The Last Airbender (2010)

The Last Airbender poster
Theatrical Performance
Domestic Box Office $131,772,187Details
International Box Office $187,941,694Details
Worldwide Box Office $319,713,881
Home Market Performance
Est. Domestic DVD Sales $31,262,514 Details
Est. Domestic Blu-ray Sales $18,013,248 Details
Total Est. Domestic Video Sales $49,275,762
Further financial details...

Synopsis

The adventures of the successor to a long line of Avatars who must put aside his irresponsible ways to save the world.

Metrics

Opening Weekend:$40,325,019 (30.6% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:41.2% (domestic box office/worldwide)
Production Budget:$150,000,000 (worldwide box office is 2.1 times production budget)
Theater counts:3,169 opening theaters/3,203 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $175,863,257

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 501-600) 516 $131,772,187
All Time International Box Office (Rank 501-600) 545 $187,941,694
All Time Worldwide Box Office (Rank 501-600) 505 $319,713,881

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: July 1st, 2010 (Wide) by Paramount Pictures
Video Release: November 16th, 2010 by Paramount Home Video
MPAA Rating: PG for fantasy action violence.
(Rating bulletin 2126, 6/22/2010)
Running Time: 103 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Prologue, Live Action Cartoon, Martial Arts, Voiceover/Narration, 3-D, Whitewashed Casting, 3-D - Post-production Conversion, Family Adventure
Source:Based on TV
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Paramount Pictures, Nickelodeon Films, Blinding Edge Pictures, The Kennedy/Marshall Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 1st Monday 90 $11,479,213 Jul 5, 2010 5
Biggest Domestic July Weekend 85 $40,325,019 Jul 2, 2010 4
Top Based on TV Weekend Domestic 28 $40,325,019 Jul 2, 2010 4
Top Fantasy Weekend Domestic 66 $40,325,019 Jul 2, 2010 4
Top Paramount Pictures Weekend Domestic 62 $40,325,019 Jul 2, 2010 4
Independence Day (All Movies, 3-Day) 22 $40,325,019 Jul 2, 2010 4
Independence Day (All Movies, 3-Day, Inflation Adjusted) 33 $57,753,193 Jul 2, 2010 4
Independence Day (Opening, 3-Day) 19 $40,325,019 Jul 2, 2010 4
Independence Day (Opening, 3-Day, Inflation Adjusted) 26 $57,753,193 Jul 2, 2010 4
Top 2010 Theater Average 99 $12,725 Jul 2, 2010 4
Top Based on TV Day Domestic 56 $17,511,097 Jul 1, 2010 1
Biggest Domestic Thursday 27 $17,511,097 Jul 1, 2010 1
Never No. 1 Domestic 65 $131,772,187 Jul 1, 2010 0

