Prince of Persia: Sands of Time (2010)

Prince of Persia: Sands of Time poster
Theatrical Performance
Domestic Box Office $90,759,676Details
International Box Office $245,600,000Details
Worldwide Box Office $336,359,676
Home Market Performance
Est. Domestic DVD Sales $37,979,259 Details
Est. Domestic Blu-ray Sales $15,215,889 Details
Total Est. Domestic Video Sales $53,195,148
Further financial details...

Synopsis

A rogue prince reluctantly joins forces with a mysterious princess and together, they race against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time - a gift from the gods that can reverse time and allow its possessor to rule the world.

Metrics

Opening Weekend:$30,095,259 (33.2% of total gross)
Legs:3.02 (domestic box office/biggest weekend)
Domestic Share:27.0% (domestic box office/worldwide)
Production Budget:$200,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:3,646 opening theaters/3,646 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $124,003,709

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 908 $90,759,676
All Time International Box Office (Rank 301-400) 375 $245,600,000
All Time Worldwide Box Office (Rank 401-500) 473 $336,359,676
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 155 $90,759,676
All Time International Box Office for Walt Disney Movies 76 $245,600,000
All Time Worldwide Box Office for Walt Disney Movies 95 $336,359,676

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 28th, 2010 (Wide) by Walt Disney
International Releases: May 28th, 2010 (IMAX) (Denmark)
Video Release: September 14th, 2010 by Walt Disney Home Entertainment, released as Prince of Persia: The Sands of Time
MPAA Rating: PG-13 for intense sequences of violence and action.
Running Time: 115 minutes
Comparisons: vs. Ocean's Twelve
Create your own comparison chart…
Keywords: Whitewashed Casting, IMAX: DMR
Source:Based on Game
Genre:Action
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Walt Disney Pictures, Jerry Bruckheimer
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Top Based on Game Weekend Domestic 15 $30,095,259 May 28, 2010 3
Top Fantasy Weekend Domestic 95 $30,095,259 May 28, 2010 3
Memorial Day (All Movies, 3-Day) 50 $30,095,259 May 28, 2010 3
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 67 $43,102,212 May 28, 2010 3
Memorial Day (All Movies, 4-Day, Fri-Mon) 46 $37,813,075 May 28, 2010 3
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 49 $54,155,612 May 28, 2010 3
Memorial Day (Opening, 3-Day) 33 $30,095,259 May 28, 2010 3
Memorial Day (Opening, 3-Day, Inflation Adjusted) 46 $43,102,212 May 28, 2010 3
Memorial Day (Opening, 4-Day, Fri-Mon) 30 $37,813,075 May 28, 2010 3
Memorial Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 32 $54,155,612 May 28, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2010 3 $30,095,259   3,646 $8,254   $30,095,259 1
Jun 4, 2010 4 $14,019,131 -53% 3,646 $3,845   $59,621,721 2
Jun 11, 2010 6 $6,486,150 -54% 3,108 $2,087   $72,228,302 3
Jun 18, 2010 6 $5,566,464 -14% 2,605 $2,137   $80,800,574 4
Jun 25, 2010 8 $2,845,684 -49% 1,851 $1,537   $86,221,879 5
Jul 2, 2010 12 $690,501 -76% 600 $1,151   $88,144,671 6
Jul 9, 2010 20 $348,308 -50% 275 $1,267   $89,004,440 7
Jul 16, 2010 28 $139,396 -60% 141 $989   $89,317,852 8
Jul 23, 2010 29 $110,427 -21% 128 $863   $89,523,435 9
Jul 30, 2010 36 $84,794 -23% 90 $942   $89,726,590 10
Aug 6, 2010 45 $49,680 -41% 68 $731   $89,836,594 11
Aug 13, 2010 27 $229,847 +363% 202 $1,138   $90,100,578 12
Aug 20, 2010 33 $174,365 -24% 186 $937   $90,402,162 13
Aug 27, 2010 39 $106,901 -39% 312 $343   $90,586,623 14
Sep 3, 2010 49 $53,379 -50% 93 $574   $90,684,976 15
Sep 10, 2010 64 $23,217 -57% 45 $516   $90,736,651 16
Sep 17, 2010 78 $12,197 -47% 28 $436   $90,755,643 17

