Because I Said So (2007)

Theatrical Performance
Domestic Box Office $42,674,040Details
International Box Office $26,864,793Details
Worldwide Box Office $69,538,833
Home Market Performance
Est. Domestic DVD Sales $24,089,564 Details
Total Est. Domestic Video Sales $24,089,564
Further financial details...

Synopsis

Daphne Wilder is a mother whose love knows no bounds or boundaries. She is the proud mom of three daughters: stable psychologist Maggie, sexy and irreverent Mae and insecure, adorable Milly—who, when it comes to men, is like psychotic flypaper. In order to prevent her youngest from making the same mistakes she did, Daphne decides to set Milly up with the perfect man. Little does Milly know, however, that her mom placed an ad in the online personals to find him. Mayhem unfolds as Daphne continues to do the wrong thing for the right reasons… all in the name of love.

Metrics

Opening Weekend:$13,122,865 (30.8% of total gross)
Legs:3.25 (domestic box office/biggest weekend)
Domestic Share:61.4% (domestic box office/worldwide)
Production Budget:$39,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:2,526 opening theaters/2,529 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $66,864,265

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,101-2,200) 2,174 $42,674,040
All Time International Box Office (Rank 2,901-3,000) 2,957 $26,864,793
All Time Worldwide Box Office (Rank 2,401-2,500) 2,443 $69,538,833

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: February 2nd, 2007 (Wide) by Universal
Video Release: May 8th, 2007 by Universal Home Entertainment
MPAA Rating: PG-13 for sexual content including dialogue, some mature thematic material and partial nudity
Running Time: 102 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Divorcée Romance, Relationship Advice, Romantic Comedy, Dysfunctional Family, Love Triangle, Relationships Gone Wrong
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gold Circle Films, Universal Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 243 $5,099,910 Feb 16, 2007 17
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 293 $8,376,306 Feb 16, 2007 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 182 $6,053,850 Feb 16, 2007 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 175 $9,943,096 Feb 16, 2007 17
Super Bowl (All Movies, 3-Day) 22 $13,122,865 Feb 2, 2007 3
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 26 $21,553,541 Feb 2, 2007 3
Super Bowl (Opening, 3-Day) 14 $13,122,865 Feb 2, 2007 3
Super Bowl (Opening, 3-Day, Inflation Adjusted) 15 $21,553,541 Feb 2, 2007 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 2, 2007 2 $13,122,865   2,526 $5,195   $13,122,865 1
Feb 9, 2007 3 $9,221,130 -30% 2,529 $3,646   $25,805,720 2
Feb 16, 2007 8 $5,099,910 -45% 2,446 $2,085   $33,357,575 3
Feb 23, 2007 11 $2,758,815 -46% 1,936 $1,425   $38,269,240 4
Mar 2, 2007 15 $1,334,505 -52% 1,131 $1,180   $40,444,925 5
Mar 9, 2007 19 $712,545 -47% 709 $1,005   $41,615,740 6
Mar 16, 2007 24 $341,235 -52% 452 $755   $42,304,410 7
Mar 23, 2007 38 $93,540 -73% 152 $615   $42,544,915 8
Mar 30, 2007 40 $56,445 -40% 124 $455   $42,640,890 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 2, 2007 2 $4,686,025     2,526 $1,855   $4,686,025 1
Feb 3, 2007 2 $5,961,360 +27%   2,526 $2,360   $10,647,385 2
Feb 4, 2007 1 $2,475,480 -58%   2,526 $980   $13,122,865 3
Feb 5, 2007 1 $895,750 -64%   2,526 $355   $14,018,615 4
Feb 6, 2007 1 $897,980 n/c   2,526 $355   $14,916,595 5
Feb 7, 2007 1 $859,675 -4%   2,526 $340   $15,776,270 6
Feb 8, 2007 1 $808,320 -6%   2,526 $320   $16,584,590 7
Feb 9, 2007 3 $2,757,805 +241% -41% 2,529 $1,090   $19,342,395 8
Feb 10, 2007 3 $4,135,750 +50% -31% 2,529 $1,635   $23,478,145 9
Feb 11, 2007 3 $2,327,575 -44% -6% 2,529 $920   $25,805,720 10
Feb 12, 2007 3 $581,670 -75% -35% 2,529 $230   $26,387,390 11
Feb 13, 2007 3 $493,155 -15% -45% 2,529 $195   $26,880,545 12
Feb 14, 2007 6 $871,365 +77% +1% 2,529 $345   $27,751,910 13
Feb 15, 2007 5 $505,755 -42% -37% 2,529 $200   $28,257,665 14
Feb 16, 2007 8 $1,406,450 +178% -49% 2,446 $575   $29,664,115 15
Feb 17, 2007 8 $2,079,100 +48% -50% 2,446 $850   $31,743,215 16
Feb 18, 2007 8 $1,614,360 -22% -31% 2,446 $660   $33,357,575 17
Feb 19, 2007 8 $953,940 -41% +64% 2,446 $390   $34,311,515 18
Feb 20, 2007 8 $429,125 -55% -13% 2,446 $175   $34,740,640 19
Feb 21, 2007 8 $391,360 -9% -55% 2,446 $160   $35,132,000 20
Feb 22, 2007 8 $378,425 -3% -25% 2,446 $155   $35,510,425 21
Feb 23, 2007 11 $810,000 +114% -42% 1,928 $420   $36,320,000 22
Feb 26, 2007 11 $202,995   -79% 1,936 $105   $38,472,235 25
Feb 27, 2007 11 $212,960 +5% -50% 1,936 $110   $38,685,195 26
Feb 28, 2007 11 $212,425 n/c -46% 1,936 $110   $38,897,620 27
Mar 1, 2007 11 $212,800 n/c -44% 1,936 $110   $39,110,420 28
Mar 5, 2007 13 $96,505   -52% 1,131 $85   $40,541,430 32
Mar 6, 2007 12 $118,755 +23% -44% 1,131 $105   $40,660,185 33