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 2, 2010 2 $40,325,019   3,169 $12,725   $57,836,116 1
Jul 9, 2010 5 $16,635,471 -59% 3,203 $5,194   $99,712,757 2
Jul 16, 2010 7 $7,755,153 -53% 2,805 $2,765   $115,138,607 3
Jul 23, 2010 9 $4,217,021 -46% 2,127 $1,983   $123,308,790 4
Jul 30, 2010 13 $1,815,170 -57% 1,238 $1,466   $127,293,447 5
Aug 6, 2010 15 $704,653 -61% 639 $1,103   $128,971,020 6
Aug 13, 2010 22 $358,798 -49% 364 $986   $129,703,603 7
Aug 20, 2010 32 $188,596 -47% 223 $846   $130,085,643 8
Aug 27, 2010 23 $418,754 +122% 306 $1,368   $130,590,256 9
Sep 3, 2010 29 $321,488 -23% 257 $1,251   $131,058,419 10
Sep 10, 2010 34 $182,102 -43% 220 $828   $131,396,888 11
Sep 17, 2010 40 $118,105 -35% 174 $679   $131,564,731 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 1, 2010 2 $17,511,097     3,169 $5,526   $17,511,097 1
Jul 2, 2010 2 $16,614,112 -5%   3,169 $5,243   $34,125,209 2
Jul 3, 2010 2 $14,388,363 -13%   3,169 $4,540   $48,513,572 3
Jul 4, 2010 2 $9,322,544 -35%   3,169 $2,942   $57,836,116 4
Jul 5, 2010 3 $11,479,213 +23%   3,169 $3,622   $69,315,329 5
Jul 6, 2010 3 $5,385,151 -53%   3,169 $1,699   $74,700,480 6
Jul 7, 2010 3 $4,340,399 -19%   3,169 $1,370   $79,040,879 7
Jul 8, 2010 3 $4,036,407 -7% -77% 3,169 $1,274   $83,077,286 8
Jul 9, 2010 5 $5,221,616 +29% -69% 3,203 $1,630   $88,298,902 9
Jul 10, 2010 5 $6,718,556 +29% -53% 3,203 $2,098   $95,017,458 10
Jul 11, 2010 5 $4,695,299 -30% -50% 3,203 $1,466   $99,712,757 11
Jul 12, 2010 6 $2,101,051 -55% -82% 3,203 $656   $101,813,808 12
Jul 13, 2010 6 $2,271,440 +8% -58% 3,203 $709   $104,085,248 13
Jul 14, 2010 7 $1,720,951 -24% -60% 3,203 $537   $105,806,199 14
Jul 15, 2010 7 $1,577,255 -8% -61% 3,203 $492   $107,383,454 15
Jul 16, 2010 7 $2,218,717 +41% -58% 2,805 $791   $109,602,171 16
Jul 17, 2010 7 $3,081,588 +39% -54% 2,805 $1,099   $112,683,759 17
Jul 18, 2010 7 $2,454,848 -20% -48% 2,805 $875   $115,138,607 18
Jul 19, 2010 7 $1,047,026 -57% -50% 2,805 $373   $116,185,633 19
Jul 20, 2010 7 $1,085,008 +4% -52% 2,805 $387   $117,270,641 20
Jul 21, 2010 7 $921,077 -15% -46% 2,805 $328   $118,191,718 21
Jul 22, 2010 7 $900,051 -2% -43% 2,805 $321   $119,091,769 22
Jul 23, 2010 9 $1,209,965 +34% -45% 2,127 $569   $120,301,734 23
Jul 24, 2010 9 $1,684,719 +39% -45% 2,127 $792   $121,986,453 24
Jul 25, 2010 9 $1,322,337 -22% -46% 2,127 $622   $123,308,790 25
Jul 26, 2010 9 $535,407 -60% -49% 2,127 $252   $123,844,197 26
Jul 27, 2010 9 $589,055 +10% -46% 2,127 $277   $124,433,252 27
Jul 28, 2010 9 $516,848 -12% -44% 2,127 $243   $124,950,100 28
Jul 29, 2010 10 $528,177 +2% -41% 2,127 $248   $125,478,277 29
Jul 30, 2010 13 $509,230 -4% -58% 1,238 $411   $125,987,507 30
Jul 31, 2010 13 $714,280 +40% -58% 1,238 $577   $126,701,787 31
Aug 1, 2010 13 $591,660 -17% -55% 1,238 $478   $127,293,447 32
Aug 2, 2010 13 $252,002 -57% -53% 1,238 $204   $127,545,449 33
Aug 3, 2010 13 $256,520 +2% -56% 1,238 $207   $127,801,969 34
Aug 4, 2010 13 $231,858 -10% -55% 1,238 $187   $128,033,827 35
Aug 5, 2010 13 $232,540 n/c -56% 1,238 $188   $128,266,367 36
Aug 6, 2010 - $200,778 -14% -61% 639 $314   $128,467,145 37
Aug 7, 2010 - $287,786 +43% -60% 639 $450   $128,754,931 38
Aug 8, 2010 - $216,089 -25% -63% 639 $338   $128,971,020 39
Aug 9, 2010 - $95,243 -56% -62% 639 $149   $129,066,263 40
Aug 10, 2010 - $105,114 +10% -59% 639 $164   $129,171,377 41
Aug 11, 2010 - $86,172 -18% -63% 639 $135   $129,257,549 42
Aug 12, 2010 - $87,256 +1% -62% 639 $137   $129,344,805 43
Aug 13, 2010 - $105,730 +21% -47% 364 $290   $129,450,535 44
Aug 14, 2010 - $144,665 +37% -50% 364 $397   $129,595,200 45
Aug 15, 2010 - $108,403 -25% -50% 364 $298   $129,703,603 46
Aug 16, 2010 - $48,185 -56% -49% 364 $132   $129,751,788 47
Aug 17, 2010 - $54,545 +13% -48% 364 $150   $129,806,333 48
Aug 18, 2010 - $46,227 -15% -46% 364 $127   $129,852,560 49
Aug 19, 2010 - $44,487 -4% -49% 364 $122   $129,897,047 50
Aug 20, 2010 - $51,604 +16% -51% 223 $231   $129,948,651 51
Aug 21, 2010 - $77,632 +50% -46% 223 $348   $130,026,283 52
Aug 22, 2010 - $59,360 -24% -45% 223 $266   $130,085,643 53
Aug 23, 2010 - $21,989 -63% -54% 223 $99   $130,107,632 54
Aug 24, 2010 - $25,737 +17% -53% 223 $115   $130,133,369 55
Aug 25, 2010 - $19,399 -25% -58% 223 $87   $130,152,768 56
Aug 26, 2010 - $18,734 -3% -58% 223 $84   $130,171,502 57
Aug 27, 2010 - $113,781 +507% +120% 306 $372   $130,285,283 58
Aug 28, 2010 - $183,336 +61% +136% 306 $599   $130,468,619 59
Aug 29, 2010 - $121,637 -34% +105% 306 $398   $130,590,256 60
Aug 30, 2010 - $39,472 -68% +80% 306 $129   $130,629,728 61
Aug 31, 2010 - $41,777 +6% +62% 306 $137   $130,671,505 62
Sep 1, 2010 - $33,290 -20% +72% 306 $109   $130,704,795 63
Sep 2, 2010 - $32,136 -3% +72% 306 $105   $130,736,931 64
Sep 3, 2010 - $74,963 +133% -34% 257 $292   $130,811,894 65
Sep 4, 2010 - $128,253 +71% -30% 257 $499   $130,940,147 66
Sep 5, 2010 - $118,272 -8% -3% 257 $460   $131,058,419 67
Sep 6, 2010 31 $98,732 -17% +150% 257 $384   $131,157,151 68
Sep 7, 2010 - $21,827 -78% -48% 257 $85   $131,178,978 69
Sep 8, 2010 - $17,936 -18% -46% 257 $70   $131,196,914 70
Sep 9, 2010 - $17,872 n/c -44% 257 $70   $131,214,786 71
Sep 10, 2010 - $45,253 +153% -40% 220 $206   $131,260,039 72
Sep 11, 2010 - $85,471 +89% -33% 220 $389   $131,345,510 73
Sep 12, 2010 - $51,378 -40% -57% 220 $234   $131,396,888 74
Sep 13, 2010 - $12,063 -77% -88% 220 $55   $131,408,951 75
Sep 14, 2010 - $13,620 +13% -38% 220 $62   $131,422,571 76
Sep 15, 2010 - $11,484 -16% -36% 220 $52   $131,434,055 77
Sep 16, 2010 - $12,571 +9% -30% 220 $57   $131,446,626 78
Sep 17, 2010 - $28,569 +127% -37% 174 $164   $131,475,195 79
Sep 18, 2010 - $53,154 +86% -38% 174 $305   $131,528,349 80
Sep 19, 2010 - $36,382 -32% -29% 174 $209   $131,564,731 81
Sep 20, 2010 - $8,849 -76% -27% 174 $51   $131,573,580 82
Sep 21, 2010 - $9,856 +11% -28% 174 $57   $131,583,436 83
Sep 22, 2010 - $8,521 -14% -26% 174 $49   $131,591,957 84
Sep 23, 2010 - $9,105 +7% -28% 174 $52   $131,601,062 85

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 25, 2010 6 $17,511,097   3,169 $5,526   $17,511,097 1
Jul 2, 2010 2 $65,566,189 +274% 3,169 $20,690   $83,077,286 2
Jul 9, 2010 6 $24,306,168 -63% 3,203 $7,589   $107,383,454 3
Jul 16, 2010 7 $11,708,315 -52% 2,805 $4,174   $119,091,769 4
Jul 23, 2010 10 $6,386,508 -45% 2,127 $3,003   $125,478,277 5
Jul 30, 2010 13 $2,788,090 -56% 1,238 $2,252   $128,266,367 6
Aug 6, 2010 15 $1,078,438 -61% 639 $1,688   $129,344,805 7
Aug 13, 2010 23 $552,242 -49% 364 $1,517   $129,897,047 8
Aug 20, 2010 31 $274,455 -50% 223 $1,231   $130,171,502 9
Aug 27, 2010 23 $565,429 +106% 306 $1,848   $130,736,931 10
Sep 3, 2010 30 $477,855 -15% 257 $1,859   $131,214,786 11
Sep 10, 2010 34 $231,840 -51% 220 $1,054   $131,446,626 12
Sep 17, 2010 42 $154,436 -33% 174 $888   $131,601,062 13

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 21, 20102750,859 750,859$12,757,094$12,757,0941
Nov 28, 201017329,004-56% 1,079,863$5,589,778$18,346,8722
Dec 5, 201019126,846-61% 1,206,709$1,901,422$20,248,2943
Dec 12, 201019145,823+15% 1,352,532$2,123,183$22,371,4774
Dec 19, 201018164,113+13% 1,516,645$2,295,941$24,667,4185
Dec 26, 201026130,902-20% 1,647,547$1,887,607$26,555,0256

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 21, 20103153,244 153,244$3,880,139$3,880,1391
Dec 12, 20101731,559 250,417$862,108$9,310,2674
Dec 19, 20101350,769+61% 301,186$1,263,410$10,573,6775

