You Again (2010)

You Again poster
Theatrical Performance
Domestic Box Office $25,702,053Details
International Box Office $7,136,892Details
Worldwide Box Office $32,838,945
Home Market Performance
Est. Domestic DVD Sales $11,639,446 Details
Est. Domestic Blu-ray Sales $2,355,709 Details
Total Est. Domestic Video Sales $13,995,155
Further financial details...

Synopsis

No matter how old you are, you never get over high school. Successful PR pro Marni heads home for her older brother's wedding and discovers that he's marrying her high school arch nemesis, who's conveniently forgotten all the rotten things she did so many years ago. Then the bride's jet-setting aunt bursts in and Marni's not-so-jet-setting mom comes face to face with her own high school rival. The claws come out and old wounds are opened in this crazy comedy about what happens when you're reunited with the one person you'd like to forget.

Metrics

Opening Weekend:$8,407,513 (32.7% of total gross)
Legs:3.06 (domestic box office/biggest weekend)
Domestic Share:78.3% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,548 opening theaters/2,548 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $35,116,357

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Disney+:Disney+

Movie Details

Domestic Releases: September 24th, 2010 (Wide) by Walt Disney
Video Release: February 8th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for brief mild language and rude behavior
(Rating bulletin 2113 (Cert #46026), 3/24/2010)
Running Time: 105 minutes
Comparisons: vs. Team America: World Police
Create your own comparison chart…
Keywords: Bullies, Ensemble, Prologue, 2000s, Romance, Farcical / Slapstick Comedy, Dysfunctional Family, Relationships Gone Wrong
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Touchstone Pictures, Frontier Pictures
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 24, 2010 5 $8,407,513   2,548 $3,300   $8,407,513 1
Oct 1, 2010 6 $5,722,566 -32% 2,548 $2,246   $16,607,633 2
Oct 8, 2010 10 $2,512,782 -56% 2,332 $1,078   $20,769,995 3
Oct 15, 2010 12 $1,215,987 -52% 1,588 $766   $22,982,000 4
Oct 22, 2010 16 $650,902 -46% 901 $722   $24,051,083 5
Oct 29, 2010 18 $425,135 -35% 673 $632   $24,697,810 6
Nov 5, 2010 28 $210,121 -51% 283 $742   $25,099,081 7
Nov 12, 2010 33 $85,543 -59% 153 $559   $25,258,991 8
Nov 19, 2010 37 $41,541 -51% 93 $447   $25,328,504 9
Nov 26, 2010 32 $120,285 +190% 179 $672   $25,493,438 10
Dec 3, 2010 33 $71,656 -40% 170 $422   $25,602,181 11
Dec 10, 2010 37 $47,505 -34% 129 $368   $25,677,801 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 24, 2010 5 $2,734,062     2,548 $1,073   $2,734,062 1
Sep 25, 2010 5 $3,572,314 +31%   2,548 $1,402   $6,306,376 2
Sep 26, 2010 5 $2,101,137 -41%   2,548 $825   $8,407,513 3
Sep 27, 2010 5 $582,100 -72%   2,548 $228   $8,989,613 4
Sep 28, 2010 5 $735,821 +26%   2,548 $289   $9,725,434 5
Sep 29, 2010 5 $589,282 -20%   2,548 $231   $10,314,716 6
Sep 30, 2010 5 $570,351 -3%   2,548 $224   $10,885,067 7
Oct 1, 2010 8 $1,689,237 +196% -38% 2,548 $663   $12,574,304 8
Oct 2, 2010 6 $2,730,954 +62% -24% 2,548 $1,072   $15,305,258 9
Oct 3, 2010 7 $1,302,375 -52% -38% 2,548 $511   $16,607,633 10
Oct 4, 2010 8 $357,827 -73% -39% 2,548 $140   $16,965,460 11
Oct 5, 2010 6 $477,151 +33% -35% 2,548 $187   $17,442,611 12
Oct 6, 2010 6 $399,712 -16% -32% 2,548 $157   $17,842,323 13
Oct 7, 2010 6 $414,890 +4% -27% 2,548 $163   $18,257,213 14
Oct 8, 2010 10 $769,115 +85% -54% 2,332 $330   $19,026,328 15
Oct 9, 2010 10 $1,067,937 +39% -61% 2,332 $458   $20,094,265 16
Oct 10, 2010 11 $675,730 -37% -48% 2,332 $290   $20,769,995 17
Oct 11, 2010 10 $363,893 -46% +2% 2,332 $156   $21,133,888 18
Oct 12, 2010 11 $217,744 -40% -54% 2,332 $93   $21,351,632 19
Oct 13, 2010 11 $191,513 -12% -52% 2,332 $82   $21,543,145 20
Oct 14, 2010 10 $222,868 +16% -46% 2,332 $96   $21,766,013 21
Oct 15, 2010 14 $376,497 +69% -51% 1,588 $237   $22,142,510 22
Oct 16, 2010 11 $553,246 +47% -48% 1,588 $348   $22,695,756 23
Oct 17, 2010 12 $286,244 -48% -58% 1,588 $180   $22,982,000 24
Oct 18, 2010 13 $92,378 -68% -75% 1,588 $58   $23,074,378 25
Oct 19, 2010 13 $105,648 +14% -51% 1,588 $67   $23,180,026 26
Oct 20, 2010 13 $103,297 -2% -46% 1,588 $65   $23,283,323 27
Oct 21, 2010 11 $116,858 +13% -48% 2,332 $50   $23,400,181 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 24, 2010 5 $10,885,067   2,548 $4,272   $10,885,067 1
Oct 1, 2010 6 $7,372,146 -32% 2,548 $2,893   $18,257,213 2
Oct 8, 2010 10 $3,508,800 -52% 2,332 $1,505   $21,766,013 3
Oct 15, 2010 12 $1,634,168 -53% 1,588 $1,029   $23,400,181 4
Oct 22, 2010 16 $872,494 -47% 901 $968   $24,272,675 5
Oct 29, 2010 19 $616,285 -29% 673 $916   $24,888,960 6
Nov 5, 2010 30 $284,488 -54% 283 $1,005   $25,173,448 7
Nov 12, 2010 32 $113,515 -60% 153 $742   $25,286,963 8
Nov 19, 2010 41 $86,190 -24% 93 $927   $25,373,153 9
Nov 26, 2010 33 $157,372 +83% 179 $879   $25,530,525 10
Dec 3, 2010 34 $99,771 -37% 170 $587   $25,630,296 11
Dec 10, 2010 37 $71,757 -28% 129 $556   $25,702,053 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 20115254,449 254,449$4,323,089$4,323,0891
Feb 20, 201122117,218-54% 371,667$1,991,534$6,314,6232
Feb 27, 20112258,580-50% 430,247$1,091,345$7,405,9683
Mar 6, 20112736,503-38% 466,750$656,689$8,062,6574
Mar 13, 20112626,408-28% 493,158$475,080$8,537,7375
Mar 20, 20112916,742-37% 509,900$301,189$8,838,9266

