Water for Elephants (2011)

Water for Elephants poster
Theatrical Performance
Domestic Box Office $58,709,717Details
International Box Office $58,100,000Details
Worldwide Box Office $116,809,717
Home Market Performance
Est. Domestic DVD Sales $16,406,637 Details
Est. Domestic Blu-ray Sales $3,139,776 Details
Total Est. Domestic Video Sales $19,546,413
Further financial details...

Synopsis

Veterinary school student Jacob meets and falls in love with Marlena, a star performer in a circus of a bygone era. They discover beauty amidst the world of the Big Top, and come together through their compassion for a special elephant. Against all odds -- including the wrath of Marlena's charismatic but dangerous husband, August -- Jacob and Marlena find lifelong love.

Metrics

Opening Weekend:$16,842,353 (28.7% of total gross)
Legs:3.49 (domestic box office/biggest weekend)
Domestic Share:50.3% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:2,817 opening theaters/2,820 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $79,809,676

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,545 $58,709,717
All Time International Box Office (Rank 1,701-1,800) 1,769 $58,100,000
All Time Worldwide Box Office (Rank 1,501-1,600) 1,592 $116,809,717

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

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Movie Details

Domestic Releases: April 22nd, 2011 (Wide) by 20th Century Fox
Video Release: November 1st, 2011 by Fox Home Entertainment
MPAA Rating: PG-13 for moments of intense violence and sexual content.
(Rating bulletin 2166, 4/6/2011)
Running Time: 120 minutes
Comparisons: vs. Little Women
Create your own comparison chart…
Keywords: Orphan, Road Trip, Romance, Animal Lead, Performing Arts, Cross-Class Romance, Relationships Gone Wrong, Non-Chronological, Coming of Age, Same Role, Multiple Actors, Foreign Language, Young Child Dealing with the Death of a Parent, Circus, Boss From Hell, Voiceover/Narration, Addiction, Romantic Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Fox 2000 Pictures, Dune Entertainment, Ingenious Media, Big Screen Prods, 3 Arts Entertainment, Gil Netter Productions, Flashpoint Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 44 $16,842,353 Apr 22, 2011 3
Easter (All Movies, 3-Day, Inflation Adjusted) 60 $23,909,365 Apr 22, 2011 3
Easter (Opening, 3-Day) 26 $16,842,353 Apr 22, 2011 3
Easter (Opening, 3-Day, Inflation Adjusted) 30 $23,909,365 Apr 22, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 3 $16,842,353   2,817 $5,979   $16,842,353 1
Apr 29, 2011 4 $9,342,413 -45% 2,820 $3,313   $32,480,214 2
May 6, 2011 6 $6,069,603 -35% 2,614 $2,322   $42,083,220 3
May 13, 2011 8 $4,203,095 -31% 2,425 $1,733   $48,578,875 4
May 20, 2011 9 $2,179,046 -48% 1,894 $1,150   $52,456,620 5
May 27, 2011 12 $1,087,568 -50% 794 $1,370   $54,417,033 6
Jun 3, 2011 12 $694,517 -36% 572 $1,214   $55,733,195 7
Jun 10, 2011 13 $478,835 -31% 466 $1,028   $56,599,794 8
Jun 17, 2011 18 $305,177 -36% 351 $869   $57,192,169 9
Jun 24, 2011 20 $255,630 -16% 292 $875   $57,689,232 10
Jul 1, 2011 23 $171,314 -33% 234 $732   $58,026,267 11
Jul 8, 2011 28 $124,765 -27% 168 $743   $58,290,366 12
Jul 15, 2011 37 $88,238 -29% 120 $735   $58,461,501 13
Jul 22, 2011 42 $66,121 -25% 91 $727   $58,594,034 14
Jul 29, 2011 57 $24,951 -62% 41 $609   $58,664,100 15
Aug 5, 2011 68 $15,428 -38% 24 $643   $58,700,247 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 22, 2011 3 $6,924,487     2,817 $2,458   $6,924,487 1
Apr 23, 2011 3 $6,491,600 -6%   2,817 $2,304   $13,416,087 2
Apr 24, 2011 3 $3,426,266 -47%   2,817 $1,216   $16,842,353 3
Apr 25, 2011 3 $1,784,291 -48%   2,817 $633   $18,626,644 4
Apr 26, 2011 2 $1,712,594 -4%   2,817 $608   $20,339,238 5
Apr 27, 2011 2 $1,426,309 -17%   2,817 $506   $21,765,547 6
Apr 28, 2011 2 $1,372,254 -4%   2,817 $487   $23,137,801 7
Apr 29, 2011 4 $2,919,273 +113% -58% 2,820 $1,035   $26,057,074 8
Apr 30, 2011 4 $4,018,658 +38% -38% 2,820 $1,425   $30,075,732 9
May 1, 2011 3 $2,404,482 -40% -30% 2,820 $853   $32,480,214 10
May 2, 2011 2 $784,100 -67% -56% 2,820 $278   $33,264,314 11
May 3, 2011 2 $1,056,321 +35% -38% 2,820 $375   $34,320,635 12
May 4, 2011 2 $902,451 -15% -37% 2,820 $320   $35,223,086 13
May 5, 2011 2 $790,531 -12% -42% 2,820 $280   $36,013,617 14
May 6, 2011 6 $1,657,108 +110% -43% 2,614 $634   $37,670,725 15
May 7, 2011 6 $2,242,298 +35% -44% 2,614 $858   $39,913,023 16
May 8, 2011 6 $2,170,197 -3% -10% 2,614 $830   $42,083,220 17
May 9, 2011 5 $518,009 -76% -34% 2,614 $198   $42,601,229 18
May 10, 2011 5 $640,956 +24% -39% 2,614 $245   $43,242,185 19
May 11, 2011 5 $572,104 -11% -37% 2,614 $219   $43,814,289 20
May 12, 2011 5 $561,491 -2% -29% 2,614 $215   $44,375,780 21
May 13, 2011 8 $1,167,262 +108% -30% 2,425 $481   $45,543,042 22
May 14, 2011 8 $1,823,355 +56% -19% 2,425 $752   $47,366,397 23
May 15, 2011 8 $1,212,478 -34% -44% 2,425 $500   $48,578,875 24
May 16, 2011 8 $400,482 -67% -23% 2,425 $165   $48,979,357 25
May 17, 2011 8 $503,740 +26% -21% 2,425 $208   $49,483,097 26
May 18, 2011 7 $412,599 -18% -28% 2,425 $170   $49,895,696 27
May 19, 2011 8 $381,878 -7% -32% 2,425 $157   $50,277,574 28
May 20, 2011 9 $663,220 +74% -43% 1,894 $350   $50,940,794 29
May 21, 2011 9 $904,551 +36% -50% 1,894 $478   $51,845,345 30
May 22, 2011 9 $611,275 -32% -50% 1,894 $323   $52,456,620 31