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Noah Ringer    Aang

Supporting Cast

Dev Patel    Zuko
Nicola Peltz    Katara
Jackson Rathbone   
Jessica Jade Andres    Suki

Uncategorized

Cliff Curtis   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

M. Night Shyamalan    Director
M. Night Shyamalan    Screenwriter
Michael Dante DiMartino    Based on the Series "Avatar: The Last Airbender"
Bryan Konietzko    Based on the series "Avatar: The Last Airbender"
Sam Mercer    Producer
Frank Marshall    Producer
Kathleen Kennedy    Executive Producer
Scott Aversano    Executive Producer
Michael Dante DiMartino    Executive Producer
Bryan Konietzko    Executive Producer
Jose L. Rodriguez    Co-Producer
Andrew Lesnie    Cinematographer
Conrad Buff    Editor
James Newton Howard    Composer
Judianna Makovsky    Costume Designer
Chris Munro    Sound Mixer
Randy Thom    Sound Designer
Randy Thom    Supervising Sound Editor
Richard Hymns    Supervising Sound Editor
Josh Gold    Sound Effects Editor
Randy Thom    Re-recording Mixer
Rick Kline    Re-recording Mixer
Pablo Helman    Visual Effects Supervisor
Tim Harrington    Animation Supervisor
Jeff Habberstad    Stunt Coordinator
Markos Rounthwaite    Fight Choreographer
Ben Cooke    Fight Choreographer
John Rusk    Assistant Director
Douglas Aibel    Casting Director
Richard L. Johnson    Supervising Art Director
Jeff Habberstad    Second Unit Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for December 7th, 2010

December 6th, 2010

It's the first Tuesday of December, and the last real week with multiple major releases. After this, the next few weeks are rather shallow in terms of first run releases. This week there are a number of titles that are worth adding to you collection, including the Pick of the Week, Inception on Blu-ray / DVD Combo Pack. Restrepo is also worthy of consideration for that honor, as was either of the Criterion Collection releases, Cronos and Videodrome. More...

Featured Blu-ray / DVD Review: The Last Airbender

December 4th, 2010

The Last Airbender started as a cartoon on Nickelodeon in 2005 and quickly developed a loyal following. When the adaptation was announced, it was greeted with some enthusiasm, but as more details came out, there were more concerns than cheers. When it finally did hit theaters, it earned some of the worst reviews of the year, but managed more than $300 million worldwide, which wasn't terrible. So with expectations on the low side, can the film avoid living down to its reputation? More...

DVD Sales: Christmas Comes Early

November 30th, 2010

It was a rather slow week for new releases, as none topped 1 million units, but they still managed top two spots on this week's sales chart. Disney's A Christmas Carol opened in first place with 989,000 units / $16.81 million in consumer spending at retail, while The Last Airbender was second in terms of units sold with 751,000, but fourth in terms of dollars with $12.76 million. More...

DVD and Blu-ray Releases for November 16th, 2010

November 16th, 2010

It's getting really close to Black Friday, which is sometimes reported as the busiest shopping day of the year. (It's not. That would be Christmas Eve.) So it should come as no surprise that there's a prime release this week, or should I say re-release. Avatar: Extended Collector's Edition on Blu-ray is the biggest, and arguably the best, release of the week and it is the Pick of the Week. However, there was some competition from The Kids Are All Right on DVD or Blu-ray. More...

International Box Office: Resident Evil Still Has a Lot of Life

September 29th, 2010

Another week, another milestone for Resident Evil: Afterlife, this time crossing $200 million worldwide, which makes it the first in the franchise to do so. Over the weekend it led the international box office with $25.20 million on 6519 screens in 55 markets for a total of $154.71 million internationally and $206.78 million worldwide. It managed top spot during its debut in France with $2.96 million on 408 screens, but that's below average for its run so far. Meanwhile, it added $2.87 million on 633 screens in Japan for a total of $38.51 million after three weeks of release there. That's almost as much as Inception has made in that market, and its been there for ten weeks. More...

International Box Office: Afterlife is Living Large

September 22nd, 2010

It took just two weeks for Resident Evil: Afterlife to become the first film in the franchise to reach $100 million on the international scene. It earned $39.61 million on 6235 screens in 47 markets for a total of $103.58 million internationally and $147.48 million worldwide. Its biggest opening came in Germany where it earned $5.38 million on 434 screens over the weekend for a total opening of $5.85 million. It also took top spot in Mexico with $4.38 million on 658 screens, in South Korea with $3.88 million on 367, and in Brazil with $2.96 million on 298. It did fall 62% during its second weekend in Japan, which is tragic for that market; however, it still managed $5.00 million on 634 screens over the weekend for a total of $27.71 million after two. With debuts in France, Australia, and other markets still ahead of it, this film will have no trouble getting to $200 million worldwide, while $200 million internationally is a solid goal. More...

International Box Office: Resident Evil not Going Anywhere

September 15th, 2010

Resident Evil: Afterlife took top spot on the international chart. In fact, it dominated with $41.70 million on 3,935 screens in 33 markets for a total of $68.36 million worldwide. After just one weekend of release, the film is nearly halfway to catching up with Extinction for best in the franchise. It goes without saying that there will be another installment. Its biggest individual market was Japan, where it opened in first place with $13.27 million on 649 screens over the weekend and $15.58 million in total. It also took the top spot in Spain with an impressive $3.36 million on 488 screens, while it was a little softer in the U.K. with a chart topping opening of $2.61 million on 361 screens. On the other hand, it had to settle for second place in Italy with $1.72 million on 270 screens during its debut there. More...

International Box Office: Double Milestone for Inception

September 8th, 2010

It was a busy week for Inception, as it rose to top spot on the international chart and crossed two major milestones in the process: $400 million internationally and $700 million worldwide. Over the weekend, it earned $21.00 million on 7,785 screens in 61 markets for a total of $425.15 million internationally and $702.30 million worldwide. Much of this was due to its debut in China, where it placed first with $13.6 million. It has yet to open in Italy, but it will likely start falling off at an accelerated pace from now till its premiere in that market at the end of the month. More...

International Box Office: Expendables Remain Essential

September 1st, 2010

The Expendables held on to top spot on the international chart with $24.70 million on 4823 screens in 38 markets for a total of $101.46 million after just three weeks of release. It had a few openings over the weekend, most notably in Germany where it placed third with $2.94 million on 531 screens. Meanwhile, it fell from first to fourth in the U.K., but still added $2.02 million on 453 screens over the weekend for a total of $10.52 million after two. With openings in Italy and Japan ahead, the film will have no trouble getting to $250 million worldwide, which is more than enough to ensure a profit. More...

International Box Office: Expendables Explode on International Scene

August 25th, 2010

Powered by openings in a trio of major markets, The Expendables climbed into top spot with $35.49 million on 4501 screens in 30 markets for a still early international total of $60.30 million. At this point, reaching $100 million internationally and $200 million worldwide is practically a given. The film's best opening of the weekend came from the U.K. where it debuted in the top spot with $6.08 million on 453 screens, while it was also triumphant in France with $4.75 million on 445 screens. On the other hand, it had to settle for fifth place in South Korea with $1.25 million on 298 screens over the weekend and $1.52 million in total. Next up for the film is Germany this weekend, while it opens in Italy next month and in Japan in October. More...

