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DVD Sales: Deathly Helps Bring Life to DVD Sales

April 26th, 2011

Despite coming on out on Friday, Harry Potter and the Deathly Hallows, Part I easily won the race on the DVD sales chart this week defeating new releases and holdovers alike. It sold 2.66 million units for total sales of $37.55 million. It will be interesting to see how well it holds up during its first full week of release. Meanwhile, Tangled was pushed into second place with 538,000 units for the week and 4.81 million units after three. Its total sales grew to $74.30 million and it could become the first DVD release of 2011 to reach $100 million in sales. The Chronicles of Narnia: The Voyage of the Dawn Treader grew by double-digits during its first full week of release to land in third place with 532,000 units / $9.22 million, giving it totals of 1.01 million units / $17.69 million. Tron: Legacy fell to fourth with 266,000 units / $4.49 million for the week and 1.05 million units / $17.03 million. Country Strong opened in fifth place with 214,000 units / $3.43 million. This is better than expected.

There were no other new releases to chart. However, there were a few important older releases to return to the chart thanks to Harry Potter and the Deathly Hallows, Part I.

Harry Potter and the Deathly Hallows, Part I was even more dominant on Blu-ray selling 1.5 million units. The next best release was The Chronicles of Narnia: The Voyage of the Dawn Treader at 230,000 for the week and nearly 500,000 in total. Tron: Legacy sold just over 200,000 units, while The Incredibles sold just under 200,000 units. Tangled added another 120,000 units in sales for fifth place, while Cars just missed the top five with 100,000 units.

Finally, Country Strong was well back with 40,000 units, but this is still good for this type of release.


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Filed under: Video Sales, The Incredibles, Cars, Tron: Legacy, Tangled, Harry Potter and the Deathly Hallows: Part I, The Chronicles of Narnia: The Voyage of the Dawn Treader, Country Strong