May 23, 2011 9 $264,069 -57% -34% 1,894 $139   $52,720,689 32
May 24, 2011 9 $248,666 -6% -51% 1,894 $131   $52,969,355 33
May 25, 2011 8 $232,348 -7% -44% 1,894 $123   $53,201,703 34
May 26, 2011 11 $127,762 -45% -67% 794 $161   $53,329,465 35
May 27, 2011 12 $292,122 +129% -56% 794 $368   $53,621,587 36
May 28, 2011 12 $420,096 +44% -54% 794 $529   $54,041,683 37
May 29, 2011 12 $375,350 -11% -39% 794 $473   $54,417,033 38
May 30, 2011 12 $287,463 -23% +9% 794 $362   $54,704,496 39
May 31, 2011 12 $112,201 -61% -55% 794 $141   $54,816,697 40
Jun 1, 2011 12 $103,942 -7% -55% 794 $131   $54,920,639 41
Jun 2, 2011 12 $118,039 +14% -8% 794 $149   $55,038,678 42
Jun 3, 2011 11 $212,606 +80% -27% 572 $372   $55,251,284 43
Jun 4, 2011 12 $303,532 +43% -28% 572 $531   $55,554,816 44
Jun 5, 2011 13 $178,379 -41% -52% 572 $312   $55,733,195 45
Jun 6, 2011 11 $85,933 -52% -70% 572 $150   $55,819,128 46
Jun 7, 2011 10 $105,679 +23% -6% 572 $185   $55,924,807 47
Jun 8, 2011 11 $95,415 -10% -8% 572 $167   $56,020,222 48
Jun 9, 2011 12 $100,737 +6% -15% 572 $176   $56,120,959 49
Jun 10, 2011 14 $150,662 +50% -29% 466 $323   $56,271,621 50
Jun 11, 2011 14 $199,677 +33% -34% 466 $428   $56,471,298 51
Jun 12, 2011 13 $128,496 -36% -28% 466 $276   $56,599,794 52
Jun 13, 2011 13 $60,655 -53% -29% 466 $130   $56,660,449 53
Jun 14, 2011 14 $76,443 +26% -28% 466 $164   $56,736,892 54
Jun 15, 2011 13 $74,594 -2% -22% 466 $160   $56,811,486 55
Jun 16, 2011 13 $75,506 +1% -25% 466 $162   $56,886,992 56
Jun 17, 2011 - $99,164 +31% -34% 351 $283   $56,986,156 57
Jun 18, 2011 - $127,483 +29% -36% 351 $363   $57,113,639 58
Jun 19, 2011 - $78,530 -38% -39% 351 $224   $57,192,169 59
Jun 20, 2011 - $50,658 -35% -16% 351 $144   $57,242,827 60
Jun 21, 2011 - $62,907 +24% -18% 351 $179   $57,305,734 61
Jun 22, 2011 - $63,185 n/c -15% 351 $180   $57,368,919 62
Jun 23, 2011 - $64,683 +2% -14% 351 $184   $57,433,602 63
Jun 24, 2011 - $81,532 +26% -18% 292 $279   $57,515,134 64
Jun 25, 2011 - $105,140 +29% -18% 292 $360   $57,620,274 65
Jun 26, 2011 - $68,958 -34% -12% 292 $236   $57,689,232 66
Jun 27, 2011 - $36,692 -47% -28% 292 $126   $57,725,924 67
Jun 28, 2011 - $46,164 +26% -27% 292 $158   $57,772,088 68
Jun 29, 2011 - $40,041 -13% -37% 292 $137   $57,812,129 69
Jun 30, 2011 - $42,824 +7% -34% 292 $147   $57,854,953 70
Jul 1, 2011 - $51,176 +20% -37% 234 $219   $57,906,129 71
Jul 2, 2011 - $65,641 +28% -38% 234 $281   $57,971,770 72
Jul 3, 2011 - $54,497 -17% -21% 234 $233   $58,026,267 73
Jul 4, 2011 25 $35,244 -35% -4% 234 $151   $58,061,511 74
Jul 5, 2011 - $32,757 -7% -29% 234 $140   $58,094,268 75
Jul 6, 2011 - $34,394 +5% -14% 234 $147   $58,128,662 76
Jul 7, 2011 - $36,939 +7% -14% 234 $158   $58,165,601 77
Jul 8, 2011 - $39,580 +7% -23% 168 $236   $58,205,181 78
Jul 9, 2011 - $50,435 +27% -23% 168 $300   $58,255,616 79
Jul 10, 2011 - $34,750 -31% -36% 168 $207   $58,290,366 80
Jul 11, 2011 - $19,739 -43% -44% 168 $117   $58,310,105 81
Jul 12, 2011 - $22,409 +14% -32% 168 $133   $58,332,514 82
Jul 13, 2011 - $20,939 -7% -39% 168 $125   $58,353,453 83
Jul 14, 2011 - $19,810 -5% -46% 168 $118   $58,373,263 84
Jul 15, 2011 - $28,764 +45% -27% 120 $240   $58,402,027 85
Jul 16, 2011 - $34,620 +20% -31% 120 $289   $58,436,647 86
Jul 17, 2011 - $24,854 -28% -28% 120 $207   $58,461,501 87
Jul 18, 2011 - $13,718 -45% -31% 120 $114   $58,475,219 88
Jul 19, 2011 - $17,319 +26% -23% 120 $144   $58,492,538 89
Jul 20, 2011 - $17,828 +3% -15% 120 $149   $58,510,366 90
Jul 21, 2011 - $17,547 -2% -11% 120 $146   $58,527,913 91
Jul 22, 2011 - $21,985 +25% -24% 120 $183   $58,549,898 92
Jul 23, 2011 - $26,866 +22% -22% 120 $224   $58,576,764 93
Jul 24, 2011 - $17,270 -36% -31% 120 $144   $58,594,034 94
Jul 25, 2011 - $9,371 -46% -32% 120 $78   $58,603,405 95
Jul 26, 2011 - $12,255 +31% -29% 120 $102   $58,615,660 96
Jul 27, 2011 - $11,596 -5% -35% 120 $97   $58,627,256 97
Jul 28, 2011 - $11,893 +3% -32% 120 $99   $58,639,149 98
Jul 29, 2011 - $8,549 -28% -61% 41 $209   $58,647,698 99
Jul 30, 2011 - $9,700 +13% -64% 41 $237   $58,657,398 100
Jul 31, 2011 - $6,702 -31% -61% 41 $163   $58,664,100 101
Aug 1, 2011 - $4,257 -36% -55% 41 $104   $58,668,357 102
Aug 2, 2011 - $5,544 +30% -55% 41 $135   $58,673,901 103
Aug 3, 2011 - $5,393 -3% -53% 41 $132   $58,679,294 104
Aug 4, 2011 - $5,525 +2% -54% 41 $135   $58,684,819 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 3 $23,137,801   2,817 $8,214   $23,137,801 1
Apr 29, 2011 3 $12,875,816 -44% 2,820 $4,566   $36,013,617 2
May 6, 2011 6 $8,362,163 -35% 2,614 $3,199   $44,375,780 3
May 13, 2011 7 $5,901,794 -29% 2,425 $2,434   $50,277,574 4
May 20, 2011 11 $3,051,891 -48% 1,894 $1,611   $53,329,465 5
May 27, 2011 12 $1,709,213 -44% 794 $2,153   $55,038,678 6
Jun 3, 2011 12 $1,082,281 -37% 572 $1,892   $56,120,959 7
Jun 10, 2011 14 $766,033 -29% 466 $1,644   $56,886,992 8
Jun 17, 2011 17 $546,610 -29% 351 $1,557   $57,433,602 9
Jun 24, 2011 22 $421,351 -23% 292 $1,443   $57,854,953 10
Jul 1, 2011 24 $310,648 -26% 234 $1,328   $58,165,601 11
Jul 8, 2011 30 $207,662 -33% 168 $1,236   $58,373,263 12
Jul 15, 2011 34 $154,650 -26% 120 $1,289   $58,527,913 13
Jul 22, 2011 42 $111,236 -28% 91 $1,222   $58,639,149 14
Jul 29, 2011 54 $45,670 -59% 41 $1,114   $58,684,819 15
Aug 5, 2011 68 $24,898 -45% 24 $1,037   $58,709,717 16