International Box Office: Summer Slows But Blockbusters Still Reach Milestones

August 18th, 2010

As the summer blockbuster season comes to a close, there are few major releases in theaters worldwide. Regardless, there are still a few major milestones being reached, and a few more to come. For instance, Inception maintained its hold in first place with $35.51 million on 6879 screens, in 61 markets, for a total of $320.44 million internationally. It also reached a major milestone worldwide with $568.91 million, making it just one of 78 films to reach $500 million. It is still going strong in a number of major markets, including Spain, where it remained in first place with $2.72 million on 497 screens over the weekend, for a total of $10.15 million after two. It was down just 22% in Brazil adding $1.56 million on 292 screens over the weekend and $4.43 million after two. Its best market overall is the U.K. where it has made $45.53 million after a month of release, including $2.62 million on 472 screens this past weekend. By this time next week, it should have $600 million worldwide, with $700 million becoming a lot more likely. More...

International Box Office: Inception Eyes $500 million

August 11th, 2010

Inception remained in top spot on the international box office, with $47.70 million on 7287 screens in 59 markets for a total of $259.27 million internationally and $486.90 million worldwide. It won't have to wait till the weekend to get to $500 million. It opened in first place in Spain with $4.55 million on 491 screens, but had to settle for second place in Brazil with $2.03 million on 313. It also added $3.83 million on 418 screens over the weekend in Australia for a total of $20.64 million after three. While in the U.K., it made $3.60 million on 468 screens over the weekend for a total of $41.02 million after four. With openings in China and Italy ahead of it, $600 million worldwide is virtually guaranteed, while $700 million isn't out of the question. More...

International Details: Toy Story Falls, and Rises, to Second Place

August 8th, 2010

Over the past weekend, Toy Story 3 fell to second place on the international chart with $38.69 million on 7806 screens in 42 markets. However, it rose to second place for 2010 on the international chart with $436.65 million overtaking Shrek Forever After. The only 2010 release that has made more internationally is Alice in Wonderland. Worldwide it now has $826.41 million and it has very likely already surpassed Finding Nemo to become Pixar's biggest hit. The film's only major release of the week came in Germany over the weekend, where it made $4.03 million on 740 screens, bringing the total to $4.35 million. While this is a good result, its not great, and prior to this the film had been doing great. It also remained in the top spot in the U.K. over the weekend, with $12.81 million on 564 screens, for a two week total of $62.82 million. It has likely overtaken Alice in Wonderland to become the biggest hit of 2010 released in that market. As for the film's future, it has yet to open in South Korea and Scandinavia. If it does well in those markets, $1 billion worldwide is still within reach. More...

International Details: Inception's Fast Start

August 1st, 2010

After opening in a few markets last weekend, Inception got its international run off in earnest last weekend and climbed into second place with $56.78 million on 5,177 screens in 36 markets for a still early total of $87.86 million. It opened in a number of major markets and debuted in first place in most of them. The biggest was Japan with $7.86 million on 525 screens over the weekend and $8.94 million in total. France was also a lucrative market for the film with $8.01 million on 626 screens, while in South Korea it made $6.01 million on 583 screens over the weekend and $7.89 million in total. Russia added $7.08 million on 895 screens to its weekend haul, while Australia produced $6.67 million on 413. The film only managed seventh in Mexico with just $467,000 on 152 screens, but this was a low screen count. In the U.K. the film was down just 29% to $6.47 million on 456 screens over the weekend for a total of $22.01 after two. More...

International Details: Twilight Setting But Still Strong

July 25th, 2010

The Twilight Saga: Eclipse slipped to second place with $43.82 million on 9,527 screens in 61 markets for a total of $295.66 million internationally and $560.45 million worldwide. This includes a first place debut in Germany with $9.76 million on 767 screens over the weekend and $12.30 million in total. On the other hand, the film was down a stunning 75% in the U.K. to $5.19 million over the weekend and $33.84 million after two. The amazing growth the franchise saw from installment one to two is gone, but this is still a fantastically profitable movie. More...

International Details: Shrek Stuck in Second

July 18th, 2010

Shrek Forever After remained in second place with a hearty $56.42 million on 6,987 screens in 41 markets for a total of $209.55 million internationally and $443.33 worldwide. There was some excellent news this week, as the film opened in first place in Brazil with $6.86 million on 658 screens, which is an all-time record in that market for an animated film. Meanwhile in Spain it opened with $4.12 million on 748 screens over the weekend and $4.97 million in total, but Shrek the Third made more than $7.5 million during its opening three years ago. Finally, it opened atop Poland with $2.73 million on 235 screens. Poland isn't normally considered a major market, but when it comes to animated films, it usually is. As far as holdovers go, it held on extremely well in South Korea, down just 20% to $4.66 million on 566 screens over the weekend for a total of $12.81 million after two. On the other hand, it was down nearly 50% in the U.K. To $6.88 million on 537 screens over the weekend and $25.81 million after two. More...

Despicable is Anything But

July 12th, 2010

It was a great weekend at the box office with four of the top five films beating expectations. The helped the overall box office climb to $192 million, which was an increase of 2% from last weekend and considering last weekend was a holiday, this is impressive. (Granted, July 4th did land on a Sunday, which undoubtedly hurt the industry's three-day weekend haul, but I'm still impressed.) Additionally, the weekend saw 34% growth from the same weekend last year, which is beyond impressive. Year-to-date, 2010 now has a 4.9% lead over 2009, $5.94 billion to $5.66 billion. More...

Weekend Preview: Will the Box Office Remain Hot?

July 8th, 2010

It's a post-holiday weekend and that usually means a serious drop-off at the box office. Add in two films with serious Fanboy, and Fangirl, issues, and this is twice as true this weekend. However, we do have two films that are earning strong reviews and this could help mitigate the losses. Also, this time last year wasn't particularly strong either, so we won't need a $40 million debut to keep 2010 close to 2009's pace. Although that would certainly help and it is not out of the question. More...

Blockbusters Dominate Per Theater Chart

July 7th, 2010

The Twilight Saga: Eclipse not only led the way on the overall chart, but also topped the per theater chart with an average of $14,510 over three days and $18,719 over four. The second placed film overall, The Last Airbender, was second on the per theater chart as well with an average of $12,725 over three days and $16,347 over four. Cyrus expanded to 77 theaters, and earned an average of $10,058 / $14,209, which was enough to reach the top ten on the overall four-day chart. Finally, Toy Story 3 missed the $10,000 club over the three-day weekend with an average of $7,517, but made it there when you add in Monday with an average of $10,689. More...

Eclipse Overshadows Competition

July 6th, 2010

Independence Day long weekend may not have seen as many records fall as some were hoping, but every film in the top five topped expectations (albeit by tiny margins in some cases). Overall the box office pulled in $188 million over the three-day weekend, which was an increase of 15% from last weekend, and $250 million over the four-day weekend, which was up 16% from last year. Year-to-date, 2010 has now amassed $5.66 million in ticket sales, up close to 4% from last year's pace. Higher ticket prices for 3D movies does have something to do with that, but I think the studios should still be happy with these results. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The adventures of the successor to a long line of Avatars who must put aside his irresponsible ways to save the world.

