Easy Virtue (2009)

Theatrical Performance
Domestic Box Office $2,656,784Details
International Box Office $17,880,957Details
Worldwide Box Office $20,537,741
Further financial details...

Synopsis

The twenties have roared…the thirties have yet to swing. John Whittaker, a young Englishman, falls madly in love with Larita, a sexy and glamorous American woman, and they marry impetuously. However when the couple returns to the family home, his mother Mrs. Whittaker has an instant allergic reaction to her new daughter-in-law. Larita tries her best to fit in but fails to tiptoe through the minefield laid by her mother-in-law. Larita quickly realizes Mrs. Whittaker’s game and sees that she must fight back if she’s not going to lose John. A battle of wits ensues and sparks soon fly. Mrs. Whittaker manipulates every situation to undermine her, while Larita remains frustratingly calm and engineers sassy counter attacks. Before long, Mrs. Whittaker’s manipulation starts to work on John and Larita feels their love is in danger of slipping away. In a grand finale, where the secrets from Larita’s past are revealed, she finally makes a break for freedom from the suffocating house…

Metrics

Opening Weekend:$110,443 (4.2% of total gross)
Legs:6.19 (domestic box office/biggest weekend)
Domestic Share:12.9% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:10 opening theaters/255 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $3,730,116

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,501-7,600) 7,534 $2,656,784
All Time International Box Office (Rank 3,601-3,700) 3,690 $17,880,957
All Time Worldwide Box Office (Rank 5,301-5,400) 5,371 $20,537,741
All Time Domestic Highest Grossing Limited Release Movies (Rank 901-1,000) 911 $2,656,784

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Hulu:Hulu

Movie Details

Domestic Releases: May 22nd, 2009 (Limited) by Sony Pictures Classics
Video Release: September 15th, 2009 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for sexual content, brief partial nudity, and smoking throughout.
Running Time: 96 minutes
Comparisons: vs. Barfi
Create your own comparison chart…
Keywords: Romance
Source:Based on Play
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Ealing Studios, Endgame Entertainment, Odyssey Entertainment, BBC Films, Fragile Films, Joe Abrams Productions, Prescience
Production Countries: United Kingdom
Languages: English, French

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 22, 2009 35 $110,443   10 $11,044   $110,443 1
May 29, 2009 23 $165,964 +50% 26 $6,383   $339,881 2
Jun 5, 2009 22 $202,920 +22% 46 $4,411   $611,346 3
Jun 12, 2009 17 $299,716 +48% 90 $3,330   $1,004,798 4
Jun 19, 2009 16 $429,101 +43% 255 $1,683   $1,575,197 5
Jun 26, 2009 24 $245,423 -43% 200 $1,227   $2,024,412 6
Jul 3, 2009 31 $105,949 -57% 95 $1,115   $2,272,691 7
Jul 10, 2009 39 $58,630 -45% 48 $1,221   $2,393,438 8
Jul 17, 2009 39 $47,656 -19% 48 $993   $2,473,685 9
Jul 24, 2009 49 $29,387 -38% 34 $864   $2,537,150 10
Jul 31, 2009 64 $15,891 -46% 23 $691   $2,581,601 11
Aug 7, 2009 70 $9,179 -42% 21 $437   $2,598,599 12
Aug 14, 2009 84 $3,590 -61% 12 $299   $2,608,744 13
Aug 21, 2009 75 $8,086 +125% 27 $299   $2,620,084 14
Aug 28, 2009 87 $5,099 -37% 10 $510   $2,631,543 15
Sep 4, 2009 102 $1,417 -72% 3 $472   $2,638,139 16
Sep 11, 2009 83 $6,755 +377% 13 $520   $2,647,752 17
Sep 18, 2009 106 $2,090 -69% 6 $348   $2,652,508 18
Sep 25, 2009 116 $1,120 -46% 5 $224   $2,654,741 19
Oct 2, 2009 113 $1,296 +16% 5 $259   $2,656,324 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 25, 2009 31 $32,595     10 $3,260   $143,038 4
Sep 7, 2009 81 $620     3 $207   $2,638,759 109

