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DVD Sales: Yogi Outsmarts the Competition, Barely

April 5th, 2011

Like last week, four new releases reached the top 30 on this week's sales chart and all four landed in the top five. It was a close race for top spot with Yogi Bear leading The Tourist 685,000 units to 609,000 units. In terms of dollars it was even closer at $10.27 million to $9.99 million. How Do You Know opened in third place with 268,000 units / $4.43 million, which is relatively better than its theatrical debut, but that's not saying much. The only holdover in the top five was The Fighter, which added 266,000 units / $4.06 million to its running tallies, which sit at 1.13 million units / $16.94 million after two weeks of release. The final new release to chart was Skyline with 234,000 units / $4.08 million. This was enough for fifth place in terms of units, but fourth in terms of dollars.

There was a different winner on the Blu-ray sales chart, as The Tourist led the way with 230,000 units while Yogi Bear had to settle for second place with 200,000 units. Skyline had the best Blu-ray market share out of the top five, but that was still at only 31% of just under 110,000 units. This was virtually the same as The Fighter sold, as it fell to fourth place. Rounding out the top five was Bambi with 80,000 for the week and 200,000 after two. Meanwhile, How Do You Know missed the top five with just 50,000 units sold.

Things should improve next week.


Filed under: Video Sales, Bambi, The Fighter, Yogi Bear, How Do You Know?, Skyline, The Tourist