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Home Market Numbers: Host Makes the Most of the Home Market

September 23rd, 2013

There were a lot of new releases for the week of July 14th, 2013, but none of them were monster releases. In fact, The Host was the only film to sell more than 100,000 Blu-rays. Because of this, it should come as no surprise that the overall Blu-ray market was soft. Overall, 646,000 units were sold and $13.93 million in revenue was generated. This is a substantial increase from last week, up 19% in terms of units and 15% in terms of revenue. It was more or less flat compared last year, down 2% in terms of units, but up 9% in terms of revenue. The overall Blu-ray share rose to 24% in terms of units and 35% in terms of revenue. That will rise more when the summer blockbusters start coming out.

DVD sales this week were mixed when compared to last week and last year. Week-over-week, total DVD sales were up 10% in terms of units, but down 1% in terms of revenue. Year-over-year, total DVD sales were down 10% in terms of units and 28% in terms of revenue. Ouch.

Next week's new releases include a couple that are worth paying attention to, like 42, which should lead the way on DVD, and Evil Dead, which should lead the way on Blu-ray. Last year's new releases were even worse with The Three Stooges leading the way. I really think the new releases will outperform that film on the home market leading to a growth in the year-over-year comparison.


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Filed under: Video Sales, The Host, Evil Dead, 42