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 28, 2010 3 $10,208,668     3,646 $2,800   $10,208,668 1
May 29, 2010 2 $10,309,801 +1%   3,646 $2,828   $20,518,469 2
May 30, 2010 2 $9,576,790 -7%   3,646 $2,627   $30,095,259 3
May 31, 2010 2 $7,717,816 -19%   3,646 $2,117   $37,813,075 4
Jun 1, 2010 3 $3,075,165 -60%   3,646 $843   $40,888,240 5
Jun 2, 2010 3 $2,423,287 -21%   3,646 $665   $43,311,527 6
Jun 3, 2010 3 $2,291,063 -5%   3,646 $628   $45,602,590 7
Jun 4, 2010 5 $4,143,703 +81% -59% 3,646 $1,137   $49,746,293 8
Jun 5, 2010 4 $5,791,893 +40% -44% 3,646 $1,589   $55,538,186 9
Jun 6, 2010 3 $4,083,535 -29% -57% 3,646 $1,120   $59,621,721 10
Jun 7, 2010 4 $1,530,775 -63% -80% 3,646 $420   $61,152,496 11
Jun 8, 2010 5 $1,614,483 +5% -47% 3,646 $443   $62,766,979 12
Jun 9, 2010 5 $1,512,795 -6% -38% 3,646 $415   $64,279,774 13
Jun 10, 2010 5 $1,462,378 -3% -36% 3,646 $401   $65,742,152 14
Jun 11, 2010 6 $2,016,480 +38% -51% 3,108 $649   $67,758,632 15
Jun 12, 2010 6 $2,661,847 +32% -54% 3,108 $856   $70,420,479 16
Jun 13, 2010 6 $1,807,823 -32% -56% 3,108 $582   $72,228,302 17
Jun 14, 2010 6 $759,205 -58% -50% 3,108 $244   $72,987,507 18
Jun 15, 2010 8 $797,267 +5% -51% 3,108 $257   $73,784,774 19
Jun 16, 2010 8 $759,421 -5% -50% 3,108 $244   $74,544,195 20
Jun 17, 2010 7 $689,915 -9% -53% 3,108 $222   $75,234,110 21
Jun 18, 2010 6 $1,736,445 +152% -14% 2,605 $667   $76,970,555 22
Jun 19, 2010 5 $2,159,191 +24% -19% 2,605 $829   $79,129,746 23
Jun 20, 2010 6 $1,670,828 -23% -8% 2,605 $641   $80,800,574 24
Jun 21, 2010 8 $646,541 -61% -15% 2,605 $248   $81,447,115 25
Jun 22, 2010 7 $697,880 +8% -12% 2,605 $268   $82,144,995 26
Jun 23, 2010 8 $571,042 -18% -25% 2,605 $219   $82,716,037 27
Jun 24, 2010 7 $660,158 +16% -4% 2,605 $253   $83,376,195 28
Jun 25, 2010 7 $967,034 +46% -44% 1,851 $522   $84,343,229 29
Jun 26, 2010 8 $1,153,863 +19% -47% 1,851 $623   $85,497,092 30
Jun 27, 2010 8 $724,787 -37% -57% 1,851 $392   $86,221,879 31
Jun 28, 2010 8 $361,669 -50% -44% 1,851 $195   $86,583,548 32
Jun 29, 2010 9 $379,949 +5% -46% 1,851 $205   $86,963,497 33
Jun 30, 2010 9 $258,051 -32% -55% 1,851 $139   $87,221,548 34
Jul 1, 2010 10 $232,622 -10% -65% 1,851 $126   $87,454,170 35
Jul 2, 2010 11 $248,143 +7% -74% 600 $414   $87,702,313 36
Jul 3, 2010 12 $266,681 +7% -77% 600 $444   $87,968,994 37
Jul 4, 2010 12 $175,677 -34% -76% 600 $293   $88,144,671 38
Jul 5, 2010 12 $194,315 +11% -46% 600 $324   $88,338,986 39
Jul 6, 2010 11 $115,169 -41% -70% 600 $192   $88,454,155 40
Jul 7, 2010 12 $97,913 -15% -62% 600 $163   $88,552,068 41
Jul 8, 2010 11 $104,064 +6% -55% 600 $173   $88,656,132 42
Sep 6, 2010 48 $17,043     93 $183   $90,702,019 102

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2010 3 $45,602,590   3,646 $12,508   $45,602,590 1
Jun 4, 2010 4 $20,139,562 -56% 3,646 $5,524   $65,742,152 2
Jun 11, 2010 6 $9,491,958 -53% 3,108 $3,054   $75,234,110 3
Jun 18, 2010 6 $8,142,085 -14% 2,605 $3,126   $83,376,195 4
Jun 25, 2010 10 $4,077,975 -50% 1,851 $2,203   $87,454,170 5
Jul 2, 2010 12 $1,201,962 -71% 600 $2,003   $88,656,132 6
Jul 9, 2010 23 $522,324 -57% 275 $1,899   $89,178,456 7
Jul 16, 2010 28 $234,552 -55% 141 $1,663   $89,413,008 8
Jul 23, 2010 28 $228,788 -2% 128 $1,787   $89,641,796 9
Jul 30, 2010 32 $145,118 -37% 90 $1,612   $89,786,914 10
Aug 6, 2010 45 $83,817 -42% 68 $1,233   $89,870,731 11
Aug 13, 2010 28 $357,066 +326% 202 $1,768   $90,227,797 12
Aug 20, 2010 33 $251,925 -29% 186 $1,354   $90,479,722 13
Aug 27, 2010 39 $151,875 -40% 312 $487   $90,631,597 14
Sep 3, 2010 49 $81,837 -46% 93 $880   $90,713,434 15
Sep 10, 2010 65 $30,012 -63% 45 $667   $90,743,446 16
Sep 17, 2010 80 $16,230 -46% 28 $580   $90,759,676 17

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Denmark 5/28/2010 $0 0 0 0 $0
 
International Total$245,600,000

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20101664,041 664,041$15,047,567$15,047,5671
Sep 26, 20103234,225-65% 898,266$5,172,367$20,219,9342
Oct 3, 20107107,890-54% 1,006,156$2,522,231$22,742,1653
Oct 10, 2010988,274-18% 1,094,430$1,995,478$24,737,6434
Oct 17, 20101363,547-28% 1,157,977$1,416,939$26,154,5825
Oct 24, 20101546,652-27% 1,204,629$869,836$27,024,4186
Oct 31, 20101843,553-7% 1,248,182$927,949$27,952,3677
Nov 7, 20102220,843-52% 1,269,025$413,423$28,365,7908
Nov 14, 20102928,668+38% 1,297,693$549,523$28,915,3139
Nov 21, 20102553,861+88% 1,351,554$847,756$29,763,06910
Apr 24, 20112676,234 1,705,950$1,480,929$35,551,07932