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 2, 2007 2 $16,584,590   2,526 $6,566   $16,584,590 1
Feb 9, 2007 3 $11,673,075 -30% 2,529 $4,616   $28,257,665 2
Feb 16, 2007 8 $7,252,760 -38% 2,446 $2,965   $35,510,425 3
Feb 23, 2007 11 $3,599,995 -50% 1,936 $1,860   $39,110,420 4
Mar 2, 2007 14 $1,792,775 -50% 1,131 $1,585   $40,903,195 5
Mar 9, 2007 19 $1,059,980 -41% 709 $1,495   $41,963,175 6
Mar 16, 2007 24 $488,200 -54% 452 $1,080   $42,451,375 7
Mar 23, 2007 39 $133,070 -73% 152 $875   $42,584,445 8
Mar 30, 2007 44 $89,595 -33% 124 $723   $42,674,040 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 13, 20071749,033 749,033$12,726,071$12,726,0711
May 20, 20077214,704-71% 963,737$4,143,358$16,869,4292
May 27, 20071783,018-61% 1,046,755$1,479,705$18,349,1343
Jun 3, 20071656,501-32% 1,103,256$1,129,455$19,478,5894

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Diane Keaton    Daphne
Mandy Moore    Milly

Supporting Cast

Gabriel Macht    Johnny
Tom Everett Scott    Jason
Lauren Graham    Maggie
Piper Perabo    Mae
Stephen Collins    Joe
Ty Panitz    Lionel

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Lehmann    Director
Karen Leigh Hopkins    Screenwriter
Jessie Nelson    Screenwriter
Mike Topoozian    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

International Details - Dragons Dominate South Korean Marketplace

August 19th, 2007

D-War slipped to sixth place overall, but remained in first place in South Korea with $10.19 million on 623 screens over the weekend and $37.81 million in total. More...

International Details - Die Hard still has Life Left

August 12th, 2007

Live Free or Die Hard was knocked out of the top five but still earned $7.15 million on 317 screens in 29 markets for a total of $192.83 million. The film opened in first place in four markets, with the biggest being Brazil at $1.60 million on 352 screens over the weekend and $2.07 million in total. At this pace the film would hit $200 million this weekend, even if it didn't open in Australia, while it will top Die Hard with a Vengeance's worldwide total shortly. More...

Pan Stomps the Competition

May 25th, 2007

New releases took top spot on both the rental and the sales charts, but there were different films. On the rental chart Pan's Labyrinth was this week's champion after earning $6.48 million. More...