Metrics

Opening Weekend:$40,325,019 (30.6% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:41.2% (domestic box office/worldwide)
Production Budget:$150,000,000 (worldwide box office is 2.1 times production budget)
Theater counts:3,169 opening theaters/3,203 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $175,863,257

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 501-600) 516 $131,772,187
All Time International Box Office (Rank 501-600) 545 $187,941,694
All Time Worldwide Box Office (Rank 501-600) 505 $319,713,881

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: July 1st, 2010 (Wide) by Paramount Pictures
Video Release: November 16th, 2010 by Paramount Home Video
MPAA Rating: PG for fantasy action violence.
(Rating bulletin 2126, 6/22/2010)
Running Time: 103 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Prologue, Live Action Cartoon, Martial Arts, Voiceover/Narration, 3-D, Whitewashed Casting, 3-D - Post-production Conversion, Family Adventure
Source:Based on TV
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Paramount Pictures, Nickelodeon Films, Blinding Edge Pictures, The Kennedy/Marshall Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 1st Monday 90 $11,479,213 Jul 5, 2010 5
Biggest Domestic July Weekend 85 $40,325,019 Jul 2, 2010 4
Top Based on TV Weekend Domestic 28 $40,325,019 Jul 2, 2010 4
Top Fantasy Weekend Domestic 66 $40,325,019 Jul 2, 2010 4
Top Paramount Pictures Weekend Domestic 62 $40,325,019 Jul 2, 2010 4
Independence Day (All Movies, 3-Day) 22 $40,325,019 Jul 2, 2010 4
Independence Day (All Movies, 3-Day, Inflation Adjusted) 33 $57,753,193 Jul 2, 2010 4
Independence Day (Opening, 3-Day) 19 $40,325,019 Jul 2, 2010 4
Independence Day (Opening, 3-Day, Inflation Adjusted) 26 $57,753,193 Jul 2, 2010 4
Top 2010 Theater Average 99 $12,725 Jul 2, 2010 4
Top Based on TV Day Domestic 56 $17,511,097 Jul 1, 2010 1
Biggest Domestic Thursday 27 $17,511,097 Jul 1, 2010 1
Never No. 1 Domestic 65 $131,772,187 Jul 1, 2010 0

Leading Cast

Noah Ringer    Aang

Supporting Cast

Dev Patel    Zuko
Nicola Peltz    Katara
Jackson Rathbone   
Jessica Jade Andres    Suki

Uncategorized

Cliff Curtis   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

M. Night Shyamalan    Director
M. Night Shyamalan    Screenwriter
Michael Dante DiMartino    Based on the Series "Avatar: The Last Airbender"
Bryan Konietzko    Based on the series "Avatar: The Last Airbender"
Sam Mercer    Producer
Frank Marshall    Producer
Kathleen Kennedy    Executive Producer
Scott Aversano    Executive Producer
Michael Dante DiMartino    Executive Producer
Bryan Konietzko    Executive Producer
Jose L. Rodriguez    Co-Producer
Andrew Lesnie    Cinematographer
Conrad Buff    Editor
James Newton Howard    Composer
Judianna Makovsky    Costume Designer
Chris Munro    Sound Mixer
Randy Thom    Sound Designer
Randy Thom    Supervising Sound Editor
Richard Hymns    Supervising Sound Editor
Josh Gold    Sound Effects Editor
Randy Thom    Re-recording Mixer
Rick Kline    Re-recording Mixer
Pablo Helman    Visual Effects Supervisor
Tim Harrington    Animation Supervisor
Jeff Habberstad    Stunt Coordinator
Markos Rounthwaite    Fight Choreographer
Ben Cooke    Fight Choreographer
John Rusk    Assistant Director
Douglas Aibel    Casting Director
Richard L. Johnson    Supervising Art Director
Jeff Habberstad    Second Unit Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for December 7th, 2010

December 6th, 2010

It's the first Tuesday of December, and the last real week with multiple major releases. After this, the next few weeks are rather shallow in terms of first run releases. This week there are a number of titles that are worth adding to you collection, including the Pick of the Week, Inception on Blu-ray / DVD Combo Pack. Restrepo is also worthy of consideration for that honor, as was either of the Criterion Collection releases, Cronos and Videodrome. More...

Featured Blu-ray / DVD Review: The Last Airbender

December 4th, 2010

The Last Airbender started as a cartoon on Nickelodeon in 2005 and quickly developed a loyal following. When the adaptation was announced, it was greeted with some enthusiasm, but as more details came out, there were more concerns than cheers. When it finally did hit theaters, it earned some of the worst reviews of the year, but managed more than $300 million worldwide, which wasn't terrible. So with expectations on the low side, can the film avoid living down to its reputation? More...

DVD Sales: Christmas Comes Early

November 30th, 2010

It was a rather slow week for new releases, as none topped 1 million units, but they still managed top two spots on this week's sales chart. Disney's A Christmas Carol opened in first place with 989,000 units / $16.81 million in consumer spending at retail, while The Last Airbender was second in terms of units sold with 751,000, but fourth in terms of dollars with $12.76 million. More...

DVD and Blu-ray Releases for November 16th, 2010

November 16th, 2010

It's getting really close to Black Friday, which is sometimes reported as the busiest shopping day of the year. (It's not. That would be Christmas Eve.) So it should come as no surprise that there's a prime release this week, or should I say re-release. Avatar: Extended Collector's Edition on Blu-ray is the biggest, and arguably the best, release of the week and it is the Pick of the Week. However, there was some competition from The Kids Are All Right on DVD or Blu-ray. More...

International Box Office: Resident Evil Still Has a Lot of Life

September 29th, 2010

Another week, another milestone for Resident Evil: Afterlife, this time crossing $200 million worldwide, which makes it the first in the franchise to do so. Over the weekend it led the international box office with $25.20 million on 6519 screens in 55 markets for a total of $154.71 million internationally and $206.78 million worldwide. It managed top spot during its debut in France with $2.96 million on 408 screens, but that's below average for its run so far. Meanwhile, it added $2.87 million on 633 screens in Japan for a total of $38.51 million after three weeks of release there. That's almost as much as Inception has made in that market, and its been there for ten weeks. More...

International Box Office: Afterlife is Living Large

September 22nd, 2010

It took just two weeks for Resident Evil: Afterlife to become the first film in the franchise to reach $100 million on the international scene. It earned $39.61 million on 6235 screens in 47 markets for a total of $103.58 million internationally and $147.48 million worldwide. Its biggest opening came in Germany where it earned $5.38 million on 434 screens over the weekend for a total opening of $5.85 million. It also took top spot in Mexico with $4.38 million on 658 screens, in South Korea with $3.88 million on 367, and in Brazil with $2.96 million on 298. It did fall 62% during its second weekend in Japan, which is tragic for that market; however, it still managed $5.00 million on 634 screens over the weekend for a total of $27.71 million after two. With debuts in France, Australia, and other markets still ahead of it, this film will have no trouble getting to $200 million worldwide, while $200 million internationally is a solid goal. More...

