Up in the Air (2009)

Up in the Air poster
Theatrical Performance
Domestic Box Office $83,823,381Details
International Box Office $83,019,358Details
Worldwide Box Office $166,842,739
Home Market Performance
Est. Domestic DVD Sales $19,808,308 Details
Est. Domestic Blu-ray Sales $3,107,348 Details
Total Est. Domestic Video Sales $22,915,656
Further financial details...

Metrics

Opening Weekend:$1,181,450 (1.4% of total gross)
Legs:7.44 (domestic box office/biggest weekend)
Domestic Share:50.2% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 6.7 times production budget)
Theater counts:15 opening theaters/2,218 max. theaters, 7.3 weeks average run per theater
Infl. Adj. Dom. BO $117,679,471

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,001-1,100) 1,001 $83,823,381
All Time International Box Office (Rank 1,301-1,400) 1,320 $83,019,358
All Time Worldwide Box Office (Rank 1,101-1,200) 1,129 $166,842,739
All Time Domestic Box Office for R Movies (Rank 201-300) 234 $83,823,381
All Time International Box Office for R Movies (Rank 201-300) 278 $83,019,358
All Time Worldwide Box Office for R Movies (Rank 201-300) 249 $166,842,739

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Netflix:Netflix, Netflix, Netflix, Netflix, Netflix

