The Crazies (2010)

The Crazies poster
Theatrical Performance
Domestic Box Office $39,123,589Details
International Box Office $17,321,945Details
Worldwide Box Office $56,445,534
Home Market Performance
Est. Domestic DVD Sales $12,141,582 Details
Est. Domestic Blu-ray Sales $3,945,549 Details
Total Est. Domestic Video Sales $16,087,131
Further financial details...

Metrics

Opening Weekend:$16,067,552 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:69.3% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,477 opening theaters/2,479 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $52,214,374

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Google Play:Google Play

Movie Details

Domestic Releases: February 26th, 2010 (Wide) by Overture Films
Video Release: June 29th, 2010 by Overture Films/Anchor Bay
MPAA Rating: R for bloody violence and language
Running Time: 101 minutes
Comparisons: vs. Barbarian
Create your own comparison chart…
Keywords: Zombies, Action Horror, Fugitive / On the Run, Weapons of Mass Destruction
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Participant Media
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 26, 2010 3 $16,067,552   2,477 $6,487   $16,067,552 1
Mar 5, 2010 6 $7,078,851 -56% 2,479 $2,856   $27,472,164 2
Mar 12, 2010 10 $3,680,940 -48% 2,359 $1,560   $33,389,308 3
Mar 19, 2010 13 $1,488,933 -60% 1,495 $996   $36,396,873 4
Mar 26, 2010 18 $724,623 -51% 851 $851   $37,673,626 5
Apr 2, 2010 24 $256,394 -65% 415 $618   $38,240,768 6
Apr 9, 2010 34 $103,229 -60% 162 $637   $38,471,410 7
Apr 16, 2010 41 $62,571 -39% 108 $579   $38,574,996 8
Apr 23, 2010 31 $126,642 +102% 201 $630   $38,725,816 9
Apr 30, 2010 34 $132,353 +5% 197 $672   $38,913,446 10
May 7, 2010 38 $66,816 -50% 149 $448   $39,017,861 11
May 14, 2010 40 $57,042 -15% 111 $514   $39,103,378 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 26, 2010 2 $5,981,133     2,477 $2,415   $5,981,133 1
Feb 27, 2010 4 $6,346,995 +6%   2,477 $2,562   $12,328,128 2
Feb 28, 2010 4 $3,739,424 -41%   2,477 $1,510   $16,067,552 3
Mar 1, 2010 3 $1,258,933 -66%   2,477 $508   $17,326,485 4
Mar 2, 2010 4 $1,202,329 -4%   2,477 $485   $18,528,814 5
Mar 3, 2010 4 $958,358 -20%   2,477 $387   $19,487,172 6
Mar 4, 2010 4 $906,141 -5%   2,477 $366   $20,393,313 7
Mar 5, 2010 5 $2,345,363 +159% -61% 2,479 $946   $22,738,676 8
Mar 6, 2010 6 $3,009,172 +28% -53% 2,479 $1,214   $25,747,848 9
Mar 7, 2010 6 $1,724,316 -43% -54% 2,479 $696   $27,472,164 10
Mar 8, 2010 6 $591,624 -66% -53% 2,479 $239   $28,063,788 11
Mar 9, 2010 6 $603,134 +2% -50% 2,479 $243   $28,666,922 12