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 6, 20113358,129 358,129$5,615,463$5,615,4631
Nov 13, 20117114,747-68% 472,876$1,799,233$7,414,6962
Nov 20, 20111870,921-38% 543,797$1,129,062$8,543,7583
Nov 27, 201125134,694+90% 678,491$1,152,981$9,696,7394
Dec 4, 20111793,115-31% 771,606$1,368,790$11,065,5295

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 6, 2011575,079 75,079$1,756,850$1,756,8501

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Reese Witherspoon    Marlena
Robert Pattinson    Jacob

Supporting Cast

Christoph Waltz    August
Paul Schneider    Charlie
Jim Norton    Camel
Hal Holbrook    Old Jacob
Mark Povinelli    Kinko/Mark

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Francis Lawrence    Director
Richard LaGravenese    Screenwriter
Sara Gruen    Story Creator
Gil Netter    Producer
Erwin Stoff    Producer
Andrew R. Tennenbaum    Producer
Kevin Halloran    Executive Producer
Jeff Habberstad    Stunts
Lars P. Winther    Assistant Director
Lee Gilmore    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: The Checkered Flag goes to Cars Too

November 16th, 2011

Not only did Cars 2 lead the way on the DVD sales chart, it led the way on the Blu-ray sales chart as well. It dominated new releases and holdovers alike, selling 1.76 million units and generating $44.57 million in opening week sales. Its opening Blu-ray ratio was 47%, which is very good for a kids movie and an unexpected boon for the format. More...

DVD Sales: Victory Lap for Cars 2

November 16th, 2011

While there were only four new releases to reach the top 30 on this week's DVD Sales Chart, three of them took the top three spots. Cars 2 earned first place with ease, selling 1.98 million units and generating $31.24 million in opening week sales. More...