Movie Details

Domestic Releases: December 4th, 2009 (Limited) by Paramount Pictures
December 25th, 2009 (Expands Wide) by Paramount Pictures
Video Release: March 9th, 2010 by Paramount Home Video
MPAA Rating: R for language and some sexual content.
Running Time: 109 minutes
Comparisons: Best Picture Oscar Nominees, 2010
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Keywords: 2010 Oscars Best Picture Nominee, Comedy Drama, Corporate Life
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cold Springs Pictures, DW Studios, Montecito Picture Company, Rickshaw, Right of Way Films, Paramount Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 10th Thursday 84 $224,568 Feb 11, 2010 70
Biggest 10th Wednesday 100 $189,401 Feb 10, 2010 69
Biggest 10th Saturday 72 $1,222,444 Feb 6, 2010 65
Biggest 10th Friday 72 $689,064 Feb 5, 2010 64
Biggest 9th Thursday 95 $279,366 Feb 4, 2010 63
Biggest 9th Wednesday 91 $286,058 Feb 3, 2010 62
Biggest 9th Saturday 98 $1,350,754 Jan 30, 2010 58
Biggest 8th Saturday 82 $1,989,705 Jan 23, 2010 51
Biggest 8th Friday 100 $1,127,005 Jan 22, 2010 50
Biggest 7th Monday 50 $1,084,722 Jan 18, 2010 46
Martin Luther King (All Movies, 3-Day) 265 $5,445,379 Jan 15, 2010 45
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 332 $7,798,831 Jan 15, 2010 45
Martin Luther King (All Movies, 4-Day, Fri-Mon) 207 $6,530,101 Jan 15, 2010 45
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 216 $9,352,366 Jan 15, 2010 45
New Year's Day (All Movies, 3-Day) 129 $10,720,052 Jan 1, 2010 31
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 207 $15,353,174 Jan 1, 2010 31
Biggest 5th Friday 38 $4,112,263 Jan 1, 2010 29
Biggest 4th Thursday 19 $2,828,618 Dec 31, 2009 28
Biggest 4th Wednesday 38 $2,305,603 Dec 30, 2009 27
Biggest 4th Tuesday 72 $2,228,216 Dec 29, 2009 26
Biggest 4th Monday 99 $2,260,808 Dec 28, 2009 25
Christmas (All Movies, 3-Day) 123 $11,270,248 Dec 25, 2009 24
Christmas (All Movies, 3-Day, Inflation Adjusted) 189 $16,980,510 Dec 25, 2009 24
Theater Average 3rd Weekend 99 $18,344 Dec 18, 2009 17
Theater Average 2nd Weekend 79 $33,255 Dec 11, 2009 10
Theater Average Opening Weekend 59 $78,763 Dec 4, 2009 3
Theater Average 73 $78,763 Dec 4, 2009 3
Top 2009 Theater Average 4 $78,763 Dec 4, 2009 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 13 $1,181,450   15 $78,763   $1,181,450 1
Dec 11, 2009 11 $2,394,344 +103% 72 $33,255   $3,982,627 2
Dec 18, 2009 8 $3,210,132 +34% 175 $18,344   $8,216,051 3
Dec 25, 2009 6 $11,270,248 +251% 1,895 $5,947   $24,031,968 4
Jan 1, 2010 6 $10,720,052 -5% 1,895 $5,657   $44,375,265 5
Jan 8, 2010 8 $7,159,294 -33% 2,218 $3,228   $54,801,035 6
Jan 15, 2010 10 $5,445,379 -24% 2,107 $2,584   $62,818,397 7
Jan 22, 2010 12 $3,902,190 -28% 1,707 $2,286   $69,245,716 8
Jan 29, 2010 12 $2,801,141 -28% 1,430 $1,959   $73,273,658 9
Feb 5, 2010 12 $2,283,113 -18% 1,547 $1,476   $76,614,306 10
Feb 12, 2010 15 $1,773,750 -22% 925 $1,918   $79,212,519 11
Feb 19, 2010 14 $1,052,036 -41% 727 $1,447   $80,908,880 12
Feb 26, 2010 17 $802,081 -24% 586 $1,369   $82,078,918 13
Mar 5, 2010 16 $607,465 -24% 403 $1,507   $83,011,223 14
Mar 12, 2010 21 $265,305 -56% 274 $968   $83,465,355 15
Mar 19, 2010 31 $107,709 -59% 178 $605   $83,675,267 16
Mar 26, 2010 39 $53,573 -50% 87 $616   $83,775,048 17
Apr 2, 2010 55 $18,102 -66% 41 $442   $83,813,460 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 4, 2009 13 $329,119     15 $21,941   $329,119 1
Dec 5, 2009 13 $474,567 +44%   15 $31,638   $803,686 2
Dec 6, 2009 13 $377,764 -20%   15 $25,184   $1,181,450 3
Dec 7, 2009 15 $108,073 -71%   15 $7,205   $1,289,523 4
Dec 8, 2009 15 $99,120 -8%   15 $6,608   $1,388,643 5
Dec 9, 2009 15 $99,870 +1%   15 $6,658   $1,488,513 6
Dec 10, 2009 15 $99,870 n/c   15 $6,658   $1,588,383 7
Dec 11, 2009 12 $658,157 +559% +100% 72 $9,141   $2,246,540 8
Dec 12, 2009 12 $1,056,378 +61% +123% 72 $14,672   $3,302,918 9
Dec 13, 2009 12 $679,809 -36% +80% 72 $9,442   $3,982,627 10
Dec 14, 2009 11 $210,189 -69% +94% 72 $2,919   $4,192,816 11
Dec 15, 2009 11 $267,232 +27% +170% 72 $3,712   $4,460,048 12
Dec 16, 2009 11 $283,936 +6% +184% 72 $3,944   $4,743,984 13
Dec 17, 2009 11 $261,935 -8% +162% 72 $3,638   $5,005,919 14
Dec 18, 2009 8 $931,546 +256% +42% 175 $5,323   $5,937,465 15
Dec 19, 2009 8 $1,261,798 +35% +19% 175 $7,210   $7,199,263 16
Dec 20, 2009 8 $1,016,788 -19% +50% 175 $5,810   $8,216,051 17
Dec 21, 2009 9 $526,064 -48% +150% 175 $3,006   $8,742,115 18
Dec 22, 2009 10 $541,444 +3% +103% 175 $3,094   $9,283,559 19
Dec 23, 2009 5 $1,726,665 +219% +508% 1,895 $911   $11,010,224 20
Dec 24, 2009 3 $1,751,496 +1% +569% 1,895 $924   $12,761,720 21
Dec 25, 2009 5 $3,643,812 +108% +291% 1,895 $1,923   $16,405,532 22
Dec 26, 2009 6 $4,376,519 +20% +247% 1,895 $2,310   $20,782,051 23
Dec 27, 2009 6 $3,249,917 -26% +220% 1,895 $1,715   $24,031,968 24
Dec 28, 2009 7 $2,260,808 -30% +330% 1,895 $1,193   $26,292,776 25
Dec 29, 2009 7 $2,228,216 -1% +312% 1,895 $1,176   $28,520,992 26
Dec 30, 2009 7 $2,305,603 +3% +34% 1,895 $1,217   $30,826,595 27
Dec 31, 2009 6 $2,828,618 +23% +61% 1,895 $1,493   $33,655,213 28
Jan 1, 2010 6 $4,112,263 +45% +13% 1,895 $2,170   $37,767,476 29
Jan 2, 2010 6 $4,457,565 +8% +2% 1,895 $2,352   $42,225,041 30
Jan 3, 2010 7 $2,150,224 -52% -34% 1,895 $1,135   $44,375,265 31
Jan 4, 2010 6 $815,407 -62% -64% 1,895 $430   $45,190,672 32
Jan 5, 2010 5 $910,705 +12% -59% 1,895 $481   $46,101,377 33
Jan 6, 2010 5 $835,243 -8% -64% 1,895 $441   $46,936,620 34
Jan 7, 2010 5 $705,121 -16% -75% 1,895 $372   $47,641,741 35
Jan 8, 2010 9 $2,083,038 +195% -49% 2,218 $939   $49,724,779 36
Jan 9, 2010 8 $3,222,773 +55% -28% 2,218 $1,453   $52,947,552 37
Jan 10, 2010 8 $1,853,483 -42% -14% 2,218 $836   $54,801,035 38
Jan 11, 2010 8 $560,060 -70% -31% 2,218 $253   $55,361,095 39
Jan 12, 2010 6 $716,475 +28% -21% 2,218 $323   $56,077,570 40
Jan 13, 2010 5 $654,086 -9% -22% 2,218 $295   $56,731,656 41
Jan 14, 2010 6 $641,362 -2% -9% 2,218 $289   $57,373,018 42
Jan 15, 2010 11 $1,518,431 +137% -27% 2,107 $721   $58,891,449 43
Jan 16, 2010 10 $2,340,235 +54% -27% 2,107 $1,111   $61,231,684 44
Jan 17, 2010 11 $1,586,713 -32% -14% 2,107 $753   $62,818,397 45
Jan 18, 2010 11 $1,084,722 -32% +94% 2,107 $515   $63,903,119 46
Jan 19, 2010 7 $507,662 -53% -29% 2,107 $241   $64,410,781 47
Jan 20, 2010 6 $452,287 -11% -31% 2,107 $215   $64,863,068 48
Jan 21, 2010 6 $480,458 +6% -25% 2,107 $228   $65,343,526 49
Jan 22, 2010 11 $1,127,005 +135% -26% 1,707 $660   $66,470,531 50
Jan 23, 2010 12 $1,989,705 +77% -15% 1,707 $1,166   $68,460,236 51
Jan 24, 2010 12 $785,480 -61% -50% 1,707 $460   $69,245,716 52
Jan 25, 2010 11 $274,492 -65% -75% 1,707 $161   $69,520,208 53
Jan 26, 2010 9 $346,281 +26% -32% 1,707 $203   $69,866,489 54
Jan 27, 2010 9 $302,983 -13% -33% 1,707 $177   $70,169,472 55
Jan 28, 2010 9 $303,045 n/c -37% 1,707 $178   $70,472,517 56
Jan 29, 2010 13 $713,842 +136% -37% 1,430 $499   $71,186,359 57
Jan 30, 2010 12 $1,350,754 +89% -32% 1,430 $945   $72,537,113 58
Jan 31, 2010 12 $736,545 -45% -6% 1,430 $515   $73,273,658 59
Feb 1, 2010 13 $201,452 -73% -27% 1,430 $141   $73,475,110 60
Feb 2, 2010 10 $290,659 +44% -16% 1,430 $203   $73,765,769 61
Feb 3, 2010 11 $286,058 -2% -6% 1,430 $200   $74,051,827 62
Feb 4, 2010 11 $279,366 -2% -8% 1,430 $195   $74,331,193 63
Feb 5, 2010 13 $689,064 +147% -3% 1,547 $445   $75,020,257 64
Feb 6, 2010 12 $1,222,444 +77% -9% 1,547 $790   $76,242,701 65
Feb 7, 2010 15 $371,605 -70% -50% 1,547 $240   $76,614,306 66
Feb 8, 2010 12 $189,036 -49% -6% 1,547 $122   $76,803,342 67
Feb 9, 2010 12 $221,458 +17% -24% 1,547 $143   $77,024,800 68
Feb 10, 2010 13 $189,401 -14% -34% 1,547 $122   $77,214,201 69
Feb 11, 2010 12 $224,568 +19% -20% 1,547 $145   $77,438,769 70
Feb 12, 2010 15 $342,627 +53% -50% 925 $370   $77,781,396 71
Feb 13, 2010 14 $732,963 +114% -40% 925 $792   $78,514,359 72
Feb 14, 2010 15 $698,160 -5% +88% 925 $755   $79,212,519 73
Feb 15, 2010 16 $289,310 -59% +53% 925 $313   $79,501,829 74
Feb 16, 2010 16 $116,430 -60% -47% 925 $126   $79,618,259 75
Feb 17, 2010 14 $114,377 -2% -40% 925 $124   $79,732,636 76
Feb 18, 2010 14 $124,208 +9% -45% 925 $134   $79,856,844 77
Feb 19, 2010 14 $274,258 +121% -20% 727 $377   $80,131,102 78
Feb 20, 2010 14 $511,700 +87% -30% 727 $704   $80,642,802 79
Feb 21, 2010 15 $266,078 -48% -62% 727 $366   $80,908,880 80
Feb 22, 2010 14 $91,148 -66% -68% 727 $125   $81,000,028 81
Feb 23, 2010 14 $95,286 +5% -18% 727 $131   $81,095,314 82
Feb 24, 2010 14 $91,202 -4% -20% 727 $125   $81,186,516 83
Feb 25, 2010 14 $90,321 -1% -27% 727 $124   $81,276,837 84
Feb 26, 2010 - $199,433 +121% -27% 586 $340   $81,476,270 85
Feb 27, 2010 - $422,079 +112% -18% 586 $720   $81,898,349 86
Feb 28, 2010 - $180,569 -57% -32% 586 $308   $82,078,918 87
Mar 1, 2010 - $61,096 -66% -33% 586 $104   $82,140,014 88
Mar 2, 2010 - $88,402 +45% -7% 586 $151   $82,228,416 89
Mar 3, 2010 - $85,435 -3% -6% 586 $146   $82,313,851 90
Mar 4, 2010 - $89,907 +5% n/c 586 $153   $82,403,758 91
Mar 5, 2010 - $165,768 +84% -17% 403 $411   $82,569,526 92
Mar 6, 2010 - $320,219 +93% -24% 403 $795   $82,889,745 93
Mar 7, 2010 - $121,478 -62% -33% 403 $301   $83,011,223 94
Mar 8, 2010 - $44,378 -63% -27% 403 $110   $83,055,601 95
Mar 9, 2010 - $50,115 +13% -43% 403 $124   $83,105,716 96
Mar 10, 2010 - $45,485 -9% -47% 403 $113   $83,151,201 97
Mar 11, 2010 - $48,849 +7% -46% 403 $121   $83,200,050 98
Mar 12, 2010 - $80,797 +65% -51% 274 $295   $83,280,847 99
Mar 13, 2010 - $124,247 +54% -61% 274 $453   $83,405,094 100
Mar 14, 2010 - $60,261 -51% -50% 274 $220   $83,465,355 101
Mar 15, 2010 - $24,677 -59% -44% 274 $90   $83,490,032 102
Mar 16, 2010 - $27,827 +13% -44% 274 $102   $83,517,859 103
Mar 17, 2010 - $24,580 -12% -46% 274 $90   $83,542,439 104
Mar 18, 2010 - $25,119 +2% -49% 274 $92   $83,567,558 105
Mar 19, 2010 - $32,519 +29% -60% 178 $183   $83,600,077 106
Mar 20, 2010 - $47,877 +47% -61% 178 $269   $83,647,954 107
Mar 21, 2010 - $27,313 -43% -55% 178 $153   $83,675,267 108
Mar 22, 2010 - $11,306 -59% -54% 178 $64   $83,686,573 109
Mar 23, 2010 - $12,614 +12% -55% 178 $71   $83,699,187 110
Mar 24, 2010 - $10,040 -20% -59% 178 $56   $83,709,227 111
Mar 25, 2010 - $12,248 +22% -51% 178 $69   $83,721,475 112
Mar 26, 2010 - $16,885 +38% -48% 87 $194   $83,738,360 113
Mar 27, 2010 - $24,033 +42% -50% 87 $276   $83,762,393 114
Mar 28, 2010 - $12,655 -47% -54% 87 $145   $83,775,048 115
Mar 29, 2010 - $4,786 -62% -58% 87 $55   $83,779,834 116
Mar 30, 2010 - $5,468 +14% -57% 87 $63   $83,785,302 117
Mar 31, 2010 - $4,788 -12% -52% 87 $55   $83,790,090 118
Apr 1, 2010 - $5,268 +10% -57% 87 $61   $83,795,358 119
Apr 2, 2010 - $5,292 n/c -69% 41 $129   $83,800,650 120
Apr 3, 2010 - $8,446 +60% -65% 41 $206   $83,809,096 121
Apr 4, 2010 - $4,364 -48% -66% 41 $106   $83,813,460 122
Apr 5, 2010 - $3,183 -27% -33% 41 $78   $83,816,643 123
Apr 6, 2010 - $2,196 -31% -60% 41 $54   $83,818,839 124
Apr 7, 2010 - $2,190 n/c -54% 41 $53   $83,821,029 125
Apr 8, 2010 - $2,352 +7% -55% 41 $57   $83,823,381 126