International Box Office: Resident Evil not Going Anywhere

September 15th, 2010

Resident Evil: Afterlife took top spot on the international chart. In fact, it dominated with $41.70 million on 3,935 screens in 33 markets for a total of $68.36 million worldwide. After just one weekend of release, the film is nearly halfway to catching up with Extinction for best in the franchise. It goes without saying that there will be another installment. Its biggest individual market was Japan, where it opened in first place with $13.27 million on 649 screens over the weekend and $15.58 million in total. It also took the top spot in Spain with an impressive $3.36 million on 488 screens, while it was a little softer in the U.K. with a chart topping opening of $2.61 million on 361 screens. On the other hand, it had to settle for second place in Italy with $1.72 million on 270 screens during its debut there. More...

International Box Office: Double Milestone for Inception

September 8th, 2010

It was a busy week for Inception, as it rose to top spot on the international chart and crossed two major milestones in the process: $400 million internationally and $700 million worldwide. Over the weekend, it earned $21.00 million on 7,785 screens in 61 markets for a total of $425.15 million internationally and $702.30 million worldwide. Much of this was due to its debut in China, where it placed first with $13.6 million. It has yet to open in Italy, but it will likely start falling off at an accelerated pace from now till its premiere in that market at the end of the month. More...

International Box Office: Expendables Remain Essential

September 1st, 2010

The Expendables held on to top spot on the international chart with $24.70 million on 4823 screens in 38 markets for a total of $101.46 million after just three weeks of release. It had a few openings over the weekend, most notably in Germany where it placed third with $2.94 million on 531 screens. Meanwhile, it fell from first to fourth in the U.K., but still added $2.02 million on 453 screens over the weekend for a total of $10.52 million after two. With openings in Italy and Japan ahead, the film will have no trouble getting to $250 million worldwide, which is more than enough to ensure a profit. More...

International Box Office: Expendables Explode on International Scene

August 25th, 2010

Powered by openings in a trio of major markets, The Expendables climbed into top spot with $35.49 million on 4501 screens in 30 markets for a still early international total of $60.30 million. At this point, reaching $100 million internationally and $200 million worldwide is practically a given. The film's best opening of the weekend came from the U.K. where it debuted in the top spot with $6.08 million on 453 screens, while it was also triumphant in France with $4.75 million on 445 screens. On the other hand, it had to settle for fifth place in South Korea with $1.25 million on 298 screens over the weekend and $1.52 million in total. Next up for the film is Germany this weekend, while it opens in Italy next month and in Japan in October. More...

International Box Office: Summer Slows But Blockbusters Still Reach Milestones

August 18th, 2010

As the summer blockbuster season comes to a close, there are few major releases in theaters worldwide. Regardless, there are still a few major milestones being reached, and a few more to come. For instance, Inception maintained its hold in first place with $35.51 million on 6879 screens, in 61 markets, for a total of $320.44 million internationally. It also reached a major milestone worldwide with $568.91 million, making it just one of 78 films to reach $500 million. It is still going strong in a number of major markets, including Spain, where it remained in first place with $2.72 million on 497 screens over the weekend, for a total of $10.15 million after two. It was down just 22% in Brazil adding $1.56 million on 292 screens over the weekend and $4.43 million after two. Its best market overall is the U.K. where it has made $45.53 million after a month of release, including $2.62 million on 472 screens this past weekend. By this time next week, it should have $600 million worldwide, with $700 million becoming a lot more likely. More...

International Box Office: Inception Eyes $500 million

August 11th, 2010

Inception remained in top spot on the international box office, with $47.70 million on 7287 screens in 59 markets for a total of $259.27 million internationally and $486.90 million worldwide. It won't have to wait till the weekend to get to $500 million. It opened in first place in Spain with $4.55 million on 491 screens, but had to settle for second place in Brazil with $2.03 million on 313. It also added $3.83 million on 418 screens over the weekend in Australia for a total of $20.64 million after three. While in the U.K., it made $3.60 million on 468 screens over the weekend for a total of $41.02 million after four. With openings in China and Italy ahead of it, $600 million worldwide is virtually guaranteed, while $700 million isn't out of the question. More...

International Details: Toy Story Falls, and Rises, to Second Place

August 8th, 2010

Over the past weekend, Toy Story 3 fell to second place on the international chart with $38.69 million on 7806 screens in 42 markets. However, it rose to second place for 2010 on the international chart with $436.65 million overtaking Shrek Forever After. The only 2010 release that has made more internationally is Alice in Wonderland. Worldwide it now has $826.41 million and it has very likely already surpassed Finding Nemo to become Pixar's biggest hit. The film's only major release of the week came in Germany over the weekend, where it made $4.03 million on 740 screens, bringing the total to $4.35 million. While this is a good result, its not great, and prior to this the film had been doing great. It also remained in the top spot in the U.K. over the weekend, with $12.81 million on 564 screens, for a two week total of $62.82 million. It has likely overtaken Alice in Wonderland to become the biggest hit of 2010 released in that market. As for the film's future, it has yet to open in South Korea and Scandinavia. If it does well in those markets, $1 billion worldwide is still within reach. More...

International Details: Inception's Fast Start

August 1st, 2010

After opening in a few markets last weekend, Inception got its international run off in earnest last weekend and climbed into second place with $56.78 million on 5,177 screens in 36 markets for a still early total of $87.86 million. It opened in a number of major markets and debuted in first place in most of them. The biggest was Japan with $7.86 million on 525 screens over the weekend and $8.94 million in total. France was also a lucrative market for the film with $8.01 million on 626 screens, while in South Korea it made $6.01 million on 583 screens over the weekend and $7.89 million in total. Russia added $7.08 million on 895 screens to its weekend haul, while Australia produced $6.67 million on 413. The film only managed seventh in Mexico with just $467,000 on 152 screens, but this was a low screen count. In the U.K. the film was down just 29% to $6.47 million on 456 screens over the weekend for a total of $22.01 after two. More...

International Details: Twilight Setting But Still Strong

July 25th, 2010

The Twilight Saga: Eclipse slipped to second place with $43.82 million on 9,527 screens in 61 markets for a total of $295.66 million internationally and $560.45 million worldwide. This includes a first place debut in Germany with $9.76 million on 767 screens over the weekend and $12.30 million in total. On the other hand, the film was down a stunning 75% in the U.K. to $5.19 million over the weekend and $33.84 million after two. The amazing growth the franchise saw from installment one to two is gone, but this is still a fantastically profitable movie. More...

