November 1st, 2016
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October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory.
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September 1st, 2015
As September begins, the box office is in a slump. August was terrible and only Straight Outta Compton escaped with its dignity intact. Fortunately, we expected August to be terrible, so the box office isn't any lower than anticipated. As for September, there are two wide releases expected to earn more than $100 million, which is better than most years. Those two films are Maze Runner: The Scorch Trials and Hotel Transylvania 2, both sequels. There are four other films that could become midlevel hits, so we have good depth as well. By comparison, last September there were also two $100 million hits, The Maze Runner and The Equalizer. However, there were only two midlevel hits, so it appears this year has better depth. Frankly, 2015 has such a large lead over 2014 that all it needs to do is maintain pace for the rest of the year to be considered a success. If September can help 2015 grow its lead, then the overall industry should be very happy.
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November 1st, 2013
October ended on a winning note, but it was the only time the entire month that 2013 topped 2012 in the year-over-year comparison. This is quite shocking, as Gravity crushed expectations with more than $200 million and counting. Even with that surprise monster hit, the month still couldn't keep pace with last year. Compared to October, November looks a lot better with three films that could be monster hits: Frozen, Thor: The Dark World, and The Hunger Games: Catching Fire. On the other hand, those are the only three movies with a 50/50 chance or better to top $100 million compared, while there were seven films that reached that milestone last November. The Hunger Games: Catching Fire should make more than last year's number one film, Skyfall, but the depth last year could prove too much to deal with. 2013 might dip below last year's pace sometime during the month, but hopefully it won't stay there too long.
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