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 13 $1,588,283   15 $105,886   $1,588,283 1
Dec 11, 2009 11 $3,417,636 +115% 72 $47,467   $5,005,919 2
Dec 18, 2009 6 $7,755,801 +127% 175 $44,319   $12,761,720 3
Dec 25, 2009 7 $20,893,493 +169% 1,895 $11,026   $33,655,213 4
Jan 1, 2010 6 $13,986,528 -33% 1,895 $7,381   $47,641,741 5
Jan 8, 2010 8 $9,731,277 -30% 2,218 $4,387   $57,373,018 6
Jan 15, 2010 10 $7,970,508 -18% 2,107 $3,783   $65,343,526 7
Jan 22, 2010 12 $5,128,991 -36% 1,707 $3,005   $70,472,517 8
Jan 29, 2010 11 $3,858,676 -25% 1,430 $2,698   $74,331,193 9
Feb 5, 2010 12 $3,107,576 -19% 1,547 $2,009   $77,438,769 10
Feb 12, 2010 15 $2,418,075 -22% 925 $2,614   $79,856,844 11
Feb 19, 2010 14 $1,419,993 -41% 727 $1,953   $81,276,837 12
Feb 26, 2010 17 $1,126,921 -21% 586 $1,923   $82,403,758 13
Mar 5, 2010 16 $796,292 -29% 403 $1,976   $83,200,050 14
Mar 12, 2010 21 $367,508 -54% 274 $1,341   $83,567,558 15
Mar 19, 2010 31 $153,917 -58% 178 $865   $83,721,475 16
Mar 26, 2010 43 $73,883 -52% 87 $849   $83,795,358 17
Apr 2, 2010 55 $28,023 -62% 41 $683   $83,823,381 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 20105536,441 536,441$9,114,133$9,114,1331
Mar 21, 201012154,686-71% 691,127$2,628,115$11,742,2482
Mar 28, 20101583,940-46% 775,067$1,426,141$13,168,3893
Apr 11, 20102430,912 839,996$525,195$14,271,5335
Apr 18, 20102630,089-3% 870,085$459,760$14,731,2936
May 30, 20102638,323 964,896$443,014$16,020,03012

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 2010557,596 57,596$1,464,655$1,464,6551
Mar 21, 20101211,177-81% 68,773$263,900$1,728,5552

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

George Clooney    Ryan Bingham
Vera Farmiga    Alex Goran
Anna Kendrick    Natalie Keener

Supporting Cast

Jason Bateman    Craig Gregory
Danny McBride    Jim Miller
Melanie Lynskey    Julie Bingham
Amy Morton    Kara Bingham
Sam Elliott    Maynard Finch
J.K. Simmons    Bob
Zach Galifianakis    Steve
Tamala Jones   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Reitman    Director
Jason Reitman    Screenwriter
Sheldon Turner    Screenwriter
Walter Kirn    Based on the Novel by
Daniel Dubiecki    Producer
Jeffrey Clifford    Producer
Ivan Reitman    Producer
Jason Reitman    Producer
Ted Griffin    Executive Producer
Michael Beugg    Executive Producer
Tom Pollock    Executive Producer
Joe Medjuck    Executive Producer
Eric Steelberg    Cinematographer
Dana E. Glauberman    Editor
Rolfe Kent    Composer
Steve Saklad    Production Designer
Andrew Max Cahn    Art Director
Linda Sutton-Doll    Set Decorator
Danny Glicker    Costume Designer
Steven A. Morrow    Sound Mixer
Perry Robertson    Supervising Sound Editor
Scott Sanders    Supervising Sound Editor
Gregory H. Watkins    Re-recording Mixer
J. Stanley Johnston    Re-recording Mixer
Ali Bell    Associate Producer
Jason Blumenfeld    Associate Producer
Helen Estabrook    Associate Producer
Jason Blumenfeld    Assistant Director
Mindy Marin    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases are Precious

April 1st, 2010

Not only did eight new releases reach the top 30 on this March 14's sales chart, but they were very top-heavy on the chart, taking the top three spots and six of the top seven. The new number one DVD was Precious with 726,000 units sold and $12.34 million in consumer spending at retail during its first week of release. More...

International Details: Princess hits Regal Milestone

March 14th, 2010

The Princess and the Frog remained in sixth place with $5.18 million on 3019 screens in 35 markets for a total of $149.82 million internationally and $253.53 million worldwide. This past week it opened in Japan, struggling into fifth place with $1.02 million on 363 screens. Even with that disappointing result, it should do well enough on the home market to show a profit relatively soon. More...

DVD and Blu-ray Releases for March 9th, 2010

March 9th, 2010

We have a pair of Awards Season players coming out this week. I was supposed to review both Precious and Up in the Air, but they ran out of screeners for the latter. Because of that, it is hard for me to say which one is more deserving of the Pick of the Week honors, so I'm going to award that title to both of them. That said, while the DVD and the Blu-ray for Precious are worth picking up, the Up in the Air Blu-ray is too expensive compared to the DVD. More...

International Details: Princess Still Powerful

March 7th, 2010

The Princess and the Frog may have slipped out of the top five internationally, but it still added $8.32 million on 3053 screens in 28 markets for a total of $143.18 million. It had no major market openings again this week, but it added $2.84 million on 689 screens over the weekend in France for a total of $27.30 million after a month of release there. This weekend the film debuted in Japan, which could help it return to the top five. Regardless, it has made enough money that it should show a profit, eventually. More...

Oscar Predictions: Avatar Marginal Favorite for Best Picture

March 7th, 2010

The Numbers' annual Oscar polls have proved to be remarkably accurate predictors of the final results on Oscar night. We call results based on the hundreds of The Numbers readers who vote in our Predict the Oscars competition.

We've received all the votes now, and are ready to make predictions in all categories. Percentage figures are the percentage of The Numbers readers who believe a movie or performance will win. They are a rough guide to how likely a particular movie is to win in a category. More...

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Director

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Director and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Actor

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Actor in a Lead Role, which is yet another category with a runaway favorite. More...

Oscar Contest: Category Highlight: Best Supporting Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actress, which is not a very competitive category. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one of the categories that I think could give us a surprise. More...

International Details: Shutter Island is International Destination

February 28th, 2010

Shutter Island started its international run with a sixth place finish this past weekend, earning $9.28 million on 1229 screens in 9 markets. The film opened in first place in Spain with $3.25 million on 406 screens. It had to settle for second place in Australia, in a virtual tie with Valentine's Day at $2.50 million on 250 screens. It's way too early to tell where the film will end up, but matching its domestic run internationally is a solid goal. More...

Awards Season: There's No Question about the WGA Winners

February 21st, 2010

The WGA announced their winners today, which include three categories for theatrical releases. More...

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected, The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide. More...

International Top Five: Another Week, Another Milestone for Avatar

February 10th, 2010

Avatar's legs on the international scene are as strong as they come. It remained in first place for the eighth weekend in a row, this time down just 17% to $79.44 million on 10,298 screens in 94 markets for a total of $1.59 billion internationally and $2.21 billion worldwide. Japan was added to the list of markets where the film has hit the century mark with $108.04 million, including $6.41 million on 650 screens this weekend. Other results of note came in the U.K, where it became the biggest hit of all time, at least in terms of British Pounds. In American Dollars, the film has $112.19 million after making $6.77 million on 417 screens this weekend. Additionally, we can now report that China has overtaken France as the film's most lucrative market, leading now by $144.4 million to $141.4 million. This is not only big new for this film, but huge news for the industry as a whole. China is now a major player at the international box office, both as a consumer and also as a producer. More...

International Top Five: Avatar Hits Century Mark

February 3rd, 2010

It was another milestone weekend for Avatar as it became the first film to ever reach $2 billion worldwide. It did so despite falling below $100 million over the weekend for the first time during its run. That said, it still pulled in an incredible $95.44 million on 11,088 screens in 84 markets for a total of $1.45 billion internationally and $2.05 billion worldwide. Its biggest market was Italy where it added $10.38 million on 800 screens over the weekend for a total of $52.94 million after three. Its best market overall remains France where it has $133.9 million, but China is catching up with $126.3 million. The film also reached the century mark in the U.K. with $103.52 million, including $7.74 million on 424 screens over the weekend and in Germany with $102.03 million including $7.88 million on 599 screens. It may have already gotten there in Russia, while it is about a week away from that milestone in Japan, Australia, South Korea. Additionally, it looks like it is just a matter of time for Spain and Italy. That would be ten markets with $100 million or more, to go with the countless other records the film has already set. The next major milestone is $1.84 billion internationally, which is what Titanicmade worldwide. And with its impressive list of Oscar nominations, $2 billion internationally becomes a lot more likely. And who knows, perhaps even $3 billion worldwide? We are dealing with unprecedented numbers, so the usual rules about Oscar bounces just don't apply. Winning could result in a flood at the box office, or its publicity could be at saturation levels already and it won't have a major effect. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

International Top Five: Avatar Tops the World

January 27th, 2010

As expected, Avatar became the highest grossing film on the international chart over the weekend while it had to wait until Monday to do the same worldwide. Over the weekend, it made $108.27 million on 11,925 screens in 94 markets for a total of $1.29 billion internationally and $1.84 billion worldwide, as of Sunday night. The film had already crossed $100 million France, while it did the same in China with $102.3 million, including $11.7 million on 1,013 screens this past weekend. It is about to hit the century mark in Germany ($93.24 million); Russia ($93.22 million); and the U.K. ($92.80 million). It could have enough left in the tank to do the same in a number of other markets, but it will be more challenging. For instance, in South Korea it added $5.43 million on 526 screens to take its running tally to $79.31 million while it had similar results in Japan ($5.75 million over the weekend and $77.73 million in total), Australia ($5.07 million on 420 screens for $76.76 million) and in Spain ($5.65 million on 579 screens for $73.88 million). It is too early to tell where it will end up in Italy, but it did add $12.38 million on 856 screens over the weekend for a total of $35.49 million after two. It could reach $100 million or more in ten markets. Calling it amazing seems redundant at this point. More...