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 2011833,262 33,262$832,876$832,8761

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Kristen Bell    Marni
Jamie Lee Curtis    Gail
Sigourney Weaver    Ramona
Odette Yustman    Joanna
Betty White    Grandma Bunny

Supporting Cast

Victor Garber    Mark
James Wolk    Will
Kristin Chenoweth    Georgia

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Andy Fickman    Director
John J. Strauss    Producer
Eric Tannenbaum    Producer
Andy Fickman    Producer
Mario Iscovich    Executive Producer
Moe Jelline    Screenwriter
David Hennings    Cinematographer

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Featured Blu-ray / DVD Review: You Again

February 7th, 2011

You Again opened at the end of September, which is not a good time to release a movie. It earned horrible reviews and it crashed and burned at the box office. Was it unfairly attacked by critics and tragically ignored by moviegoers? Or was this the only predictable result of a miscalculation by the filmmakers? More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Greed is Good, But Not Great

September 27th, 2010

While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office. More...

Weekend Estimates: Wall Street Opens Up

September 26th, 2010

Twenty-three years after the opening of the original, Wall Street 2 marked the successful return of Gordon Gecko this weekend with a good (though hardly blockbusting) $19 million opening. Intervening years of inflation and radical changes in theatrical distribution make a comparison between the openings of the two movies virtually meaningless, but it is noteworthy that the first Wall Street was more a of cultural icon than a box office hit. It earned $43,848,100 - very respectable for the time, but less than, for example, Outrageous Fortune, Dragnet or La Bamba, which were all also released in 1987. Wall Street 2 looks headed for similar respectability. Whether it'll catch the national mood in the same way is more doubtful. More...