International Details: Shrek Stuck in Second

July 18th, 2010

Shrek Forever After remained in second place with a hearty $56.42 million on 6,987 screens in 41 markets for a total of $209.55 million internationally and $443.33 worldwide. There was some excellent news this week, as the film opened in first place in Brazil with $6.86 million on 658 screens, which is an all-time record in that market for an animated film. Meanwhile in Spain it opened with $4.12 million on 748 screens over the weekend and $4.97 million in total, but Shrek the Third made more than $7.5 million during its opening three years ago. Finally, it opened atop Poland with $2.73 million on 235 screens. Poland isn't normally considered a major market, but when it comes to animated films, it usually is. As far as holdovers go, it held on extremely well in South Korea, down just 20% to $4.66 million on 566 screens over the weekend for a total of $12.81 million after two. On the other hand, it was down nearly 50% in the U.K. To $6.88 million on 537 screens over the weekend and $25.81 million after two. More...

Despicable is Anything But

July 12th, 2010

It was a great weekend at the box office with four of the top five films beating expectations. The helped the overall box office climb to $192 million, which was an increase of 2% from last weekend and considering last weekend was a holiday, this is impressive. (Granted, July 4th did land on a Sunday, which undoubtedly hurt the industry's three-day weekend haul, but I'm still impressed.) Additionally, the weekend saw 34% growth from the same weekend last year, which is beyond impressive. Year-to-date, 2010 now has a 4.9% lead over 2009, $5.94 billion to $5.66 billion. More...

Weekend Preview: Will the Box Office Remain Hot?

July 8th, 2010

It's a post-holiday weekend and that usually means a serious drop-off at the box office. Add in two films with serious Fanboy, and Fangirl, issues, and this is twice as true this weekend. However, we do have two films that are earning strong reviews and this could help mitigate the losses. Also, this time last year wasn't particularly strong either, so we won't need a $40 million debut to keep 2010 close to 2009's pace. Although that would certainly help and it is not out of the question. More...

Blockbusters Dominate Per Theater Chart

July 7th, 2010

The Twilight Saga: Eclipse not only led the way on the overall chart, but also topped the per theater chart with an average of $14,510 over three days and $18,719 over four. The second placed film overall, The Last Airbender, was second on the per theater chart as well with an average of $12,725 over three days and $16,347 over four. Cyrus expanded to 77 theaters, and earned an average of $10,058 / $14,209, which was enough to reach the top ten on the overall four-day chart. Finally, Toy Story 3 missed the $10,000 club over the three-day weekend with an average of $7,517, but made it there when you add in Monday with an average of $10,689. More...