Night Three Weeks Long

May 19th, 2007

It was not a good week for new releases on the DVD rental chart. None were able to take a spot in the top three, and this left Night at the Museum in first place with $7.38 million for the week and $28.01 million during its run. More...

International Details - Not Much News to Report Other Than Spider-Man

May 13th, 2007

With Spider-Man 3 dominating the global market last weekend, there was very little else happening on the international charts that was newsworthy. With little in the way of new releases, or even expansion for holdovers, it was impossible just to fill out a top 30 chart. And with several films expected to attempt a worldwide opening over the next couple months, it will likely be that way till mid-August. More...

DVD Releases for May 8, 2007

May 8th, 2007

It is not a particularly strong week for DVD releases, and I think Spider-Man 3 had a lot to do with that as it is dominating the news so much that it scared studios enough to keep them from putting out their A-list releases. There were a few TV on DVD releases that caught my eye, like The 4400 - The Complete Third Season, as well as a few Special Editions, like Big - Extended Edition. But in the end I'm going with a double-shot of Canadian releases, Things to Do and Trailer Park Boys - Season 6, because I'm such a hoser. (Important note, you must import the latter title from Canada, but it's worth it.) More...

International Details - Hogs Gone Wild

April 15th, 2007

Wild Hogs had its best performance of its run so far climbing into sixth place with $3.33 million on 817 screens in 8 markets for a total of $18.43 million after a month of release. About half of that came from the film's number one debut in Mexico where it earned $1.33 million on 355 screens over the weekend and $1.67 million including previews while the film did reasonable business in Taiwan with $345,000 on 40. Its best market to date has been Australia where the film has earned $11.30 million, including $907,000 on 263 screens this past weekend. More...

International Details - Good Start for Martial Artist Mutants

April 1st, 2007

Teenage Mutant Ninja Turtles started its international run this past weekend and just missed the top five on debut. It did manage $3.92 million on 1,004 screens in 8 markets over the weekend and $4.53 million including previews. Of this box office, nearly half of it came from a pair of third place openings in England ($1.27 million on 368 screens over the weekend and $1.86 million in total), and Australia ($379,000 on 58 screens). The film also opened in Russia where the strong mutant demographic helped the film capture second place with $1.38 million on 360 screens. (That was a Chernobyl joke, by the way.) More...

President's Day Delay

February 19th, 2007

It's President's Day today and that can only mean one thing, millions of Americans are celebrating by cutting down cherry trees and lying about it. I think. Truth be told, I'm not exactly sure what people do to celebrate President's Day. But I do know it will cause a slight delay in a couple of weekly columns. For instance, the weekend wrap-up and the per theatre charts will both be pushed back one day while the DVD Release column will be a bit late. It might still be published late today, but it might not come out till sometime after midnight. In the meantime, here are the studio estimates for the weekend numbers... More...

Norbit is Bigger Than Expected

February 13th, 2007

It was a predictable weekend at the box office, with the top five finishing in the exact order predicted and even though a few films beat predictions, none were wildly outside expectations. Overall, box office receipts hit $112 million, which was 22% higher than last weekend. But that was 7% lower than the same weekend last year. However, while the dollars were flowing, the critics were complaining, again. Six weeks into the month and we've only had one wide film that has impressed the majority of critics. That should change by Friday with two new releases that look promising. More...

Will Norbit Eat the Competition Alive?

February 8th, 2007

Two movies featuring characters with eating disorders open this weekend but there's a clear favorite, at least at the box office. Critically speaking, both are dogs, which is not surprising since we haven't seen a film open to even moderately good reviews since Freedom Writers earned 67% positive during the first weekend of the year. More...

Message Received

February 6th, 2007

The first weekend in February lived up to muted expectations with four of the top five meeting or exceeding Thursday's predictions. However, this still led to a massive 22% drop-off from the previous weekend, with a total box office of just $93 million. While the Superbowl certainly had something to do with that, it can't take all of the blame as the box office was down 12% from the same weekend last year, which also played host to the Superbowl. So far, 2007 hasn't gotten off to a strong start, but it is way too early to push any panic buttons just yet. More...