Awards Season: DGA Nominees Solidify Claims of the Leading Contenders

January 25th, 2010

The Directors Guild of America release their nominations over three days stretched out over a week. Only two of the nominations are for theatrical releases, but at least the documentary category had some interesting nominees. On the other hand, Feature Film merely enforces the trends we've seen throughout Awards Season. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

Awards Season: Avatar Has a Golden Night

January 17th, 2010

Some might debate the predictive value of The Golden Globes. After all, they don't have all of the same categories as the Oscars, and the results for Best Picture in particular have varied from the Oscar result many times over the years. However, it is hard to argue with the free publicity a film gets from winning, and the big winner tonight was Avatar. More...

Awards Season: WGA Nominations are Written in Stone

January 12th, 2010

The WGA announced their nominations this week, which include eleven awards, three of which are for theatrical releases. More...

Awards Season - Looking Up for the PGA

January 6th, 2010

The Producers Guild of America announced their nominations this week, and while there are only three categories for theatrical releases, they tend to be quite accurate predictors for the Oscar nominations. This is great news for Up, which picked up nominations in two of the three categories. More...

Imaginarium Tops the Per Theater Chart

January 5th, 2010

The Imaginarium of Doctor Parnassus topped the per theater chart this weekend, based on reports from theaters in the United States. The film earned $128,000 in 4 theaters for an average of $31,909, which is roughly what it made last weekend. It is also playing in many more theaters in Canada, but numbers have not been reported from those locations, at least so far this week. The final figures may therefore, as last week, push the final average down considerably. Second place went to to Lovely Bones, which climbed more than 54% to an average of $21,559 in three theaters. This is excellent news for its planned expansion in a couple of weeks, assuming it doesn't fall by the same amount next week. White Ribbon opened next with an average of $19,949, also in three theaters. The overall number one film, Avatar, was just a fraction behind, earning an average of $19,789. At this point, we've nearly run out of superlatives to describe the film's box office run and it is far from over. Crazy Heart saw growth over the weekend, up 38% to an average of $18,416. 3 Idiots expanded somewhat and earned a very impressive average of $11,322 in 132 theaters. A Single Man returned to the $10,000 club with an average of $10,586 in 46 theaters. The final film in the $10,000 club was Sherlock Holmes, which fell sharply but still managed an average of $10,097. More...

And a Very, Very Happy New Year

January 4th, 2010

2010 continued the record-breaking ways of 2009 thanks to incredible holds by most films in the top ten. In fact, all but one film we talked about on Thursday topped expectations, sometimes by margins that are difficult to believe. Overall ticket sales were $220 million, which is 21% lower than last weekend, but a stunning 44% higher than last year. 2009 ended the year with an estimated total of $10.60 billion, which was more than 10% higher than last year's final tally, and almost $1 billion more than the previous record. Simply amazing. More...

Weekend Estimates: Avatar Continues Record-Breaking Run

January 3rd, 2010

Avatar continued its record-setting pace over the weekend, easily breaking the record for the biggest third weekend for a movie (see chart) and also setting a new record for a weekend in January (see chart). Fox estimates a $68.3 million weekend, down a little under 10% from Christmas weekend. Total box office after 17 days is $352 million in the US, and an incredible $670.2 million internationally, for $1.022 billion worldwide, which will put it 4th in the all-time list of global earners by Monday (see chart). Although it's too soon to tell where it will end up in the US (beyond stating the obvious that $400 million is a formality at this point, and $500 million looks all but certain), the movie will clearly end up either number one or two on the list of biggest global earners in theaters. Titanic's all-time record looks under severe threat already. More...

Holdovers Ring in the New Year

December 31st, 2009

As usual, there are no new wide releases the first weekend of the year, but that doesn't mean there are no stories to talk about. The most obvious story is the comparison to last year, which was led by Marley & Me with just over $24 million. It is very likely that wouldn't even come close to reaching the top three this weekend. More...

Avatar Repeats its Win on the Per Theater Chart

December 29th, 2009

As it did on the overall chart, Avatar led the way on the per theater chart, earning an average of $21,880. Second place went to the overall second place film, Sherlock Holmes, which pulled in an average of $18,031. 3 Idiots did something most Bollywood films don't manage to do, namely top $10,000 on the per theater chart. Additionally, it was a wider release than most of its compadres, which makes this opening even more impressive. Crazy Heart expanded somewhat, but still remained strong with an average of $13,321 and this makes hitting milestones much more likely. Alvin and the Chipmunks: The Squeakquel was the third wide release to crack $10,000 with an average of $13,210. Finally we get to Lovely Bones, which is down to an estimated average of $12,667. This is roughly a third of its opening weekend average and it still hasn't expanded, which doesn't bode well. More...

Merry Christmas for All

December 28th, 2009

The final weekend of 2009 turned into a record-breaker with two massive new releases and a holdover that still managed to come out on top. Overall the box office pulled in an estimated $278 million over the weekend, which crushed the previous record for the biggest weekend by all movies combined. Additionally, this was 39% higher than the same weekend last year and pushed 2009's running tally to $10.38 billion. This is 9.2% higher than last year's pace and more than 7% more than the previous record, and there is another week left to go. More...

Investigating the New Releases

December 23rd, 2009

It's Christmas on Friday, but one new release got the jump on the competition on Wednesday night. With three wide releases and two movies expanding wide, or at least wide-ish, this weekend will be just as busy as it was last year. However, despite all of these new films, it looks like we could have a repeat on top as Avatar continues its strong run. Meanwhile, the 2009 box office running tally surpassed the $10 billion mark early on Tuesday. This is of course the first time the yearly box office total has hit eleven digits and there are more records remaining to be broken. More...

The Whole Nine Yards on the Per Theater Chart

December 22nd, 2009

Like last week, the number one film on the per theater chart managed that feat despite mixed reviews. This week it was Nine, which opened with an average of $64,308, but I am concerned about its ability to expand, especially if its word-of-mouth match its reviews. The number one film on the overall chart, Avatar, placed second with $22,313 while Crazy Heart was not that far behind with an average of $20,666. Up in the Air's expansion continues but it remained strong on the per theater chart with an average of $18,344 in 175 theaters. Finally, Lovely Bones saw its average plummet this weekend to $15,032, which is more than 60% lower than last weekend. Had this been accompanied by an expansion this wouldn't be an issue, but it is still playing in just three theaters. More...

Avatar Amazes

December 22nd, 2009

It was a fantastic weekend at the box office as the top film topped expectations and broke records, admittedly by narrow margins, but records nonetheless. Overall the box office pulled in $138 million, which was 42% higher than last weekend and an outstanding 56% higher than the same weekend last year. Year-to-date, 2009 has earned $9.96 billion, extending its record and moving closer to the $10 billion milestone. This time last year the cumulative box office was $9.15 billion, meaning 2009 has an 8.8% lead. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

Several Lovely Films on the Per Theater Chart

December 15th, 2009

Lovely Bones defied critics to open on top of the per theater chart with $38,872 in three theaters. Up in the Air remained in second place with an average of $33,255 in 72 theaters, while it nearly reached the top ten on the overall chart. A Single Man opened with more than $200,000 in 9 theaters for an average of $24,148. Broken Embraces spent its fourth weekend in the $10,000 club with an average of $18,255 in six theaters. It is starting to expand, so it should start hitting major milestones soon. More...

Weekend Estimates: Princess Leaps to Top of Chart

December 13th, 2009

Disney claimed top spot at the box office this weekend as The Princess and the Frog expanded nationwide. But with a weekend box office estimated at $25 million, the movie will need to have great legs over the holidays if Disney's going to recoup its investment. The movie has good reviews and is ideal family fare, so its chances are good, but the studio is looking at the same nail biting exercise as they're going through with A Christmas Carol, which opened with $30 million and reached an estimated $124 million this weekend. More...

The Princess and the Per Theater Chart

December 9th, 2009

Fewer films reached the $10,000 mark on the per theater chart this weekend than last weekend. The Princess and the Frog, saw its per theater average drop a minuscule 5% to $373,855, which likely represents nearly universal sellouts throughout the weekend in both theaters. Second place went to Up in the Air with an average of $78,763 in 15 theaters. That is an impressive start and with the film already proving itself to be an Awards Season player, its future is indeed bright. Broken Embraces continues to perform in limited release and earned an average of $44,285 in two theaters, but it better expand fast before momentum is lost. Mystery Team was a surprise entry in the $10,000 club earning a reported $11,259 in one theater. More...

Weekend Estimates: Blind Side Scores in 3rd

December 6th, 2009

The Blind Side rode tremendous word of mouth to a 3rd weekend victory at the box office, according to studio estimates released on Sunday. Although the movie fell nearly 50% from its Thanksgiving performance, that was better than any other movie in the top ten, and gave the drama a safe $5 million lead over second place New Moon. Blind Side is estimated at $20.44 million for the weekend, New Moon will come in around $15.7 million. More...

Serious Limited Releases Look to Soar High

December 4th, 2009

Just the two limited releases on this week's list, but one of them, Up in the Air, could be a major player during this year's Awards Season. It has already picked up a prestigious award this week. More...

