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IMAX: Doing the Impossible Could Become Common

January 4th, 2012

Now that the holidays are over, we have some updates for Mission: Impossible: Ghost Protocol's IMAX run, and it's great news. After three weeks of release, the film has made $33.1 million domestically, or close to a quarter of its entire box office run. It as also pulled in $13.0 million internationally for a worldwide total of $46.1 million. Since its early entrance into IMAX seemed to have helped those numbers while not hurting its overall numbers, I suspect more studios will consider this strategy in the future.

Next up for IMAX is Underworld: Awakenings, which opens on the 20th, while Journey 2: The Mysterious Island opens in February.


Filed under: IMAX, Mission: Impossible—Ghost Protocol