Follow us on

Home Market Numbers: Massive Update: May 26th, 2013

June 22nd, 2013

There were a number of new releases to reach the top of the DVD sales chart. They earned the top four spots and seven of the top eight spots. On the downside, it was absolutely a case of quantity over quality. Parker earned first place on the DVD chart, but with just 170,000 units / $2.62 million. It only managed second place on Blu-ray with 72,000 units / $1.50 million for an opening week Blu-ray share of just under 30%, which is bad for an action film. Speaking of action films, The Last Stand opened in second place on DVD with 154,000 units / $2.17 million, but earned first place on Blu-ray with 110,000 units / $1.64 million. Its opening week Blu-ray share was 42%, which is more in line with the average for that genre. Beautiful Creatures debuted in third place on DVD with 149,000 units / $2.23 million but on Blu-ray it landed in fourth place with 65,000 units / $1.52 million. The film relied on visual effects a lot, but its target demographic is skewed more towards women. Those factors resulted in a relatively low opening week Blu-ray share of 30%. True Blood: Season Five opened in fourth place on DVD with 124,000 units / $3.73 million, while it placed third on Blu-ray with 72,000 units / $2.51 million. Its opening week Blu-ray share was 37%, which is excellent for a TV on DVD release.

There were a few more new releases to chart, including LEGO Batman: The Movie - DC Superheroes Unite, which earned sixth place on DVD with 80,000 units / $841,000. It also earned sixth place on Blu-ray with 53,000 units / $771,000 giving it an opening week Blu-ray share of just shy of 40%. Clearly this release found a receptive audience with adult comic book fans. Side Effects only managed seventh place with 64,000 units / $1.11 million. It was better on Blu-ray earning fifth place with 55,000 units / $1.28 million giving it an opening week Blu-ray share of 46%. That's a great figure for a drama, but this film's home market debut was terrible for a first run release. In fact, it was barely ahead of Stand Up Guys and that film was a limited release in theaters. Stand Up Guys opened in eighth place with 63,000 units / $820,000 and in seventh place on Blu-ray with 35,000 units / $527,000. The film earned an opening Blu-ray share of 35%, which is excellent for a drama.

The overall market was better than last week, but not by much. Total Blu-ray sales were 752,000 units / $16.52 million, which was 15% more than last week and 6% more than last year. DVD sales were more mixed with 1.68 million units / $27.19 million. This was 16% more than last week, but 28% fewer than last year. The overall Blu-ray share was pretty much stable at 31% in terms of units and 38% in terms of revenue.


-

Filed under: Video Sales, The Last Stand, Parker, Beautiful Creatures, Stand Up Guys, Side Effects, LEGO Batman: The Movie - DC Superheroes Unite