2009 Preview: December

December 1st, 2009

November turned out to be a good month with more films meeting or exceeding expectations that missing. We also saw records broken as 2009 marches closer to the all-time record, and the possibility of becoming the first year to hit $10 billion in total ticket sales growing. It won't need that much to get there, and even if just one or two of the predicted $100 million hits this month get to that milestone, we will still finish the year by breaking records. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$1,181,450 (1.4% of total gross)
Legs:7.44 (domestic box office/biggest weekend)
Domestic Share:50.2% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 6.7 times production budget)
Theater counts:15 opening theaters/2,218 max. theaters, 7.3 weeks average run per theater
Infl. Adj. Dom. BO $117,679,471

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,001-1,100) 1,001 $83,823,381
All Time International Box Office (Rank 1,301-1,400) 1,320 $83,019,358
All Time Worldwide Box Office (Rank 1,101-1,200) 1,129 $166,842,739
All Time Domestic Box Office for R Movies (Rank 201-300) 234 $83,823,381
All Time International Box Office for R Movies (Rank 201-300) 278 $83,019,358
All Time Worldwide Box Office for R Movies (Rank 201-300) 249 $166,842,739

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Netflix:Netflix, Netflix, Netflix, Netflix, Netflix

Movie Details

Domestic Releases: December 4th, 2009 (Limited) by Paramount Pictures
December 25th, 2009 (Expands Wide) by Paramount Pictures
Video Release: March 9th, 2010 by Paramount Home Video
MPAA Rating: R for language and some sexual content.
Running Time: 109 minutes
Comparisons: Best Picture Oscar Nominees, 2010
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Keywords: 2010 Oscars Best Picture Nominee, Comedy Drama, Corporate Life
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cold Springs Pictures, DW Studios, Montecito Picture Company, Rickshaw, Right of Way Films, Paramount Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 10th Thursday 84 $224,568 Feb 11, 2010 70
Biggest 10th Wednesday 100 $189,401 Feb 10, 2010 69
Biggest 10th Saturday 72 $1,222,444 Feb 6, 2010 65
Biggest 10th Friday 72 $689,064 Feb 5, 2010 64
Biggest 9th Thursday 95 $279,366 Feb 4, 2010 63
Biggest 9th Wednesday 91 $286,058 Feb 3, 2010 62
Biggest 9th Saturday 98 $1,350,754 Jan 30, 2010 58
Biggest 8th Saturday 82 $1,989,705 Jan 23, 2010 51
Biggest 8th Friday 100 $1,127,005 Jan 22, 2010 50
Biggest 7th Monday 50 $1,084,722 Jan 18, 2010 46
Martin Luther King (All Movies, 3-Day) 265 $5,445,379 Jan 15, 2010 45
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 332 $7,798,831 Jan 15, 2010 45
Martin Luther King (All Movies, 4-Day, Fri-Mon) 207 $6,530,101 Jan 15, 2010 45
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 216 $9,352,366 Jan 15, 2010 45
New Year's Day (All Movies, 3-Day) 129 $10,720,052 Jan 1, 2010 31
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 207 $15,353,174 Jan 1, 2010 31
Biggest 5th Friday 38 $4,112,263 Jan 1, 2010 29
Biggest 4th Thursday 19 $2,828,618 Dec 31, 2009 28
Biggest 4th Wednesday 38 $2,305,603 Dec 30, 2009 27
Biggest 4th Tuesday 72 $2,228,216 Dec 29, 2009 26
Biggest 4th Monday 99 $2,260,808 Dec 28, 2009 25
Christmas (All Movies, 3-Day) 123 $11,270,248 Dec 25, 2009 24
Christmas (All Movies, 3-Day, Inflation Adjusted) 189 $16,980,510 Dec 25, 2009 24
Theater Average 3rd Weekend 99 $18,344 Dec 18, 2009 17
Theater Average 2nd Weekend 79 $33,255 Dec 11, 2009 10
Theater Average Opening Weekend 59 $78,763 Dec 4, 2009 3
Theater Average 73 $78,763 Dec 4, 2009 3
Top 2009 Theater Average 4 $78,763 Dec 4, 2009 3

Leading Cast

George Clooney    Ryan Bingham
Vera Farmiga    Alex Goran
Anna Kendrick    Natalie Keener

Supporting Cast

Jason Bateman    Craig Gregory
Danny McBride    Jim Miller
Melanie Lynskey    Julie Bingham
Amy Morton    Kara Bingham
Sam Elliott    Maynard Finch
J.K. Simmons    Bob
Zach Galifianakis    Steve
Tamala Jones   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Reitman    Director
Jason Reitman    Screenwriter
Sheldon Turner    Screenwriter
Walter Kirn    Based on the Novel by
Daniel Dubiecki    Producer
Jeffrey Clifford    Producer
Ivan Reitman    Producer
Jason Reitman    Producer
Ted Griffin    Executive Producer
Michael Beugg    Executive Producer
Tom Pollock    Executive Producer
Joe Medjuck    Executive Producer
Eric Steelberg    Cinematographer
Dana E. Glauberman    Editor
Rolfe Kent    Composer
Steve Saklad    Production Designer
Andrew Max Cahn    Art Director
Linda Sutton-Doll    Set Decorator
Danny Glicker    Costume Designer
Steven A. Morrow    Sound Mixer
Perry Robertson    Supervising Sound Editor
Scott Sanders    Supervising Sound Editor
Gregory H. Watkins    Re-recording Mixer
J. Stanley Johnston    Re-recording Mixer
Ali Bell    Associate Producer
Jason Blumenfeld    Associate Producer
Helen Estabrook    Associate Producer
Jason Blumenfeld    Assistant Director
Mindy Marin    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases are Precious

April 1st, 2010

Not only did eight new releases reach the top 30 on this March 14's sales chart, but they were very top-heavy on the chart, taking the top three spots and six of the top seven. The new number one DVD was Precious with 726,000 units sold and $12.34 million in consumer spending at retail during its first week of release. More...

International Details: Princess hits Regal Milestone

March 14th, 2010

The Princess and the Frog remained in sixth place with $5.18 million on 3019 screens in 35 markets for a total of $149.82 million internationally and $253.53 million worldwide. This past week it opened in Japan, struggling into fifth place with $1.02 million on 363 screens. Even with that disappointing result, it should do well enough on the home market to show a profit relatively soon. More...

DVD and Blu-ray Releases for March 9th, 2010

March 9th, 2010

We have a pair of Awards Season players coming out this week. I was supposed to review both Precious and Up in the Air, but they ran out of screeners for the latter. Because of that, it is hard for me to say which one is more deserving of the Pick of the Week honors, so I'm going to award that title to both of them. That said, while the DVD and the Blu-ray for Precious are worth picking up, the Up in the Air Blu-ray is too expensive compared to the DVD. More...

International Details: Princess Still Powerful

March 7th, 2010

The Princess and the Frog may have slipped out of the top five internationally, but it still added $8.32 million on 3053 screens in 28 markets for a total of $143.18 million. It had no major market openings again this week, but it added $2.84 million on 689 screens over the weekend in France for a total of $27.30 million after a month of release there. This weekend the film debuted in Japan, which could help it return to the top five. Regardless, it has made enough money that it should show a profit, eventually. More...

Oscar Predictions: Avatar Marginal Favorite for Best Picture

March 7th, 2010

The Numbers' annual Oscar polls have proved to be remarkably accurate predictors of the final results on Oscar night. We call results based on the hundreds of The Numbers readers who vote in our Predict the Oscars competition.

We've received all the votes now, and are ready to make predictions in all categories. Percentage figures are the percentage of The Numbers readers who believe a movie or performance will win. They are a rough guide to how likely a particular movie is to win in a category. More...

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Director

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Director and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Actor

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Actor in a Lead Role, which is yet another category with a runaway favorite. More...

Oscar Contest: Category Highlight: Best Supporting Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actress, which is not a very competitive category. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one of the categories that I think could give us a surprise. More...

International Details: Shutter Island is International Destination

February 28th, 2010

Shutter Island started its international run with a sixth place finish this past weekend, earning $9.28 million on 1229 screens in 9 markets. The film opened in first place in Spain with $3.25 million on 406 screens. It had to settle for second place in Australia, in a virtual tie with Valentine's Day at $2.50 million on 250 screens. It's way too early to tell where the film will end up, but matching its domestic run internationally is a solid goal. More...

Awards Season: There's No Question about the WGA Winners

February 21st, 2010

The WGA announced their winners today, which include three categories for theatrical releases. More...

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected, The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide. More...

International Top Five: Another Week, Another Milestone for Avatar

February 10th, 2010

Avatar's legs on the international scene are as strong as they come. It remained in first place for the eighth weekend in a row, this time down just 17% to $79.44 million on 10,298 screens in 94 markets for a total of $1.59 billion internationally and $2.21 billion worldwide. Japan was added to the list of markets where the film has hit the century mark with $108.04 million, including $6.41 million on 650 screens this weekend. Other results of note came in the U.K, where it became the biggest hit of all time, at least in terms of British Pounds. In American Dollars, the film has $112.19 million after making $6.77 million on 417 screens this weekend. Additionally, we can now report that China has overtaken France as the film's most lucrative market, leading now by $144.4 million to $141.4 million. This is not only big new for this film, but huge news for the industry as a whole. China is now a major player at the international box office, both as a consumer and also as a producer. More...