Mar 10, 2010 6 $511,990 -15% -47% 2,479 $207   $29,178,912 13
Mar 11, 2010 6 $529,456 +3% -42% 2,479 $214   $29,708,368 14
Mar 12, 2010 10 $1,164,617 +120% -50% 2,359 $494   $30,872,985 15
Mar 13, 2010 10 $1,545,275 +33% -49% 2,359 $655   $32,418,260 16
Mar 14, 2010 10 $971,048 -37% -44% 2,359 $412   $33,389,308 17
Mar 15, 2010 10 $408,852 -58% -31% 2,359 $173   $33,798,160 18
Mar 16, 2010 10 $414,578 +1% -31% 2,359 $176   $34,212,738 19
Mar 17, 2010 11 $320,782 -23% -37% 2,359 $136   $34,533,520 20
Mar 18, 2010 10 $374,420 +17% -29% 2,359 $159   $34,907,940 21
Mar 19, 2010 12 $483,950 +29% -58% 1,495 $324   $35,391,890 22
Mar 20, 2010 13 $636,275 +31% -59% 1,495 $426   $36,028,165 23
Mar 21, 2010 16 $368,708 -42% -62% 1,495 $247   $36,396,873 24
Mar 22, 2010 13 $143,678 -61% -65% 1,495 $96   $36,540,551 25
Mar 23, 2010 13 $136,594 -5% -67% 1,495 $91   $36,677,145 26
Mar 24, 2010 13 $129,686 -5% -60% 1,495 $87   $36,806,831 27
Mar 25, 2010 13 $142,172 +10% -62% 1,495 $95   $36,949,003 28
Mar 26, 2010 - $228,950 +61% -53% 851 $269   $37,177,953 29
Mar 27, 2010 - $300,243 +31% -53% 851 $353   $37,478,196 30
Mar 28, 2010 - $195,430 -35% -47% 851 $230   $37,673,626 31
Mar 29, 2010 - $82,571 -58% -43% 851 $97   $37,756,197 32
Mar 30, 2010 - $77,079 -7% -44% 851 $91   $37,833,276 33
Mar 31, 2010 - $74,107 -4% -43% 851 $87   $37,907,383 34
Apr 1, 2010 - $76,991 +4% -46% 851 $90   $37,984,374 35
Apr 2, 2010 - $96,496 +25% -58% 415 $233   $38,080,870 36
Apr 3, 2010 - $96,714 n/c -68% 415 $233   $38,177,584 37
Apr 4, 2010 - $63,184 -35% -68% 415 $152   $38,240,768 38
Apr 5, 2010 - $32,536 -49% -61% 415 $78   $38,273,304 39
Apr 6, 2010 - $30,935 -5% -60% 415 $75   $38,304,239 40
Apr 7, 2010 - $31,034 n/c -58% 415 $75   $38,335,273 41
Apr 8, 2010 - $32,908 +6% -57% 415 $79   $38,368,181 42
Apr 9, 2010 - $32,808 n/c -66% 162 $203   $38,400,989 43
Apr 10, 2010 - $43,801 +34% -55% 162 $270   $38,444,790 44
Apr 11, 2010 - $26,620 -39% -58% 162 $164   $38,471,410 45
Apr 12, 2010 - $10,441 -61% -68% 162 $64   $38,481,851 46
Apr 13, 2010 - $11,673 +12% -62% 162 $72   $38,493,524 47
Apr 14, 2010 - $9,339 -20% -70% 162 $58   $38,502,863 48
Apr 15, 2010 - $9,562 +2% -71% 162 $59   $38,512,425 49
Apr 16, 2010 - $20,285 +112% -38% 108 $188   $38,532,710 50
Apr 17, 2010 - $26,862 +32% -39% 108 $249   $38,559,572 51
Apr 18, 2010 - $15,424 -43% -42% 108 $143   $38,574,996 52
Apr 19, 2010 - $5,750 -63% -45% 108 $53   $38,580,746 53
Apr 20, 2010 - $6,542 +14% -44% 108 $61   $38,587,288 54
Apr 21, 2010 - $6,094 -7% -35% 108 $56   $38,593,382 55
Apr 22, 2010 - $5,792 -5% -39% 108 $54   $38,599,174 56