Will New Releases be Legendary?

September 23rd, 2010

It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases. More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

No matter how old you are, you never get over high school. Successful PR pro Marni heads home for her older brother's wedding and discovers that he's marrying her high school arch nemesis, who's conveniently forgotten all the rotten things she did so many years ago. Then the bride's jet-setting aunt bursts in and Marni's not-so-jet-setting mom comes face to face with her own high school rival. The claws come out and old wounds are opened in this crazy comedy about what happens when you're reunited with the one person you'd like to forget.

Metrics

Opening Weekend:$8,407,513 (32.7% of total gross)
Legs:3.06 (domestic box office/biggest weekend)
Domestic Share:78.3% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,548 opening theaters/2,548 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $35,116,357

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Disney+:Disney+

Movie Details

Domestic Releases: September 24th, 2010 (Wide) by Walt Disney
Video Release: February 8th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for brief mild language and rude behavior
(Rating bulletin 2113 (Cert #46026), 3/24/2010)
Running Time: 105 minutes
Comparisons: vs. Team America: World Police
Create your own comparison chart…
Keywords: Bullies, Ensemble, Prologue, 2000s, Romance, Farcical / Slapstick Comedy, Dysfunctional Family, Relationships Gone Wrong
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Touchstone Pictures, Frontier Pictures
Production Countries: United States
Languages: English

Lead Ensemble Members

Kristen Bell    Marni
Jamie Lee Curtis    Gail
Sigourney Weaver    Ramona
Odette Yustman    Joanna
Betty White    Grandma Bunny

Supporting Cast

Victor Garber    Mark
James Wolk    Will
Kristin Chenoweth    Georgia

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Andy Fickman    Director
John J. Strauss    Producer
Eric Tannenbaum    Producer
Andy Fickman    Producer
Mario Iscovich    Executive Producer
Moe Jelline    Screenwriter
David Hennings    Cinematographer

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Featured Blu-ray / DVD Review: You Again

February 7th, 2011

You Again opened at the end of September, which is not a good time to release a movie. It earned horrible reviews and it crashed and burned at the box office. Was it unfairly attacked by critics and tragically ignored by moviegoers? Or was this the only predictable result of a miscalculation by the filmmakers? More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Greed is Good, But Not Great

September 27th, 2010

While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office. More...

Weekend Estimates: Wall Street Opens Up

September 26th, 2010

Twenty-three years after the opening of the original, Wall Street 2 marked the successful return of Gordon Gecko this weekend with a good (though hardly blockbusting) $19 million opening. Intervening years of inflation and radical changes in theatrical distribution make a comparison between the openings of the two movies virtually meaningless, but it is noteworthy that the first Wall Street was more a of cultural icon than a box office hit. It earned $43,848,100 - very respectable for the time, but less than, for example, Outrageous Fortune, Dragnet or La Bamba, which were all also released in 1987. Wall Street 2 looks headed for similar respectability. Whether it'll catch the national mood in the same way is more doubtful. More...

Will New Releases be Legendary?