International Top Five: Avatar Hits Century Mark

February 3rd, 2010

It was another milestone weekend for Avatar as it became the first film to ever reach $2 billion worldwide. It did so despite falling below $100 million over the weekend for the first time during its run. That said, it still pulled in an incredible $95.44 million on 11,088 screens in 84 markets for a total of $1.45 billion internationally and $2.05 billion worldwide. Its biggest market was Italy where it added $10.38 million on 800 screens over the weekend for a total of $52.94 million after three. Its best market overall remains France where it has $133.9 million, but China is catching up with $126.3 million. The film also reached the century mark in the U.K. with $103.52 million, including $7.74 million on 424 screens over the weekend and in Germany with $102.03 million including $7.88 million on 599 screens. It may have already gotten there in Russia, while it is about a week away from that milestone in Japan, Australia, South Korea. Additionally, it looks like it is just a matter of time for Spain and Italy. That would be ten markets with $100 million or more, to go with the countless other records the film has already set. The next major milestone is $1.84 billion internationally, which is what Titanicmade worldwide. And with its impressive list of Oscar nominations, $2 billion internationally becomes a lot more likely. And who knows, perhaps even $3 billion worldwide? We are dealing with unprecedented numbers, so the usual rules about Oscar bounces just don't apply. Winning could result in a flood at the box office, or its publicity could be at saturation levels already and it won't have a major effect. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

International Top Five: Avatar Tops the World

January 27th, 2010

As expected, Avatar became the highest grossing film on the international chart over the weekend while it had to wait until Monday to do the same worldwide. Over the weekend, it made $108.27 million on 11,925 screens in 94 markets for a total of $1.29 billion internationally and $1.84 billion worldwide, as of Sunday night. The film had already crossed $100 million France, while it did the same in China with $102.3 million, including $11.7 million on 1,013 screens this past weekend. It is about to hit the century mark in Germany ($93.24 million); Russia ($93.22 million); and the U.K. ($92.80 million). It could have enough left in the tank to do the same in a number of other markets, but it will be more challenging. For instance, in South Korea it added $5.43 million on 526 screens to take its running tally to $79.31 million while it had similar results in Japan ($5.75 million over the weekend and $77.73 million in total), Australia ($5.07 million on 420 screens for $76.76 million) and in Spain ($5.65 million on 579 screens for $73.88 million). It is too early to tell where it will end up in Italy, but it did add $12.38 million on 856 screens over the weekend for a total of $35.49 million after two. It could reach $100 million or more in ten markets. Calling it amazing seems redundant at this point. More...

Awards Season: DGA Nominees Solidify Claims of the Leading Contenders

January 25th, 2010

The Directors Guild of America release their nominations over three days stretched out over a week. Only two of the nominations are for theatrical releases, but at least the documentary category had some interesting nominees. On the other hand, Feature Film merely enforces the trends we've seen throughout Awards Season. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

Awards Season: Avatar Has a Golden Night

January 17th, 2010

Some might debate the predictive value of The Golden Globes. After all, they don't have all of the same categories as the Oscars, and the results for Best Picture in particular have varied from the Oscar result many times over the years. However, it is hard to argue with the free publicity a film gets from winning, and the big winner tonight was Avatar. More...

Awards Season: WGA Nominations are Written in Stone

January 12th, 2010

The WGA announced their nominations this week, which include eleven awards, three of which are for theatrical releases. More...

Awards Season - Looking Up for the PGA

January 6th, 2010

The Producers Guild of America announced their nominations this week, and while there are only three categories for theatrical releases, they tend to be quite accurate predictors for the Oscar nominations. This is great news for Up, which picked up nominations in two of the three categories. More...

Imaginarium Tops the Per Theater Chart

January 5th, 2010

The Imaginarium of Doctor Parnassus topped the per theater chart this weekend, based on reports from theaters in the United States. The film earned $128,000 in 4 theaters for an average of $31,909, which is roughly what it made last weekend. It is also playing in many more theaters in Canada, but numbers have not been reported from those locations, at least so far this week. The final figures may therefore, as last week, push the final average down considerably. Second place went to to Lovely Bones, which climbed more than 54% to an average of $21,559 in three theaters. This is excellent news for its planned expansion in a couple of weeks, assuming it doesn't fall by the same amount next week. White Ribbon opened next with an average of $19,949, also in three theaters. The overall number one film, Avatar, was just a fraction behind, earning an average of $19,789. At this point, we've nearly run out of superlatives to describe the film's box office run and it is far from over. Crazy Heart saw growth over the weekend, up 38% to an average of $18,416. 3 Idiots expanded somewhat and earned a very impressive average of $11,322 in 132 theaters. A Single Man returned to the $10,000 club with an average of $10,586 in 46 theaters. The final film in the $10,000 club was Sherlock Holmes, which fell sharply but still managed an average of $10,097. More...

And a Very, Very Happy New Year

January 4th, 2010

2010 continued the record-breaking ways of 2009 thanks to incredible holds by most films in the top ten. In fact, all but one film we talked about on Thursday topped expectations, sometimes by margins that are difficult to believe. Overall ticket sales were $220 million, which is 21% lower than last weekend, but a stunning 44% higher than last year. 2009 ended the year with an estimated total of $10.60 billion, which was more than 10% higher than last year's final tally, and almost $1 billion more than the previous record. Simply amazing. More...

Weekend Estimates: Avatar Continues Record-Breaking Run

January 3rd, 2010

Avatar continued its record-setting pace over the weekend, easily breaking the record for the biggest third weekend for a movie (see chart) and also setting a new record for a weekend in January (see chart). Fox estimates a $68.3 million weekend, down a little under 10% from Christmas weekend. Total box office after 17 days is $352 million in the US, and an incredible $670.2 million internationally, for $1.022 billion worldwide, which will put it 4th in the all-time list of global earners by Monday (see chart). Although it's too soon to tell where it will end up in the US (beyond stating the obvious that $400 million is a formality at this point, and $500 million looks all but certain), the movie will clearly end up either number one or two on the list of biggest global earners in theaters. Titanic's all-time record looks under severe threat already. More...

Holdovers Ring in the New Year

December 31st, 2009

As usual, there are no new wide releases the first weekend of the year, but that doesn't mean there are no stories to talk about. The most obvious story is the comparison to last year, which was led by Marley & Me with just over $24 million. It is very likely that wouldn't even come close to reaching the top three this weekend. More...

Avatar Repeats its Win on the Per Theater Chart

December 29th, 2009

As it did on the overall chart, Avatar led the way on the per theater chart, earning an average of $21,880. Second place went to the overall second place film, Sherlock Holmes, which pulled in an average of $18,031. 3 Idiots did something most Bollywood films don't manage to do, namely top $10,000 on the per theater chart. Additionally, it was a wider release than most of its compadres, which makes this opening even more impressive. Crazy Heart expanded somewhat, but still remained strong with an average of $13,321 and this makes hitting milestones much more likely. Alvin and the Chipmunks: The Squeakquel was the third wide release to crack $10,000 with an average of $13,210. Finally we get to Lovely Bones, which is down to an estimated average of $12,667. This is roughly a third of its opening weekend average and it still hasn't expanded, which doesn't bode well. More...

Merry Christmas for All

December 28th, 2009

The final weekend of 2009 turned into a record-breaker with two massive new releases and a holdover that still managed to come out on top. Overall the box office pulled in an estimated $278 million over the weekend, which crushed the previous record for the biggest weekend by all movies combined. Additionally, this was 39% higher than the same weekend last year and pushed 2009's running tally to $10.38 billion. This is 9.2% higher than last year's pace and more than 7% more than the previous record, and there is another week left to go. More...

Investigating the New Releases

December 23rd, 2009

It's Christmas on Friday, but one new release got the jump on the competition on Wednesday night. With three wide releases and two movies expanding wide, or at least wide-ish, this weekend will be just as busy as it was last year. However, despite all of these new films, it looks like we could have a repeat on top as Avatar continues its strong run. Meanwhile, the 2009 box office running tally surpassed the $10 billion mark early on Tuesday. This is of course the first time the yearly box office total has hit eleven digits and there are more records remaining to be broken. More...

The Whole Nine Yards on the Per Theater Chart

December 22nd, 2009

Like last week, the number one film on the per theater chart managed that feat despite mixed reviews. This week it was Nine, which opened with an average of $64,308, but I am concerned about its ability to expand, especially if its word-of-mouth match its reviews. The number one film on the overall chart, Avatar, placed second with $22,313 while Crazy Heart was not that far behind with an average of $20,666. Up in the Air's expansion continues but it remained strong on the per theater chart with an average of $18,344 in 175 theaters. Finally, Lovely Bones saw its average plummet this weekend to $15,032, which is more than 60% lower than last weekend. Had this been accompanied by an expansion this wouldn't be an issue, but it is still playing in just three theaters. More...

Avatar Amazes

December 22nd, 2009

It was a fantastic weekend at the box office as the top film topped expectations and broke records, admittedly by narrow margins, but records nonetheless. Overall the box office pulled in $138 million, which was 42% higher than last weekend and an outstanding 56% higher than the same weekend last year. Year-to-date, 2009 has earned $9.96 billion, extending its record and moving closer to the $10 billion milestone. This time last year the cumulative box office was $9.15 billion, meaning 2009 has an 8.8% lead. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

Several Lovely Films on the Per Theater Chart

December 15th, 2009

Lovely Bones defied critics to open on top of the per theater chart with $38,872 in three theaters. Up in the Air remained in second place with an average of $33,255 in 72 theaters, while it nearly reached the top ten on the overall chart. A Single Man opened with more than $200,000 in 9 theaters for an average of $24,148. Broken Embraces spent its fourth weekend in the $10,000 club with an average of $18,255 in six theaters. It is starting to expand, so it should start hitting major milestones soon. More...