Eclipse Overshadows Competition

July 6th, 2010

Independence Day long weekend may not have seen as many records fall as some were hoping, but every film in the top five topped expectations (albeit by tiny margins in some cases). Overall the box office pulled in $188 million over the three-day weekend, which was an increase of 15% from last weekend, and $250 million over the four-day weekend, which was up 16% from last year. Year-to-date, 2010 has now amassed $5.66 million in ticket sales, up close to 4% from last year's pace. Higher ticket prices for 3D movies does have something to do with that, but I think the studios should still be happy with these results. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 2, 2010 2 $40,325,019   3,169 $12,725   $57,836,116 1
Jul 9, 2010 5 $16,635,471 -59% 3,203 $5,194   $99,712,757 2
Jul 16, 2010 7 $7,755,153 -53% 2,805 $2,765   $115,138,607 3
Jul 23, 2010 9 $4,217,021 -46% 2,127 $1,983   $123,308,790 4
Jul 30, 2010 13 $1,815,170 -57% 1,238 $1,466   $127,293,447 5
Aug 6, 2010 15 $704,653 -61% 639 $1,103   $128,971,020 6
Aug 13, 2010 22 $358,798 -49% 364 $986   $129,703,603 7
Aug 20, 2010 32 $188,596 -47% 223 $846   $130,085,643 8
Aug 27, 2010 23 $418,754 +122% 306 $1,368   $130,590,256 9
Sep 3, 2010 29 $321,488 -23% 257 $1,251   $131,058,419 10
Sep 10, 2010 34 $182,102 -43% 220 $828   $131,396,888 11
Sep 17, 2010 40 $118,105 -35% 174 $679   $131,564,731 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 1, 2010 2 $17,511,097     3,169 $5,526   $17,511,097 1
Jul 2, 2010 2 $16,614,112 -5%   3,169 $5,243   $34,125,209 2
Jul 3, 2010 2 $14,388,363 -13%   3,169 $4,540   $48,513,572 3
Jul 4, 2010 2 $9,322,544 -35%   3,169 $2,942   $57,836,116 4
Jul 5, 2010 3 $11,479,213 +23%   3,169 $3,622   $69,315,329 5
Jul 6, 2010 3 $5,385,151 -53%   3,169 $1,699   $74,700,480 6
Jul 7, 2010 3 $4,340,399 -19%   3,169 $1,370   $79,040,879 7
Jul 8, 2010 3 $4,036,407 -7% -77% 3,169 $1,274   $83,077,286 8
Jul 9, 2010 5 $5,221,616 +29% -69% 3,203 $1,630   $88,298,902 9
Jul 10, 2010 5 $6,718,556 +29% -53% 3,203 $2,098   $95,017,458 10
Jul 11, 2010 5 $4,695,299 -30% -50% 3,203 $1,466   $99,712,757 11
Jul 12, 2010 6 $2,101,051 -55% -82% 3,203 $656   $101,813,808 12
Jul 13, 2010 6 $2,271,440 +8% -58% 3,203 $709   $104,085,248 13
Jul 14, 2010 7 $1,720,951 -24% -60% 3,203 $537   $105,806,199 14
Jul 15, 2010 7 $1,577,255 -8% -61% 3,203 $492   $107,383,454 15
Jul 16, 2010 7 $2,218,717 +41% -58% 2,805 $791   $109,602,171 16
Jul 17, 2010 7 $3,081,588 +39% -54% 2,805 $1,099   $112,683,759 17
Jul 18, 2010 7 $2,454,848 -20% -48% 2,805 $875   $115,138,607 18
Jul 19, 2010 7 $1,047,026 -57% -50% 2,805 $373   $116,185,633 19
Jul 20, 2010 7 $1,085,008 +4% -52% 2,805 $387   $117,270,641 20
Jul 21, 2010 7 $921,077 -15% -46% 2,805 $328   $118,191,718 21
Jul 22, 2010 7 $900,051 -2% -43% 2,805 $321   $119,091,769 22
Jul 23, 2010 9 $1,209,965 +34% -45% 2,127 $569   $120,301,734 23
Jul 24, 2010 9 $1,684,719 +39% -45% 2,127 $792   $121,986,453 24
Jul 25, 2010 9 $1,322,337 -22% -46% 2,127 $622   $123,308,790 25
Jul 26, 2010 9 $535,407 -60% -49% 2,127 $252   $123,844,197 26
Jul 27, 2010 9 $589,055 +10% -46% 2,127 $277   $124,433,252 27
Jul 28, 2010 9 $516,848 -12% -44% 2,127 $243   $124,950,100 28
Jul 29, 2010 10 $528,177 +2% -41% 2,127 $248   $125,478,277 29
Jul 30, 2010 13 $509,230 -4% -58% 1,238 $411   $125,987,507 30
Jul 31, 2010 13 $714,280 +40% -58% 1,238 $577   $126,701,787 31
Aug 1, 2010 13 $591,660 -17% -55% 1,238 $478   $127,293,447 32
Aug 2, 2010 13 $252,002 -57% -53% 1,238 $204   $127,545,449 33
Aug 3, 2010 13 $256,520 +2% -56% 1,238 $207   $127,801,969 34
Aug 4, 2010 13 $231,858 -10% -55% 1,238 $187   $128,033,827 35
Aug 5, 2010 13 $232,540 n/c -56% 1,238 $188   $128,266,367 36
Aug 6, 2010 - $200,778 -14% -61% 639 $314   $128,467,145 37
Aug 7, 2010 - $287,786 +43% -60% 639 $450   $128,754,931 38
Aug 8, 2010 - $216,089 -25% -63% 639 $338   $128,971,020 39
Aug 9, 2010 - $95,243 -56% -62% 639 $149   $129,066,263 40
Aug 10, 2010 - $105,114 +10% -59% 639 $164   $129,171,377 41
Aug 11, 2010 - $86,172 -18% -63% 639 $135   $129,257,549 42
Aug 12, 2010 - $87,256 +1% -62% 639 $137   $129,344,805 43
Aug 13, 2010 - $105,730 +21% -47% 364 $290   $129,450,535 44
Aug 14, 2010 - $144,665 +37% -50% 364 $397   $129,595,200 45
Aug 15, 2010 - $108,403 -25% -50% 364 $298   $129,703,603 46
Aug 16, 2010 - $48,185 -56% -49% 364 $132   $129,751,788 47
Aug 17, 2010 - $54,545 +13% -48% 364 $150   $129,806,333 48
Aug 18, 2010 - $46,227 -15% -46% 364 $127   $129,852,560 49
Aug 19, 2010 - $44,487 -4% -49% 364 $122   $129,897,047 50
Aug 20, 2010 - $51,604 +16% -51% 223 $231   $129,948,651 51
Aug 21, 2010 - $77,632 +50% -46% 223 $348   $130,026,283 52
Aug 22, 2010 - $59,360 -24% -45% 223 $266   $130,085,643 53
Aug 23, 2010 - $21,989 -63% -54% 223 $99   $130,107,632 54
Aug 24, 2010 - $25,737 +17% -53% 223 $115   $130,133,369 55
Aug 25, 2010 - $19,399 -25% -58% 223 $87   $130,152,768 56
Aug 26, 2010 - $18,734 -3% -58% 223 $84   $130,171,502 57
Aug 27, 2010 - $113,781 +507% +120% 306 $372   $130,285,283 58
Aug 28, 2010 - $183,336 +61% +136% 306 $599   $130,468,619 59
Aug 29, 2010 - $121,637 -34% +105% 306 $398   $130,590,256 60
Aug 30, 2010 - $39,472 -68% +80% 306 $129   $130,629,728 61
Aug 31, 2010 - $41,777 +6% +62% 306 $137   $130,671,505 62
Sep 1, 2010 - $33,290 -20% +72% 306 $109   $130,704,795 63
Sep 2, 2010 - $32,136 -3% +72% 306 $105   $130,736,931 64
Sep 3, 2010 - $74,963 +133% -34% 257 $292   $130,811,894 65
Sep 4, 2010 - $128,253 +71% -30% 257 $499   $130,940,147 66
Sep 5, 2010 - $118,272 -8% -3% 257 $460   $131,058,419 67
Sep 6, 2010 31 $98,732 -17% +150% 257 $384   $131,157,151 68
Sep 7, 2010 - $21,827 -78% -48% 257 $85   $131,178,978 69
Sep 8, 2010 - $17,936 -18% -46% 257 $70   $131,196,914 70
Sep 9, 2010 - $17,872 n/c -44% 257 $70   $131,214,786 71
Sep 10, 2010 - $45,253 +153% -40% 220 $206   $131,260,039 72
Sep 11, 2010 - $85,471 +89% -33% 220 $389   $131,345,510 73
Sep 12, 2010 - $51,378 -40% -57% 220 $234   $131,396,888 74
Sep 13, 2010 - $12,063 -77% -88% 220 $55   $131,408,951 75
Sep 14, 2010 - $13,620 +13% -38% 220 $62   $131,422,571 76
Sep 15, 2010 - $11,484 -16% -36% 220 $52   $131,434,055 77
Sep 16, 2010 - $12,571 +9% -30% 220 $57   $131,446,626 78
Sep 17, 2010 - $28,569 +127% -37% 174 $164   $131,475,195 79
Sep 18, 2010 - $53,154 +86% -38% 174 $305   $131,528,349 80
Sep 19, 2010 - $36,382 -32% -29% 174 $209   $131,564,731 81
Sep 20, 2010 - $8,849 -76% -27% 174 $51   $131,573,580 82
Sep 21, 2010 - $9,856 +11% -28% 174 $57   $131,583,436 83
Sep 22, 2010 - $8,521 -14% -26% 174 $49   $131,591,957 84
Sep 23, 2010 - $9,105 +7% -28% 174 $52   $131,601,062 85

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 25, 2010 6 $17,511,097   3,169 $5,526   $17,511,097 1
Jul 2, 2010 2 $65,566,189 +274% 3,169 $20,690   $83,077,286 2
Jul 9, 2010 6 $24,306,168 -63% 3,203 $7,589   $107,383,454 3
Jul 16, 2010 7 $11,708,315 -52% 2,805 $4,174   $119,091,769 4
Jul 23, 2010 10 $6,386,508 -45% 2,127 $3,003   $125,478,277 5
Jul 30, 2010 13 $2,788,090 -56% 1,238 $2,252   $128,266,367 6
Aug 6, 2010 15 $1,078,438 -61% 639 $1,688   $129,344,805 7
Aug 13, 2010 23 $552,242 -49% 364 $1,517   $129,897,047 8
Aug 20, 2010 31 $274,455 -50% 223 $1,231   $130,171,502 9
Aug 27, 2010 23 $565,429 +106% 306 $1,848   $130,736,931 10
Sep 3, 2010 30 $477,855 -15% 257 $1,859   $131,214,786 11
Sep 10, 2010 34 $231,840 -51% 220 $1,054   $131,446,626 12
Sep 17, 2010 42 $154,436 -33% 174 $888   $131,601,062 13

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 21, 20102750,859 750,859$12,757,094$12,757,0941
Nov 28, 201017329,004-56% 1,079,863$5,589,778$18,346,8722
Dec 5, 201019126,846-61% 1,206,709$1,901,422$20,248,2943
Dec 12, 201019145,823+15% 1,352,532$2,123,183$22,371,4774
Dec 19, 201018164,113+13% 1,516,645$2,295,941$24,667,4185
Dec 26, 201026130,902-20% 1,647,547$1,887,607$26,555,0256

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 21, 20103153,244 153,244$3,880,139$3,880,1391
Dec 12, 20101731,559 250,417$862,108$9,310,2674
Dec 19, 20101350,769+61% 301,186$1,263,410$10,573,6775

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.