Apr 23, 2010 - $34,717 +499% +71% 201 $173   $38,633,891 57
Apr 24, 2010 - $54,255 +56% +102% 201 $270   $38,688,146 58
Apr 25, 2010 - $37,670 -31% +144% 201 $187   $38,725,816 59
Apr 26, 2010 - $14,522 -61% +153% 201 $72   $38,740,338 60
Apr 27, 2010 - $14,025 -3% +114% 201 $70   $38,754,363 61
Apr 28, 2010 - $13,576 -3% +123% 201 $68   $38,767,939 62
Apr 29, 2010 - $13,154 -3% +127% 201 $65   $38,781,093 63
Apr 30, 2010 - $52,222 +297% +50% 197 $265   $38,833,315 64
May 1, 2010 - $50,998 -2% -6% 197 $259   $38,884,313 65
May 2, 2010 - $29,133 -43% -23% 197 $148   $38,913,446 66
May 3, 2010 - $9,778 -66% -33% 197 $50   $38,923,224 67
May 4, 2010 - $9,479 -3% -32% 197 $48   $38,932,703 68
May 5, 2010 - $9,191 -3% -32% 197 $47   $38,941,894 69
May 6, 2010 - $9,151 n/c -30% 197 $46   $38,951,045 70
May 7, 2010 - $22,374 +144% -57% 149 $150   $38,973,419 71
May 8, 2010 - $26,261 +17% -49% 149 $176   $38,999,680 72
May 9, 2010 - $18,181 -31% -38% 149 $122   $39,017,861 73
May 10, 2010 - $7,138 -61% -27% 149 $48   $39,024,999 74
May 11, 2010 - $6,868 -4% -28% 149 $46   $39,031,867 75
May 12, 2010 - $7,622 +11% -17% 149 $51   $39,039,489 76
May 13, 2010 - $6,847 -10% -25% 149 $46   $39,046,336 77
May 14, 2010 - $16,901 +147% -24% 111 $152   $39,063,237 78
May 15, 2010 - $27,049 +60% +3% 111 $244   $39,090,286 79
May 16, 2010 - $13,092 -52% -28% 111 $118   $39,103,378 80
May 17, 2010 - $4,896 -63% -31% 111 $44   $39,108,274 81
May 18, 2010 - $4,922 +1% -28% 111 $44   $39,113,196 82
May 19, 2010 - $4,947 +1% -35% 111 $45   $39,118,143 83
May 20, 2010 - $5,446 +10% -20% 111 $49   $39,123,589 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 26, 2010 3 $20,393,313   2,477 $8,233   $20,393,313 1
Mar 5, 2010 6 $9,315,055 -54% 2,479 $3,758   $29,708,368 2
Mar 12, 2010 10 $5,199,572 -44% 2,359 $2,204   $34,907,940 3
Mar 19, 2010 13 $2,041,063 -61% 1,495 $1,365   $36,949,003 4
Mar 26, 2010 20 $1,035,371 -49% 851 $1,217   $37,984,374 5
Apr 2, 2010 23 $383,807 -63% 415 $925   $38,368,181 6
Apr 9, 2010 33 $144,244 -62% 162 $890   $38,512,425 7
Apr 16, 2010 43 $86,749 -40% 108 $803   $38,599,174 8
Apr 23, 2010 32 $181,919 +110% 201 $905   $38,781,093 9
Apr 30, 2010 34 $169,952 -7% 197 $863   $38,951,045 10
May 7, 2010 37 $95,291 -44% 149 $640   $39,046,336 11
May 14, 2010 41 $77,253 -19% 111 $696   $39,123,589 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 4, 20103248,916 248,916$3,985,145$3,985,1451
Jul 11, 20106101,604-59% 350,520$1,523,044$5,508,1892
Jul 18, 20101060,452-41% 410,972$932,170$6,440,3593
Jul 25, 20102137,539-38% 448,511$597,621$7,037,9804
Aug 1, 20102129,620-21% 478,131$471,550$7,509,5305