Movie Website Updates for January 27 - February 2, 2007

February 3rd, 2007

Busy week for limited releases and a busy week for websites, which explains why I'm wrapping things up at midnight. There wasn't a whole lot on this week's list that really attracted my attention, but I'm giving the Weekly Website Award to Aqua Teen Hunger Force Colon Movie Film for Theaters - Official Site, mainly for their ... extracurricular activities of the viral marketers in Boston. And remember people, real bombs are meant to be inconspicuous, they won't sing you a song or make rude gestures at you. More...

Listen to the New Releases

February 1st, 2007

It's February, but you can't tell by looking at the quality of the new wide releases. Neither film is wowing critics and both look like mid-level hits at the most. Granted, it's Superbowl weekend and that could explain why studios were hesitant to put out any top dollar films this weekend. Even so, the two new releases should finish in first and second place. More...

2007 Preview: February

February 1st, 2007

February is the shortest month of the year, but not the slowest at the box office. It doesn't have the stigma of being a dumping ground, and with Valentine's Day fitting nicely in the middle, romantic comedies have a leg up at the box office. However, for the most part, movies released during this month are aiming for midlevel hit and there are few, if any, that will become blockbusters. More...

Movie Website Updates for January 13 - January 19, 2007

January 20th, 2007

Another slow week, but its been that way for a while. I'm hoping that will change when the summer blockbusters start launching their full sites soon, in fact, Spider-Man 3's Official Site did go live this week, but it is mostly marked coming soon and too soon to give it the award just yet. More...

Movie Website Updates for December 2 - December 8, 2006

December 9th, 2006

Good week for websites with a number of candidates for the top spot. In the end I went with Ghost Rider - Official Site, but there's a few others here that will undoubtedly win in the coming weeks. More...

Movie Website Updates for October 28 - November 3, 2006

November 3rd, 2006

Slow week for websites with only one real contender for the weekly website award, (not counting those sites that have already won). Fortunately, that site, Flushed Away - Official Site, truly deserved to win. More...

Movie Website Updates for October 21 - October 27, 2006

October 28th, 2006

There was a good selection of sites this week in terms of updates, but unlike last week there were fewer contenders for the Weekly Website Award. That's not to say Let's Go to Prison - Official Site didn't deserve to win, it just had a lot less competition than it would have had if it launched last week. More...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Daphne Wilder is a mother whose love knows no bounds or boundaries. She is the proud mom of three daughters: stable psychologist Maggie, sexy and irreverent Mae and insecure, adorable Milly—who, when it comes to men, is like psychotic flypaper. In order to prevent her youngest from making the same mistakes she did, Daphne decides to set Milly up with the perfect man. Little does Milly know, however, that her mom placed an ad in the online personals to find him. Mayhem unfolds as Daphne continues to do the wrong thing for the right reasons… all in the name of love.

Metrics

Opening Weekend:$13,122,865 (30.8% of total gross)
Legs:3.25 (domestic box office/biggest weekend)
Domestic Share:61.4% (domestic box office/worldwide)
Production Budget:$39,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:2,526 opening theaters/2,529 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $66,864,265

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,101-2,200) 2,174 $42,674,040
All Time International Box Office (Rank 2,901-3,000) 2,957 $26,864,793
All Time Worldwide Box Office (Rank 2,401-2,500) 2,443 $69,538,833

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: February 2nd, 2007 (Wide) by Universal
Video Release: May 8th, 2007 by Universal Home Entertainment
MPAA Rating: PG-13 for sexual content including dialogue, some mature thematic material and partial nudity
Running Time: 102 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Divorcée Romance, Relationship Advice, Romantic Comedy, Dysfunctional Family, Love Triangle, Relationships Gone Wrong
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gold Circle Films, Universal Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day) 243 $5,099,910 Feb 16, 2007 17
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 293 $8,376,306 Feb 16, 2007 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon) 182 $6,053,850 Feb 16, 2007 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 175 $9,943,096 Feb 16, 2007 17
Super Bowl (All Movies, 3-Day) 22 $13,122,865 Feb 2, 2007 3
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 26 $21,553,541 Feb 2, 2007 3
Super Bowl (Opening, 3-Day) 14 $13,122,865 Feb 2, 2007 3
Super Bowl (Opening, 3-Day, Inflation Adjusted) 15 $21,553,541 Feb 2, 2007 3

