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DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. The Help remained in second place with 234,000 units / $3.98 million for the week and 3.42 million units / $58.57 million, also after a month of release. It was a surprisingly strong box office performer and it is continuing that performance on DVD. Harry Potter and the Deathly Hallows, Part 2 leaped into third place with 210,000 units / $2.09 million for the week, giving it totals of 6.04 million units / $83.38 million after eight. The only DVDs that sold more units in 2011 were Tangled and Harry Potter and the Deathly Hallows, Part 1. Rise of the Planet of the Apes rose to fourth place with 201,000 units / $3.36 million for the week. So far it has sold 1.68 million units and generated $30.39 million after three weeks on the home market, which is a result that is acceptable, given the state of the overall DVD market. Dolphin Tale slipped to fifth place with 192,000 units / $2.88 million over the week giving it a total of 907,000 units / $13.60 million after two.

The best new release was Final Destination 5, which just missed the top five with 180,000 units / $2.70 million during its first week on the home market. The ratio between tickets sold and DVDs sold is similar to the previous installment in the franchise. Apollo 18 just missed the top ten with 113,000 units / $1.69 million. It bombed in theaters, so it comes as no surprised that it is bombing on the home market.


Filed under: Video Sales, Harry Potter and the Deathly Hallows: Part II, The Hangover Part II, Dolphin Tale, Rise of the Planet of the Apes, The Help, Final Destination 5, Apollo 18