September 23rd, 2010

It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases. More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 24, 2010 5 $8,407,513   2,548 $3,300   $8,407,513 1
Oct 1, 2010 6 $5,722,566 -32% 2,548 $2,246   $16,607,633 2
Oct 8, 2010 10 $2,512,782 -56% 2,332 $1,078   $20,769,995 3
Oct 15, 2010 12 $1,215,987 -52% 1,588 $766   $22,982,000 4
Oct 22, 2010 16 $650,902 -46% 901 $722   $24,051,083 5
Oct 29, 2010 18 $425,135 -35% 673 $632   $24,697,810 6
Nov 5, 2010 28 $210,121 -51% 283 $742   $25,099,081 7
Nov 12, 2010 33 $85,543 -59% 153 $559   $25,258,991 8
Nov 19, 2010 37 $41,541 -51% 93 $447   $25,328,504 9
Nov 26, 2010 32 $120,285 +190% 179 $672   $25,493,438 10
Dec 3, 2010 33 $71,656 -40% 170 $422   $25,602,181 11
Dec 10, 2010 37 $47,505 -34% 129 $368   $25,677,801 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 24, 2010 5 $2,734,062     2,548 $1,073   $2,734,062 1
Sep 25, 2010 5 $3,572,314 +31%   2,548 $1,402   $6,306,376 2
Sep 26, 2010 5 $2,101,137 -41%   2,548 $825   $8,407,513 3
Sep 27, 2010 5 $582,100 -72%   2,548 $228   $8,989,613 4
Sep 28, 2010 5 $735,821 +26%   2,548 $289   $9,725,434 5
Sep 29, 2010 5 $589,282 -20%   2,548 $231   $10,314,716 6
Sep 30, 2010 5 $570,351 -3%   2,548 $224   $10,885,067 7
Oct 1, 2010 8 $1,689,237 +196% -38% 2,548 $663   $12,574,304 8
Oct 2, 2010 6 $2,730,954 +62% -24% 2,548 $1,072   $15,305,258 9
Oct 3, 2010 7 $1,302,375 -52% -38% 2,548 $511   $16,607,633 10
Oct 4, 2010 8 $357,827 -73% -39% 2,548 $140   $16,965,460 11
Oct 5, 2010 6 $477,151 +33% -35% 2,548 $187   $17,442,611 12
Oct 6, 2010 6 $399,712 -16% -32% 2,548 $157   $17,842,323 13
Oct 7, 2010 6 $414,890 +4% -27% 2,548 $163   $18,257,213 14
Oct 8, 2010 10 $769,115 +85% -54% 2,332 $330   $19,026,328 15
Oct 9, 2010 10 $1,067,937 +39% -61% 2,332 $458   $20,094,265 16
Oct 10, 2010 11 $675,730 -37% -48% 2,332 $290   $20,769,995 17
Oct 11, 2010 10 $363,893 -46% +2% 2,332 $156   $21,133,888 18
Oct 12, 2010 11 $217,744 -40% -54% 2,332 $93   $21,351,632 19
Oct 13, 2010 11 $191,513 -12% -52% 2,332 $82   $21,543,145 20
Oct 14, 2010 10 $222,868 +16% -46% 2,332 $96   $21,766,013 21
Oct 15, 2010 14 $376,497 +69% -51% 1,588 $237   $22,142,510 22
Oct 16, 2010 11 $553,246 +47% -48% 1,588 $348   $22,695,756 23
Oct 17, 2010 12 $286,244 -48% -58% 1,588 $180   $22,982,000 24
Oct 18, 2010 13 $92,378 -68% -75% 1,588 $58   $23,074,378 25
Oct 19, 2010 13 $105,648 +14% -51% 1,588 $67   $23,180,026 26
Oct 20, 2010 13 $103,297 -2% -46% 1,588 $65   $23,283,323 27
Oct 21, 2010 11 $116,858 +13% -48% 2,332 $50   $23,400,181 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 24, 2010 5 $10,885,067   2,548 $4,272   $10,885,067 1
Oct 1, 2010 6 $7,372,146 -32% 2,548 $2,893   $18,257,213 2
Oct 8, 2010 10 $3,508,800 -52% 2,332 $1,505   $21,766,013 3
Oct 15, 2010 12 $1,634,168 -53% 1,588 $1,029   $23,400,181 4
Oct 22, 2010 16 $872,494 -47% 901 $968   $24,272,675 5
Oct 29, 2010 19 $616,285 -29% 673 $916   $24,888,960 6
Nov 5, 2010 30 $284,488 -54% 283 $1,005   $25,173,448 7
Nov 12, 2010 32 $113,515 -60% 153 $742   $25,286,963 8
Nov 19, 2010 41 $86,190 -24% 93 $927   $25,373,153 9
Nov 26, 2010 33 $157,372 +83% 179 $879   $25,530,525 10
Dec 3, 2010 34 $99,771 -37% 170 $587   $25,630,296 11
Dec 10, 2010 37 $71,757 -28% 129 $556   $25,702,053 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 20115254,449 254,449$4,323,089$4,323,0891
Feb 20, 201122117,218-54% 371,667$1,991,534$6,314,6232
Feb 27, 20112258,580-50% 430,247$1,091,345$7,405,9683
Mar 6, 20112736,503-38% 466,750$656,689$8,062,6574
Mar 13, 20112626,408-28% 493,158$475,080$8,537,7375
Mar 20, 20112916,742-37% 509,900$301,189$8,838,9266

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 2011833,262 33,262$832,876$832,8761

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.