The Numbers - Box Office Data, Movie Stars, Idle Speculation
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Monday, February 13, 2012

Easy Virtue

The Numbers Rating: 5.00 (1 votes) Rate it - Rating Details
Theatrical Performance
Domestic Box Office $2,656,784
International Box Office $10,000,000
Worldwide Box Office $12,656,784
For full financial breakdown, please contact our research team.
Released May 22, 2009 (Limited)
September 15, 2009 (Video Sale)
Production Budget $14,000,000
MPAA Rating PG-13 for sexual content, brief partial nudity, and smoking throughout
Distribution Rights (US, Latin America, South Africa; Sony Classics):$1,000,000 (Variety)
Budget Source:Screen International
Running Time:96 minutes
Keywords Romance
Distributed by Sony Pictures Classics
Source Based on Play
Major Genre Romantic Comedy
Country United Kingdom
Production Method Live Action
Creative Type Contemporary Fiction

Synopsis

The twenties have roared... the thirties have yet to swing. John Whittaker, a young Englishman, falls madly in love with Larita, a sexy and glamorous American woman, and they marry impetuously. However, when the couple returns to the family home, his mother Mrs. Whittaker has an instant allergic reaction to her new daughter-in-law. Larita tries her best to fit in but fails to tiptoe through the minefield laid by her mother-in-law. Larita quickly realizes Mrs. Whittaker's game and sees that she must fight back if she's not going to lose John. A battle of wits ensues and sparks soon fly. Mrs. Whittaker manipulates every situation to undermine her, while Larita remains frustratingly calm and engineers sassy counter attacks. Before long, Mrs. Whittaker's manipulation starts to work on John and Larita feels their love is in danger of slipping away.

Cast

Jessica Biel    Larita
Colin Firth    Mr. Whittaker
Kristin Scott Thomas    Mrs. Whittaker
Ben Barnes    John Whittaker
Kris Marshall    Furber
Kimberley Nixon    Hilda
Katharine Parkinson    Marion
Pip Torrens    Lord Hurst
Christian Brassington    Philip
Charlotte Riley    Sarah

Weekend Chart Record

DateRank Gross% ChangeTheatersPer TheaterTotal GrossDays
5/22/2009 35 $110,443   10 $11,044 $110,443 3
5/29/2009 23 $165,964 +50.27% 26 $6,383 $339,881 10
6/5/2009 22 $202,920 +22.27% 46 $4,411 $611,346 17
6/12/2009 17 $299,716 +47.70% 90 $3,330 $1,004,798 24
6/19/2009 16 $429,101 +43.17% 255 $1,683 $1,575,197 31
6/26/2009 24 $245,423 -42.81% 200 $1,227 $2,024,412 38
7/3/2009 31 $105,949 -56.83% 95 $1,115 $2,272,691 45
7/10/2009 39 $58,630 -44.66% 48 $1,221 $2,393,438 52
7/17/2009 39 $47,656 -18.72% 48 $993 $2,473,685 59
7/24/2009 49 $29,387 -38.34% 34 $864 $2,537,150 66
7/31/2009 64 $15,891 -45.93% 23 $691 $2,581,601 73
8/7/2009 70 $9,179 -42.24% 21 $437 $2,598,599 80
8/14/2009 84 $3,590 -60.89% 12 $299 $2,608,744 87
8/21/2009 75 $8,086 +125.24% 27 $299 $2,620,084 94
8/28/2009 87 $5,099 -36.94% 10 $510 $2,631,543 101
9/4/2009 102 $1,417 -72.21% 3 $472 $2,638,139 108
9/11/2009 83 $6,755 +376.71% 13 $520 $2,647,752 115
9/18/2009 106 $2,090 -69.06% 6 $348 $2,652,508 122
9/25/2009 116 $1,120 -46.41% 5 $224 $2,654,741 129
10/2/2009 113 $1,296 +15.71% 5 $259 $2,656,324 136

Daily Chart Record

DateRank Gross% ChangeTheatersPer TheaterTotal GrossDays
5/25/2009 31 $32,595   10 $3,260 $143,038 4
9/7/2009 81 $620   3 $207 $2,638,759 109

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