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DVD Sales: Rango Wrangles Top Spot

July 26th, 2011

Despite only coming out on Friday, Rango was the best new release and led the weekly DVD sales chart. From Friday through Sunday, the film sold 611,000 units while generating $9.77 million in sales. The Lincoln Lawyer was in second place with 483,000 units / $7.46 million, which is not a bad start, for this type of film. Insidious was a little weaker with 318,000 units / $5.69 million for the week. On the other hand, the film cost just $1.5 million to make, so the studio should be happy. Harry Potter and the Deathly Hallows, Part I fell from second to fourth, despite growing from 106,000 units sold last week to 309,000 sold this week. In total, the film has sold 5.56 million units and generated $76.52 million in sales, and has a chance to become the biggest selling DVD of 2011, at least until the Christmas shopping season starts. (This year it begins September 13th, which seems even earlier than usual.) Rounding out the top five was Entourage: Season Seven with 140,000 units / $3.45 million.

Arthur was also released on Friday, so its hard to judge its opening. Over the weekend, it sold 100,000 units and generated $1.50 million in sales, which was enough for seventh place for the full week. The final new release of the week was Robot Chicken: Star Wars III, which placed 14th with 57,000 units / $602,000, which is not bad for a single-disc TV on DVD release.

One last note, Tangled has been out of the top five for a while now, but it is still plugging away and this week became the first DVD of 2011 to sell 6 million units. It should eventually reach the $100 million milestone in total revenue, but it will be a while.


Filed under: Video Sales, Tangled, Harry Potter and the Deathly Hallows: Part I, Rango, Arthur, Insidious, The Lincoln Lawyer