DVD and Blu-ray Releases for November 1st, 2011

November 1st, 2011

The selection of home market releases is rather soft this week. Sure, Cars 2 was a major hit at the box office, but it is the only major hit on this week's list. The best selling TV on DVD release is Californication, which is a cable show, while the top ten selling titles according to Amazon.com include limited releases, catalogue titles and direct-to-DVD releases. There are more second-tier Christmas releases than any other type of release. There are far fewer titles that are worth picking up than last week, and the the Pick of the Week contenders are even more limited. Transformers: Beast Wars comes out on a Complete Series Collection and that could be Pick of the Week material, but I'm still waiting for the screener. More...

Featured Blu-ray / DVD Review: Snow Flower and the Secret Fan

October 31st, 2011

Snow Flower and the Secret Fan was directed by Wayne Wang, who first came to prominence when he made The Joy Luck Club. He also made several other independent films that explored the Asian-American experience. He went on to make a number of mainstream Hollywood films as well, like Maid in Manhattan and Because of Winn-Dixie. None of these films lived up to his earlier films. Snow Flower and the Secret Fan was seen as a possible return to form and the advance buzz was stronger than most limited releases are blessed with. Unfortunately, the hype didn't translate into ticket sales and it petered out after hitting $1 million in limited release. Limited release is always a risk, but did this film deserve better? More...

Featured Blu-ray / DVD Review: Water for Elephants

October 30th, 2011

Water for Elephants is yet another attempt by a Twilight alumnus to prove they can be a box office draw. This time its Robert Pattinson and, while the film did better than Remember Me, it wasn't exactly a blockbuster. The question of his box office drawing power won't be answered with this film, but will those who do see, want to see more from the actor? More...

International Box Office: Fast Five Laps Competition

May 18th, 2011

Fast Five remained in top spot on the international chart with $58.34 million on 8,819 screens in 61 markets for totals of $272.24 million internationally and $441.93 million worldwide. The film's only major market opening was in China, where it grabbed $9.1 million, which was easily enough for first place. It remained in first place in France ($4.97 million on 500 screens) and in Mexico ($4.77 million on 1,003) while it now has $15.17 million and $17.22 million in those two markets respectively. Its biggest market so far has been Russia, where it has earned $27.39 million after three weeks of release, including $2.53 million on 752 screens this past weekend. At this point, $600 million worldwide is becoming very likely, even with few additional markets left to open in. In fact, its next major market is Japan, but it doesn't open there till October. More...

International Box Office: Fast Five Takes Pole Position

May 11th, 2011

Fast Five expanded worldwide and stormed into first place with $85.77 million on 7,363 screens in 58 markets for a total of $184.54 million internationally and $324.32 million worldwide. This is the biggest international weekend for an Universal film ever, just edging out King Kong's debut. It opened in 44 markets, finishing in first place in all of them. Highlights include France with $9.13 million on 500 screens, Mexico with $6.99 million on 1,743, Brazil with $4.85 million on 517, and Italy with $4.78 million on 533 screens over the weekend and $7.04 million in total. Meanwhile, the film held onto first place in Russia with $5.15 million on 1,100 screens over the weekend for a massive total of $22.64 million after two and it also repeated on top in Germany with $4.61 million on 645 screens over the weekend for a total of $16.72 million, also after two. Finally, the film completed the hattrick in Australia, leading the way for the third weekend in a row, with $1.97 million on 349 screens over the weekend lifting its total to $23.11 million. Fast Five doesn't have many more markets left to open in, but it is already an overwhelming success, so the studio should be ecstatic, so much so that extending the franchise is practically guaranteed at this point. More...

Fast Five Laps Competition

May 2nd, 2011

There's finally reason to celebrate at the box office as Fast Five surpassed even the high end expectations and helped the overall box office numbers to their best levels of the year at $159 million. This was up 17% from last weekend and was a stunning 56% improvement over the same weekend last year. Granted, 2011 still lags behind 2010 by $500 million at $3.04 billion to $3.54 billion, but this is great news in the short term, and perhaps its a sign of strength to come. More...

Weekend Predictions: Going for the Hat Trick

April 28th, 2011

Analysts are optimistic this week, and for good reason. Not only is one of the most anticipated films of the spring opening this week, it is opening with better than expected reviews and with buzz that is growing at the right time. There's an outside chance that the number one film this year will earn more than the top ten films earned this weekend last year. Even if the top film misses expectations by a 50% margin, 2011 should still earn its third victory in a row in the year-over-year comparison. More...

Easter Sweetens Box Office Results

April 25th, 2011

That's two wins in a row. This weekend pulled in $136 million, which was 5% higher than last weekend and an impressive 37% higher than the same weekend last year. Granted, Easter landed on a different weekend last year, but this is still an impressive win. Also, it helped 2011 close the gap on 2010 to 17% at $2.84 billion to $3.41 billion. It still going to take a lot just to catch up by the end of the year, but at least there's some reason to be optimistic going into the summer. More...

Weekend Estimates: Rio and Madea Neck-and-Neck for Top Spot

April 24th, 2011

After a typically topsy-turvy Easter weekend, with Friday the best day at the box office, it looks as though Rio will top the chart with an estimated $26.8 million 3-day weekend. Madea's Big Happy Family still stands a small chance of finishing first, but is currently projected to end the weekend about $1 million back with $25.75 million. Both those figures are about in line with expectations, but Water for Elephants did slightly better than expected with $17.5 million for third place. More...

Weekend Preview: Can Madea Keep the Box Office Healthy?

April 21st, 2011

The box office is looking to extend its winning streak to two this weekend. There is some great news regarding that goal, as this time last year was really poor, with the three new releases earning less than $30 million combined. I would be shocked if Madea's Big Happy Family opened with less than that. With the Easter holiday, Rio and Hop should hold on well and 2011 should finally start digging itself out of the huge hole it is in. More...

