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DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. Life As We Know It was relatively close behind with 467,000 units and $6.53 million in opening week sales. Paranormal Activity 2 did similar business at 394,000 units / $6.30 million. The only holdover in the top five was Beverly Hill Chihuahua 2, which added 377,000 units / $5.66 million to take its running tally to 1.26 million units and $18.86 million. You Again rounded out the top five with 234,000 units and $3.98 million, which is no better than its theatrical debut.

My Soul to Take only managed 12th place in its debut with 78,000 units and $1.41 million, while Mickey Mouse Clubhouse: Minnie's Masquerade was right behind with 71,000 units and $1.02 million. The final new release to chart was Ong Bak 3, which landed in 20th place with 62,000 units sold and $961,000 in opening week sales.

Blu-ray sales were terrible, as none of the new releases were exactly powerhouses on High Definition. Leading the way was Paranormal Activity 2 with just over 100,000 units. Red was pushed into second place with 80,000 units. Life As We Know It and For Colored Girls placed third and fourth with 70,000 and 60,000 units respectively. Meanwhile, Secretariat and The Expendables were in a virtual tie for fifth place with 50,000 units.

Further down the list, You Again opened with just under 40,000 units while Ong Bak 3 opened with 30,000 and My Soul to Take sold just 20,000 units.

None of these numbers are impressive; in fact, in a normal week they wouldn't be worth reporting. However, things should pick up next week with the release of Unstoppable, and improve further as the winter blockbusters come out.


Filed under: Video Sales, The Expendables, Secretariat, You Again, Life as We Know It, Paranormal Activity 2, For Colored Girls, Beverly Hills Chihuahua 2, My Soul to Take, Red, Ong Bak 3, Mickey Mouse Clubhouse: Minnie's Masquerade