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DVD Sales: New Releases Get into the Act

June 18th, 2012

New releases dominated the DVD sales chart this week earning the top five spots. They also placed five more DVDs in the top twenty. Act of Valor led the way with 703,000 units / $11.94 million, which is a surprisingly strong start. Safe House was right behind with 674,000 units / $11.45 million. I figured this film would be the best selling DVD of the week, so finishing in second place is a little disappointing, but this is not a bad start for this time of year. John Carter was also strong compared to the market as a whole with 649,000 units / $11.03 million, which is on par with its theatrical run. Journey 2 Mysterious Island placed fourth with 599,000 units / $9.07 million. I was expecting more given its family friendly nature and its theatrical run, but perhaps it did better on Blu-ray. Breaking Bad: Season Four rounded out the top five with 246,000 units / $4.91 million, which is strong for a TV on DVD release, but it wasn't the only TV on DVD release to do well.

White Collar: Season Three debuted in eighth place with 84,000 units / $1.91 million and Doc Martin: Series 5 was right behind with 80,000 units / $2.80 million. For an import TV on DVD release to do this well is particularly impressive. Machine Gun Preacher debuted in tenth place with 59,000 units / $1.07 million, which is good for a limited release. A pair of TV on DVD releases rounded out the new releases with Burn Notice: Season Five opened in 12th place with 56,000 units / $1.86 million. The final new release to chart was Falling Skies: The Complete First Season, which placed 14th with 52,000 units / $1.05 million.


Filed under: Video Sales, John Carter, Machine Gun Preacher, Safe House, Journey 2: The Mysterious Island, Act of Valor