Contest: Ignorance is Bliss

April 15th, 2011

There are two wide releases opening with Water for Elephants likely opening in many more theaters than Madea's Big Happy Family. However, I've learned to not bet against Madea and it is the latter film that is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Madea's Big Happy Family. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of 3 Idiots on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of 3 Idiots on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...


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  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Veterinary school student Jacob meets and falls in love with Marlena, a star performer in a circus of a bygone era. They discover beauty amidst the world of the Big Top, and come together through their compassion for a special elephant. Against all odds -- including the wrath of Marlena's charismatic but dangerous husband, August -- Jacob and Marlena find lifelong love.

Metrics

Opening Weekend:$16,842,353 (28.7% of total gross)
Legs:3.49 (domestic box office/biggest weekend)
Domestic Share:50.3% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 3.1 times production budget)
Theater counts:2,817 opening theaters/2,820 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $79,809,676

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,545 $58,709,717
All Time International Box Office (Rank 1,701-1,800) 1,769 $58,100,000
All Time Worldwide Box Office (Rank 1,501-1,600) 1,592 $116,809,717

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

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Movie Details

Domestic Releases: April 22nd, 2011 (Wide) by 20th Century Fox
Video Release: November 1st, 2011 by Fox Home Entertainment
MPAA Rating: PG-13 for moments of intense violence and sexual content.
(Rating bulletin 2166, 4/6/2011)
Running Time: 120 minutes
Comparisons: vs. Little Women
Create your own comparison chart…
Keywords: Orphan, Road Trip, Romance, Animal Lead, Performing Arts, Cross-Class Romance, Relationships Gone Wrong, Non-Chronological, Coming of Age, Same Role, Multiple Actors, Foreign Language, Young Child Dealing with the Death of a Parent, Circus, Boss From Hell, Voiceover/Narration, Addiction, Romantic Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Fox 2000 Pictures, Dune Entertainment, Ingenious Media, Big Screen Prods, 3 Arts Entertainment, Gil Netter Productions, Flashpoint Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 44 $16,842,353 Apr 22, 2011 3
Easter (All Movies, 3-Day, Inflation Adjusted) 60 $23,909,365 Apr 22, 2011 3
Easter (Opening, 3-Day) 26 $16,842,353 Apr 22, 2011 3
Easter (Opening, 3-Day, Inflation Adjusted) 30 $23,909,365 Apr 22, 2011 3

Leading Cast

Reese Witherspoon    Marlena
Robert Pattinson    Jacob

Supporting Cast

Christoph Waltz    August
Paul Schneider    Charlie
Jim Norton    Camel
Hal Holbrook    Old Jacob
Mark Povinelli    Kinko/Mark

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Francis Lawrence    Director
Richard LaGravenese    Screenwriter
Sara Gruen    Story Creator
Gil Netter    Producer
Erwin Stoff    Producer
Andrew R. Tennenbaum    Producer
Kevin Halloran    Executive Producer
Jeff Habberstad    Stunts
Lars P. Winther    Assistant Director
Lee Gilmore    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: The Checkered Flag goes to Cars Too

November 16th, 2011

Not only did Cars 2 lead the way on the DVD sales chart, it led the way on the Blu-ray sales chart as well. It dominated new releases and holdovers alike, selling 1.76 million units and generating $44.57 million in opening week sales. Its opening Blu-ray ratio was 47%, which is very good for a kids movie and an unexpected boon for the format. More...

DVD Sales: Victory Lap for Cars 2

November 16th, 2011

While there were only four new releases to reach the top 30 on this week's DVD Sales Chart, three of them took the top three spots. Cars 2 earned first place with ease, selling 1.98 million units and generating $31.24 million in opening week sales. More...

DVD and Blu-ray Releases for November 1st, 2011

November 1st, 2011

The selection of home market releases is rather soft this week. Sure, Cars 2 was a major hit at the box office, but it is the only major hit on this week's list. The best selling TV on DVD release is Californication, which is a cable show, while the top ten selling titles according to Amazon.com include limited releases, catalogue titles and direct-to-DVD releases. There are more second-tier Christmas releases than any other type of release. There are far fewer titles that are worth picking up than last week, and the the Pick of the Week contenders are even more limited. Transformers: Beast Wars comes out on a Complete Series Collection and that could be Pick of the Week material, but I'm still waiting for the screener. More...

Featured Blu-ray / DVD Review: Snow Flower and the Secret Fan

October 31st, 2011

Snow Flower and the Secret Fan was directed by Wayne Wang, who first came to prominence when he made The Joy Luck Club. He also made several other independent films that explored the Asian-American experience. He went on to make a number of mainstream Hollywood films as well, like Maid in Manhattan and Because of Winn-Dixie. None of these films lived up to his earlier films. Snow Flower and the Secret Fan was seen as a possible return to form and the advance buzz was stronger than most limited releases are blessed with. Unfortunately, the hype didn't translate into ticket sales and it petered out after hitting $1 million in limited release. Limited release is always a risk, but did this film deserve better? More...

Featured Blu-ray / DVD Review: Water for Elephants

October 30th, 2011

Water for Elephants is yet another attempt by a Twilight alumnus to prove they can be a box office draw. This time its Robert Pattinson and, while the film did better than Remember Me, it wasn't exactly a blockbuster. The question of his box office drawing power won't be answered with this film, but will those who do see, want to see more from the actor? More...

International Box Office: Fast Five Laps Competition

May 18th, 2011

Fast Five remained in top spot on the international chart with $58.34 million on 8,819 screens in 61 markets for totals of $272.24 million internationally and $441.93 million worldwide. The film's only major market opening was in China, where it grabbed $9.1 million, which was easily enough for first place. It remained in first place in France ($4.97 million on 500 screens) and in Mexico ($4.77 million on 1,003) while it now has $15.17 million and $17.22 million in those two markets respectively. Its biggest market so far has been Russia, where it has earned $27.39 million after three weeks of release, including $2.53 million on 752 screens this past weekend. At this point, $600 million worldwide is becoming very likely, even with few additional markets left to open in. In fact, its next major market is Japan, but it doesn't open there till October. More...