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 22, 2009 33 $173,917   10 $17,392   $173,917 1
May 29, 2009 23 $234,509 +35% 26 $9,020   $408,426 2
Jun 5, 2009 22 $296,656 +27% 46 $6,449   $705,082 3
Jun 12, 2009 19 $441,014 +49% 90 $4,900   $1,146,096 4
Jun 19, 2009 17 $632,893 +44% 255 $2,482   $1,778,989 5
Jun 26, 2009 25 $387,753 -39% 200 $1,939   $2,166,742 6
Jul 3, 2009 31 $168,066 -57% 95 $1,769   $2,334,808 7
Jul 10, 2009 40 $91,221 -46% 48 $1,900   $2,426,029 8
Jul 17, 2009 39 $81,734 -10% 48 $1,703   $2,507,763 9
Jul 24, 2009 48 $57,947 -29% 34 $1,704   $2,565,710 10
Jul 31, 2009 65 $23,710 -59% 23 $1,031   $2,589,420 11
Aug 7, 2009 68 $15,734 -34% 21 $749   $2,605,154 12
Aug 14, 2009 83 $6,844 -57% 12 $570   $2,611,998 13
Aug 21, 2009 72 $14,446 +111% 27 $535   $2,626,444 14
Aug 28, 2009 82 $10,278 -29% 10 $1,028   $2,636,722 15
Sep 4, 2009 92 $4,275 -58% 3 $1,425   $2,640,997 16
Sep 11, 2009 85 $9,421 +120% 13 $725   $2,650,418 17
Sep 18, 2009 110 $3,203 -66% 6 $534   $2,653,621 18
Sep 25, 2009 121 $1,407 -56% 5 $281   $2,655,028 19
Oct 2, 2009 113 $1,756 +25% 5 $351   $2,656,784 20

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jessica Biel    Larita
Colin Firth    Mr. Whittaker
Kristin Scott Thomas    Mrs. Whittaker
Benjamin Barnes    John Whittaker

Supporting Cast

Kris Marshall    Furber
Kimberley Nixon    Hilda
Katharine Parkinson    Marion
Pip Torrens    Lord Hurst
Christian Brassington    Philip
Charlotte Riley    Sarah

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Stephan Elliott    Director
Mark Holt    Special Effects Supervisor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Releases for September 15th, 2009 - Part I

September 15th, 2009

The Christmas shopping season starts early this year, as it seems to do every year. Only 15 days into September we have the first summer blockbuster of the year coming out. While X-Men Origins - Wolverine will easily be the biggest release of the week, it won't be the best. I think the best selections out there are from the TV on DVD categories, which is common this time of year, and I would rank Sanctuary - Season One and Transformers - Season Two - Volume One as the best of the best and both are my DVD Picks of the Week. There are a large number of spotlight reviews, including a trio that arrived late, so the list had to be split into two. The second part can be found here. More...

Hurt and Revenge Rise on the Per Theater Chart

June 30th, 2009

The Hurt Locker did something most films about the Iraq War have not been able to do: succeed at the box office. During its opening weekend it earned close to $150,000 in just four theaters for an average of $36,338. The overall number one film, Transformers - Revenge of the Fallen, managed second place with an average of $25,736, and nearly double that since Wednesday. Meanwhile, last week's number one film on the per theater average, Whatever Works, landed in third with $10,280. More...

Food Soars Past the Moon on the Per Theater Chart

June 16th, 2009

There were half-a-dozen films that managed to reach the $10,000 mark on the per theater chart, led by Food, Inc. with an impressive average of $20,171 in three theaters. This suggests at least some potential for expansion. Moon opened in a few more theaters while its average was slightly below at $17,006, but this is also enough to suggest some potential for expansion. Tetro opened on Thursday and earned nearly $40,000 over 4 days, but over the three-day weekend it managed an average of $16,221. Away We Go expanded from 4 to 45 theaters, but still earned an average of $12,463, and this is very good news indeed. Youssou N'Dour: I Bring What I Love opened with an average of $10,866 in three theaters while Le Combat Dans l'Ile opened with $10,217 in one. The overall box office champion, The Hangover, came awfully close to the $10,000 mark with an average of $9,775. More...

Blockbusters Battle on Top of Per Theater Chart

May 27th, 2009

The top two films on the overall chart were also the top two films on the per theater chart with Night at the Museum 2 earning an average of $13,226 while Terminator Salvation pulled in $12,056. Easy Virtue got off to a faster-than-expected start with an average $11,044, and this suggests some ability to expand. More...

Movie Website Reviews for the Weekend of May 22nd, 2009

May 24th, 2009

For the first time in a long time, we have two wide releases battling for top spot on the weekend box office. I thought this would encourage competition on the websites, but Night at the Museum: Battle of the Smithsonian's Official Site was clearly the best of the week. More...

Experiencing Limited Releases

May 22nd, 2009

Another week that's not exactly busy when it comes to limited releases. There is a lot of variety, on the other hand, with a documentary, a costume drama, a foreign language flick, and a film starring a real-life porn star making her mainstream movie debut. Should be something for nearly everyone. More...

Cast Updates - June 19, 2008

June 19th, 2008

This week's round of new casting information contains updates for 2012, Public Enemies, Transformers 2, and more! More...