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20101244,321 244,321$6,611,326$6,611,3261
Sep 26, 2010364,321-74% 308,642$1,736,013$8,347,3392
Oct 3, 2010626,699-58% 335,341$725,680$9,073,0193
Oct 10, 20101119,895-25% 355,236$556,874$9,629,8934
Oct 17, 2010814,533-27% 369,769$406,779$10,036,6725
Oct 24, 20101413,177-9% 382,946$332,071$10,368,7436
Oct 31, 2010149,162-30% 392,108$256,440$10,625,1837
Nov 28, 201012116,886 521,306$2,837,984$13,762,10011

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jake Gyllenhaal    Dastan
Gemma Arterton    Tamina
Ben Kingsley    Nizam

Supporting Cast

Alfred Molina    Sheik Amar
Steve Toussaint    Seso
Toby Kebbell    Garsiv
Richard Coyle    Tus
Ronald Pickup    King Sharaman
Reece Ritchie    Bis
Gisli Orn Gardarsson    Hassansin Leader
Claudio Pacifico    Hassansin Porcupine
Thomas Dupont    Hassansin Whip Man
David Pope    Hassansin Giant Scimitar
Domonkos Pardanyi    Hassansin Double-Bladed Halberd
Massimilano Ubaldi    Hassansin Long Razor
Furdik Vladimir    Hassansin Grenade Man
Christopher Greet    Regent of Alamut
William Foster    Young Dastan
Elliot James Neale    Young Bis
Selva Rasalingham    Persian Captain
Daud Shah    Asoka
Daisy Doidge-Hill    Young Guardian Girl
Charlie Banks    King Sharaman (Boy)
Jesse Mathews    Nizam (Boy)
Rohan Siva    Bloodied Alamut Soldier
Dimitri Andreas    Head Servant
Stephen Pope    Roham
Trampas Thompson    Mounted Herald
Joseph Bedelem    Garsiv's Lieutenant
Rachid Abbad    Rafa
Farzana Dua Elahe    Tamina's Maid Servant
Aziz El Kibachi    Mughal Sultan
Simon De Selva    General
Felix Augusto Quadros    Spy
Amin Mohammad Fouladi    Musician
Masoud Abbasi    Musician
Mehrdad Azmin    Musician
Zartosht Safari    Musician
Ali Nourbakhsh    Musician
Parham Bahadoran    Musician
Ehsan Parvizian    Musician
Shohreh Shojaeifard    Musician
Babak Babakinejad    Musician

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mike Newell    Director
Boaz Yakin    Screenwriter
Doug Miro    Screenwriter
Carlo Bernard    Screenwriter
Jordan Mechner    Story Creator
Jerry Bruckheimer    Producer
Mike Stenson    Executive Producer
Chad Oman    Executive Producer
John August    Executive Producer
Jordan Mechner    Executive Producer
Patrick McCormick    Executive Producer
Eric McLeod    Executive Producer
John Seale    Cinematographer
Michael Kahn    Editor
Mick Audsley    Editor
Martin Walsh    Editor
Harry Gregson-Williams    Composer
Wolf Kroeger    Production Designer
Jonathan McKinstry    Supervising Art Director
Gary Freeman    Supervising Art Director
Leslie Tomkins    Art Director
Rob Cowper    Art Director
Pierluigi Basile    Art Director
Mark Swain    Art Director
Luca Tranchino    Art Director
David Allday    Art Director
Marc Homes    Art Director
Elli Griff    Set Decorator
Tom Whitehead    Set Designer
Penny Rose    Costume Designer
Peter Lindsay    Sound Mixer
George Watters II    Supervising Sound Editor
Tim Nielsen    Supervising Sound Editor
Tim Nielsen    Sound Designer
Christopher Boyes    Sound Designer
Kevin O'Connell    Re-recording Mixer
Beau Borders    Re-recording Mixer
Trevor Wood    Special Effects
Peta Bayley    Head of Animation
Tom Wood    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Pat Sandston    Associate Producer
Simon Warnock    Assistant Director
Alexander Witt    Second Unit Director
Susie Figgis    Casting Director
Will Dodds    Second Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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New releases flooded the sales chart this week, taking the top nine spots, plus a couple more in the top 30. Leading the way was Prince of Persia: The Sands of Time with a disappointing opening week of 664,000 units and consumer spending at retail of $15.05 million. It was relatively better on Blu-ray, however. Letters to Juliet opened in second place with 486,000 units and $8.26 million, which is fine given the film's theatrical run. Barbie: A Fashion Fairytale opened in third place with $283,000 units / $3.95 million, which is huge for a direct-to-DVD franchise. More...

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June 16th, 2010

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June 9th, 2010

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June 3rd, 2010

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June 2nd, 2010

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May 30th, 2010

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Sex Starts Early on Memorial Day

May 28th, 2010

Memorial Day long weekend started early with the midnight release of Sex and the City 2, but it's not the only saturation level release debuting this weekend. With the weakness shown last weekend by Shrek Forever After, the industry is looking forward with a bit of trepidation. Should both of these stumble, the narrative going forward will be quite negative, as none of the May releases will have excelled. This time last year, Up opened with close to $70 million. I don't think either film will match that, especially over three days. But their combined strength will hopefully give 2010 a boost at the box office. More...