International Box Office: Fast Five Takes Pole Position

May 11th, 2011

Fast Five expanded worldwide and stormed into first place with $85.77 million on 7,363 screens in 58 markets for a total of $184.54 million internationally and $324.32 million worldwide. This is the biggest international weekend for an Universal film ever, just edging out King Kong's debut. It opened in 44 markets, finishing in first place in all of them. Highlights include France with $9.13 million on 500 screens, Mexico with $6.99 million on 1,743, Brazil with $4.85 million on 517, and Italy with $4.78 million on 533 screens over the weekend and $7.04 million in total. Meanwhile, the film held onto first place in Russia with $5.15 million on 1,100 screens over the weekend for a massive total of $22.64 million after two and it also repeated on top in Germany with $4.61 million on 645 screens over the weekend for a total of $16.72 million, also after two. Finally, the film completed the hattrick in Australia, leading the way for the third weekend in a row, with $1.97 million on 349 screens over the weekend lifting its total to $23.11 million. Fast Five doesn't have many more markets left to open in, but it is already an overwhelming success, so the studio should be ecstatic, so much so that extending the franchise is practically guaranteed at this point. More...

Fast Five Laps Competition

May 2nd, 2011

There's finally reason to celebrate at the box office as Fast Five surpassed even the high end expectations and helped the overall box office numbers to their best levels of the year at $159 million. This was up 17% from last weekend and was a stunning 56% improvement over the same weekend last year. Granted, 2011 still lags behind 2010 by $500 million at $3.04 billion to $3.54 billion, but this is great news in the short term, and perhaps its a sign of strength to come. More...

Weekend Predictions: Going for the Hat Trick

April 28th, 2011

Analysts are optimistic this week, and for good reason. Not only is one of the most anticipated films of the spring opening this week, it is opening with better than expected reviews and with buzz that is growing at the right time. There's an outside chance that the number one film this year will earn more than the top ten films earned this weekend last year. Even if the top film misses expectations by a 50% margin, 2011 should still earn its third victory in a row in the year-over-year comparison. More...

Easter Sweetens Box Office Results

April 25th, 2011

That's two wins in a row. This weekend pulled in $136 million, which was 5% higher than last weekend and an impressive 37% higher than the same weekend last year. Granted, Easter landed on a different weekend last year, but this is still an impressive win. Also, it helped 2011 close the gap on 2010 to 17% at $2.84 billion to $3.41 billion. It still going to take a lot just to catch up by the end of the year, but at least there's some reason to be optimistic going into the summer. More...

Weekend Estimates: Rio and Madea Neck-and-Neck for Top Spot

April 24th, 2011

After a typically topsy-turvy Easter weekend, with Friday the best day at the box office, it looks as though Rio will top the chart with an estimated $26.8 million 3-day weekend. Madea's Big Happy Family still stands a small chance of finishing first, but is currently projected to end the weekend about $1 million back with $25.75 million. Both those figures are about in line with expectations, but Water for Elephants did slightly better than expected with $17.5 million for third place. More...

Weekend Preview: Can Madea Keep the Box Office Healthy?

April 21st, 2011

The box office is looking to extend its winning streak to two this weekend. There is some great news regarding that goal, as this time last year was really poor, with the three new releases earning less than $30 million combined. I would be shocked if Madea's Big Happy Family opened with less than that. With the Easter holiday, Rio and Hop should hold on well and 2011 should finally start digging itself out of the huge hole it is in. More...