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 4, 2010376,628 76,628$1,628,337$1,628,3371
Jul 11, 2010817,336-77% 93,964$368,397$1,996,7342
Jul 18, 20101111,029-36% 104,993$237,238$2,233,9723
Aug 8, 2010423,874 136,569$420,907$2,845,8516

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Timothy Olyphant    Sheriff David Dutten

Supporting Cast

Radha Mitchell    Judy Dutten
Danielle Panabaker    Becca
Joe Anderson    Russell

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Breck Eisner    Director
Scott Kosar    Screenwriter
Ray Wright    Screenwriter
Michael Aguilar    Producer
Dean Georgaris    Producer
Rob Cowan    Producer
George A. Romero    Executive Producer

DVD Sales: New Releases Light Up the Sales Chart

July 13th, 2010

A trio of new releases led the way on the sales chart this week with Percy & the Olympians: The Lightning Thief topping the chart. It sold 823,000 units over its opening week for consumer spending at retail of $13.99 million. More...

DVD and Blu-ray Releases for June 29th, 2010

June 28th, 2010

It's not a bad week on the home market (for this time of year anyway), with a few midlevel hits worth checking out, as well as an assortment of TV on DVD, Limited Releases, and others to fill in the gaps. Of the first run releases, Hot Tub Time Machine is the one I'm looking forward to the most and if it has a good selection of extras, it could be Pick of the Week material. However, the screener won't be shipped to me till tomorrow, so the review will be a few days late at the earliest. That leaves Rush: Beyond the Lighted Stage - Blu-ray as the clear Pick of the Week winner. More...

International Details: Date Night Dips in Popularity

May 2nd, 2010

Date Night fell out of the top five, but added $7.47 million on 3120 screens in 48 markets for a total of $28.31 million. The film opened in first place in the U.K., but only made $1.97 million on 400 screens, which is about the same as $11 million here. That's not a great start and there's little hope that the film will match its domestic total overseas, but it is still a solid midlevel hit and should show a profit by the time it reaches the home market. More...

Alice Shatters Records, Turns 2010 Around

March 8th, 2010

Wow. There's no other word to describe it. Alice in Wonderland's record-breaking opening blew away all expectations and by itself was almost as much as the entire weekend box office last weekend and last year. Overall, the box office pulled in $197 million, which was 65% higher than last weekend and 69% higher than the same weekend last year. It pushed the year-to-date box office to $2.04 billion, which is 5.9% higher than last year's record-setting pace. Additionally, attendance is also above last year's pace by close to 4%. More...

International Details: Princess Still Powerful

March 7th, 2010

The Princess and the Frog may have slipped out of the top five internationally, but it still added $8.32 million on 3053 screens in 28 markets for a total of $143.18 million. It had no major market openings again this week, but it added $2.84 million on 689 screens over the weekend in France for a total of $27.30 million after a month of release there. This weekend the film debuted in Japan, which could help it return to the top five. Regardless, it has made enough money that it should show a profit, eventually. More...

Alice's Expectations are Wonderful

March 4th, 2010

It is the beginning of a new month and there's lots of pressure on the box office to keep up pace with last year. There was only one wide release this time last year, Watchmen, but it opened with more than $55 million, which at the time was the third best March opening ever. This time around Alice in Wonderland is expecting to top that figure. In fact, a lot think it will set the March opening record. More...

Island Alone at the Top

March 2nd, 2010

Overall, it was a solid weekend at the box office. While the new releases were not quite able to match expectations, holdovers were able to compensate, helping the overall box office to $119 million. This was down 11% from last weekend, but more importantly it was 6.9% higher than the same weekend last year. Ticket sales are still down by about 0.5%, but thanks to higher prices, 2010 is ahead of 2009 at $1.80 billion to $1.78 billion. More...

Weekend Estimates: Shutter Island Wins Again

February 28th, 2010

A decent 46% second weekend drop was good enough to keep Shutter Island at the top of the box office chart this weekend, according to studio estimates released on Sunday. With $22.2 million, the movie beat out good debuts by Cop Out and The Crazies, which picked up $18.6 million and $16.5 million respectively. Overall business for the weekend looks as though it will be up about 20% compared to this weekend last year. More...

Weekend Race Looks Crazy

February 25th, 2010

February ends with a couple of wide releases, both of which have a shot at taking first place. However, while both new films have a shot at top spot, Shutter Island will probably remain there over the weekend. This is not to say that the new releases are particularly weak, especially compared to the new releases that came out this time last year. In fact, the top three films from this year might all perform better than the top film last year, so 2010 has a real chance to stop the slide and maintain its record-setting pace. More...