New Movie Announcements, Stars and Directors - January 15, 2008

January 15th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Cast Updates - January 10, 2008

January 10th, 2008

This week's round of new casting information contains updates for Armored, Easy Virtue, Solomon Kane, and more! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The twenties have roared…the thirties have yet to swing. John Whittaker, a young Englishman, falls madly in love with Larita, a sexy and glamorous American woman, and they marry impetuously. However when the couple returns to the family home, his mother Mrs. Whittaker has an instant allergic reaction to her new daughter-in-law. Larita tries her best to fit in but fails to tiptoe through the minefield laid by her mother-in-law. Larita quickly realizes Mrs. Whittaker’s game and sees that she must fight back if she’s not going to lose John. A battle of wits ensues and sparks soon fly. Mrs. Whittaker manipulates every situation to undermine her, while Larita remains frustratingly calm and engineers sassy counter attacks. Before long, Mrs. Whittaker’s manipulation starts to work on John and Larita feels their love is in danger of slipping away. In a grand finale, where the secrets from Larita’s past are revealed, she finally makes a break for freedom from the suffocating house…

Metrics

Opening Weekend:$110,443 (4.2% of total gross)
Legs:6.19 (domestic box office/biggest weekend)
Domestic Share:12.9% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:10 opening theaters/255 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $3,730,116

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,501-7,600) 7,534 $2,656,784
All Time International Box Office (Rank 3,601-3,700) 3,690 $17,880,957
All Time Worldwide Box Office (Rank 5,301-5,400) 5,371 $20,537,741
All Time Domestic Highest Grossing Limited Release Movies (Rank 901-1,000) 911 $2,656,784

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Hulu:Hulu

Movie Details

Domestic Releases: May 22nd, 2009 (Limited) by Sony Pictures Classics
Video Release: September 15th, 2009 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for sexual content, brief partial nudity, and smoking throughout.
Running Time: 96 minutes
Comparisons: vs. Barfi
Create your own comparison chart…
Keywords: Romance
Source:Based on Play
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Ealing Studios, Endgame Entertainment, Odyssey Entertainment, BBC Films, Fragile Films, Joe Abrams Productions, Prescience
Production Countries: United Kingdom
Languages: English, French

Leading Cast

Jessica Biel    Larita
Colin Firth    Mr. Whittaker
Kristin Scott Thomas    Mrs. Whittaker
Benjamin Barnes    John Whittaker

Supporting Cast

Kris Marshall    Furber
Kimberley Nixon    Hilda
Katharine Parkinson    Marion
Pip Torrens    Lord Hurst
Christian Brassington    Philip
Charlotte Riley    Sarah

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Stephan Elliott    Director
Mark Holt    Special Effects Supervisor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Releases for September 15th, 2009 - Part I

September 15th, 2009

The Christmas shopping season starts early this year, as it seems to do every year. Only 15 days into September we have the first summer blockbuster of the year coming out. While X-Men Origins - Wolverine will easily be the biggest release of the week, it won't be the best. I think the best selections out there are from the TV on DVD categories, which is common this time of year, and I would rank Sanctuary - Season One and Transformers - Season Two - Volume One as the best of the best and both are my DVD Picks of the Week. There are a large number of spotlight reviews, including a trio that arrived late, so the list had to be split into two. The second part can be found here. More...

Hurt and Revenge Rise on the Per Theater Chart

June 30th, 2009

The Hurt Locker did something most films about the Iraq War have not been able to do: succeed at the box office. During its opening weekend it earned close to $150,000 in just four theaters for an average of $36,338. The overall number one film, Transformers - Revenge of the Fallen, managed second place with an average of $25,736, and nearly double that since Wednesday. Meanwhile, last week's number one film on the per theater average, Whatever Works, landed in third with $10,280. More...

Food Soars Past the Moon on the Per Theater Chart

June 16th, 2009

There were half-a-dozen films that managed to reach the $10,000 mark on the per theater chart, led by Food, Inc. with an impressive average of $20,171 in three theaters. This suggests at least some potential for expansion. Moon opened in a few more theaters while its average was slightly below at $17,006, but this is also enough to suggest some potential for expansion. Tetro opened on Thursday and earned nearly $40,000 over 4 days, but over the three-day weekend it managed an average of $16,221. Away We Go expanded from 4 to 45 theaters, but still earned an average of $12,463, and this is very good news indeed. Youssou N'Dour: I Bring What I Love opened with an average of $10,866 in three theaters while Le Combat Dans l'Ile opened with $10,217 in one. The overall box office champion, The Hangover, came awfully close to the $10,000 mark with an average of $9,775. More...

Blockbusters Battle on Top of Per Theater Chart

May 27th, 2009

The top two films on the overall chart were also the top two films on the per theater chart with Night at the Museum 2 earning an average of $13,226 while Terminator Salvation pulled in $12,056. Easy Virtue got off to a faster-than-expected start with an average $11,044, and this suggests some ability to expand. More...