Weekend Estimates: Princess Leaps to Top of Chart

December 13th, 2009

Disney claimed top spot at the box office this weekend as The Princess and the Frog expanded nationwide. But with a weekend box office estimated at $25 million, the movie will need to have great legs over the holidays if Disney's going to recoup its investment. The movie has good reviews and is ideal family fare, so its chances are good, but the studio is looking at the same nail biting exercise as they're going through with A Christmas Carol, which opened with $30 million and reached an estimated $124 million this weekend. More...

The Princess and the Per Theater Chart

December 9th, 2009

Fewer films reached the $10,000 mark on the per theater chart this weekend than last weekend. The Princess and the Frog, saw its per theater average drop a minuscule 5% to $373,855, which likely represents nearly universal sellouts throughout the weekend in both theaters. Second place went to Up in the Air with an average of $78,763 in 15 theaters. That is an impressive start and with the film already proving itself to be an Awards Season player, its future is indeed bright. Broken Embraces continues to perform in limited release and earned an average of $44,285 in two theaters, but it better expand fast before momentum is lost. Mystery Team was a surprise entry in the $10,000 club earning a reported $11,259 in one theater. More...

Weekend Estimates: Blind Side Scores in 3rd

December 6th, 2009

The Blind Side rode tremendous word of mouth to a 3rd weekend victory at the box office, according to studio estimates released on Sunday. Although the movie fell nearly 50% from its Thanksgiving performance, that was better than any other movie in the top ten, and gave the drama a safe $5 million lead over second place New Moon. Blind Side is estimated at $20.44 million for the weekend, New Moon will come in around $15.7 million. More...

Serious Limited Releases Look to Soar High

December 4th, 2009

Just the two limited releases on this week's list, but one of them, Up in the Air, could be a major player during this year's Awards Season. It has already picked up a prestigious award this week. More...

2009 Preview: December

December 1st, 2009

November turned out to be a good month with more films meeting or exceeding expectations that missing. We also saw records broken as 2009 marches closer to the all-time record, and the possibility of becoming the first year to hit $10 billion in total ticket sales growing. It won't need that much to get there, and even if just one or two of the predicted $100 million hits this month get to that milestone, we will still finish the year by breaking records. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 13 $1,181,450   15 $78,763   $1,181,450 1
Dec 11, 2009 11 $2,394,344 +103% 72 $33,255   $3,982,627 2
Dec 18, 2009 8 $3,210,132 +34% 175 $18,344   $8,216,051 3
Dec 25, 2009 6 $11,270,248 +251% 1,895 $5,947   $24,031,968 4
Jan 1, 2010 6 $10,720,052 -5% 1,895 $5,657   $44,375,265 5
Jan 8, 2010 8 $7,159,294 -33% 2,218 $3,228   $54,801,035 6
Jan 15, 2010 10 $5,445,379 -24% 2,107 $2,584   $62,818,397 7
Jan 22, 2010 12 $3,902,190 -28% 1,707 $2,286   $69,245,716 8
Jan 29, 2010 12 $2,801,141 -28% 1,430 $1,959   $73,273,658 9
Feb 5, 2010 12 $2,283,113 -18% 1,547 $1,476   $76,614,306 10
Feb 12, 2010 15 $1,773,750 -22% 925 $1,918   $79,212,519 11
Feb 19, 2010 14 $1,052,036 -41% 727 $1,447   $80,908,880 12
Feb 26, 2010 17 $802,081 -24% 586 $1,369   $82,078,918 13
Mar 5, 2010 16 $607,465 -24% 403 $1,507   $83,011,223 14
Mar 12, 2010 21 $265,305 -56% 274 $968   $83,465,355 15
Mar 19, 2010 31 $107,709 -59% 178 $605   $83,675,267 16
Mar 26, 2010 39 $53,573 -50% 87 $616   $83,775,048 17
Apr 2, 2010 55 $18,102 -66% 41 $442   $83,813,460 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 4, 2009 13 $329,119     15 $21,941   $329,119 1
Dec 5, 2009 13 $474,567 +44%   15 $31,638   $803,686 2
Dec 6, 2009 13 $377,764 -20%   15 $25,184   $1,181,450 3
Dec 7, 2009 15 $108,073 -71%   15 $7,205   $1,289,523 4
Dec 8, 2009 15 $99,120 -8%   15 $6,608   $1,388,643 5
Dec 9, 2009 15 $99,870 +1%   15 $6,658   $1,488,513 6
Dec 10, 2009 15 $99,870 n/c   15 $6,658   $1,588,383 7
Dec 11, 2009 12 $658,157 +559% +100% 72 $9,141   $2,246,540 8
Dec 12, 2009 12 $1,056,378 +61% +123% 72 $14,672   $3,302,918 9
Dec 13, 2009 12 $679,809 -36% +80% 72 $9,442   $3,982,627 10
Dec 14, 2009 11 $210,189 -69% +94% 72 $2,919   $4,192,816 11
Dec 15, 2009 11 $267,232 +27% +170% 72 $3,712   $4,460,048 12
Dec 16, 2009 11 $283,936 +6% +184% 72 $3,944   $4,743,984 13
Dec 17, 2009 11 $261,935 -8% +162% 72 $3,638   $5,005,919 14
Dec 18, 2009 8 $931,546 +256% +42% 175 $5,323   $5,937,465 15
Dec 19, 2009 8 $1,261,798 +35% +19% 175 $7,210   $7,199,263 16
Dec 20, 2009 8 $1,016,788 -19% +50% 175 $5,810   $8,216,051 17
Dec 21, 2009 9 $526,064 -48% +150% 175 $3,006   $8,742,115 18
Dec 22, 2009 10 $541,444 +3% +103% 175 $3,094   $9,283,559 19
Dec 23, 2009 5 $1,726,665 +219% +508% 1,895 $911   $11,010,224 20
Dec 24, 2009 3 $1,751,496 +1% +569% 1,895 $924   $12,761,720 21
Dec 25, 2009 5 $3,643,812 +108% +291% 1,895 $1,923   $16,405,532 22
Dec 26, 2009 6 $4,376,519 +20% +247% 1,895 $2,310   $20,782,051 23
Dec 27, 2009 6 $3,249,917 -26% +220% 1,895 $1,715   $24,031,968 24
Dec 28, 2009 7 $2,260,808 -30% +330% 1,895 $1,193   $26,292,776 25
Dec 29, 2009 7 $2,228,216 -1% +312% 1,895 $1,176   $28,520,992 26
Dec 30, 2009 7 $2,305,603 +3% +34% 1,895 $1,217   $30,826,595 27
Dec 31, 2009 6 $2,828,618 +23% +61% 1,895 $1,493   $33,655,213 28
Jan 1, 2010 6 $4,112,263 +45% +13% 1,895 $2,170   $37,767,476 29
Jan 2, 2010 6 $4,457,565 +8% +2% 1,895 $2,352   $42,225,041 30
Jan 3, 2010 7 $2,150,224 -52% -34% 1,895 $1,135   $44,375,265 31
Jan 4, 2010 6 $815,407 -62% -64% 1,895 $430   $45,190,672 32
Jan 5, 2010 5 $910,705 +12% -59% 1,895 $481   $46,101,377 33
Jan 6, 2010 5 $835,243 -8% -64% 1,895 $441   $46,936,620 34
Jan 7, 2010 5 $705,121 -16% -75% 1,895 $372   $47,641,741 35
Jan 8, 2010 9 $2,083,038 +195% -49% 2,218 $939   $49,724,779 36
Jan 9, 2010 8 $3,222,773 +55% -28% 2,218 $1,453   $52,947,552 37
Jan 10, 2010 8 $1,853,483 -42% -14% 2,218 $836   $54,801,035 38
Jan 11, 2010 8 $560,060 -70% -31% 2,218 $253   $55,361,095 39
Jan 12, 2010 6 $716,475 +28% -21% 2,218 $323   $56,077,570 40
Jan 13, 2010 5 $654,086 -9% -22% 2,218 $295   $56,731,656 41
Jan 14, 2010 6 $641,362 -2% -9% 2,218 $289   $57,373,018 42
Jan 15, 2010 11 $1,518,431 +137% -27% 2,107 $721   $58,891,449 43
Jan 16, 2010 10 $2,340,235 +54% -27% 2,107 $1,111   $61,231,684 44
Jan 17, 2010 11 $1,586,713 -32% -14% 2,107 $753   $62,818,397 45
Jan 18, 2010 11 $1,084,722 -32% +94% 2,107 $515   $63,903,119 46
Jan 19, 2010 7 $507,662 -53% -29% 2,107 $241   $64,410,781 47
Jan 20, 2010 6 $452,287 -11% -31% 2,107 $215   $64,863,068 48
Jan 21, 2010 6 $480,458 +6% -25% 2,107 $228   $65,343,526 49
Jan 22, 2010 11 $1,127,005 +135% -26% 1,707 $660   $66,470,531 50
Jan 23, 2010 12 $1,989,705 +77% -15% 1,707 $1,166   $68,460,236 51
Jan 24, 2010 12 $785,480 -61% -50% 1,707 $460   $69,245,716 52
Jan 25, 2010 11 $274,492 -65% -75% 1,707 $161   $69,520,208 53
Jan 26, 2010 9 $346,281 +26% -32% 1,707 $203   $69,866,489 54
Jan 27, 2010 9 $302,983 -13% -33% 1,707 $177   $70,169,472 55
Jan 28, 2010 9 $303,045 n/c -37% 1,707 $178   $70,472,517 56
Jan 29, 2010 13 $713,842 +136% -37% 1,430 $499   $71,186,359 57
Jan 30, 2010 12 $1,350,754 +89% -32% 1,430 $945   $72,537,113 58
Jan 31, 2010 12 $736,545 -45% -6% 1,430 $515   $73,273,658 59
Feb 1, 2010 13 $201,452 -73% -27% 1,430 $141   $73,475,110 60
Feb 2, 2010 10 $290,659 +44% -16% 1,430 $203   $73,765,769 61
Feb 3, 2010 11 $286,058 -2% -6% 1,430 $200   $74,051,827 62
Feb 4, 2010 11 $279,366 -2% -8% 1,430 $195   $74,331,193 63
Feb 5, 2010 13 $689,064 +147% -3% 1,547 $445   $75,020,257 64
Feb 6, 2010 12 $1,222,444 +77% -9% 1,547 $790   $76,242,701 65
Feb 7, 2010 15 $371,605 -70% -50% 1,547 $240   $76,614,306 66
Feb 8, 2010 12 $189,036 -49% -6% 1,547 $122   $76,803,342 67
Feb 9, 2010 12 $221,458 +17% -24% 1,547 $143   $77,024,800 68
Feb 10, 2010 13 $189,401 -14% -34% 1,547 $122   $77,214,201 69
Feb 11, 2010 12 $224,568 +19% -20% 1,547 $145   $77,438,769 70
Feb 12, 2010 15 $342,627 +53% -50% 925 $370   $77,781,396 71
Feb 13, 2010 14 $732,963 +114% -40% 925 $792   $78,514,359 72
Feb 14, 2010 15 $698,160 -5% +88% 925 $755   $79,212,519 73
Feb 15, 2010 16 $289,310 -59% +53% 925 $313   $79,501,829 74
Feb 16, 2010 16 $116,430 -60% -47% 925 $126   $79,618,259 75
Feb 17, 2010 14 $114,377 -2% -40% 925 $124   $79,732,636 76
Feb 18, 2010 14 $124,208 +9% -45% 925 $134   $79,856,844 77
Feb 19, 2010 14 $274,258 +121% -20% 727 $377   $80,131,102 78
Feb 20, 2010 14 $511,700 +87% -30% 727 $704   $80,642,802 79
Feb 21, 2010 15 $266,078 -48% -62% 727 $366   $80,908,880 80
Feb 22, 2010 14 $91,148 -66% -68% 727 $125   $81,000,028 81
Feb 23, 2010 14 $95,286 +5% -18% 727 $131   $81,095,314 82
Feb 24, 2010 14 $91,202 -4% -20% 727 $125   $81,186,516 83
Feb 25, 2010 14 $90,321 -1% -27% 727 $124   $81,276,837 84
Feb 26, 2010 - $199,433 +121% -27% 586 $340   $81,476,270 85
Feb 27, 2010 - $422,079 +112% -18% 586 $720   $81,898,349 86
Feb 28, 2010 - $180,569 -57% -32% 586 $308   $82,078,918 87
Mar 1, 2010 - $61,096 -66% -33% 586 $104   $82,140,014 88
Mar 2, 2010 - $88,402 +45% -7% 586 $151   $82,228,416 89
Mar 3, 2010 - $85,435 -3% -6% 586 $146   $82,313,851 90
Mar 4, 2010 - $89,907 +5% n/c 586 $153   $82,403,758 91
Mar 5, 2010 - $165,768 +84% -17% 403 $411   $82,569,526 92
Mar 6, 2010 - $320,219 +93% -24% 403 $795   $82,889,745 93
Mar 7, 2010 - $121,478 -62% -33% 403 $301   $83,011,223 94
Mar 8, 2010 - $44,378 -63% -27% 403 $110   $83,055,601 95
Mar 9, 2010 - $50,115 +13% -43% 403 $124   $83,105,716 96
Mar 10, 2010 - $45,485 -9% -47% 403 $113   $83,151,201 97
Mar 11, 2010 - $48,849 +7% -46% 403 $121   $83,200,050 98
Mar 12, 2010 - $80,797 +65% -51% 274 $295   $83,280,847 99
Mar 13, 2010 - $124,247 +54% -61% 274 $453   $83,405,094 100
Mar 14, 2010 - $60,261 -51% -50% 274 $220   $83,465,355 101
Mar 15, 2010 - $24,677 -59% -44% 274 $90   $83,490,032 102
Mar 16, 2010 - $27,827 +13% -44% 274 $102   $83,517,859 103
Mar 17, 2010 - $24,580 -12% -46% 274 $90   $83,542,439 104
Mar 18, 2010 - $25,119 +2% -49% 274 $92   $83,567,558 105
Mar 19, 2010 - $32,519 +29% -60% 178 $183   $83,600,077 106
Mar 20, 2010 - $47,877 +47% -61% 178 $269   $83,647,954 107
Mar 21, 2010 - $27,313 -43% -55% 178 $153   $83,675,267 108
Mar 22, 2010 - $11,306 -59% -54% 178 $64   $83,686,573 109
Mar 23, 2010 - $12,614 +12% -55% 178 $71   $83,699,187 110
Mar 24, 2010 - $10,040 -20% -59% 178 $56   $83,709,227 111
Mar 25, 2010 - $12,248 +22% -51% 178 $69   $83,721,475 112
Mar 26, 2010 - $16,885 +38% -48% 87 $194   $83,738,360 113
Mar 27, 2010 - $24,033 +42% -50% 87 $276   $83,762,393 114
Mar 28, 2010 - $12,655 -47% -54% 87 $145   $83,775,048 115
Mar 29, 2010 - $4,786 -62% -58% 87 $55   $83,779,834 116
Mar 30, 2010 - $5,468 +14% -57% 87 $63   $83,785,302 117
Mar 31, 2010 - $4,788 -12% -52% 87 $55   $83,790,090 118
Apr 1, 2010 - $5,268 +10% -57% 87 $61   $83,795,358 119
Apr 2, 2010 - $5,292 n/c -69% 41 $129   $83,800,650 120
Apr 3, 2010 - $8,446 +60% -65% 41 $206   $83,809,096 121
Apr 4, 2010 - $4,364 -48% -66% 41 $106   $83,813,460 122
Apr 5, 2010 - $3,183 -27% -33% 41 $78   $83,816,643 123
Apr 6, 2010 - $2,196 -31% -60% 41 $54   $83,818,839 124
Apr 7, 2010 - $2,190 n/c -54% 41 $53   $83,821,029 125
Apr 8, 2010 - $2,352 +7% -55% 41 $57   $83,823,381 126