2010 Preview: February

February 1st, 2010

2010 started in record-breaking fashion with the most lucrative January of all time, and only the second time that the box office reached $1 billion before the end of the month. The first year to do that was 2009. There were two problems preventing real celebration, however. Firstly, roughly 30% of the total box office for the month came from one film, Avatar, which was a holdover. Secondly, and perhaps more importantly, most films that were released / expanded wide in January missed expectations. Because of this, February starts on a bit of a down note. Compared to last year, the top of the list is about as strong with a couple of films aiming for $100 million, while there are fewer films that seem like they will bomb at the box office. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$16,067,552 (41.1% of total gross)
Legs:2.43 (domestic box office/biggest weekend)
Domestic Share:69.3% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,477 opening theaters/2,479 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $52,214,374

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
Google Play:Google Play

Movie Details

Domestic Releases: February 26th, 2010 (Wide) by Overture Films
Video Release: June 29th, 2010 by Overture Films/Anchor Bay
MPAA Rating: R for bloody violence and language
Running Time: 101 minutes
Comparisons: vs. Barbarian
Create your own comparison chart…
Keywords: Zombies, Action Horror, Fugitive / On the Run, Weapons of Mass Destruction
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Participant Media
Production Countries: United States
Languages: English

Leading Cast

Timothy Olyphant    Sheriff David Dutten

Supporting Cast

Radha Mitchell    Judy Dutten
Danielle Panabaker    Becca
Joe Anderson    Russell

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Breck Eisner    Director
Scott Kosar    Screenwriter
Ray Wright    Screenwriter
Michael Aguilar    Producer
Dean Georgaris    Producer
Rob Cowan    Producer
George A. Romero    Executive Producer

DVD Sales: New Releases Light Up the Sales Chart

July 13th, 2010

A trio of new releases led the way on the sales chart this week with Percy & the Olympians: The Lightning Thief topping the chart. It sold 823,000 units over its opening week for consumer spending at retail of $13.99 million. More...

DVD and Blu-ray Releases for June 29th, 2010

June 28th, 2010

It's not a bad week on the home market (for this time of year anyway), with a few midlevel hits worth checking out, as well as an assortment of TV on DVD, Limited Releases, and others to fill in the gaps. Of the first run releases, Hot Tub Time Machine is the one I'm looking forward to the most and if it has a good selection of extras, it could be Pick of the Week material. However, the screener won't be shipped to me till tomorrow, so the review will be a few days late at the earliest. That leaves Rush: Beyond the Lighted Stage - Blu-ray as the clear Pick of the Week winner. More...

International Details: Date Night Dips in Popularity

May 2nd, 2010

Date Night fell out of the top five, but added $7.47 million on 3120 screens in 48 markets for a total of $28.31 million. The film opened in first place in the U.K., but only made $1.97 million on 400 screens, which is about the same as $11 million here. That's not a great start and there's little hope that the film will match its domestic total overseas, but it is still a solid midlevel hit and should show a profit by the time it reaches the home market. More...

Alice Shatters Records, Turns 2010 Around

March 8th, 2010

Wow. There's no other word to describe it. Alice in Wonderland's record-breaking opening blew away all expectations and by itself was almost as much as the entire weekend box office last weekend and last year. Overall, the box office pulled in $197 million, which was 65% higher than last weekend and 69% higher than the same weekend last year. It pushed the year-to-date box office to $2.04 billion, which is 5.9% higher than last year's record-setting pace. Additionally, attendance is also above last year's pace by close to 4%. More...

International Details: Princess Still Powerful

March 7th, 2010

The Princess and the Frog may have slipped out of the top five internationally, but it still added $8.32 million on 3053 screens in 28 markets for a total of $143.18 million. It had no major market openings again this week, but it added $2.84 million on 689 screens over the weekend in France for a total of $27.30 million after a month of release there. This weekend the film debuted in Japan, which could help it return to the top five. Regardless, it has made enough money that it should show a profit, eventually. More...

Alice's Expectations are Wonderful

March 4th, 2010

It is the beginning of a new month and there's lots of pressure on the box office to keep up pace with last year. There was only one wide release this time last year, Watchmen, but it opened with more than $55 million, which at the time was the third best March opening ever. This time around Alice in Wonderland is expecting to top that figure. In fact, a lot think it will set the March opening record. More...

Island Alone at the Top

March 2nd, 2010

Overall, it was a solid weekend at the box office. While the new releases were not quite able to match expectations, holdovers were able to compensate, helping the overall box office to $119 million. This was down 11% from last weekend, but more importantly it was 6.9% higher than the same weekend last year. Ticket sales are still down by about 0.5%, but thanks to higher prices, 2010 is ahead of 2009 at $1.80 billion to $1.78 billion. More...

