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DVD Sales: Boots Snatches Top Spot

March 7th, 2012

Puss in Boots opened in top spot on the DVD Sales Chart despite coming out on Friday instead of Tuesday. Over the weekend, it sold 851,000 units generating $14.58 million in sales. As a point of comparison, Shrek Forever After sold about twice as many during its first week of release, but it was a Tuesday release and it came out during the heart of Christmas shopping season. The Twilight Saga: Breaking Dawn, Part 1 slipped to second place with 489,000 units / $9.32 million over the week for a total of 4.29 million units / $78.09 million after two. This will likely be one of the best selling DVDs of the year, if not the best selling DVD of the year, because it is a blockbuster release with a fangirl demographic, which helps sales. However, its target audience is less likely to have made the leap to high definition, so its Blu-ray share will be lower, further boosting DVD sales. Tower Heist earned third place in its debut with 400,000 units / $6.80 million. It really should have sold better than this, and its Blu-ray sales won't compensate for the weakness on the DVD chart. J. Edgar was next with 311,000 units / $4.66 million, which is not bad, given its disappointing theatrical run. In a ghoulish result, The Bodyguard rose to fifth place with 165,000 units / $987,000.

Weeds: Season Seven just missed the top five with 125,000 units, but placed fifth with $2.38 million. The Way was further back in 13th place with 55,000 units / $686,000, which is solid for a limited release. The Son of No One opened in 23rd place with 26,000 units / $414,000.


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Filed under: Video Sales, The Bodyguard, Puss in Boots, The Twilight Saga: Breaking Dawn, Part 1, The Son of No One, J. Edgar, Tower Heist, The Way