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 4, 2009 13 $1,588,283   15 $105,886   $1,588,283 1
Dec 11, 2009 11 $3,417,636 +115% 72 $47,467   $5,005,919 2
Dec 18, 2009 6 $7,755,801 +127% 175 $44,319   $12,761,720 3
Dec 25, 2009 7 $20,893,493 +169% 1,895 $11,026   $33,655,213 4
Jan 1, 2010 6 $13,986,528 -33% 1,895 $7,381   $47,641,741 5
Jan 8, 2010 8 $9,731,277 -30% 2,218 $4,387   $57,373,018 6
Jan 15, 2010 10 $7,970,508 -18% 2,107 $3,783   $65,343,526 7
Jan 22, 2010 12 $5,128,991 -36% 1,707 $3,005   $70,472,517 8
Jan 29, 2010 11 $3,858,676 -25% 1,430 $2,698   $74,331,193 9
Feb 5, 2010 12 $3,107,576 -19% 1,547 $2,009   $77,438,769 10
Feb 12, 2010 15 $2,418,075 -22% 925 $2,614   $79,856,844 11
Feb 19, 2010 14 $1,419,993 -41% 727 $1,953   $81,276,837 12
Feb 26, 2010 17 $1,126,921 -21% 586 $1,923   $82,403,758 13
Mar 5, 2010 16 $796,292 -29% 403 $1,976   $83,200,050 14
Mar 12, 2010 21 $367,508 -54% 274 $1,341   $83,567,558 15
Mar 19, 2010 31 $153,917 -58% 178 $865   $83,721,475 16
Mar 26, 2010 43 $73,883 -52% 87 $849   $83,795,358 17
Apr 2, 2010 55 $28,023 -62% 41 $683   $83,823,381 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 20105536,441 536,441$9,114,133$9,114,1331
Mar 21, 201012154,686-71% 691,127$2,628,115$11,742,2482
Mar 28, 20101583,940-46% 775,067$1,426,141$13,168,3893
Apr 11, 20102430,912 839,996$525,195$14,271,5335
Apr 18, 20102630,089-3% 870,085$459,760$14,731,2936
May 30, 20102638,323 964,896$443,014$16,020,03012

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 2010557,596 57,596$1,464,655$1,464,6551
Mar 21, 20101211,177-81% 68,773$263,900$1,728,5552

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.