Weekend Estimates: Shutter Island Wins Again

February 28th, 2010

A decent 46% second weekend drop was good enough to keep Shutter Island at the top of the box office chart this weekend, according to studio estimates released on Sunday. With $22.2 million, the movie beat out good debuts by Cop Out and The Crazies, which picked up $18.6 million and $16.5 million respectively. Overall business for the weekend looks as though it will be up about 20% compared to this weekend last year. More...

Weekend Race Looks Crazy

February 25th, 2010

February ends with a couple of wide releases, both of which have a shot at taking first place. However, while both new films have a shot at top spot, Shutter Island will probably remain there over the weekend. This is not to say that the new releases are particularly weak, especially compared to the new releases that came out this time last year. In fact, the top three films from this year might all perform better than the top film last year, so 2010 has a real chance to stop the slide and maintain its record-setting pace. More...

2010 Preview: February

February 1st, 2010

2010 started in record-breaking fashion with the most lucrative January of all time, and only the second time that the box office reached $1 billion before the end of the month. The first year to do that was 2009. There were two problems preventing real celebration, however. Firstly, roughly 30% of the total box office for the month came from one film, Avatar, which was a holdover. Secondly, and perhaps more importantly, most films that were released / expanded wide in January missed expectations. Because of this, February starts on a bit of a down note. Compared to last year, the top of the list is about as strong with a couple of films aiming for $100 million, while there are fewer films that seem like they will bomb at the box office. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 26, 2010 3 $16,067,552   2,477 $6,487   $16,067,552 1
Mar 5, 2010 6 $7,078,851 -56% 2,479 $2,856   $27,472,164 2
Mar 12, 2010 10 $3,680,940 -48% 2,359 $1,560   $33,389,308 3
Mar 19, 2010 13 $1,488,933 -60% 1,495 $996   $36,396,873 4
Mar 26, 2010 18 $724,623 -51% 851 $851   $37,673,626 5
Apr 2, 2010 24 $256,394 -65% 415 $618   $38,240,768 6
Apr 9, 2010 34 $103,229 -60% 162 $637   $38,471,410 7
Apr 16, 2010 41 $62,571 -39% 108 $579   $38,574,996 8
Apr 23, 2010 31 $126,642 +102% 201 $630   $38,725,816 9
Apr 30, 2010 34 $132,353 +5% 197 $672   $38,913,446 10
May 7, 2010 38 $66,816 -50% 149 $448   $39,017,861 11
May 14, 2010 40 $57,042 -15% 111 $514   $39,103,378 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Feb 26, 2010 2 $5,981,133     2,477 $2,415   $5,981,133 1
Feb 27, 2010 4 $6,346,995 +6%   2,477 $2,562   $12,328,128 2
Feb 28, 2010 4 $3,739,424 -41%   2,477 $1,510   $16,067,552 3
Mar 1, 2010 3 $1,258,933 -66%   2,477 $508   $17,326,485 4
Mar 2, 2010 4 $1,202,329 -4%   2,477 $485   $18,528,814 5
Mar 3, 2010 4 $958,358 -20%   2,477 $387   $19,487,172 6