Movie Website Reviews for the Weekend of May 22nd, 2009

May 24th, 2009

For the first time in a long time, we have two wide releases battling for top spot on the weekend box office. I thought this would encourage competition on the websites, but Night at the Museum: Battle of the Smithsonian's Official Site was clearly the best of the week. More...

Experiencing Limited Releases

May 22nd, 2009

Another week that's not exactly busy when it comes to limited releases. There is a lot of variety, on the other hand, with a documentary, a costume drama, a foreign language flick, and a film starring a real-life porn star making her mainstream movie debut. Should be something for nearly everyone. More...

Cast Updates - June 19, 2008

June 19th, 2008

This week's round of new casting information contains updates for 2012, Public Enemies, Transformers 2, and more! More...

New Movie Announcements, Stars and Directors - January 15, 2008

January 15th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Cast Updates - January 10, 2008

January 10th, 2008

This week's round of new casting information contains updates for Armored, Easy Virtue, Solomon Kane, and more! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 22, 2009 35 $110,443   10 $11,044   $110,443 1
May 29, 2009 23 $165,964 +50% 26 $6,383   $339,881 2
Jun 5, 2009 22 $202,920 +22% 46 $4,411   $611,346 3
Jun 12, 2009 17 $299,716 +48% 90 $3,330   $1,004,798 4
Jun 19, 2009 16 $429,101 +43% 255 $1,683   $1,575,197 5
Jun 26, 2009 24 $245,423 -43% 200 $1,227   $2,024,412 6
Jul 3, 2009 31 $105,949 -57% 95 $1,115   $2,272,691 7
Jul 10, 2009 39 $58,630 -45% 48 $1,221   $2,393,438 8
Jul 17, 2009 39 $47,656 -19% 48 $993   $2,473,685 9
Jul 24, 2009 49 $29,387 -38% 34 $864   $2,537,150 10
Jul 31, 2009 64 $15,891 -46% 23 $691   $2,581,601 11
Aug 7, 2009 70 $9,179 -42% 21 $437   $2,598,599 12
Aug 14, 2009 84 $3,590 -61% 12 $299   $2,608,744 13
Aug 21, 2009 75 $8,086 +125% 27 $299   $2,620,084 14
Aug 28, 2009 87 $5,099 -37% 10 $510   $2,631,543 15
Sep 4, 2009 102 $1,417 -72% 3 $472   $2,638,139 16
Sep 11, 2009 83 $6,755 +377% 13 $520   $2,647,752 17
Sep 18, 2009 106 $2,090 -69% 6 $348   $2,652,508 18
Sep 25, 2009 116 $1,120 -46% 5 $224   $2,654,741 19
Oct 2, 2009 113 $1,296 +16% 5 $259   $2,656,324 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 25, 2009 31 $32,595     10 $3,260   $143,038 4
Sep 7, 2009 81 $620     3 $207   $2,638,759 109

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 22, 2009 33 $173,917   10 $17,392   $173,917 1
May 29, 2009 23 $234,509 +35% 26 $9,020   $408,426 2
Jun 5, 2009 22 $296,656 +27% 46 $6,449   $705,082 3
Jun 12, 2009 19 $441,014 +49% 90 $4,900   $1,146,096 4
Jun 19, 2009 17 $632,893 +44% 255 $2,482   $1,778,989 5
Jun 26, 2009 25 $387,753 -39% 200 $1,939   $2,166,742 6
Jul 3, 2009 31 $168,066 -57% 95 $1,769   $2,334,808 7
Jul 10, 2009 40 $91,221 -46% 48 $1,900   $2,426,029 8
Jul 17, 2009 39 $81,734 -10% 48 $1,703   $2,507,763 9
Jul 24, 2009 48 $57,947 -29% 34 $1,704   $2,565,710 10
Jul 31, 2009 65 $23,710 -59% 23 $1,031   $2,589,420 11
Aug 7, 2009 68 $15,734 -34% 21 $749   $2,605,154 12
Aug 14, 2009 83 $6,844 -57% 12 $570   $2,611,998 13
Aug 21, 2009 72 $14,446 +111% 27 $535   $2,626,444 14
Aug 28, 2009 82 $10,278 -29% 10 $1,028   $2,636,722 15
Sep 4, 2009 92 $4,275 -58% 3 $1,425   $2,640,997 16
Sep 11, 2009 85 $9,421 +120% 13 $725   $2,650,418 17
Sep 18, 2009 110 $3,203 -66% 6 $534   $2,653,621 18
Sep 25, 2009 121 $1,407 -56% 5 $281   $2,655,028 19
Oct 2, 2009 113 $1,756 +25% 5 $351   $2,656,784 20

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.