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Home Market Numbers: Dark Skies for the Home Market

June 23rd, 2013

We are in the heart of summer, which means terrible news on the home market. There were nearly no new releases to make an impact on the Blu-ray sales chart, so it should come as no surprise that the overall Blu-ray sales were weak. In total, there were 779,000 units sold and $18.33 million in revenue generated. This was higher than last week, albeit by miniscule margins of 4% in terms of units and 11% in terms of revenue. It was also higher than the same weekend last year, and by healthier margins of 42% in terms of units and 15% in terms of revenue. DVD sales were a little stronger compared to last week, which resulted in a small decline in the overall Blu-ray share to 28% in terms of units and 37% in terms of revenue.

The DVD sales this week were slow, as they always are at this time of year, with 1.98 million units sold and $30.91 million in revenue generated. Compared to last week, there were 18% more units sold, while the overall revenue was 14% higher. The comparison to last year was not as rosy with 5% fewer units sold and 27% less revenue generated.

Looking forward, next week there are some interesting new releases, including some Award-worthy TV on DVD releases, Breaking Bad and The Newsroom. However, TV on DVD releases rarely win on the DVD or Blu-ray charts. I think Warm Bodies will win on DVD, but A Good Day to Die Hard will win on Blu-ray. The same week last year, there were four releases that each sold more than 500,000 units on DVD. That's not going to happen this year. It looks like 2013 is going to take a real hit in the year-over-year comparison.


Filed under: Video Sales, A Good Day to Die Hard, Warm Bodies, Dark Skies