Home Market Numbers: Massive Update: April 21st, 2013
June 22, 2013
New releases were led by Django Unchained on both DVD and Blu-ray. It sold 590,000 units and generated $10.19 million on DVD and 667,000 units / $15.47 million on Blu-ray. Its opening week Blu-ray share was 53%, which is very strong. Since then, the film has sold a total of 1.27 million units and $23.42 million on DVD and 1.08 million units / $25.23 million on Blu-ray. On the other hand, it was the only new release in the top five, or even the top ten.
The Haunting in Connecticut 2: The Ghosts of Georgia opened in 13th place with 40,000 units / $535,000 on DVD and 14th place on Blu-ray with 11,000 units / $191,000. Its opening week Blu-ray share was just 21%; granted, direct-to-DVD releases have lower opening week Blu-ray shares, but this is still low. It quickly disappeared off the chart, but has so far sold 68,000 units / $930,000 on DVD and 17,000 units / $302,000 on Blu-ray. Also debuting this week was A Monster in Paris, which managed 23rd place on DVD with 23,000 units / $236,000 and 20th place on Blu-ray with 7,000 units / $131,000. Its opening week Blu-ray share was 23%, which isn't bad for a direct-to-DVD kids' film. It's not great either. In total, it has sold 51,000 units / $534,820 on DVD and 13,000 units / $240,000 on Blu-ray.
The overall market was solid given the time of year. Blu-ray sold 1.01 million units and generating $24.43 million, which was 52% more units than they sold last week and 19% more than last year. In comparison, DVDs sales were more mixed with 1.73 million units / $28.63 million. DVD did sell 13% more units than last week, but more importantly, they sold 18% less units than last year. The overall Blu-ray share rose to 37% in terms of units and 46% in terms of revenue.
Filed under: Video Sales, A Haunting in Connecticut 2: The Ghosts of Georgia, Un monstre à Paris , Django Unchained