International Top of the Chart: Robin the Richest

May 27th, 2010

Robin Hood remained in the top spot on the international chart, hitting the century mark over the weekend. It did show weakness in a lot of major markets and overall fell 57% to $30.09 million on 7,073 screens in 56 markets for a total of $125.37 million internationally and $191.53 million worldwide. Granted, it had no major openings this past weekend, but this is still troubling. Additionally, it only has two major openings left (China and Japan) so it is not like it has a lot of markets left to draw from. That said, it has made more globally than it cost to make, and it should add another $100 million or so to that final tally. It should eventually break even. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...

IMAX: Avatar Reaches International Milestone

April 20th, 2010

During the past week, the IMAX corporation released further details on Avatar's IMAX run. The film reached $100 million internationally from 85 international screens to go with its more than $125 million domestic IMAX total. Worldwide it has now made $228 million on 262 screens. All these numbers are records, the international box office, the worldwide box office, the screen counts, everything. More...

New Movie US Release Dates - August 3, 2008

August 3rd, 2008

This week's round of new movie release information contains release dates for The Haunting of Molly Hartley, Nothing Like the Holidays, Not Easily Broken and more! More...

Cast Updates - June 19, 2008

June 19th, 2008

This week's round of new casting information contains updates for 2012, Public Enemies, Transformers 2, and more! More...

Cast Updates - May 22, 2008

May 22nd, 2008

This week's round of new casting information contains updates for Doubt, The Go-Getter, Veronika Decides to Die, and more! More...

New Movie US Release Dates - February 24, 2008

February 24th, 2008

This week's round of new movie release information contains release dates for Old Dogs, Prince of Persia, Alice in Wonderland and more! More...

Cast Updates - November 15, 2007

November 15th, 2007

This week's round of new casting information contains updates for Cirque du Freak, Max Payne, Star Trek XI, and more! More...

New Movie US Release Dates - June 8, 2007

June 8th, 2007

This week's round of new movie release information contains release dates for Death Race, Prince of Persia, Narnia 3 and more. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A rogue prince reluctantly joins forces with a mysterious princess and together, they race against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time - a gift from the gods that can reverse time and allow its possessor to rule the world.

Metrics

Opening Weekend:$30,095,259 (33.2% of total gross)
Legs:3.02 (domestic box office/biggest weekend)
Domestic Share:27.0% (domestic box office/worldwide)
Production Budget:$200,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:3,646 opening theaters/3,646 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $124,003,709

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 908 $90,759,676
All Time International Box Office (Rank 301-400) 375 $245,600,000
All Time Worldwide Box Office (Rank 401-500) 473 $336,359,676
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 155 $90,759,676
All Time International Box Office for Walt Disney Movies 76 $245,600,000
All Time Worldwide Box Office for Walt Disney Movies 95 $336,359,676

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 28th, 2010 (Wide) by Walt Disney
International Releases: May 28th, 2010 (IMAX) (Denmark)
Video Release: September 14th, 2010 by Walt Disney Home Entertainment, released as Prince of Persia: The Sands of Time
MPAA Rating: PG-13 for intense sequences of violence and action.
Running Time: 115 minutes
Comparisons: vs. Ocean's Twelve
Create your own comparison chart…
Keywords: Whitewashed Casting, IMAX: DMR
Source:Based on Game
Genre:Action
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Walt Disney Pictures, Jerry Bruckheimer
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Top Based on Game Weekend Domestic 15 $30,095,259 May 28, 2010 3
Top Fantasy Weekend Domestic 95 $30,095,259 May 28, 2010 3
Memorial Day (All Movies, 3-Day) 50 $30,095,259 May 28, 2010 3
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 67 $43,102,212 May 28, 2010 3
Memorial Day (All Movies, 4-Day, Fri-Mon) 46 $37,813,075 May 28, 2010 3
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 49 $54,155,612 May 28, 2010 3
Memorial Day (Opening, 3-Day) 33 $30,095,259 May 28, 2010 3
Memorial Day (Opening, 3-Day, Inflation Adjusted) 46 $43,102,212 May 28, 2010 3
Memorial Day (Opening, 4-Day, Fri-Mon) 30 $37,813,075 May 28, 2010 3
Memorial Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 32 $54,155,612 May 28, 2010 3

Leading Cast

Jake Gyllenhaal    Dastan
Gemma Arterton    Tamina
Ben Kingsley    Nizam

Supporting Cast

Alfred Molina    Sheik Amar
Steve Toussaint    Seso
Toby Kebbell    Garsiv
Richard Coyle    Tus
Ronald Pickup    King Sharaman
Reece Ritchie    Bis
Gisli Orn Gardarsson    Hassansin Leader
Claudio Pacifico    Hassansin Porcupine
Thomas Dupont    Hassansin Whip Man
David Pope    Hassansin Giant Scimitar
Domonkos Pardanyi    Hassansin Double-Bladed Halberd
Massimilano Ubaldi    Hassansin Long Razor
Furdik Vladimir    Hassansin Grenade Man
Christopher Greet    Regent of Alamut
William Foster    Young Dastan
Elliot James Neale    Young Bis
Selva Rasalingham    Persian Captain
Daud Shah    Asoka
Daisy Doidge-Hill    Young Guardian Girl
Charlie Banks    King Sharaman (Boy)
Jesse Mathews    Nizam (Boy)
Rohan Siva    Bloodied Alamut Soldier
Dimitri Andreas    Head Servant
Stephen Pope    Roham
Trampas Thompson    Mounted Herald
Joseph Bedelem    Garsiv's Lieutenant
Rachid Abbad    Rafa
Farzana Dua Elahe    Tamina's Maid Servant
Aziz El Kibachi    Mughal Sultan
Simon De Selva    General
Felix Augusto Quadros    Spy
Amin Mohammad Fouladi    Musician
Masoud Abbasi    Musician
Mehrdad Azmin    Musician
Zartosht Safari    Musician
Ali Nourbakhsh    Musician
Parham Bahadoran    Musician
Ehsan Parvizian    Musician
Shohreh Shojaeifard    Musician
Babak Babakinejad    Musician