Leading Cast

Diane Keaton    Daphne
Mandy Moore    Milly

Supporting Cast

Gabriel Macht    Johnny
Tom Everett Scott    Jason
Lauren Graham    Maggie
Piper Perabo    Mae
Stephen Collins    Joe
Ty Panitz    Lionel

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Lehmann    Director
Karen Leigh Hopkins    Screenwriter
Jessie Nelson    Screenwriter
Mike Topoozian    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

International Details - Dragons Dominate South Korean Marketplace

August 19th, 2007

D-War slipped to sixth place overall, but remained in first place in South Korea with $10.19 million on 623 screens over the weekend and $37.81 million in total. More...

International Details - Die Hard still has Life Left

August 12th, 2007

Live Free or Die Hard was knocked out of the top five but still earned $7.15 million on 317 screens in 29 markets for a total of $192.83 million. The film opened in first place in four markets, with the biggest being Brazil at $1.60 million on 352 screens over the weekend and $2.07 million in total. At this pace the film would hit $200 million this weekend, even if it didn't open in Australia, while it will top Die Hard with a Vengeance's worldwide total shortly. More...

Pan Stomps the Competition

May 25th, 2007

New releases took top spot on both the rental and the sales charts, but there were different films. On the rental chart Pan's Labyrinth was this week's champion after earning $6.48 million. More...

Night Three Weeks Long

May 19th, 2007

It was not a good week for new releases on the DVD rental chart. None were able to take a spot in the top three, and this left Night at the Museum in first place with $7.38 million for the week and $28.01 million during its run. More...

International Details - Not Much News to Report Other Than Spider-Man

May 13th, 2007

With Spider-Man 3 dominating the global market last weekend, there was very little else happening on the international charts that was newsworthy. With little in the way of new releases, or even expansion for holdovers, it was impossible just to fill out a top 30 chart. And with several films expected to attempt a worldwide opening over the next couple months, it will likely be that way till mid-August. More...

DVD Releases for May 8, 2007

May 8th, 2007

It is not a particularly strong week for DVD releases, and I think Spider-Man 3 had a lot to do with that as it is dominating the news so much that it scared studios enough to keep them from putting out their A-list releases. There were a few TV on DVD releases that caught my eye, like The 4400 - The Complete Third Season, as well as a few Special Editions, like Big - Extended Edition. But in the end I'm going with a double-shot of Canadian releases, Things to Do and Trailer Park Boys - Season 6, because I'm such a hoser. (Important note, you must import the latter title from Canada, but it's worth it.) More...

International Details - Hogs Gone Wild

April 15th, 2007

Wild Hogs had its best performance of its run so far climbing into sixth place with $3.33 million on 817 screens in 8 markets for a total of $18.43 million after a month of release. About half of that came from the film's number one debut in Mexico where it earned $1.33 million on 355 screens over the weekend and $1.67 million including previews while the film did reasonable business in Taiwan with $345,000 on 40. Its best market to date has been Australia where the film has earned $11.30 million, including $907,000 on 263 screens this past weekend. More...

International Details - Good Start for Martial Artist Mutants

April 1st, 2007

Teenage Mutant Ninja Turtles started its international run this past weekend and just missed the top five on debut. It did manage $3.92 million on 1,004 screens in 8 markets over the weekend and $4.53 million including previews. Of this box office, nearly half of it came from a pair of third place openings in England ($1.27 million on 368 screens over the weekend and $1.86 million in total), and Australia ($379,000 on 58 screens). The film also opened in Russia where the strong mutant demographic helped the film capture second place with $1.38 million on 360 screens. (That was a Chernobyl joke, by the way.) More...

President's Day Delay

February 19th, 2007

It's President's Day today and that can only mean one thing, millions of Americans are celebrating by cutting down cherry trees and lying about it. I think. Truth be told, I'm not exactly sure what people do to celebrate President's Day. But I do know it will cause a slight delay in a couple of weekly columns. For instance, the weekend wrap-up and the per theatre charts will both be pushed back one day while the DVD Release column will be a bit late. It might still be published late today, but it might not come out till sometime after midnight. In the meantime, here are the studio estimates for the weekend numbers... More...