Mar 4, 2010 4 $906,141 -5%   2,477 $366   $20,393,313 7
Mar 5, 2010 5 $2,345,363 +159% -61% 2,479 $946   $22,738,676 8
Mar 6, 2010 6 $3,009,172 +28% -53% 2,479 $1,214   $25,747,848 9
Mar 7, 2010 6 $1,724,316 -43% -54% 2,479 $696   $27,472,164 10
Mar 8, 2010 6 $591,624 -66% -53% 2,479 $239   $28,063,788 11
Mar 9, 2010 6 $603,134 +2% -50% 2,479 $243   $28,666,922 12
Mar 10, 2010 6 $511,990 -15% -47% 2,479 $207   $29,178,912 13
Mar 11, 2010 6 $529,456 +3% -42% 2,479 $214   $29,708,368 14
Mar 12, 2010 10 $1,164,617 +120% -50% 2,359 $494   $30,872,985 15
Mar 13, 2010 10 $1,545,275 +33% -49% 2,359 $655   $32,418,260 16
Mar 14, 2010 10 $971,048 -37% -44% 2,359 $412   $33,389,308 17
Mar 15, 2010 10 $408,852 -58% -31% 2,359 $173   $33,798,160 18
Mar 16, 2010 10 $414,578 +1% -31% 2,359 $176   $34,212,738 19
Mar 17, 2010 11 $320,782 -23% -37% 2,359 $136   $34,533,520 20
Mar 18, 2010 10 $374,420 +17% -29% 2,359 $159   $34,907,940 21
Mar 19, 2010 12 $483,950 +29% -58% 1,495 $324   $35,391,890 22
Mar 20, 2010 13 $636,275 +31% -59% 1,495 $426   $36,028,165 23
Mar 21, 2010 16 $368,708 -42% -62% 1,495 $247   $36,396,873 24
Mar 22, 2010 13 $143,678 -61% -65% 1,495 $96   $36,540,551 25
Mar 23, 2010 13 $136,594 -5% -67% 1,495 $91   $36,677,145 26
Mar 24, 2010 13 $129,686 -5% -60% 1,495 $87   $36,806,831 27
Mar 25, 2010 13 $142,172 +10% -62% 1,495 $95   $36,949,003 28
Mar 26, 2010 - $228,950 +61% -53% 851 $269   $37,177,953 29
Mar 27, 2010 - $300,243 +31% -53% 851 $353   $37,478,196 30
Mar 28, 2010 - $195,430 -35% -47% 851 $230   $37,673,626 31
Mar 29, 2010 - $82,571 -58% -43% 851 $97   $37,756,197 32
Mar 30, 2010 - $77,079 -7% -44% 851 $91   $37,833,276 33
Mar 31, 2010 - $74,107 -4% -43% 851 $87   $37,907,383 34
Apr 1, 2010 - $76,991 +4% -46% 851 $90   $37,984,374 35
Apr 2, 2010 - $96,496 +25% -58% 415 $233   $38,080,870 36
Apr 3, 2010 - $96,714 n/c -68% 415 $233   $38,177,584 37
Apr 4, 2010 - $63,184 -35% -68% 415 $152   $38,240,768 38
Apr 5, 2010 - $32,536 -49% -61% 415 $78   $38,273,304 39
Apr 6, 2010 - $30,935 -5% -60% 415 $75   $38,304,239 40
Apr 7, 2010 - $31,034 n/c -58% 415 $75   $38,335,273 41
Apr 8, 2010 - $32,908 +6% -57% 415 $79   $38,368,181 42
Apr 9, 2010 - $32,808 n/c -66% 162 $203   $38,400,989 43
Apr 10, 2010 - $43,801 +34% -55% 162 $270   $38,444,790 44
Apr 11, 2010 - $26,620 -39% -58% 162 $164   $38,471,410 45
Apr 12, 2010 - $10,441 -61% -68% 162 $64   $38,481,851 46
Apr 13, 2010 - $11,673 +12% -62% 162 $72   $38,493,524 47
Apr 14, 2010 - $9,339 -20% -70% 162 $58   $38,502,863 48
Apr 15, 2010 - $9,562 +2% -71% 162 $59   $38,512,425 49
Apr 16, 2010 - $20,285 +112% -38% 108 $188   $38,532,710 50
Apr 17, 2010 - $26,862 +32% -39% 108 $249   $38,559,572 51
Apr 18, 2010 - $15,424 -43% -42% 108 $143   $38,574,996 52
Apr 19, 2010 - $5,750 -63% -45% 108 $53   $38,580,746 53
Apr 20, 2010 - $6,542 +14% -44% 108 $61   $38,587,288 54
Apr 21, 2010 - $6,094 -7% -35% 108 $56   $38,593,382 55
