26, 2019 1 $7,964,260 +34%   3,741 $2,129   $85,039,310 5
Mar 27, 2019 1 $5,119,495 -36%   3,741 $1,368   $90,158,805 6
Mar 28, 2019 1 $4,455,635 -13%   3,741 $1,191   $94,614,440 7
Mar 29, 2019 2 $10,166,070 +128% -65% 3,743 $2,716   $104,780,510 8
Mar 30, 2019 2 $14,252,105 +40% -44% 3,743 $3,808   $119,032,615 9
Mar 31, 2019 2 $8,811,465 -38% -48% 3,743 $2,354   $127,844,080 10
Apr 1, 2019 2 $2,686,885 -70% -55% 3,743 $718   $130,530,965 11
Apr 2, 2019 2 $3,697,995 +38% -54% 3,743 $988   $134,228,960 12
Apr 3, 2019 2 $2,330,380 -37% -54% 3,743 $623   $136,559,340 13
Apr 4, 2019 2 $2,023,655 -13% -55% 3,743 $541   $138,582,995 14
Apr 5, 2019 4 $4,411,395 +118% -57% 3,512 $1,256   $142,994,390 15
Apr 6, 2019 4 $5,908,505 +34% -59% 3,512 $1,682   $148,902,895 16
Apr 7, 2019 5 $3,478,620 -41% -61% 3,512 $990   $152,381,515 17
Apr 8, 2019 3 $969,065 -72% -64% 3,512 $276   $153,350,580 18
Apr 9, 2019 4 $1,429,010 +47% -61% 3,512 $407   $154,779,590 19
Apr 10, 2019 4 $912,295 -36% -61% 3,512 $260   $155,691,885 20
Apr 11, 2019 5 $860,540 -6% -57% 3,512 $245   $156,552,425 21
Apr 12, 2019 8 $2,105,760 +145% -52% 2,768 $761   $158,658,185 22
Apr 13, 2019 7 $3,027,065 +44% -49% 2,768 $1,094   $161,685,250 23
Apr 14, 2019 8 $1,677,540 -45% -52% 2,768 $606   $163,362,790 24
Apr 15, 2019 7 $639,615 -62% -34% 2,768 $231   $164,002,405 25
Apr 16, 2019 7 $885,055 +38% -38% 2,768 $320   $164,887,460 26
Apr 17, 2019 8 $586,865 -34% -36% 2,615 $224   $165,474,325 27
Apr 18, 2019 9 $707,295 +21% -18% 2,615 $270   $166,181,620 28
Apr 19, 2019 9 $1,512,290 +114% -28% 2,264 $668   $167,693,910 29
Apr 20, 2019 8 $1,741,960 +15% -42% 2,264 $769   $169,435,870 30
Apr 21, 2019 9 $905,800 -48% -46% 2,264 $400   $170,341,670 31
Apr 22, 2019 11 $439,205 -52% -31% 2,264 $194   $170,780,875 32
Apr 23, 2019 10 $468,965 +7% -47% 2,264 $207   $171,249,840 33
Apr 24, 2019 9 $315,410 -33% -46% 2,264 $139   $171,565,250 34
Apr 25, 2019 10 $138,385 -56% -80% 2,264 $61   $171,703,635 35
Apr 26, 2019 9 $365,435 +164% -76% 1,255 $291   $172,069,070 36
Apr 27, 2019 9 $523,790 +43% -70% 1,255 $417   $172,592,860 37
Apr 28, 2019 11 $286,030 -45% -68% 1,255 $228   $172,878,890 38
Apr 29, 2019 10 $121,075 -58% -72% 1,255 $96   $172,999,965 39
Apr 30, 2019 10 $161,530 +33% -66% 1,255 $129   $173,161,495 40
May 1, 2019 10 $139,050 -14% -56% 1,255 $111   $173,300,545 41
May 2, 2019 11 $125,145 -10% -10% 1,255 $100   $173,425,690 42
May 3, 2019 - $150,705 +20% -59% 599 $252   $173,576,395 43
May 4, 2019 - $226,460 +50% -57% 599 $378   $173,802,855 44
May 5, 2019 - $117,695 -48% -59% 599 $196   $173,920,550 45
May 6, 2019 - $61,370 -48% -49% 599 $102   $173,981,920 46
May 7, 2019 - $71,640 +17% -56% 599 $120   $174,053,560 47
May 8, 2019 - $59,835 -16% -57% 599 $100   $174,113,395 48
May 9, 2019 - $43,985 -26% -65% 599 $73   $174,157,380 49
May 10, 2019 - $75,840 +72% -50% 266 $285   $174,233,220 50
May 11, 2019 - $110,850 +46% -51% 266 $417   $174,344,070 51
May 12, 2019 - $68,575 -38% -42% 266 $258   $174,412,645 52
May 13, 2019 - $31,465 -54% -49% 266 $118   $174,444,110 53
May 14, 2019 - $36,990 +18% -48% 266 $139   $174,481,100 54
May 15, 2019 - $32,580 -12% -46% 266 $122   $174,513,680 55
May 16, 2019 - $24,120 -26% -45% 266 $91   $174,537,800 56