Norbit is Bigger Than Expected

February 13th, 2007

It was a predictable weekend at the box office, with the top five finishing in the exact order predicted and even though a few films beat predictions, none were wildly outside expectations. Overall, box office receipts hit $112 million, which was 22% higher than last weekend. But that was 7% lower than the same weekend last year. However, while the dollars were flowing, the critics were complaining, again. Six weeks into the month and we've only had one wide film that has impressed the majority of critics. That should change by Friday with two new releases that look promising. More...

Will Norbit Eat the Competition Alive?

February 8th, 2007

Two movies featuring characters with eating disorders open this weekend but there's a clear favorite, at least at the box office. Critically speaking, both are dogs, which is not surprising since we haven't seen a film open to even moderately good reviews since Freedom Writers earned 67% positive during the first weekend of the year. More...

Message Received

February 6th, 2007

The first weekend in February lived up to muted expectations with four of the top five meeting or exceeding Thursday's predictions. However, this still led to a massive 22% drop-off from the previous weekend, with a total box office of just $93 million. While the Superbowl certainly had something to do with that, it can't take all of the blame as the box office was down 12% from the same weekend last year, which also played host to the Superbowl. So far, 2007 hasn't gotten off to a strong start, but it is way too early to push any panic buttons just yet. More...

Movie Website Updates for January 27 - February 2, 2007

February 3rd, 2007

Busy week for limited releases and a busy week for websites, which explains why I'm wrapping things up at midnight. There wasn't a whole lot on this week's list that really attracted my attention, but I'm giving the Weekly Website Award to Aqua Teen Hunger Force Colon Movie Film for Theaters - Official Site, mainly for their ... extracurricular activities of the viral marketers in Boston. And remember people, real bombs are meant to be inconspicuous, they won't sing you a song or make rude gestures at you. More...

Listen to the New Releases

February 1st, 2007

It's February, but you can't tell by looking at the quality of the new wide releases. Neither film is wowing critics and both look like mid-level hits at the most. Granted, it's Superbowl weekend and that could explain why studios were hesitant to put out any top dollar films this weekend. Even so, the two new releases should finish in first and second place. More...

2007 Preview: February

February 1st, 2007

February is the shortest month of the year, but not the slowest at the box office. It doesn't have the stigma of being a dumping ground, and with Valentine's Day fitting nicely in the middle, romantic comedies have a leg up at the box office. However, for the most part, movies released during this month are aiming for midlevel hit and there are few, if any, that will become blockbusters. More...

Movie Website Updates for January 13 - January 19, 2007

January 20th, 2007

Another slow week, but its been that way for a while. I'm hoping that will change when the summer blockbusters start launching their full sites soon, in fact, Spider-Man 3's Official Site did go live this week, but it is mostly marked coming soon and too soon to give it the award just yet. More...

Movie Website Updates for December 2 - December 8, 2006

December 9th, 2006

Good week for websites with a number of candidates for the top spot. In the end I went with Ghost Rider - Official Site, but there's a few others here that will undoubtedly win in the coming weeks. More...

Movie Website Updates for October 28 - November 3, 2006

November 3rd, 2006

Slow week for websites with only one real contender for the weekly website award, (not counting those sites that have already won). Fortunately, that site, Flushed Away - Official Site, truly deserved to win. More...