Contest: Ignorance is Bliss

April 15th, 2011

There are two wide releases opening with Water for Elephants likely opening in many more theaters than Madea's Big Happy Family. However, I've learned to not bet against Madea and it is the latter film that is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Madea's Big Happy Family. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of 3 Idiots on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of 3 Idiots on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 3 $16,842,353   2,817 $5,979   $16,842,353 1
Apr 29, 2011 4 $9,342,413 -45% 2,820 $3,313   $32,480,214 2
May 6, 2011 6 $6,069,603 -35% 2,614 $2,322   $42,083,220 3
May 13, 2011 8 $4,203,095 -31% 2,425 $1,733   $48,578,875 4
May 20, 2011 9 $2,179,046 -48% 1,894 $1,150   $52,456,620 5
May 27, 2011 12 $1,087,568 -50% 794 $1,370   $54,417,033 6
Jun 3, 2011 12 $694,517 -36% 572 $1,214   $55,733,195 7
Jun 10, 2011 13 $478,835 -31% 466 $1,028   $56,599,794 8
Jun 17, 2011 18 $305,177 -36% 351 $869   $57,192,169 9
Jun 24, 2011 20 $255,630 -16% 292 $875   $57,689,232 10
Jul 1, 2011 23 $171,314 -33% 234 $732   $58,026,267 11
Jul 8, 2011 28 $124,765 -27% 168 $743   $58,290,366 12
Jul 15, 2011 37 $88,238 -29% 120 $735   $58,461,501 13
Jul 22, 2011 42 $66,121 -25% 91 $727   $58,594,034 14
Jul 29, 2011 57 $24,951 -62% 41 $609   $58,664,100 15
Aug 5, 2011 68 $15,428 -38% 24 $643   $58,700,247 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 22, 2011 3 $6,924,487     2,817 $2,458   $6,924,487 1
Apr 23, 2011 3 $6,491,600 -6%   2,817 $2,304   $13,416,087 2
Apr 24, 2011 3 $3,426,266 -47%   2,817 $1,216   $16,842,353 3
Apr 25, 2011 3 $1,784,291 -48%   2,817 $633   $18,626,644 4
Apr 26, 2011 2 $1,712,594 -4%   2,817 $608   $20,339,238 5
Apr 27, 2011 2 $1,426,309 -17%   2,817 $506   $21,765,547 6
Apr 28, 2011 2 $1,372,254 -4%   2,817 $487   $23,137,801 7
Apr 29, 2011 4 $2,919,273 +113% -58% 2,820 $1,035   $26,057,074 8
Apr 30, 2011 4 $4,018,658 +38% -38% 2,820 $1,425   $30,075,732 9
May 1, 2011 3 $2,404,482 -40% -30% 2,820 $853   $32,480,214 10
May 2, 2011 2 $784,100 -67% -56% 2,820 $278   $33,264,314 11
May 3, 2011 2 $1,056,321 +35% -38% 2,820 $375   $34,320,635 12
May 4, 2011 2 $902,451 -15% -37% 2,820 $320   $35,223,086 13
May 5, 2011 2 $790,531 -12% -42% 2,820 $280   $36,013,617 14
May 6, 2011 6 $1,657,108 +110% -43% 2,614 $634   $37,670,725 15
May 7, 2011 6 $2,242,298 +35% -44% 2,614 $858   $39,913,023 16
May 8, 2011 6 $2,170,197 -3% -10% 2,614 $830   $42,083,220 17
May 9, 2011 5 $518,009 -76% -34% 2,614 $198   $42,601,229 18
May 10, 2011 5 $640,956 +24% -39% 2,614 $245   $43,242,185 19
May 11, 2011 5 $572,104 -11% -37% 2,614 $219   $43,814,289 20
May 12, 2011 5 $561,491 -2% -29% 2,614 $215   $44,375,780 21
May 13, 2011 8 $1,167,262 +108% -30% 2,425 $481   $45,543,042 22
May 14, 2011 8 $1,823,355 +56% -19% 2,425 $752   $47,366,397 23
May 15, 2011 8 $1,212,478 -34% -44% 2,425 $500   $48,578,875 24
May 16, 2011 8 $400,482 -67% -23% 2,425 $165   $48,979,357 25
May 17, 2011 8 $503,740 +26% -21% 2,425 $208   $49,483,097 26
May 18, 2011 7 $412,599 -18% -28% 2,425 $170   $49,895,696 27
May 19, 2011 8 $381,878 -7% -32% 2,425 $157   $50,277,574 28
May 20, 2011 9 $663,220 +74% -43% 1,894 $350   $50,940,794 29
May 21, 2011 9 $904,551 +36% -50% 1,894 $478   $51,845,345 30
May 22, 2011 9 $611,275 -32% -50% 1,894 $323   $52,456,620 31
May 23, 2011 9 $264,069 -57% -34% 1,894 $139   $52,720,689 32
May 24, 2011 9 $248,666 -6% -51% 1,894 $131   $52,969,355 33
May 25, 2011 8 $232,348 -7% -44% 1,894 $123   $53,201,703 34
May 26, 2011 11 $127,762 -45% -67% 794 $161   $53,329,465 35
May 27, 2011 12 $292,122 +129% -56% 794 $368   $53,621,587 36
May 28, 2011 12 $420,096 +44% -54% 794 $529   $54,041,683 37
May 29, 2011 12 $375,350 -11% -39% 794 $473   $54,417,033 38
May 30, 2011 12 $287,463 -23% +9% 794 $362   $54,704,496 39
May 31, 2011 12 $112,201 -61% -55% 794 $141   $54,816,697 40
Jun 1, 2011 12 $103,942 -7% -55% 794 $131   $54,920,639 41
Jun 2, 2011 12 $118,039 +14% -8% 794 $149   $55,038,678 42
Jun 3, 2011 11 $212,606 +80% -27% 572 $372   $55,251,284 43
Jun 4, 2011 12 $303,532 +43% -28% 572 $531   $55,554,816 44
Jun 5, 2011 13 $178,379 -41% -52% 572 $312   $55,733,195 45
Jun 6, 2011 11 $85,933 -52% -70% 572 $150   $55,819,128 46
Jun 7, 2011 10 $105,679 +23% -6% 572 $185   $55,924,807 47
Jun 8, 2011 11 $95,415 -10% -8% 572 $167   $56,020,222 48
Jun 9, 2011 12 $100,737 +6% -15% 572 $176   $56,120,959 49
Jun 10, 2011 14 $150,662 +50% -29% 466 $323   $56,271,621 50
Jun 11, 2011 14 $199,677 +33% -34% 466 $428   $56,471,298 51
