Weekend Estimates: Joe, Croods and Perry Go Big Over Easter
March 31, 2013
There's something for (almost) everyone this weekend, as a diverse group of films leads the pack over Easter. G.I. Joe: Retaliation will easily top the chart with an estimated $41.2 million from 3,719 theaters. While that's a little softer than the first film in the franchise, it can still claim a $11,000 per theater average and with a small boost from Spring Break this week it should hit $100 million domestically. Overseas prospects look even stronger. Tyler Perry's Temptation will be less of a draw internationally, but it has made a very solid start here with $22.3 million over opening weekend, also enough for a $10,000 average, and to secure third place.
The Croods will end in second for the weekend with about $26.5 million and a decline of 39% from last weekend. Easter weekend is clearly a big help for the film. Surprisingly, other family films are doing less well this frame. Oz the Great and Powerful will be down 46%, although its $11.6 million weekend will take it close to $200 million. Jack the Giant Slayer, meanwhile, crashes 67% to under $1 million and will end its run with just over $60 million.
The weekend's other new wide release, The Host will finish in 6th place, most likely, with an $11 million opening. That's a bit below expectations, but not disastrous. A total of $20 million looks like a stretch though.
Limited releases are dominated by The Place Beyond the Pines, which will debut with about $270,000 from four theaters -- the second-best limited debut of the year. It's also an even better start than that enjoyed by Derek Cianfrance's previous film, Blue Valentine, and a good art-house run looks likely.
Bruce Nash bruce.nash@the-numbers.com
Filed under: Weekend Estimates, The Host, Jack the Giant Slayer, Oz the Great and Powerful, Tyler Perry’s Temptation, The Place Beyond the Pines, Derek Cianfrance