Movie Website Updates for October 21 - October 27, 2006

October 28th, 2006

There was a good selection of sites this week in terms of updates, but unlike last week there were fewer contenders for the Weekly Website Award. That's not to say Let's Go to Prison - Official Site didn't deserve to win, it just had a lot less competition than it would have had if it launched last week. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 2, 2007 2 $13,122,865   2,526 $5,195   $13,122,865 1
Feb 9, 2007 3 $9,221,130 -30% 2,529 $3,646   $25,805,720 2
Feb 16, 2007 8 $5,099,910 -45% 2,446 $2,085   $33,357,575 3
Feb 23, 2007 11 $2,758,815 -46% 1,936 $1,425   $38,269,240 4
Mar 2, 2007 15 $1,334,505 -52% 1,131 $1,180   $40,444,925 5
Mar 9, 2007 19 $712,545 -47% 709 $1,005   $41,615,740 6
Mar 16, 2007 24 $341,235 -52% 452 $755   $42,304,410 7
Mar 23, 2007 38 $93,540 -73% 152 $615   $42,544,915 8
Mar 30, 2007 40 $56,445 -40% 124 $455   $42,640,890 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 2, 2007 2 $4,686,025     2,526 $1,855   $4,686,025 1
Feb 3, 2007 2 $5,961,360 +27%   2,526 $2,360   $10,647,385 2
Feb 4, 2007 1 $2,475,480 -58%   2,526 $980   $13,122,865 3
Feb 5, 2007 1 $895,750 -64%   2,526 $355   $14,018,615 4
Feb 6, 2007 1 $897,980 n/c   2,526 $355   $14,916,595 5
Feb 7, 2007 1 $859,675 -4%   2,526 $340   $15,776,270 6
Feb 8, 2007 1 $808,320 -6%   2,526 $320   $16,584,590 7
Feb 9, 2007 3 $2,757,805 +241% -41% 2,529 $1,090   $19,342,395 8
Feb 10, 2007 3 $4,135,750 +50% -31% 2,529 $1,635   $23,478,145 9
Feb 11, 2007 3 $2,327,575 -44% -6% 2,529 $920   $25,805,720 10
Feb 12, 2007 3 $581,670 -75% -35% 2,529 $230   $26,387,390 11
Feb 13, 2007 3 $493,155 -15% -45% 2,529 $195   $26,880,545 12
Feb 14, 2007 6 $871,365 +77% +1% 2,529 $345   $27,751,910 13
Feb 15, 2007 5 $505,755 -42% -37% 2,529 $200   $28,257,665 14
Feb 16, 2007 8 $1,406,450 +178% -49% 2,446 $575   $29,664,115 15
Feb 17, 2007 8 $2,079,100 +48% -50% 2,446 $850   $31,743,215 16
Feb 18, 2007 8 $1,614,360 -22% -31% 2,446 $660   $33,357,575 17
Feb 19, 2007 8 $953,940 -41% +64% 2,446 $390   $34,311,515 18
Feb 20, 2007 8 $429,125 -55% -13% 2,446 $175   $34,740,640 19
Feb 21, 2007 8 $391,360 -9% -55% 2,446 $160   $35,132,000 20
Feb 22, 2007 8 $378,425 -3% -25% 2,446 $155   $35,510,425 21
Feb 23, 2007 11 $810,000 +114% -42% 1,928 $420   $36,320,000 22
Feb 26, 2007 11 $202,995   -79% 1,936 $105   $38,472,235 25
Feb 27, 2007 11 $212,960 +5% -50% 1,936 $110   $38,685,195 26
Feb 28, 2007 11 $212,425 n/c -46% 1,936 $110   $38,897,620 27
Mar 1, 2007 11 $212,800 n/c -44% 1,936 $110   $39,110,420 28
Mar 5, 2007 13 $96,505   -52% 1,131 $85   $40,541,430 32
Mar 6, 2007 12 $118,755 +23% -44% 1,131 $105   $40,660,185 33

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 2, 2007 2 $16,584,590   2,526 $6,566   $16,584,590 1
Feb 9, 2007 3 $11,673,075 -30% 2,529 $4,616   $28,257,665 2
Feb 16, 2007 8 $7,252,760 -38% 2,446 $2,965   $35,510,425 3
Feb 23, 2007 11 $3,599,995 -50% 1,936 $1,860   $39,110,420 4
Mar 2, 2007 14 $1,792,775 -50% 1,131 $1,585   $40,903,195 5
Mar 9, 2007 19 $1,059,980 -41% 709 $1,495   $41,963,175 6
Mar 16, 2007 24 $488,200 -54% 452 $1,080   $42,451,375 7
Mar 23, 2007 39 $133,070 -73% 152 $875   $42,584,445 8
Mar 30, 2007 44 $89,595 -33% 124 $723   $42,674,040 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 13, 20071749,033 749,033$12,726,071$12,726,0711
May 20, 20077214,704-71% 963,737$4,143,358$16,869,4292
May 27, 20071783,018-61% 1,046,755$1,479,705$18,349,1343
Jun 3, 20071656,501-32% 1,103,256$1,129,455$19,478,5894

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.