Jun 12, 2011 13 $128,496 -36% -28% 466 $276   $56,599,794 52
Jun 13, 2011 13 $60,655 -53% -29% 466 $130   $56,660,449 53
Jun 14, 2011 14 $76,443 +26% -28% 466 $164   $56,736,892 54
Jun 15, 2011 13 $74,594 -2% -22% 466 $160   $56,811,486 55
Jun 16, 2011 13 $75,506 +1% -25% 466 $162   $56,886,992 56
Jun 17, 2011 - $99,164 +31% -34% 351 $283   $56,986,156 57
Jun 18, 2011 - $127,483 +29% -36% 351 $363   $57,113,639 58
Jun 19, 2011 - $78,530 -38% -39% 351 $224   $57,192,169 59
Jun 20, 2011 - $50,658 -35% -16% 351 $144   $57,242,827 60
Jun 21, 2011 - $62,907 +24% -18% 351 $179   $57,305,734 61
Jun 22, 2011 - $63,185 n/c -15% 351 $180   $57,368,919 62
Jun 23, 2011 - $64,683 +2% -14% 351 $184   $57,433,602 63
Jun 24, 2011 - $81,532 +26% -18% 292 $279   $57,515,134 64
Jun 25, 2011 - $105,140 +29% -18% 292 $360   $57,620,274 65
Jun 26, 2011 - $68,958 -34% -12% 292 $236   $57,689,232 66
Jun 27, 2011 - $36,692 -47% -28% 292 $126   $57,725,924 67
Jun 28, 2011 - $46,164 +26% -27% 292 $158   $57,772,088 68
Jun 29, 2011 - $40,041 -13% -37% 292 $137   $57,812,129 69
Jun 30, 2011 - $42,824 +7% -34% 292 $147   $57,854,953 70
Jul 1, 2011 - $51,176 +20% -37% 234 $219   $57,906,129 71
Jul 2, 2011 - $65,641 +28% -38% 234 $281   $57,971,770 72
Jul 3, 2011 - $54,497 -17% -21% 234 $233   $58,026,267 73
Jul 4, 2011 25 $35,244 -35% -4% 234 $151   $58,061,511 74
Jul 5, 2011 - $32,757 -7% -29% 234 $140   $58,094,268 75
Jul 6, 2011 - $34,394 +5% -14% 234 $147   $58,128,662 76
Jul 7, 2011 - $36,939 +7% -14% 234 $158   $58,165,601 77
Jul 8, 2011 - $39,580 +7% -23% 168 $236   $58,205,181 78
Jul 9, 2011 - $50,435 +27% -23% 168 $300   $58,255,616 79
Jul 10, 2011 - $34,750 -31% -36% 168 $207   $58,290,366 80
Jul 11, 2011 - $19,739 -43% -44% 168 $117   $58,310,105 81
Jul 12, 2011 - $22,409 +14% -32% 168 $133   $58,332,514 82
Jul 13, 2011 - $20,939 -7% -39% 168 $125   $58,353,453 83
Jul 14, 2011 - $19,810 -5% -46% 168 $118   $58,373,263 84
Jul 15, 2011 - $28,764 +45% -27% 120 $240   $58,402,027 85
Jul 16, 2011 - $34,620 +20% -31% 120 $289   $58,436,647 86
Jul 17, 2011 - $24,854 -28% -28% 120 $207   $58,461,501 87
Jul 18, 2011 - $13,718 -45% -31% 120 $114   $58,475,219 88
Jul 19, 2011 - $17,319 +26% -23% 120 $144   $58,492,538 89
Jul 20, 2011 - $17,828 +3% -15% 120 $149   $58,510,366 90
Jul 21, 2011 - $17,547 -2% -11% 120 $146   $58,527,913 91
Jul 22, 2011 - $21,985 +25% -24% 120 $183   $58,549,898 92
Jul 23, 2011 - $26,866 +22% -22% 120 $224   $58,576,764 93
Jul 24, 2011 - $17,270 -36% -31% 120 $144   $58,594,034 94
Jul 25, 2011 - $9,371 -46% -32% 120 $78   $58,603,405 95
Jul 26, 2011 - $12,255 +31% -29% 120 $102   $58,615,660 96
Jul 27, 2011 - $11,596 -5% -35% 120 $97   $58,627,256 97
Jul 28, 2011 - $11,893 +3% -32% 120 $99   $58,639,149 98
Jul 29, 2011 - $8,549 -28% -61% 41 $209   $58,647,698 99
Jul 30, 2011 - $9,700 +13% -64% 41 $237   $58,657,398 100
Jul 31, 2011 - $6,702 -31% -61% 41 $163   $58,664,100 101
Aug 1, 2011 - $4,257 -36% -55% 41 $104   $58,668,357 102
Aug 2, 2011 - $5,544 +30% -55% 41 $135   $58,673,901 103
Aug 3, 2011 - $5,393 -3% -53% 41 $132   $58,679,294 104
Aug 4, 2011 - $5,525 +2% -54% 41 $135   $58,684,819 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 3 $23,137,801   2,817 $8,214   $23,137,801 1
Apr 29, 2011 3 $12,875,816 -44% 2,820 $4,566   $36,013,617 2
May 6, 2011 6 $8,362,163 -35% 2,614 $3,199   $44,375,780 3
May 13, 2011 7 $5,901,794 -29% 2,425 $2,434   $50,277,574 4
May 20, 2011 11 $3,051,891 -48% 1,894 $1,611   $53,329,465 5
May 27, 2011 12 $1,709,213 -44% 794 $2,153   $55,038,678 6
Jun 3, 2011 12 $1,082,281 -37% 572 $1,892   $56,120,959 7
Jun 10, 2011 14 $766,033 -29% 466 $1,644   $56,886,992 8
Jun 17, 2011 17 $546,610 -29% 351 $1,557   $57,433,602 9
Jun 24, 2011 22 $421,351 -23% 292 $1,443   $57,854,953 10
Jul 1, 2011 24 $310,648 -26% 234 $1,328   $58,165,601 11
Jul 8, 2011 30 $207,662 -33% 168 $1,236   $58,373,263 12
Jul 15, 2011 34 $154,650 -26% 120 $1,289   $58,527,913 13
Jul 22, 2011 42 $111,236 -28% 91 $1,222   $58,639,149 14
Jul 29, 2011 54 $45,670 -59% 41 $1,114   $58,684,819 15
Aug 5, 2011 68 $24,898 -45% 24 $1,037   $58,709,717 16

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 6, 20113358,129 358,129$5,615,463$5,615,4631
Nov 13, 20117114,747-68% 472,876$1,799,233$7,414,6962
Nov 20, 20111870,921-38% 543,797$1,129,062$8,543,7583
Nov 27, 201125134,694+90% 678,491$1,152,981$9,696,7394
Dec 4, 20111793,115-31% 771,606$1,368,790$11,065,5295

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 6, 2011575,079 75,079$1,756,850$1,756,8501

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.