May 17, 2019 - $41,540 +72% -45% 195 $213   $174,579,340 57
May 18, 2019 - $66,050 +59% -40% 195 $339   $174,645,390 58
May 19, 2019 - $38,050 -42% -45% 195 $195   $174,683,440 59
May 20, 2019 - $19,905 -48% -37% 195 $102   $174,703,345 60
May 21, 2019 - $18,565 -7% -50% 195 $95   $174,721,910 61
May 22, 2019 - $15,360 -17% -53% 195 $79   $174,737,270 62
May 23, 2019 - $12,375 -19% -49% 195 $63   $174,749,645 63
May 24, 2019 - $23,315 +88% -44% 136 $171   $174,772,960 64
May 25, 2019 - $35,725 +53% -46% 136 $263   $174,808,685 65
May 26, 2019 - $32,335 -9% -15% 136 $238   $174,841,020 66
May 27, 2019 - $21,550 -33% +8% 136 $158   $174,862,570 67
May 28, 2019 - $11,905 -45% -36% 136 $88   $174,874,475 68
May 29, 2019 - $10,405 -13% -32% 136 $77   $174,884,880 69
May 30, 2019 - $7,900 -24% -36% 136 $58   $174,892,780 70
May 31, 2019 - $23,930 +203% +3% 116 $206   $174,916,710 71
Jun 1, 2019 - $30,280 +27% -15% 116 $261   $174,946,990 72
Jun 2, 2019 - $17,040 -44% -47% 116 $147   $174,964,030 73
Jun 3, 2019 - $9,150 -46% -58% 116 $79   $174,973,180 74
Jun 4, 2019 - $10,795 +18% -9% 116 $93   $174,983,975 75
Jun 5, 2019 - $11,050 +2% +6% 116 $95   $174,995,025 76
Jun 6, 2019 - $11,905 +8% +51% 116 $103   $175,006,930 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2019 1 $94,614,440   3,741 $25,291   $94,614,440 1
Mar 29, 2019 2 $43,968,555 -54% 3,743 $11,747   $138,582,995 2
Apr 5, 2019 4 $17,969,430 -59% 3,512 $5,117   $156,552,425 3
Apr 12, 2019 7 $9,629,195 -46% 2,615 $3,682   $166,181,620 4
Apr 19, 2019 9 $5,522,015 -43% 2,264 $2,439   $171,703,635 5
Apr 26, 2019 9 $1,722,055 -69% 1,255 $1,372   $173,425,690 6
May 3, 2019 12 $731,690 -58% 599 $1,222   $174,157,380 7
May 10, 2019 17 $380,420 -48% 266 $1,430   $174,537,800 8
May 17, 2019 24 $211,845 -44% 195 $1,086   $174,749,645 9
May 24, 2019 33 $143,135 -32% 136 $1,052   $174,892,780 10
May 31, 2019 31 $114,150 -20% 116 $984   $175,006,930 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Albania 4/4/2019 $2,482 2 2 4 $6,438 4/24/2019
Argentina 3/21/2019 $153,210 178 178 334 $356,812 5/18/2019
Australia 3/29/2019 $2,730,462 411 411 1,442 $6,702,831 8/3/2022
Austria 3/22/2019 $149,691 65 67 266 $457,425 5/29/2019
Belgium 3/20/2019 $220,934 50 55 287 $845,435 5/15/2019
Bolivia 3/21/2019 $19,908 21 21 45 $52,072 4/10/2019
Brazil 3/21/2019 $746,481 334 341 1,006 $2,156,181 7/29/2020
Central America 3/28/2019 $335,184 154 154 253 $559,632 4/18/2019
Chile 3/21/2019 $99,905 62 62 121 $231,715 4/24/2019
Colombia 3/21/2019 $245,697 181 181 282 $530,287 5/15/2019
Croatia 3/21/2019 $30,461 45 45 101 $94,145 5/8/2019
Cyprus 3/21/2019 $5,701 6 6 26 $30,897 4/24/2019
Czech Republic 3/29/2019 $102,628 109 109 193 $213,295 5/8/2019
Denmark 3/21/2019 $163,387 54 54 197 $629,917 6/13/2019
Ecuador 3/29/2019 $72,223 44 44 116 $185,759 4/24/2019
Egypt 3/20/2019 $49,922 22 22 97 $228,755 6/7/2019
Estonia 3/22/2019 $28,764 20 20 63 $90,291 5/8/2019
Finland 3/22/2019 $168,985 80 80 274 $520,598 6/19/2019
France 3/20/2019 $1,982,502 330 335 1,579 $5,688,950 5/15/2019
Germany 3/21/2019 $1,394,855 446 476 2,514 $4,686,060 6/27/2019
Greece 3/21/2019 $135,476 85 85 181 $430,001 4/24/2019
Hong Kong 3/21/2019 $351,375 54 54 198 $798,293 4/24/2019