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mike Newell    Director
Boaz Yakin    Screenwriter
Doug Miro    Screenwriter
Carlo Bernard    Screenwriter
Jordan Mechner    Story Creator
Jerry Bruckheimer    Producer
Mike Stenson    Executive Producer
Chad Oman    Executive Producer
John August    Executive Producer
Jordan Mechner    Executive Producer
Patrick McCormick    Executive Producer
Eric McLeod    Executive Producer
John Seale    Cinematographer
Michael Kahn    Editor
Mick Audsley    Editor
Martin Walsh    Editor
Harry Gregson-Williams    Composer
Wolf Kroeger    Production Designer
Jonathan McKinstry    Supervising Art Director
Gary Freeman    Supervising Art Director
Leslie Tomkins    Art Director
Rob Cowper    Art Director
Pierluigi Basile    Art Director
Mark Swain    Art Director
Luca Tranchino    Art Director
David Allday    Art Director
Marc Homes    Art Director
Elli Griff    Set Decorator
Tom Whitehead    Set Designer
Penny Rose    Costume Designer
Peter Lindsay    Sound Mixer
George Watters II    Supervising Sound Editor
Tim Nielsen    Supervising Sound Editor
Tim Nielsen    Sound Designer
Christopher Boyes    Sound Designer
Kevin O'Connell    Re-recording Mixer
Beau Borders    Re-recording Mixer
Trevor Wood    Special Effects
Peta Bayley    Head of Animation
Tom Wood    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Pat Sandston    Associate Producer
Simon Warnock    Assistant Director
Alexander Witt    Second Unit Director
Susie Figgis    Casting Director
Will Dodds    Second Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Tinker Bell is Great on the DVD Sales Chart

October 5th, 2010

It was another week where new releases dominated the DVD sales chart with ten of them placing in the top 30. This includes Tinker Bell and the Great Fairy Rescue, which took top spot with 920,000 units sold, while its opening week sales of $16.80 million were actually second best. This is a drop from The Lost Treasure; however, it did much, much better on Blu-ray than either of the previous releases. More...

DVD Sales: Prince is the King of New Releases

September 28th, 2010

New releases flooded the sales chart this week, taking the top nine spots, plus a couple more in the top 30. Leading the way was Prince of Persia: The Sands of Time with a disappointing opening week of 664,000 units and consumer spending at retail of $15.05 million. It was relatively better on Blu-ray, however. Letters to Juliet opened in second place with 486,000 units and $8.26 million, which is fine given the film's theatrical run. Barbie: A Fashion Fairytale opened in third place with $283,000 units / $3.95 million, which is huge for a direct-to-DVD franchise. More...

DVD and Blu-ray Releases for September 14th, 2010

September 13th, 2010

TV on DVD season continues, which is great news for fans who want to relive last season, or missed many episodes of their favorite shows. It's bad news for these people's wallets, as they are quite expensive compared to first run releases. (Although TV on DVD releases tend to be inexpensive entertainment on a per-minute basis.) It's worse news for critics, as trying to review several full season releases in one week is tough to pull off. That's not to say there were no first run releases, but the ones that did come out were second-tier, or lower, leaving them out of competition for Pick of the Week. I'm going with The Big Bang Theory: Season Three for Pick of the Week, with both DVD and Blu-ray worth picking up, but the High Definition release is arguably the better deal. More...

Featured Blu-ray / DVD Review: Prince of Persia: The Sands of Time

September 11th, 2010

Prince of Persia: The Sands of Time was set to become one of the biggest blockbusters of the summer. It cost $200 million to make, it was produced by Jerry Bruckheimer who has made countless $100 million hits, and it was opening on the Memorial Day long weekend. It had all of the right ingredients, so how could it possibly fail to become a huge hit? More...

International Details: Shrek's Expansion is Taking Forever

July 11th, 2010

In an age of day-and-date global releases, Shrek Forever After is taking the slow route. This week it opened in a number of major markets, which propelled it into second place with $42.57 million on 4,484 screens in 25 markets for a total of $137.12 million internationally and $369.40 million worldwide. In the U.K. it opened with $13.56 million on 539 screens, which was easily enough for first place. However, its predecessor made $33.45 million during its opening three years ago. Ouch. In France it made $10.77 million on 842 screens, down from $13.05 million. South Korea produced $6.37 million on 627 screens, including midweek numbers, down from $10.74 million. Finally, in Germany it made $5.11 million on 767 screens, down from $7.84 million. The film is still a major hit and will have no trouble earning a profit; however, it is still the weakest in the franchise when you look at ticket sales. More...

International Details: Knight has Bright Start

July 4th, 2010

Knight and Day started its international run in second place with $12.42 million on 2241 screens in 12 markets. It opened in first place in Russia with $3.33 million on 949 screens, while it also took top spot in South Korea with $3.04 million on 565 screens over the weekend and $3.76 million in total. Next up for the film is the U.K. this weekend, while it has major market openings right till October when it debuts in Japan. More...

