IMAX: Mission Accomplished
December 20, 2011
When Paramount announced they were going to release Mission: Impossible: Ghost Protocol as an IMAX exclusive for the first five days, it was a bit of a risk. However, it appears the experiment paid off, as the film opened with $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. This was reportedly the best per screen average for a December release for the format; however, since it was only playing in 125 additional theaters, the IMAX numbers were inflated. Internationally, the film earned $3.4 million on 89 screens, while it has a few major markets left to debut in.
Meanwhile in China, Flying Swords of Dragon Gate debuted with $2.5 million at the box office in 59 screens. It was the first Chinese-language feature to be release on IMAX 3D, but with its success, it won't be the last.
Filed under: IMAX, Mission: Impossible—Ghost Protocol