A teenage Gran Turismo player’s gaming skills win a series of Nissan competitions, and he becomes an actual professional racecar driver. Based on the true story of Jann Mardenborough.
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It was the worst weekend of the year so far with two of the three wide releases bombing compared to expectations. It was so bad, that the three wide releases combined were lower than the high end predictions for Chappie. Unfinished Business missed the Mendoza Line and will be quickly forgotten by the end of the month. Only The Second Best Exotic Marigold Hotel has a future. Overall, the total box office was just under $90 million, which was 16% lower than last weekend. It was also 38% lower than the same weekend last year. The top five this year barely made more than the number one film from last year, 300: Rise of an Empire. The combined opening of the three new releases this year was dwarfed by the opening of Mr. Peabody and Sherman last year. Granted, 2015 is still ahead of 2014 in the year-to-date comparison, but the lead has shrunk to under 1% at $1.85 billion to $1.84 billion.
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March begins with three wide releases. Or to be more accurate, two wide releases and a semi-wide release. Unfortunately, both wide releases are being attacked by critics. Chappie is being called a smart idea with a dumb execution. Unfinished Business is earning some of the worst reviews of the year and its buzz is really not much better than its reviews. The Second Best Exotic Marigold Hotel is earning good reviews, but its theater count is low enough that it might not reach the top five. This weekend last year, there were two $100 million hits that debuted, 300: Rise of an Empire and Mr. Peabody and Sherman. None of the three wide releases this week will get to $100 million in total. In fact, all three films combined likely won't open with as much as 300: Rise of an Empire did. It looks like 2015 will lose in the year-over-year comparison in a significant way.
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February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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It's a busy week with eight or so first-run releases. (It depends on if you count the The Sound of Music Live! as a first-run release.) However, none of them were big hits at the box office. Some of them made enough money to break even sometime on the home market, others struggled more than that, but none were breakout hits. Some of these are still worth picking up. For others, there's a reason they struggled. There are also a few TV on DVD releases this week that are worth picking up, as well as a few limited releases that are strong. All in all, it's a good week on the home market with many DVD and Blu-rays that are worth picking up, some of which I'm looking forward to reviewing... when they show up. This time of year, getting screeners on time tends to be a little harder. I think Burn Notice: Season Seven is the top selection, but I'll have to wait for the screener to make sure. On a side note, next Tuesday is Christmas eve, so there won't be a DVD and Blu-ray Release report. There's only four films worth talking about anyway, so I'm including them on this list. Of next week's films, More Than Honey on DVD or Blu-ray is the Pick of Next Week.
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The Dog Days of summer have begun; in fact, they began last weekend. There are four films trying to find an audience that is distracted with other concerns like back-to-school, or the last family outing before back-to-school, etc. Will any of the films find an audience? Elysium has the best chance. It is earning the best reviews of the week. We're the Millers opened on Wednesday and did quite well, earning first place, but it's far from a monster hit. Percy Jackson: Sea of Monsters cost $90 million to make, but barely topped The Smurfs 2's Wednesday opening from last week. That's not a good sign. Finally there's Disney's Planes, a film that started production as a direct-to-DVD film and the reviews reflect that. The Bourne Legacy opened this week last year with $38.14 million, which is something Elysium might match.
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July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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