International Details: A-Team Earns a B-Grade

June 26th, 2010

The A-Team climbed to second place with $13.97 million on 4929 screens in 48 markets for a total of $34.74 million. New openings this past weekend include France, where it made $3.05 million on 621 screens. On the one hand, that was enough for first place. On the other hand, that's not a particularly strong start, especially for a summer blockbuster. It was only half has much as Prince of Persia opened with, for instance. In Italy it had a similar result with a first place, $1.11 million opening on 354 screens. That said, if it can earn half of what Prince of Persia does, then The A-Team will end its run with more than $100 million internationally and close to $200 million worldwide. As long as it is a hit on the home market, that will be enough to show a profit eventually, particularly if you take into account increased DVD sales for the TV series it is based on. More...

Weekend Estimates: Toy Story 3 Has Best Opening Ever for Pixar

June 20th, 2010

As expected, Toy Story 3 is dominating this weekend at the box office, and it is heading for a record opening for Pixar. Disney is projecting a $109 million opening weekend, which is significantly ahead of the $70 million opening posted by The Incredibles back in 2004. 3D tickets sales and general ticket price inflation helped the cause, of course, but it's still a very impressive result, to go with Disney's success with Alice in Wonderland earlier in the year. More...

International Top of the Chart: No A-List New Releases

June 16th, 2010

There were no new releases that dominated the international box office, which allowed Sex and the City 2 to remain in first place with $23.86 million on 7204 screens in 58 markets for a total of $133.04 million internationally and $217.70 million worldwide. The film opened in South Korea, but bombed with just $676,000 on 303 screens over the weekend and $856,000 in total. On the other hand, it remained in first place in the U.K. with $2.19 million on 542 screens over the weekend for a total of $25.59 million after three weeks of release. This film might not make as much worldwide as the original made internationally, but $250 million at the global box office should still be enough to show a profit sometime during the home market. However, don't expect the franchise to be stretched to a trilogy. More...

International Top of the Chart: Sex Supplants Persia on Top

June 9th, 2010

Sex and the City 2 expanded worldwide this week, climbing into top spot with $40.04 million on 7010 screens in 51 markets for a total of $88.68 million internationally. It's biggest opening was in Australia where it earned an easy first place with $7.6 million on 562 screens, including previews. This may seem impressive at first glance; after all, it's equivalent to an $80 million opening here. However, the original made as much when it opened there two years ago, so this is weaker than expected, as internationally the film had been showing strong growth compared to its predecessor in many markets. More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Will May's Slump Continue into June?

June 3rd, 2010

With May over and not a single wide release beating expectations, the beginning of June can be looked upon with joy or trepidation. On the one hand, maybe we can put May behind us and move on. On the other hand, perhaps the slump will just continue and make matters worse. It is unlikely that any of the new releases will keep up with last year's champion, The Hangover. But perhaps the combined efforts of all four new releases will top the combined efforts of the three wide releases from last year. While there is no likely breakout hit like we had last year, four films have a legitimate shot at top spot. More...

International Top of the Chart: Prince Crowned King

June 3rd, 2010

Prince of Persia expanded into a handful of major markets at the weekend and it did extremely well in a most of them. This helped the film storm into first place internationally, with $61.54 million on 10,297 screens in 47 markets for a still early total of $97.77 million. This is likely more than it will make domestically. Its worldwide haul is $127.87 million, which is rapidly closing in on its production budget. More...

Sex Doesn't Sell, Persia is Prince Among Kings

June 2nd, 2010

May is over, and not a moment too soon. I remember at the beginning of last month that a lot of people were suggesting this was going to be the highest grossing summer of all time and that May was going to be the highest grossing month of all time. Since this summer is a weekend shorter than most and this missing weekend was at the beginning of May, this was never going to happen. However, now that the month is over, we can see just how unrealistic those predictions were. Even Memorial Day long weekend wasn't enough as the total box office take was $152 million over three days and $193 million over four. Compared to last week, this was up just over 1%. While any increase is welcome, this it hardly a reason to celebrate. Compared to last Memorial Day, this was down 14% over three days and 13% over four. Not good. Year-to-date, 2010 is still ahead of 2009, but the lead has been cut to 4.7% at $4.30 billion to $4.10 billion. Perhaps it's not quite time to hit the panic button, but I'm starting to do warm up exercises for when running around in a panic will be required. More...

3-Day Weekend Estimates: Shrek Triumphs Over Carrie and Friends

May 30th, 2010

A weaker-than-expected debut by Sex and the City 2 will leave Shrek Forever After the comfortable winner over Memorial Day Weekend, according to studio estimates released on Sunday. Shrek's 3-day projected gross is $43.345 million, which takes it to $133.1 million after ten days. That's not, in itself, a spectacular result, since it's a decline of 39% from a soft-ish opening weekend on one of the biggest box office weekends of the year, but it puts the ogre movie over $10 million ahead of Sex over three days -- a lead that will get bigger once Monday's numbers are in. More...

Sex Starts Early on Memorial Day

May 28th, 2010

Memorial Day long weekend started early with the midnight release of Sex and the City 2, but it's not the only saturation level release debuting this weekend. With the weakness shown last weekend by Shrek Forever After, the industry is looking forward with a bit of trepidation. Should both of these stumble, the narrative going forward will be quite negative, as none of the May releases will have excelled. This time last year, Up opened with close to $70 million. I don't think either film will match that, especially over three days. But their combined strength will hopefully give 2010 a boost at the box office. More...