Hungary 3/21/2019 $145,531 49 63 197 $363,132 5/2/2019
Iceland 3/22/2019 $31,810 8 8 27 $112,213 5/8/2019
India 3/29/2019 $182,615 354 354 390 $308,960 4/24/2019
Indonesia 3/20/2019 $863,352 288 288 548 $1,813,435 4/24/2019
Israel 3/21/2019 $165,342 27 27 149 $557,636 6/13/2019
Italy 4/4/2019 $708,390 0 22 34 $1,468,284 11/3/2022
Japan 9/6/2019 $356,678 57 58 301 $1,333,233 11/27/2019
Latvia 3/22/2019 $15,425 9 9 33 $62,847 5/8/2019
Lebanon 3/21/2019 $27,262 16 16 28 $68,766 4/18/2019
Lithuania 3/22/2019 $42,192 99 99 214 $117,650 8/14/2019
Macedonia 3/28/2019 $0 0 2 4 $10,872 4/24/2019
Malaysia 3/21/2019 $224,375 61 62 209 $627,960 4/24/2019
Mexico 5/3/2019 $722,917 0 24 30 $1,823,322 12/18/2019
Middle East Region 3/21/2019 $661,519 73 73 222 $1,895,925 5/2/2019
Mongolia 3/22/2019 $22,125 7 7 21 $56,404 4/18/2019
Netherlands 3/22/2019 $468,789 80 82 448 $1,477,160 8/11/2021
New Zealand 3/28/2019 $293,013 72 74 274 $705,887 5/15/2019
Norway 3/22/2019 $220,754 106 106 304 $734,603 6/13/2019
Pakistan 3/22/2019 $13,225 23 23 73 $59,826 4/24/2019
Paraguay 5/2/2019 $8,439 13 13 27 $20,067 5/23/2019
Peru 5/3/2019 $188,513 84 84 112 $324,743 5/23/2019
Philippines 3/20/2019 $285,708 195 195 263 $568,172 4/24/2019
Poland 3/22/2019 $210,530 130 137 624 $764,636 6/7/2019
Portugal 3/22/2019 $135,441 66 69 244 $476,605 4/30/2019
Romania 3/22/2019 $65,086 69 69 205 $198,332 11/11/2020
Russia (CIS) 3/28/2019 $1,395,748 771 771 1,984 $2,416,055 5/23/2019
Serbia and Montenegro 3/21/2019 $23,107 36 36 100 $71,865 4/24/2019
Singapore 3/21/2019 $230,374 31 31 130 $729,589 9/8/2022
Slovakia 3/29/2019 $59,144 61 61 122 $144,136 4/24/2019
Slovenia 3/21/2019 $15,108 19 19 60 $51,081 5/29/2019
South Africa 3/29/2019 $103,113 48 54 195 $361,529 5/23/2019
South Korea 3/29/2019 $5,074,400 1,132 1,132 2,394 $11,084,310 5/15/2019
Spain 3/22/2019 $1,191,271 308 313 1,420 $3,772,111 8/21/2019
Sweden 3/22/2019 $330,000 140 140 443 $1,131,148 6/13/2019
Switzerland 3/20/2019 $200,891 57 58 261 $684,936 6/13/2019
Taiwan 3/22/2019 $637,194 104 104 373 $1,809,442 5/2/2019
Thailand 3/28/2019 $247,324 106 106 183 $473,282 4/24/2019
Trinidad 3/27/2019 $88,469 19 19 64 $227,431 4/24/2019
Turkey 3/22/2019 $78,982 162 162 420 $256,771 4/18/2019
Ukraine 3/28/2019 $184,731 168 168 343 $318,526 10/20/2022
United Arab Emirates 3/21/2019 $400,751 56 56 144 $1,022,746 7/8/2020
United Kingdom 3/22/2019 $3,657,421 580 589 2,766 $13,080,946 5/31/2019
Uruguay 3/21/2019 $12,978 11 11 36 $35,683 4/24/2019
Venezuela 3/22/2019 $7,519 0 0 0 $20,849 4/24/2019
Vietnam 3/22/2019 $680,698 178 178 480 $1,476,573 4/24/2019
 
Rest of World $322,659
 
International Total$80,938,127 11/3/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 23, 2019272,595 72,595$1,303,806$1,303,8063
Jun 30, 2019535,885-51% 108,480$644,495$1,948,3014
Jul 7, 20191521,427-40% 129,907$384,829$2,333,1305
Jul 14, 20191514,484-32% 144,391$0$2,333,1306

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 23, 2019290,753 90,753$2,142,647$2,142,6473
Jun 30, 2019624,411-73% 115,164$587,191$2,729,8384
Jul 7, 2019724,309n/c139,473$579,589$3,309,4275
Aug 4, 2019179,950 166,165$181,877$3,491,3049
Aug 11, 2019167,969-20% 174,134$120,020$3,611,32410

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.