Apr 22, 2010 - $5,792 -5% -39% 108 $54   $38,599,174 56
Apr 23, 2010 - $34,717 +499% +71% 201 $173   $38,633,891 57
Apr 24, 2010 - $54,255 +56% +102% 201 $270   $38,688,146 58
Apr 25, 2010 - $37,670 -31% +144% 201 $187   $38,725,816 59
Apr 26, 2010 - $14,522 -61% +153% 201 $72   $38,740,338 60
Apr 27, 2010 - $14,025 -3% +114% 201 $70   $38,754,363 61
Apr 28, 2010 - $13,576 -3% +123% 201 $68   $38,767,939 62
Apr 29, 2010 - $13,154 -3% +127% 201 $65   $38,781,093 63
Apr 30, 2010 - $52,222 +297% +50% 197 $265   $38,833,315 64
May 1, 2010 - $50,998 -2% -6% 197 $259   $38,884,313 65
May 2, 2010 - $29,133 -43% -23% 197 $148   $38,913,446 66
May 3, 2010 - $9,778 -66% -33% 197 $50   $38,923,224 67
May 4, 2010 - $9,479 -3% -32% 197 $48   $38,932,703 68
May 5, 2010 - $9,191 -3% -32% 197 $47   $38,941,894 69
May 6, 2010 - $9,151 n/c -30% 197 $46   $38,951,045 70
May 7, 2010 - $22,374 +144% -57% 149 $150   $38,973,419 71
May 8, 2010 - $26,261 +17% -49% 149 $176   $38,999,680 72
May 9, 2010 - $18,181 -31% -38% 149 $122   $39,017,861 73
May 10, 2010 - $7,138 -61% -27% 149 $48   $39,024,999 74
May 11, 2010 - $6,868 -4% -28% 149 $46   $39,031,867 75
May 12, 2010 - $7,622 +11% -17% 149 $51   $39,039,489 76
May 13, 2010 - $6,847 -10% -25% 149 $46   $39,046,336 77
May 14, 2010 - $16,901 +147% -24% 111 $152   $39,063,237 78
May 15, 2010 - $27,049 +60% +3% 111 $244   $39,090,286 79
May 16, 2010 - $13,092 -52% -28% 111 $118   $39,103,378 80
May 17, 2010 - $4,896 -63% -31% 111 $44   $39,108,274 81
May 18, 2010 - $4,922 +1% -28% 111 $44   $39,113,196 82
May 19, 2010 - $4,947 +1% -35% 111 $45   $39,118,143 83
May 20, 2010 - $5,446 +10% -20% 111 $49   $39,123,589 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 26, 2010 3 $20,393,313   2,477 $8,233   $20,393,313 1
Mar 5, 2010 6 $9,315,055 -54% 2,479 $3,758   $29,708,368 2
Mar 12, 2010 10 $5,199,572 -44% 2,359 $2,204   $34,907,940 3
Mar 19, 2010 13 $2,041,063 -61% 1,495 $1,365   $36,949,003 4
Mar 26, 2010 20 $1,035,371 -49% 851 $1,217   $37,984,374 5
Apr 2, 2010 23 $383,807 -63% 415 $925   $38,368,181 6
Apr 9, 2010 33 $144,244 -62% 162 $890   $38,512,425 7
Apr 16, 2010 43 $86,749 -40% 108 $803   $38,599,174 8
Apr 23, 2010 32 $181,919 +110% 201 $905   $38,781,093 9
Apr 30, 2010 34 $169,952 -7% 197 $863   $38,951,045 10
May 7, 2010 37 $95,291 -44% 149 $640   $39,046,336 11
May 14, 2010 41 $77,253 -19% 111 $696   $39,123,589 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 4, 20103248,916 248,916$3,985,145$3,985,1451
Jul 11, 20106101,604-59% 350,520$1,523,044$5,508,1892
Jul 18, 20101060,452-41% 410,972$932,170$6,440,3593
Jul 25, 20102137,539-38% 448,511$597,621$7,037,9804
Aug 1, 20102129,620-21% 478,131$471,550$7,509,5305

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 4, 2010376,628 76,628$1,628,337$1,628,3371
Jul 11, 2010817,336-77% 93,964$368,397$1,996,7342
Jul 18, 20101111,029-36% 104,993$237,238$2,233,9723
Aug 8, 2010423,874 136,569$420,907$2,845,8516

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.