International Top of the Chart: Robin the Richest

May 27th, 2010

Robin Hood remained in the top spot on the international chart, hitting the century mark over the weekend. It did show weakness in a lot of major markets and overall fell 57% to $30.09 million on 7,073 screens in 56 markets for a total of $125.37 million internationally and $191.53 million worldwide. Granted, it had no major openings this past weekend, but this is still troubling. Additionally, it only has two major openings left (China and Japan) so it is not like it has a lot of markets left to draw from. That said, it has made more globally than it cost to make, and it should add another $100 million or so to that final tally. It should eventually break even. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...

IMAX: Avatar Reaches International Milestone

April 20th, 2010

During the past week, the IMAX corporation released further details on Avatar's IMAX run. The film reached $100 million internationally from 85 international screens to go with its more than $125 million domestic IMAX total. Worldwide it has now made $228 million on 262 screens. All these numbers are records, the international box office, the worldwide box office, the screen counts, everything. More...

New Movie US Release Dates - August 3, 2008

August 3rd, 2008

This week's round of new movie release information contains release dates for The Haunting of Molly Hartley, Nothing Like the Holidays, Not Easily Broken and more! More...

Cast Updates - June 19, 2008

June 19th, 2008

This week's round of new casting information contains updates for 2012, Public Enemies, Transformers 2, and more! More...

Cast Updates - May 22, 2008

May 22nd, 2008

This week's round of new casting information contains updates for Doubt, The Go-Getter, Veronika Decides to Die, and more! More...

New Movie US Release Dates - February 24, 2008

February 24th, 2008

This week's round of new movie release information contains release dates for Old Dogs, Prince of Persia, Alice in Wonderland and more! More...

Cast Updates - November 15, 2007

November 15th, 2007

This week's round of new casting information contains updates for Cirque du Freak, Max Payne, Star Trek XI, and more! More...

New Movie US Release Dates - June 8, 2007

June 8th, 2007

This week's round of new movie release information contains release dates for Death Race, Prince of Persia, Narnia 3 and more. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2010 3 $30,095,259   3,646 $8,254   $30,095,259 1
Jun 4, 2010 4 $14,019,131 -53% 3,646 $3,845   $59,621,721 2
Jun 11, 2010 6 $6,486,150 -54% 3,108 $2,087   $72,228,302 3
Jun 18, 2010 6 $5,566,464 -14% 2,605 $2,137   $80,800,574 4
Jun 25, 2010 8 $2,845,684 -49% 1,851 $1,537   $86,221,879 5
Jul 2, 2010 12 $690,501 -76% 600 $1,151   $88,144,671 6
Jul 9, 2010 20 $348,308 -50% 275 $1,267   $89,004,440 7
Jul 16, 2010 28 $139,396 -60% 141 $989   $89,317,852 8
Jul 23, 2010 29 $110,427 -21% 128 $863   $89,523,435 9
Jul 30, 2010 36 $84,794 -23% 90 $942   $89,726,590 10
Aug 6, 2010 45 $49,680 -41% 68 $731   $89,836,594 11
Aug 13, 2010 27 $229,847 +363% 202 $1,138   $90,100,578 12
Aug 20, 2010 33 $174,365 -24% 186 $937   $90,402,162 13
Aug 27, 2010 39 $106,901 -39% 312 $343   $90,586,623 14
Sep 3, 2010 49 $53,379 -50% 93 $574   $90,684,976 15
Sep 10, 2010 64 $23,217 -57% 45 $516   $90,736,651 16
Sep 17, 2010 78 $12,197 -47% 28 $436   $90,755,643 17

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 28, 2010 3 $10,208,668     3,646 $2,800   $10,208,668 1
May 29, 2010 2 $10,309,801 +1%   3,646 $2,828   $20,518,469 2
May 30, 2010 2 $9,576,790 -7%   3,646 $2,627   $30,095,259 3
May 31, 2010 2 $7,717,816 -19%   3,646 $2,117   $37,813,075 4
Jun 1, 2010 3 $3,075,165 -60%   3,646 $843   $40,888,240 5
Jun 2, 2010 3 $2,423,287 -21%   3,646 $665   $43,311,527 6
Jun 3, 2010 3 $2,291,063 -5%   3,646 $628   $45,602,590 7
Jun 4, 2010 5 $4,143,703 +81% -59% 3,646 $1,137   $49,746,293 8
Jun 5, 2010 4 $5,791,893 +40% -44% 3,646 $1,589   $55,538,186 9
Jun 6, 2010 3 $4,083,535 -29% -57% 3,646 $1,120   $59,621,721 10
Jun 7, 2010 4 $1,530,775 -63% -80% 3,646 $420   $61,152,496 11
Jun 8, 2010 5 $1,614,483 +5% -47% 3,646 $443   $62,766,979 12
Jun 9, 2010 5 $1,512,795 -6% -38% 3,646 $415   $64,279,774 13
Jun 10, 2010 5 $1,462,378 -3% -36% 3,646 $401   $65,742,152 14
Jun 11, 2010 6 $2,016,480 +38% -51% 3,108 $649   $67,758,632 15
Jun 12, 2010 6 $2,661,847 +32% -54% 3,108 $856   $70,420,479 16
Jun 13, 2010 6 $1,807,823 -32% -56% 3,108 $582   $72,228,302 17
Jun 14, 2010 6 $759,205 -58% -50% 3,108 $244   $72,987,507 18
Jun 15, 2010 8 $797,267 +5% -51% 3,108 $257   $73,784,774 19
Jun 16, 2010 8 $759,421 -5% -50% 3,108 $244   $74,544,195 20
Jun 17, 2010 7 $689,915 -9% -53% 3,108 $222   $75,234,110 21
Jun 18, 2010 6 $1,736,445 +152% -14% 2,605 $667   $76,970,555 22
Jun 19, 2010 5 $2,159,191 +24% -19% 2,605 $829   $79,129,746 23
Jun 20, 2010 6 $1,670,828 -23% -8% 2,605 $641   $80,800,574 24
Jun 21, 2010 8 $646,541 -61% -15% 2,605 $248   $81,447,115 25
Jun 22, 2010 7 $697,880 +8% -12% 2,605 $268   $82,144,995 26
Jun 23, 2010 8 $571,042 -18% -25% 2,605 $219   $82,716,037 27
Jun 24, 2010 7 $660,158 +16% -4% 2,605 $253   $83,376,195 28
Jun 25, 2010 7 $967,034 +46% -44% 1,851 $522   $84,343,229 29
Jun 26, 2010 8 $1,153,863 +19% -47% 1,851 $623   $85,497,092 30
Jun 27, 2010 8 $724,787 -37% -57% 1,851 $392   $86,221,879 31
Jun 28, 2010 8 $361,669 -50% -44% 1,851 $195   $86,583,548 32
Jun 29, 2010 9 $379,949 +5% -46% 1,851 $205   $86,963,497 33
Jun 30, 2010 9 $258,051 -32% -55% 1,851 $139   $87,221,548 34
Jul 1, 2010 10 $232,622 -10% -65% 1,851 $126   $87,454,170 35
Jul 2, 2010 11 $248,143 +7% -74% 600 $414   $87,702,313 36
Jul 3, 2010 12 $266,681 +7% -77% 600 $444   $87,968,994 37
Jul 4, 2010 12 $175,677 -34% -76% 600 $293   $88,144,671 38
Jul 5, 2010 12 $194,315 +11% -46% 600 $324   $88,338,986 39
Jul 6, 2010 11 $115,169 -41% -70% 600 $192   $88,454,155 40
Jul 7, 2010 12 $97,913 -15% -62% 600 $163   $88,552,068 41
Jul 8, 2010 11 $104,064 +6% -55% 600 $173   $88,656,132 42
Sep 6, 2010 48 $17,043     93 $183   $90,702,019 102

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2010 3 $45,602,590   3,646 $12,508   $45,602,590 1
Jun 4, 2010 4 $20,139,562 -56% 3,646 $5,524   $65,742,152 2
Jun 11, 2010 6 $9,491,958 -53% 3,108 $3,054   $75,234,110 3
Jun 18, 2010 6 $8,142,085 -14% 2,605 $3,126   $83,376,195 4
Jun 25, 2010 10 $4,077,975 -50% 1,851 $2,203   $87,454,170 5
Jul 2, 2010 12 $1,201,962 -71% 600 $2,003   $88,656,132 6
Jul 9, 2010 23 $522,324 -57% 275 $1,899   $89,178,456 7
Jul 16, 2010 28 $234,552 -55% 141 $1,663   $89,413,008 8
Jul 23, 2010 28 $228,788 -2% 128 $1,787   $89,641,796 9
Jul 30, 2010 32 $145,118 -37% 90 $1,612   $89,786,914 10
Aug 6, 2010 45 $83,817 -42% 68 $1,233   $89,870,731 11
Aug 13, 2010 28 $357,066 +326% 202 $1,768   $90,227,797 12
Aug 20, 2010 33 $251,925 -29% 186 $1,354   $90,479,722 13
Aug 27, 2010 39 $151,875 -40% 312 $487   $90,631,597 14
Sep 3, 2010 49 $81,837 -46% 93 $880   $90,713,434 15
Sep 10, 2010 65 $30,012 -63% 45 $667   $90,743,446 16
Sep 17, 2010 80 $16,230 -46% 28 $580   $90,759,676 17

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Denmark 5/28/2010 $0 0 0 0 $0
 
International Total$245,600,000

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20101664,041 664,041$15,047,567$15,047,5671
Sep 26, 20103234,225-65% 898,266$5,172,367$20,219,9342
Oct 3, 20107107,890-54% 1,006,156$2,522,231$22,742,1653
Oct 10, 2010988,274-18% 1,094,430$1,995,478$24,737,6434
Oct 17, 20101363,547-28% 1,157,977$1,416,939$26,154,5825
Oct 24, 20101546,652-27% 1,204,629$869,836$27,024,4186
Oct 31, 20101843,553-7% 1,248,182$927,949$27,952,3677
Nov 7, 20102220,843-52% 1,269,025$413,423$28,365,7908
Nov 14, 20102928,668+38% 1,297,693$549,523$28,915,3139
Nov 21, 20102553,861+88% 1,351,554$847,756$29,763,06910
Apr 24, 20112676,234 1,705,950$1,480,929$35,551,07932

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20101244,321 244,321$6,611,326$6,611,3261
Sep 26, 2010364,321-74% 308,642$1,736,013$8,347,3392
Oct 3, 2010626,699-58% 335,341$725,680$9,073,0193
Oct 10, 20101119,895-25% 355,236$556,874$9,629,8934
Oct 17, 2010814,533-27% 369,769$406,779$10,036,6725
Oct 24, 20101413,177-9% 382,946$332,071$10,368,7436
Oct 31, 2010149,162-30% 392,108$256,440$10,625,1837
Nov 28, 201012116,886 521,306$2,837,984$13,762,10011

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.